George Barbu
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since April 17, 2019
George is a UI/UX designer with 9+ years of experience designing user-centered interfaces for tech startups. Using design thinking methodologies and following a human-centered approach to design, he bases his design work on a deep understanding of end users' needs. George combines his technical expertise with a user-first perspective to create designs that drive business results and keep users engaged.
Portfolio
Work Experience
UI/UX Designer
Freelance Work
- Worked on web and mobile products with clients around the world from different industries before specializing.
- Utilized a systematic UI/UX design process that ensures a high level of success for each project delivered.
- Worked and communicated with product owners daily, gathering precise business requirements.
- Researched and analyzed competition and users to highlight strengths and weaknesses of products to make more informed decisions about product strategy.
- Generated wireframes, interactive prototypes (InVision), and high-fidelity visual UI design mockups (Adobe XD).
- Designed MVPs for web and mobile apps to help clients raise funding.
Senior UX/UI Designer
Carrier Global
- Designed a mobile app that lets users connect and control multiple smart home IoT devices.
- Recreated the information architecture of the mobile app to improve the user experience when the users control and monitor their connected smart home devices.
- Designed a new, user-friendly experience for the mobile app to allow the current users to use the main functionalities of connected devices easily.
- Created a scalable design system for the mobile app to allow the integration of new features and products faster and more easily.
- Conducted user research to discover the real needs and desires of the users.
- Conducted A/B testing and usability testing to move on with the best possible solution and used an iterative approach to improve the designs based on the results found.
Lead UI/UX Designer
FinFirst Capital
- Created the web app user interface and user experience for SMEs to see multiple bank options for the loan.
- Designed the mobile app for SMEs and consumers to easily apply for a loan, allowing them to see multiple bank options with one loan application.
- Enabled the website front end to increase brand authority and conversions.
- Increased user engagement and improved the loan application process, resulting in more than $30 million in the loan application process.
UI/UX Designer
Dexter
- Designed the user experience and user interface for both mobile and web products.
- Built a brand identity guide, including typography, colors, and other assets.
- Created user stories based on data gathered in the user research.
- Designed prototypes to test the usability of the digital products and created and made adjustments based on the results.
UI/UX Designer
Renki
- Designed a mobile app for tenants to request help and for landlords to manage their properties more easily.
- Built a brand identity guide, including colors, typography, logo, and other assets.
- Created a list of features to help each type of user achieve their goals that resulted from the user research and interviews I did.
- Designed a user flow and organized the information to create a seamless user experience for each type of user.
- Made a prototype to test the mobile app's usability and make adjustments based on the results.
UI/UX Designer
Kriptomat
- Participated in usability studies and tested the web application.
- Improved the user experience of the web application.
- Collaborated and communicated with the CEO and project manager daily, giving updates.
- Researched users and competitors to gather more information and make better decisions when designing the product.
- Applied the entire user-centered design process from analysis, requirements refinement, user research, ideation, information architecture design, prototyping, usability testing, visual design, and interaction daily.
- Created a usable and intuitive mobile application.
- Worked hands-on with the development team daily to ensure an accurate design implementation.
UI/UX Designer
Appy Ventures
- Worked on a range of web and mobile applications, from business apps to gardening apps.
- Created sketches, wireframes, prototypes, and high-fidelity mockups.
- Designed and redesigned different web and mobile applications.
- Developed a gardening app that won two industry awards and has over 400,000 downloads globally.
Certifications
How to Create Intuitive Products by Imitating Physicality
Interaction Design Foundation
Google UX Design
Coursera
Skills
Tools
Adobe Fireworks, Adobe Experience Design (XD), Adobe Creative Suite, InVision, Figma, Sketch, Sketch 4, Slack, Adobe Photoshop, ProtoPie, Jira, Bubble, Principle, Sketch 2
Industry Expertise
Investments, Consumer Products, Healthcare, Real Estate
Platforms
iOS, Android, Mobile, Mobile (Tablet), Web, Webflow, UserZoom
Languages
HTML, CSS
Other
Investing, Style Guides, User Research, Mobile App Design, Sketching, Financial UX, Loans & Lending, Cryptocurrency, Cryptocurrency Wallets, Currency Exchange, Flowcharts, Goal Management, Money, Startups, Mobile Money, Dashboard Design, Dashboards, iOS App Design, A/B Testing, UI Testing, Web App UX, Web App UI, Web App Testing, Web App Design, App UI, App UX, Cryptocurrency Exchanges, Mobile Wallet, Mobile UI, Mobile UX, User Experience (UX), User Interface (UI), Mobile App UI, Prototyping, User Flows, Fintech, Visual Design, Information Architecture (IA), UI Design, UX Design, Wireframing, MVP Design, Interaction Design (IxD), Crypto, Product Design, App Design, Mobile App Design, B2B, Software Design, Minimum Viable Product (MVP), iPad, Tablet UX, Tablet Design, Healthcare IT, Web UI, Web UI Design, Web UX Design, Options Trading, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Web Design, Responsive Web Design (RWD), UX Wireframes, Landing Pages, Landing Page Design, Mobile Apps, Blockchain, Mobile UX Design, Interactive Design, Interactive Prototypes, SaaS, Design Systems, UX Strategy, User Journeys, User Stories, Human-centered Design (HCD), User Scenarios, UX Audits, Best Practices in Design, UI Components, B2B2C, UI Style Guides, Branding, CRM Design, Decentralized Finance (DeFi), User Experience Design, User Experience Strategy, Design, Mobile UI Design, Design Guidelines, Accessibility, Usability Testing, Product Roadmaps, Feature Prioritization, Layout Design, Business to Business to Consumer (B2B2C), Mobile Payments, Usability, Desktop App Design, eCommerce UX, Animated Prototypes, Responsive UI, Responsive Layout, Financial Products, Component-based Architecture, Software as a Service (SaaS), Responsive Design, Competitive Analysis, Agile, System Design, Lean Startups, Journey Mapping, White Label Design, User Journey Maps, Feature Analysis, Low-fidelity Prototypes, Rapid Prototyping, Websites, UX Prototyping, Component Libraries, Responsive Web Apps, Color Palettes, Business Services, Typography, Desktop Web Design, Mobile Web Design, Online Auctions, Mobile App Testing, Artificial Intelligence (AI), Data Analysis, User Interviews, UX Research, Financial Services, Data Visualization, Finance, B2C, Smart Homes, UI Animation, SaaS Design, User Personas, Smart Home Technology, Internet of Things (IoT), User Testing, Analytics, Investment Analysis, Design Leadership, Stakeholder Interviews, Logo Design, Property Management, Brand Guidelines, Graphic Design, Business Loans, User-centered Design (UCD), Mobile-first Design, Design Libraries, Framer, Notion, Ideation, Motion Interaction, UX Scenarios, Front-end, Infographics, User Empathy
Experience
Tools
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