George Kalmpourtzis, Designer in Paris, France
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George Kalmpourtzis

Verified Expert  in Design


Paris, France
Toptal Member Since
March 8, 2021

George is an award-winning product designer, user researcher, and learning expert. He is a lead figure and published author on human-centered AI, user research, instructional design, customer engagement, and gamification. George is also a university lecturer and author of two books on learning experience design and design processes. He has worked with clients like Disney, Forbes, BNP Paribas, the European Commission, Technicolor,, Amadeus, and several European universities.


Work Experience

Lead User Researcher

2022 - PRESENT
European Commission
  • Led user research initiatives for the European Statistics Institute, focusing on generative research.
  • Set up ResearchOps for the European Statistics Institute.
  • Proposed training initiatives on user research, UX, and design thinking.
  • Designed a PowerBI dashboard design and analytics for user research insights presentation.
Technologies: User Research, Microsoft Power BI, Qualitative Research, Quantitative Research, Survey Design, Surveys, UX Audits, User Interviews, Profiling, Competitor Analysis & Profiling, Personas, Jobs to be Done (JTBD), User Journeys, Customer Journeys, Journey Mapping, Task Analysis, Information Design, Information Architecture (IA), Usability Testing, Accessibility, UX Strategy, IA Strategy, User Profiles, Stakeholder Management, Content Management Systems (CMS), Content Management, Copywriting, Instructional Design, Articulate Storyline, Quantitative User Research, Quantitative Analysis, Profile Design, User Segments, Segment, Market Segmentation, Customer Segmentation, Statistical Analysis, Statistical Data Analysis, Qualitative Reports, Dashboards, Web Analytics, Analytics, Customer Research, User Surveys, Online Surveys, Questionnaires, Multivariate Testing, Remote Usability Testing, Tableau, Consumer Insights, Customer Insights, Market Insights, SharePoint, Microsoft 365

Principal UX Designer and Researcher

2016 - PRESENT
Infinitivity Design Labs
  • Served as the principal consultant of a design agency focusing on user research, UX design, gamification, and instructional design.
  • Served as a human-centered AI and explainable artificial intelligence (XAI) consultant.
  • Built The Kabuji Legends blockchain-powered NFT narrative universe, including world-building, narrative design, and game design.
  • Provided gamification consulting on R&D projects with clients and partners from banking, insurance, healthcare, education, training, research, and academia.
  • Designed over 20 mobile applications and video games.
  • Coached and trained on user research, UX strategy, gamification, and learning experience design.
Technologies: Design Thinking, UX Design, User Research, Figma, Gamification, Instructional Design, Adobe Captivate, Articulate Storyline, Adobe Experience Design (XD), Augmented Reality (AR), Game Design, Blockchain, Non-fungible Tokens (NFT), Learning, Adult Education, Continuing Education, Educational Platform Design, Educational Videos, Educational Portals, Educational Games, Vocational Education, Training, Training & Training Content Development, Sustainability, Information Systems, Information Architecture (IA), Navigation Design, Navigation, Qualitative Research, Surveys, Questionnaires, UX Writing, Copywriting, Blockchain Platforms, Blockchain as a Service, User Experience (UX), Data Visualization, Mobile Game Design, User Journeys, Customer Engagement, Customer Journeys, Journey Mapping, Personas, User Personas, Task Analysis, Information Design, Nudge Theory, Dashboards, Accessibility, Remote User Testing, UX Research, UI Design, MVP Design, Design Leadership, Web3, Machine Learning, Generative AI, Human-centered AI, HCAI, Human-computer Interaction (HCI), Explainable Artificial Intelligence (XAI), Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), Artificial Intelligence Product Manager, Artificial Intelligence (AI)

Instructional Designer

2023 - 2023
Draganfly Inc
  • Coordinated with stakeholders to identify user needs and learning gaps and perform task analysis to propose a learner-centered curriculum configuration that met organizational needs.
  • Provided design and development of the curriculum for a UAV training program.
  • Performed content audits and inventories and interacted with organization stakeholders to identify needs for content development.
Technologies: Instructional Design, Aircraft & Airlines, Government, Education, E-learning, Training, User Research, Curriculum Design, Curriculum Development, Curriculum Development & Delivery, Adult Learning, Training Content, Learning Strategy, Content Management Systems (CMS), Learning Management Systems (LMS)

Lead User Researcher

2023 - 2023
Forbes Media - (Fintech)
  • Designed and executed qualitative and quantitative user research studies on improving Q.AI's mobile app interface.
  • Coordinated with various company stakeholders (from C-level to delivery) on planning, framing, and executing research studies, drafting hypotheses, and identifying priorities.
  • Oversaw the execution of user research studies, from research scope framing, research design, user recruitment, session running, analysis, synthesis, communication, and dissemination.
  • Set up the organization's ResearchOps configuration to make user research available and accessible to all organization stakeholders.
Technologies: User Research, Surveys, Market Research, User Interviews, A/B Testing, Strategy, UX Design, Fintech, Finance, Qualitative Research, Quantitative Research, Usability Testing, Competitor Analysis & Profiling, User Profiles, Client Interviews, Design Research, User Journey Maps, Machine Learning, Explainable Artificial Intelligence (XAI), Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), Mixed Method Research, Usability, Remote Usability Testing, Unmoderated Remote Usability Testing, UX Research, Survey Design, Online Surveys, User Surveys, Customer Interviews, Journey Mapping

UX and Gamification Designer

2022 - 2022
BH2 Innovations Inc
  • Designed the gamification strategy of a medical equipment maintenance software portal.
  • Built an MVP for a medical equipment maintenance software portal based on a previously established gamification strategy.
  • Conducted preliminary research, helping myself and the team make more informed decisions.
Technologies: UX Design, Gamification, Instructional Design, Information Architecture (IA), Figma, User Engagement, Learning, Adult Learning, Health IT, Healthcare IT, Digital Health, Medical Software, Medical Devices, UX Writing, Copywriting, User Experience (UX), Mockups, UI Design, Data Visualization, Dashboard Design, SaaS, Software as a Service (SaaS), SaaS Design, UX Strategy, Onboarding, User Onboarding, Customer Engagement, UX Flows, Task Flows, User Flows, Web UX, Web App UX

User Researcher

2022 - 2022
  • Organized and oversaw the recruitment process for HealthCare's user research studies. Set up ResearchOps to streamline the recruitment processes in the future.
  • Conducted exploratory research for several HealthCare projects.
  • Ran remote moderated usability feedback sessions for new interfaces proposed by HealthCare.
Technologies: User Research, UX Research, User Personas, Persona Development, Customer Journeys, User Flows, Workshops, Questionnaires, Survey Development & Analysis, Confluence, Jira, Interviews, Qualitative Research, User Experience (UX), Digital Health, Health IT, Healthcare IT, Gamification, Health Insurance, User Profiles, User Segments, Customer Segmentation, Market Segmentation, Personas, Buyer Personas, Qualitative Reports, Usability, Usability Testing, UserZoom, Research, Recruitment, Atomic Design, Stakeholder Management, Stakeholder Mapping, Quantitative Research, Surveys, Survey Design, Web Usability, System Usability

Lead Product and Games Designer | Web 3.0

2021 - 2022
The Kabuji Project
  • Oversaw the scope and vision definition of the Kabuji project, including MVP scope, vision, and technical stack selection.
  • Designed and oversaw the game mechanics, NFT distribution, and worldbuilding of the narrative universe of the project.
  • Oversaw the design of the project's visual elements, working with different artists.
Technologies: Web3, Non-fungible Tokens (NFT), Blockchain as a Service, Blockchain, Blockchain Game Development, Ethereum, Game Design, UX Leadership, Leadership, UX Strategy, CX Strategy

Lead UX Strategist

2021 - 2022
BNP Paribas
  • Conducted usability research for the company's fintech products.
  • Provided UX strategy consulting on various international projects of the BNP Paribas Group.
  • Proposed design solutions for fintech products and services.
  • Facilitated ideation workshops about the creation of fintech products and services.
Technologies: Adobe Experience Design (XD), SharePoint, Figma, Miro, Learning, Adult Learning, Mobile Learning, User Engagement, Customer Engagement, Sustainability, Surveys, Survey Design, Questionnaires, Design Research, Operations Research, UX Research, User Research, UX Strategy, Facilitation, Workshop Facilitation, Design Sprints, Google Design Sprints, User Experience (UX), Usability Testing, Fintech, B2B, Financial UX, Education, Gamification, Training & Training Content Development, Software as a Service (SaaS), Stakeholder Management, Data Visualization, Design Thinking, Design Thinking Facilitation, SaaS Design, Roadmaps, UX Roadmaps, Product Roadmaps, Usability Analysis, Dashboard Design, UX Design, Customer Experience, Customer Journeys, Digital Transformation, Agile UX, Agile, Stakeholder Mapping, Stakeholder Interviews, Scaled Agile Framework (SAFe), Web App Design, Web App UX, Design Leadership

Lead User Researcher

2019 - 2020
Disneyland Paris
  • Established the company's ResearchOps by streamlining the user research processes of the department.
  • Conducted qualitative and quantitative user research to provide actionable insights for product and design teams.
  • Organized and facilitated ideation workshops and design sprints with company stakeholders.
Technologies: Lookback, Optimal Workshop, Sketch, SharePoint, Figma, Intranets, Dashboards, Web Dashboards, Information Architecture (IA), Navigation Design, Navigation, Design Sprints, UX Design, User Research, User Interviews, Usability, Usability Testing, Accessibility, Information Design, Operations Research, UX Research, User Experience (UX), Profiling, User Profiles, Web Usability, Design Leadership, Booking Systems, Reservation Flow, Hotels & Lodging, Hospitality

Senior User Designer and Researcher

2017 - 2019
  • Led the user experience design and research process for various B2B products.
  • Proposed design solutions, prototyped, and ran usability tests with real users.
  • Established an iterative design and user research methodology based on frameworks and approaches like design thinking and double diamond.
Technologies: Quantitative Research, User Research, Qualitative Research, UserZoom, B2B, Dashboards, Information Architecture (IA), Confluence, SharePoint, Jira, User Experience (UX), Data Visualization, Personas, Stakeholder Management, Software as a Service (SaaS), Complex Web Systems, Travel Design, Web App UX, Web App Design, Design Leadership, ResearchOps, Atomic Design, UX Research, Usability Testing, UX Strategy, CX Strategy, User Profiles, Market Segmentation, Customer Segmentation, UX Workshops

Senior UX Designer

2017 - 2017
  • Designed the interface of the operating system for a global consumer electronics manufacturer's smart TV.
  • Ran design workshops, proposed design ideas, and prototyped them.
  • Proposed a design thinking approach to designing the product.
Technologies: User Research, User Journey Maps, User Personas, Sketch, UX Design, Information Architecture (IA), UX Wireframes, Prototyping, UX Prototyping, User Experience (UX)

Lead Learning Experience Designer

2013 - 2016
  • Designed the entire learning resources platform of the French Ministry of National Education.
  • Built two award-winning mobile learning apps focusing on mathematics and geography.
  • Created the design for six educational games on mathematics education.
  • Developed applications and learning solutions for various external clients, like Orange, Microsoft, and ENS Lyon.
Technologies: User Research, UX Design, SharePoint, iOS, Android, Instructional Design, Learning Management Systems (LMS), Customer Experience Management, Content Creation, E-learning, Video Games, Educational Games, Information Systems, Learning, Adult Learning, Higher Education, Continuing Education, UX Writing, Copywriting, User Experience (UX), Web App UX, Web App Design, Minimum Viable Product (MVP), Audits

Principal Designer

2008 - 2013
Playcompass Entertainment
  • Oversaw the design of eighteen mobile apps and games for traveling, news, entertainment, eCommerce, and education.
  • Designed three award-winning games for the Xbox, mobile, and desktop devices.
  • Managed teams of 5-25 people, implementing various projects for clients.
Technologies: User Research, Product Management, Project Management, UX Design, Information Systems, Learning, iOS, Learning Management Systems (LMS), E-learning, Higher Education, Game Design, Mobile Game Design, Mobile Game UX, Training, Training & Training Content Development, ICT Training, User Experience (UX)
2013 - 2018

Doctoral Degree in Human-computer Interaction

Aristotle University of Thessaloniki - Thessaloniki, Greece

2009 - 2014

Bachelor's Degree in Education

University of Western Macedonia - Florina, Greece

2009 - 2011

Master's Degree in Advanced Information Systems

Aristotle University of Thessaloniki - Thessaloniki, Greece

2003 - 2009

Bachelor's Degree in Electrical and Computer Engineering

Aristotle University of Thessaloniki - Thessaloniki, Greece


Certified SAFe Program Consultant (SPC)

Scaled Agile, Inc.


Agile Certified Coach (ICP-ACC)






Certified Scrum Product Owner (CSPO)

Scrum Alliance, Inc.


iOS SDK, Figma, OptimalSort, Miro, Articulate 360, Articulate Storyline, Adobe Captivate, Confluence, Adobe Experience Design (XD), Sketch, Xcode, Lookback, Maze, Adobe Photoshop, Adobe Illustrator, Adobe Animate, Eclipse IDE, Sketch 4, GIS, Jira, Microsoft Power BI, Hotjar, Airtable, Tableau

Industry Expertise

Education, Education Technology (Edtech), Games, Aircraft & Airlines, Government, Hotels & Lodging, Hospitality


UserZoom, SharePoint, Android, iOS, Ethereum


Swift, Objective-C


Human-computer Interaction (HCI), User Experience (UX), Game Design, Information Architecture (IA), Training, User Research, UX Design, Gamification, Usability Testing, Task Analysis, Wireframing, UX Prototyping, Agile Product Management, Prototyping, UX Strategy, IA Strategy, Workshop Facilitation, Mockups, Interactive UX, Mobile Apps, Optimal Workshop, Research, ResearchOps, Facilitation, MVP Design, Edtech Design, UX Testing, User Interviews, Qualitative Reports, UX Audits, UX Research, Mobile Prototypes, Rapid Prototyping, Journey Mapping, E-learning, Instructional Design, Learning, Adult Learning, Educational Games, K-12 Education, Business Model Canvas, Writing & Editing, Customer Journeys, Learning Management Systems (LMS), Educational Platform Design, B2B, Business to Business (B2B), Ideation, Ideation Workshops, Design Sprints, Service Design, Workshops, Questionnaires, Survey Development & Analysis, UX Wireframes, Customer Experience Management, Content Creation, Video Games, Information Systems, Navigation Design, Navigation, Interviews, Higher Education, Continuing Education, Educational Videos, Educational Portals, Vocational Education, Mobile Learning, User Engagement, Customer Engagement, ICT Training, Surveys, Survey Design, Design Research, Operations Research, Google Design Sprints, Usability, Information Design, Health IT, UX Writing, Copywriting, Best Practices in Design, UX Analysis, User Testing, User Journeys, Feature Prioritization, Profiling, Personas, Jobs to be Done (JTBD), Mobile Design, Analytics, Nudge Theory, Behavioral Design, Employee Training, Training Content, SaaS, Atomic UX Research, Card Sorting, UX Workshops, Stakeholder Engagement, Financial UX, Task Flows, CX Strategy, Financial Design, Fintech, Software as a Service (SaaS), Design Thinking Facilitation, Digital Transformation, Design Leadership, Minimum Viable Product (MVP), Notion, Game Design Documentation, Storytelling, Articulate Rise, Human-centered AI, HCAI, Explainable Artificial Intelligence (XAI), Artificial Intelligence (AI), Smart TV, Healthcare IT, Digital Health, tvOS UI, Web3, Mobile Development, Cognitive Psychology, Qualitative Research, Quantitative Research, User Personas, User Journey Maps, Design Thinking, Project Management, Product Management, Scaled Agile Framework (SAFe), Certified Scrum Product Owner (CSPO), ITIL, Agile Coaching, Accessibility, Tablet UX, Product Design, Business Design, Value Proposition Canvas, Story Mapping, Atomic Design, Interaction Design (IxD), Augmented Reality (AR), Maps, UI Design, ITIL 4, Training & Training Content Development, Video Streaming, Contextual Inquiry, Google Maps, Location Services and Maps, Adult Education, Consumer Electronics, Smart Home Technology, Documentation, Web Design, Web App UX, Focus Groups, Design Systems, Digital Resources, Web Content, Mobile Game Design, Location Services, Dashboards, Persona Development, User Flows, Blockchain, Non-fungible Tokens (NFT), Intranets, Web Dashboards, Sustainability, Mobile Game UX, Medical Software, Medical Devices, Blockchain Platforms, Blockchain as a Service, Competitor Analysis & Profiling, User Interface (UI), Branding, Responsive Web Design (RWD), B2B2C, Drop Shipping, eCommerce, eCommerce UX, eCommerce UI, Onboarding, Metrics, Dark UIs, Light UI, Health Insurance, SaaS Design, Web Analytics, User Onboarding, Reservation Flow, Travel, Service Blueprints, Online Banking, Discovery, Business to Business to Consumer (B2B2C), Quantitative User Research, Mobile UX Design, Design Workshops, Discovery Workshops, Dashboard Design, UX Flows, Web Accessibility, Responsive Layout, TV, 2D Games, User Profiles, User Segments, Customer Segmentation, Market Segmentation, Buyer Personas, Recruitment, Web Usability, Stakeholder Management, Data Visualization, Stakeholder Mapping, Complex Web Systems, Travel Design, Remote User Testing, User Stories, DataViz, eCommerce Design, Roadmaps, UX Roadmaps, Product Roadmaps, Usability Analysis, Web UX, Customer Experience, Agile UX, Agile, Stakeholder Interviews, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, Web App Design, Audits, Lean Startups, Heuristics, Graphical User Interface (GUI), Blockchain Game Development, UX Leadership, Leadership, World Building, Character Design, Narrative UX, Market Research, A/B Testing, Strategy, Finance, Client Interviews, Curriculum Design, Curriculum Development, Curriculum Development & Delivery, Learning Strategy, Content Management Systems (CMS), Content Management, Quantitative Analysis, Profile Design, Segment, Statistical Analysis, Statistical Data Analysis, Customer Research, User Surveys, Online Surveys, Multivariate Testing, Remote Usability Testing, Consumer Insights, Customer Insights, Market Insights, System Usability, Booking Systems, Microsoft 365, Machine Learning, Generative AI, Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), Artificial Intelligence Product Manager, Mixed Method Research, Unmoderated Remote Usability Testing, Customer Interviews, Asset Management, Fintech Consultant

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