George is a product designer specializing in digital applications, eCommerce optimization, and brand development. From Melbourne, Australia with over nine years of experience, he has worked for major corporations such as Australia Post and AHM Health Insurance as well as small businesses and startups. He has worked in a range of delivery teams and has proven results designing for revenue optimization, art direction, and content development.
Designed and developed user experience for multiple clients across different industries.
Consulted on UX and provided product design across large-scale web applications, CRM project management applications, and mobile apps with extensive knowledge in UX patterns across iOS, Android, and experience design for wearables.
Developed and defined the branding for over 12 businesses and applications.
Built the website using multiple systems ranging from scratch (HMTL/CSS) to WordPress, Wix, and Squarespace.
Implemented successful SEO strategy for multiple websites.
Grew our in-house design resources to help the business deliver faster and more effectively to customers.
Established working relationships with our marketing and brand team to deliver direction on a consistent design approach to the areas of digital, marketing communications, advertising creative, and print collateral.
Led the direction of a new illustration style to add to the AHM brand suite of assets. This involved the direction of how illustrations and graphics are used across different experiences and media.
Worked with key stakeholders to deliver an online help center by leading the execution, information architecture, content, and ongoing support allowing for the migration of multiple content sources onto one platform.
Produced designs for new features within a members' self-service application with the focus on reducing calls to the contact center.
Produced content and design for marketing campaigns and messaging across the site to increase conversion and cross-sell of insurance and other products.