George is available for hire
Hire GeorgeGeorge Metaxas
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
November 12, 2018
George is a product designer specializing in digital applications, eCommerce optimization, and brand development. From Melbourne, Australia with over nine years of experience, he has worked for major corporations such as Australia Post and AHM Health Insurance as well as small businesses and startups. He has worked in a range of delivery teams and has proven results designing for revenue optimization, art direction, and content development.
Portfolio
Work Experience
Freelance Designer and Front-end Developer
2009 - PRESENT
Metaxas Design & Development
- Designed and developed user experience for multiple clients across different industries.
- Consulted on UX and provided product design across large-scale web applications, CRM project management applications, and mobile apps with extensive knowledge in UX patterns across iOS, Android, and experience design for wearables.
- Developed and defined the branding for over 12 businesses and applications.
- Built the website using multiple systems ranging from scratch (HMTL/CSS) to WordPress, Wix, and Squarespace.
- Implemented successful SEO strategy for multiple websites.
Technologies: Mailchimp, WordPress, Google Analytics, Zeplin, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, CSS, HTML, InVision, Sketch
UI/UX Designer
2018 - 2018
Object Consulting
- Redesigned a workflow tool for surveyors and conveyancers and applied new branding.
- Produced concept wireframes for new app direction.
- Conducted research with client to gather existing usage data and user pain points.
- Designed changes for a rebrand of a legacy application and identified areas for UX improvements to simplify the user workflow.
- Developed HTML and CSS changes for a rebrand of an application used by school teachers.
Technologies: Sass, CSS, HTML, Adobe Photoshop, InVision, Sketch
UX Lead
2016 - 2018
AHM Health Insurance
- Grew our in-house design resources to help the business deliver faster and more effectively to customers.
- Established working relationships with our marketing and brand team to deliver direction on a consistent design approach to the areas of digital, marketing communications, advertising creative, and print collateral.
- Led the direction of a new illustration style to add to the AHM brand suite of assets. This involved the direction of how illustrations and graphics are used across different experiences and media.
- Worked with key stakeholders to deliver an online help center by leading the execution, information architecture, content, and ongoing support allowing for the migration of multiple content sources onto one platform.
- Produced designs for new features within a members' self-service application with the focus on reducing calls to the contact center.
- Produced content and design for marketing campaigns and messaging across the site to increase conversion and cross-sell of insurance and other products.
Technologies: AngularJS, React, Adobe Photoshop, Zendesk, Jira, InVision, Sketch
UI/UX Designer
2015 - 2016
AHM Health Insurance
- Led the design of revenue optimization initiatives for the sales purchase experience driven by data insights to deliver a 20% uplift in revenue year on year.
- Redesigned a members' self-service application to make way for additional features and address customer pain points.
- Coordinated multiple initiatives with the team to provide support for design, strategy, user testing, and content architecture with a focus on an Agile delivery approach.
- Supported our analytics team to define and design multiple test and learn initiatives to improve the experience and further propel the sales journey.
- Produced and led the design of all new print product guide brochures and future print collateral.
- Developed a new digital style guide that was used across all digital applications and further adapted for recent development of an iOS application.
Technologies: Google Optimize, Google Analytics, Jira, AngularJS, React, Zeplin, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
UI/UX Designer
2012 - 2015
Australia Post
- Led the UI/UX design for the new Australia Post mobile website.
- Designed the first Apple Watch app for Australia Post to enhance the existing parcel tracking functionality of the iOS application.
- Led the UI/UX design for a new bulk ordering system for financial products.
- Developed a new brand approach and design to simplifying all email communications for parcel tracking.
- Conducted usability research and testing for multiple projects.
Technologies: Zeplin, Adobe Photoshop, InVision, Sketch
Front-end Developer/Designer
2011 - 2012
Australia Post
- Designed the front-end of a new online mail redirection service.
- Produced the front-end and design direction for a single sign-on application to be used by multiple Australia Post applications and services.
- Led the interface design of new iMac and iPad web terminals, placed in over 36 Australia Post superstore locations.
- Developed multiple campaign landing pages and email communications.
- Designed and developed the front-end for a business account and management application for bulk parcel senders.
Technologies: CSS, HTML, Adobe Illustrator, Adobe Photoshop
Education
2015 - 2015
Course in Visual Design
General Assembly - Melbourne, Australia
2007 - 2009
Bachelor of Information Technology Degree in Multimedia Technology
Deakin Univeristy - Melbourne, Australia
Experience
Collaboration That Works
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