Product Design Lead (Customer and Business Experience)
2021 - 2022
United Healthcare (via Hoverstate)
- Created a product design strategy and worked with the C-level management team to explore product opportunities.
- Conducted cross-team user research, built a hypothesis, and tested potential solution drafts against core user personas.
- Created multiple low-fidelity clickable prototypes. Conducted multiple rounds of user testing for concept verification.
- Established and implemented a design system for the organization.
- Designed high-fidelity UI mockups and worked closely with the development team. Assured quality control during the implementation stage.
Technologies: Team Building, UI Design, UX Design, Dashboard Design, Customer Support, User Testing, User Research, Prototyping, Adobe, Figma, Mobile App Design, Design Strategy, Mobile UX Design, Mobile UI Design, Journey Mapping, Use Case Analysis, Empathy Mapping, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Design Leader
2020 - 2021
Forbes
- Executed project discovery and conducted user research.
- Built multiple design concepts and tested them against the core user audience.
- Created a complete design system language and deployed a design library.
- Created more than 200 UI screens and over 500+ components.
Technologies: Figma, Zeplin, Sketch 4, Design Strategy, Mobile UX Design, Mobile UI Design, Journey Mapping, Use Case Analysis, Empathy Mapping, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Design Leader (CX)
2019 - 2020
Air Canada
- Led user research, competitor analysis, hypothesis, user-testing, and UI/UX design.
- Built a complete design system language, components, and tokenized system for developers.
- Created user-personas and tested prototypes against a selected audience.
Technologies: Figma, Zeplin, UX Research, Design Systems, Product Discovery, Design Strategy, Mobile UX Design, Mobile UI Design, Mobile eCommerce, Journey Mapping, Use Case Analysis, Empathy Mapping, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Lead Product Designer
2019 - 2020
Directly
- Led an internal dashboard design initiative for a web version of the product.
- Designed and built a design system language and scaled it across all products within organization.
- Worked directly with product leads, head of design, and stakeholders.
Technologies: Balsamiq, Zeplin, InVision, Figma, Design Strategy, Mobile UX Design, Mobile UI Design, Mobile eCommerce, Journey Mapping, Use Case Analysis, Empathy Mapping, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Design Lead
2019 - 2019
DFINITY
- Collaborated with the director of product towards the company's website redesign.
- Gathered a design and development team and work towards the initiative of launching the website before a major conference in January 2020.
Technologies: Balsamiq, Sketch, Figma, Design Strategy, Mobile UI Design, Journey Mapping, Use Case Analysis, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Product Design Lead
2018 - 2019
Life 360
- Led the Core UI experience design.
- Performed UX research, created storyboards and user-flow, as well as created visionary concepts and managing the UI design process.
- Worked directly with the VP of design and led the rest of the design team towards successful design execution.
Technologies: Human-centered Design (HCD), UI Design, UX Research, Wireframing, InVision, Sketch, Design Strategy, Mobile UX Design, Mobile UI Design, Journey Mapping, Use Case Analysis, Empathy Mapping, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Director of Design
2017 - 2018
Bolt Financial
- Designed custom checkout and reporting dashboard experience.
- Recruited design team members.
- Developed scalable design system for the organization.
Technologies: User Interface (UI), User Experience (UX), Prototyping, Adobe Creative Suite, Sketch, InVision, Design Strategy, Mobile UX Design, Mobile UI Design, Mobile eCommerce, Journey Mapping, Use Case Analysis, Empathy Mapping, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Visual Design, Web App Design, User Interviews
Design Director
2013 - 2018
Awesome Design LLC
- Led all aspects of design including product, brand, UX, and UI.
- Grew the company's visual style and design standards.
- Coordinated the design team's work processes.
- Recruited and coached design team members.
Technologies: Adobe Creative Suite, Sketch, InVision, Design Strategy, Mobile UX Design, Mobile UI Design, Mobile eCommerce, Journey Mapping, Use Case Analysis, Rapid Interactive Prototyping, Web Design, Mobile Design, Responsive Web Design (RWD), B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding, High-fidelity Prototypes, Web App Design, Real Estate
Contract UI design lead
2016 - 2017
Nutanix
- Worked on implementing best UX practices for different projects.
- Translated UX mockups to high fidelity UI designs.
- Led UI design development across products.
- Collaborated with engineers to perform implementation quality assurance.
Technologies: Adobe Creative Suite, Zeplin, Sketch, InVision, Design Strategy, Mobile UX Design, Mobile UI Design, Journey Mapping, Use Case Analysis, Rapid Interactive Prototyping, Web Design, Mobile Design, B2C, Product Design, Interactive Prototypes, Rapid Prototyping, Branding
Head of Design
2014 - 2016
McChrystal Group
- Led the brand and visual direction for various projects across the company to ensure best possible product usage experiences. I was responsible for developing and pushing forward unique and recognizable company's visual style.
- Established and maintained design systems and guidelines to create consistency and work closely with product design team was critical to implement it across products and platforms.
- Recruited and guided a team of UX/UI and graphic designers.
- Collaborated with engineers to implement quality assurance processes.
Technologies: InVision, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, Design Strategy, Mobile UX Design, Mobile UI Design, Use Case Analysis, Rapid Interactive Prototyping, Web Design, Mobile Design, B2C, Product Design, Interactive Prototypes, Rapid Prototyping
CEO
2010 - 2014
All Media LTD
- Worked as an individual designer and freelance consultant.
- Contributed to a variety of design projects including print design, user experience design, user interface design, logo design, identity packages, and digital photography.
- Managed client meetings, projects, and subcontractors.
Technologies: CSS, HTML, Balsamiq, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Design Strategy, Mobile UI Design, Use Case Analysis, Rapid Interactive Prototyping, Rapid Prototyping
Junior Designer
2009 - 2010
Marketing House
- Contributed to digital imaging and information design in multiple forms including graphic design, identity packages, layout, and digital photography.
- Worked directly with clients including design related meetings, design pitch presentations, and the design creation process.
Technologies: Balsamiq, Adobe Illustrator, Adobe Photoshop, Rapid Interactive Prototyping
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