Gertruda Fon Narcco, Designer in Doha, Qatar
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Gertruda Fon Narcco

Verified Expert  in Design

Bio

Gertruda is a highly skilled principal product and UX designer with over 13 years of experience in UI/UX, including eight years in product design and art direction. She has a proven track record of creating successful product strategies, enhancing the user experience, and improving product communication to end audiences. Gertruda mentors early-stage startups and medium-sized businesses to guide them through product development and ensure a highly functional and winning product.

Portfolio

Work Experience

Principal Product & UX Expert | Mentor

2011 - PRESENT
Freelance
  • Planned and conducted user research and competitor analysis, interpreting data for working solutions and putting them into a delivery plan.
  • Developed and executed product and marketing strategies that drive engagement, conversion, growth, and proper communication to the end user.
  • Helped execute a product communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders; aided with the product delivery strategy and in-depth user expertise.
  • Reached the balance between product-market fit, monetization methods, and the proper user experience to satisfy the target audience.
  • Launched innovative digital products that meet customer needs and exceed expectations.
  • Crafted user stories, personas, and storyboards, determined information architecture, and built sitemaps.
  • Built prototypes and wireframes, conducted usability testing, and wrapped everything up in a beautiful UI that served the product in the best way possible.
  • Maintained a healthy team atmosphere to avoid burnout when rushing to complete specific challenging tasks. Supported the team in developing their strong interpersonal and communication skills.
  • Advised on diversification strategies, expanding product offerings to new market segments and increasing revenue streams.
  • Implemented data-driven decisions, leveraging analytics to optimize user engagement and conversion rates.
Technologies: Sketch, Figma, UXPin, A/B Testing, Photoshop, Adobe Illustrator, User Research, UX Design, Client Interviews, User Flow Design, Stakeholder Interviews, UX Design, Google Docs Development, Jira, Design Sprints, Art Direction, UX Design, Product Strategy, Communication Strategy, Social Networks, Mobile App Design, CRM Design, Web App Design, Software Design, Prototyping, Interaction Design (IxD), User Experience Design, Web 3.0, Games, Exit Strategy, Communication Design, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Design Strategy, Positioning, Customer Journeys, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplace Design, Wireframing, Responsive Web Design, Design Leadership, Prototype Design, Cryptocurrency Wallets, Fintech Development, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise Development, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Sports, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, Visual Design, UI Prototyping, Big Data UX, Big Data UX, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro Development, UX Design, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, E-commerce Website Design, User Journeys, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Mobile First Design, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, SaaS Design, Responsive Web Development, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Design, Prototype Design, Market Research Analyst, UI Design, UX Design, Layout, Professional Services, Chrome Extension Development, Desktop Design, Visual Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, AI Design, Mentorship, Team Mentoring, Mentorship & Coaching, Mobile UI Design, UI Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, Healthcare App Design, User-centered Development (UCD), Decentralized Applications, B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Android Design, Proof of Concept (POC), Game UI Design, Game Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Market Fit, Value Proposition Design, Evaluation, Design Workshops, UX Design, Ownership, InVision, Presentation Design, Articulate Storyline, eLearning Design, Learning Management Systems (LMS)

Principal Product Expert | Product Strategist | Brand Strategist

2023 - 2024
ICAREUM LLC
  • Executed a comprehensive product audit, identifying critical gaps and opportunities for improvement, resulting in a streamlined and cohesive user experience.
  • Developed detailed personas and customer journey maps, providing deep insights into user behavior and preferences and guiding product development and marketing strategies.
  • Crafted a robust product strategy, including brand positioning and tone of voice guidelines, ensuring alignment with target audience expectations and market trends.
  • Advised on diversification strategies, expanding product offerings to new market segments, and increasing revenue streams.
  • Led the redesign of the brand identity, enhancing visual appeal and brand recognition across all touchpoints.
  • Implemented data-driven decisions, leveraging analytics to optimize user engagement and conversion rates.
  • Collaborated with cross-functional teams to align marketing campaigns with product launches, ensuring consistent messaging and maximizing impact.
  • Provided strategic guidance on content development, enhancing brand storytelling and customer engagement through compelling narratives.
  • Launched new products and features, driving growth and market penetration in competitive landscapes.
  • Optimized digital marketing strategies to increase organic traffic and improve online visibility.
Technologies: CX Strategy, IA Strategy, Product Research, Competitor Analysis, Competition Research, Competitive Strategy, Product Growth, Product Strategy, Branding, Brand Positioning, Product Roadmaps, Customer Analysis, UX Design, Customer Journeys, Customer Development, App UX, UX Design, Web App Design, UX Design, A/B Testing, Mobile App Design, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Audits, UX Design, Product Mapping, Visual Assets, Growth Strategy, UX Strategy, Tone of Voice, Brand Design, Storytelling Design, Visual Storytelling, User Flow Design, Mobile UI Design, UI Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), Decentralized Applications, B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Proof of Concept (POC), Game UI Design, Game Design, Instructional Design, Motion Design, Brand Design, MVP Design, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Information Architecture, Market Fit, Design Strategy, Value Proposition Design, Leadership, Evaluation, Design Workshops, UX Design, Ownership, Presentation Design, Articulate Storyline, eLearning Design, Learning Management Systems (LMS)

Principal Product Designer (via Toptal)

2023 - 2024
Hihve LLC
  • Conducted a comprehensive audit of the entire product, setting the stage for strategic enhancements. Optimized business logic and fine-tuned the product strategy to boost user engagement and retention.
  • Performed a comprehensive evaluation of the product, pinpointing and resolving any areas that needed improvement to ensure a smooth user experience.
  • Streamlined the product by removing inconsistencies and outdated elements, ensuring it aligns with the latest behavioral patterns.
  • Facilitated the creation of prototypes and wireframes, enabling user testing and enhancing product functionality.
  • Created a complete collection of brand-consistent elements, guaranteeing a cohesive design aesthetic.
  • Created persuasive pitch decks and visually appealing infographics to enhance the value of the product. Efficiently accelerated the launch date, showcasing exceptional project management skills.
  • Developed over 100 responsive and native app screens, optimizing the user experience across web and mobile platforms.
  • Enhanced a landing page to ensure a cohesive visual experience, meet accessibility standards, pass rigorous tests, and effectively showcase the sports vertical.
  • Improved the creation of 3D asset flow, elevating the product's visual appeal by incorporating captivating, immersive elements.
  • Managed the team's processes efficiently before hiring a product manager, optimizing development processes. Provided guidance to developers to ensure the implementation of core functionality matched the design vision.
Technologies: Web Design, 3D, Web Design, NFT, Accessibility Development, Mobile App Design, Mobile UX Design, Mobile UI Design, Web3, Web 3.0, UX Design, UI Design, Web App Design, User Flow Design, UX Design, Leaderboards, Badges, UI Design, UX Design, Responsive Web Design, Responsive Web Development, UI Design, Responsive Design, Responsive Web Design, Customer Analysis, Marketplace Design, Design Leadership, Fintech Development, Sportstech, UX Strategy, UI Design, UX Design, Presentation Design, Information Architecture, UX Design, Landing Page Design, Component Libraries, Audits, Atomic Design, Data, DataViz, Best Practices in Design, Pixel Perfect, Prototype Design, UI Design, UX Design, Visual Design, Strategic Planning & Execution, Strategic Planning, Mockups, 3D Art, Infographics, Redesign, UI Design, UI Design, Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), Decentralized Applications, B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Android Design, Proof of Concept (POC), Game UI Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Immersive Experiences, Innovation, Video Editing, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Market Fit, Design Strategy, Value Proposition Design, Leadership, Design Workshops, UX Design, Presentation Design, Articulate Storyline, eLearning Design

Product Designer

2023 - 2023
Cumulus Labs Inc.
  • Conducted a full audit of the 3D immersive health-tech product, identifying key areas of improvement for user flow and design, resulting in a more seamless user experience.
  • Developed a clear set of strategic goals for the client, enabling them to attract potential investors and positioning the product for future growth.
  • Created a highly detailed and user-friendly flow, improving ease of navigation and emotional connection to the product’s purpose of preserving memories.
  • Discovered both current and potential UX issues, proactively addressing them to optimize the product’s usability and enhance user satisfaction.
  • Redesigned web app screens aligned with existing design systems and style guides, ensuring consistency and an enhanced user experience.
  • Optimized user retention and engagement through targeted UX improvements, ensuring long-term satisfaction in a highly emotional product context.
  • Integrated client requests seamlessly into the revamped design, maintaining the product’s emotional purpose while improving functionality and usability.
  • Created a UX roadmap detailing steps to enhance user satisfaction and retention, ensuring the product’s ongoing success.
  • Integrated the product’s emotional aspect into the design, balancing usability with users' personal connection to memories and legacy.
  • Applied product strategy expertise to combine user flow improvements, design logic, and strategic goals, making the product more appealing to users and investors; offered new features for the respected matter.
Technologies: Product Design, UX Design, Audits, UX Design, Web UI, UI Design, Web UX Design, UX Design, Business Evaluation, User-centered Development (UCD), B2C, Online Payments, Progressive Web Applications (PWAs), Web Design, Proof of Concept (POC), MVP Design, Immersive Experiences, Innovation, Website Design, Prototype Design, Adobe Creative Suite Design, Information Architecture, Market Fit, Design Strategy, Value Proposition Design, Design Workshops, UX Design, Presentation Design, Articulate Storyline

Principal Product Designer and Researcher (via Toptal)

2023 - 2023
Sourcery.AI Ltd
  • Delivered a comprehensive market study to enhance product and brand awareness. Applied visual appearance insights to boost competitive advantage, ensuring Sourcery.AI maintained its leading position in the industry.
  • Elevated brand and product visibility by conducting a detailed market and competition audit. Implemented key findings into the new website's visual appearance to strategically position the brand for increased market dominance.
  • Identified improvement areas through thorough SWOT analysis, strategically implementing changes to enhance product and brand visibility. Contributed to the client's sustained industry leadership by strengthening key aspects in the competitive market.
  • Leveraged various research platforms for a comprehensive market competitor audit. Utilized documentation for Figma and React Native and maximized communication efficiency, showcasing adaptability and resourcefulness.
  • Overcame technical challenges during website development by generating and validating ideas with rigorous testing. Ensured seamless transfer of design elements into the live version.
  • Exhibited expertise in a number of tools, problem solving, design leadership, and strong verbal and written communication skills. Constant self-education showcased a commitment to staying at the forefront of industry trends.
  • Advocated for increased social interaction by curating product appearance and adopting a respectful tone of voice in brand messaging, enhancing overall brand engagement, and received positive feedback.
  • Translated audit and study discoveries and insights into appealing and competitive landing page design successfully to help the client maintain their leading position in the industry.
Technologies: Web Design, Web Design, Responsive Web Design, Accessibility Development, Audits, Web UX Design, Web UI, UX Design, Competition Research, Competitor Analysis, Product Growth, Product Strategy, Product Strategy Consulting, Product Design, Landing Page Design, Landing Page Optimization, Landing Pages, AI Design, Collaboration, Strategic Planning, Mockups, Service Design, Infographics, Web Design, Mobile UI Design, UI Design, UI Design, Startup Development, Usability Testing, Data-driven Design, User-centered Development (UCD), B2C, Progressive Web Applications (PWAs), Web Design, Marketing Design, Innovation, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Information Architecture, Market Fit, Design Strategy, Value Proposition Design, Evaluation, Presentation Design, Articulate Storyline

Principal Product | UX Designer (via Toptal)

2023 - 2023
Peake Digital LLC
  • Demonstrated strategic design leadership by spearheading the development of a landing page for Sleep Optimizers, strategically aligning the design with the client's vision for calmness, sleep relaxation, and trustworthiness.
  • Incorporated a compelling aesthetic vision by crafting a minimalistic, trendy, and persuasive design that met and exceeded client expectations, setting the stage for a visually appealing and engaging landing page.
  • Delivered innovative strategy upgrades; proposed and implemented strategic upgrades to the client's approach, ensuring the landing page represented their brand and optimized user engagement and conversion.
  • Showcased competitor analysis expertise by conducting thorough competitor website analyses, identifying visual and UX advantages to strategically position the Sleep Optimizers landing page as a leader in the industry.
  • Established client trust and collaboration by building a strong rapport with the client, incorporating their feedback, and collaborating closely throughout the design process, fostering a sense of trust and satisfaction.
  • Focused on result-driven UX and ensured the design met aesthetic goals and prioritized user experience, resulting in a landing page that looked good and functioned seamlessly.
  • Engaged in data-driven decision-making; utilized data insights and user-centric design principles to inform key decisions, enhancing the landing page's effectiveness in terms of user engagement and conversion rates.
  • Ensured timely and efficient project management by delivering the final design within stipulated timelines while maintaining the highest quality standards.
Technologies: UI Design, UX Design, UX Design, UI Design, Landing Page Design, Conversion Rate, Web Design, Strategic Planning, Mockups, Web Design, Mobile UI Design, UI Design, Startup Development, Usability Testing, Data-driven Design, User-centered Development (UCD), B2C, Mobile App Design, Web Design, Proof of Concept (POC), Brand Design, MVP Design, Marketing Design, Rebranding, Innovation, Website Design, Prototype Design, Adobe Creative Suite Design, Information Architecture, Market Fit, Design Strategy, Value Proposition Design, UX Design, Articulate Storyline

Senior Product Designer and Researcher (via Toptal)

2022 - 2023
Working Group LLC
  • Increased KPIs by putting my recommendations into practice, which had a nearly immediate positive impact on the product. I was able to significantly increase the client's metrics, such as conversion rate and brand recognition.
  • Performed in-depth studies and analyses throughout my work with Tribe AI. I carried out many in-depth studies in the field of AI/ML. The studies involved examining their KPIs to find gaps, threats, missed opportunities, and areas for improvement.
  • Provided strategic planning for turn-key solutions. Realizing that Tribe AI needed to maintain its competitiveness in the market, I offered helpful product advice and my skills in strategic planning.
  • Increased visibility and recognizability. As part of my responsibilities, I customized the product for different marketplace purposes, such as product hunting, to raise Tribe AI's visibility and reputation in the sector.
  • Developed high-fidelity prototypes that successfully illustrated the features and advantages of the product by drawing on my expertise in user experience design and business best practices.
  • Worked on the product and content strategy. As a product analyst and designer, I actively engaged stakeholders in product and content strategy talks. These discussions helped us find new market niches and expand and optimize the product plan.
Technologies: Visual Design, Branding, Web Design, UX Design, UI Design, Marketing Design, Figma, Adobe Creative Suite Design, Digital Advertising, Adobe After Effects Design, Responsive Web Design, Plugins, App UX, Product Design, Product Hunt, UX Research, Market Research Analyst, Market Fit, Product Strategy, Product Roadmaps, Product Strategy Consulting, Brand Positioning, System Design, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Research, User Flow Design, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, UI Prototyping, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro Development, UX Design, Team Leadership, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile App Design, Usability, Heuristic Analysis, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Mobile First Design, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, UX Design, Web UI Design, Consumer Products, Best Practices in Design, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Design, Prototype Design, UI Design, UX Design, Layout, Professional Services, Chrome Extension Development, Desktop Design, Visual Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, AI Design, Mobile UI Design, UI Design, Startup Development, Usability Testing, Agile Design, Data-driven Design, User-centered Development (UCD), B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Proof of Concept (POC), Instructional Design, Brand Design, MVP Design, Marketing Design, Rebranding, Innovation, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Design Strategy, Value Proposition Design, Leadership, Evaluation, Design Workshops, UX Design, Presentation Design, Articulate Storyline, eLearning Design, Learning Management Systems (LMS)

Senior Product and UI/UX Designer (via Toptal)

2022 - 2023
Block Born LLC
  • Launched the product and addressed the scope of work and all UX/product strategy issues on time, resulting in the client raising capital for the 2nd stage.
  • Developed personas based on user research to better understand the target audience and design a platform that catered to their needs and preferences.
  • Provided feedback to the team and client and mentored on best practices to ensure that the design aligned with the platform's vision and met the target audience's needs.
  • Conceptualized and designed game menus, UI, badges, logos, leaderboards, and other elements, ensuring they were visually appealing and aligned with the platform's brand identity.
  • Collaborated with the client to maintain consistency in the art style and ensure that the platform had a cohesive visual identity.
  • Identified and troubleshot UX problems and provided solutions to improve the gaming experience, making it more intuitive and user-friendly.
  • Crafted UX flows, UI mockups, and style guides, ensuring consistency across the platform.
  • Supported the project manager in designing and estimating user stories to ensure the design met the project's requirements and objectives.
  • Created a Web 3.0 gaming platform that was visually stunning, intuitive, and engaging for developers and gamers of all levels while also aligning with the needs and preferences of the target audience.
Technologies: Web Design, User Flow Design, UX Design, Leaderboards, Badges, UI Design, UX Design, User Experience Design, UI Design, Web Design, Responsive Web Design, UI Design, Responsive Design, Responsive Web Design, Mobile First Design, Visual Design, Product Design, Web Design, Web 3.0, Games, Prototyping, Interaction Design (IxD), Communication Design, Positioning, Customer Journeys, Customer Analysis, Marketplace Design, Wireframing, Design Leadership, Fintech Development, UX Design, Product Strategy, Collaboration, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Research, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Sports, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, UI Prototyping, Big Data UX, Big Data UX, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro Development, UX Design, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Ionic Design, UX Design, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Development, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Design, Prototype Design, Market Research Analyst, UI Design, UX Design, Layout, Professional Services, Visual Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, Mobile UI Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), Decentralized Applications, B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Proof of Concept (POC), Game UI Design, Game Design, Instructional Design, Motion Design, MVP Design, Client Delivery Management, Marketing Design, Immersive Experiences, Innovation, Video Editing, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Market Fit, Design Strategy, Value Proposition Design, Leadership, Design Workshops, UX Design, Articulate Storyline

Senior Product Designer | Researcher

2022 - 2022
Atlassian
  • Contributed to the client securing funds in a critical tender round through expert UX and product design improvements.
  • Crafted a precise user flow based on the client’s initial idea, aligning design with their vision and ensuring optimal functionality.
  • Leveraged the existing Atlassian design library, implementing pre-defined components to maintain consistency across the product. Integrated advanced design components, meeting both user and technical requirements without compromising usability.
  • Created new components according to Atlassian’s design guidelines, fulfilling specific product requirements and enhancing the overall design.
  • Designed user-friendly pages for macros, simplifying complex functions and improving overall usability for end users.
  • Ensured that every aspect of the user flow and design aligned with the client’s vision and specific product goals.
  • Maintained a seamless design consistency by adhering to Atlassian’s design standards while meeting unique project needs.
  • Developed a complete product shell that helped the client achieve their functional goals, integrating intuitive design elements.
  • Applied expert-level UX and product design strategies and design thinking, ensuring the product was both intuitive and competitive in the market space.
Technologies: Accessibility Development, App UX, A/B Testing, Plugins, Automation, Automation Tools, Document Control, Management, IT Service Management (ITSM), UXM, Web UX Design, UX Tools, User Flow Design, UX Design, Optimization, Confluence, Excel Development, Web UI, UI Design, UX Design, Big Data UX, Big Data UX, Design Systems, GUI Design, Figma, User-centered Development (UCD), B2C, Progressive Web Applications (PWAs), Web Design, Proof of Concept (POC), MVP Design, Client Delivery Management, Innovation, Website Design, Prototype Design, Adobe Creative Suite Design, Information Architecture, Market Fit, Design Strategy, Value Proposition Design, Leadership, Design Workshops, UX Design, Articulate Storyline, eLearning Design, Learning Management Systems (LMS)

Co-founder | CTO (Product Strategy Expertise)

2020 - 2021
DevSwat
  • Developed and launched innovative digital products that meet customer needs and exceed expectations in the GCC region.
  • Established and implemented an effective brand strategy that accurately reflects the values and mission of the company and resonates with the target audience.
  • Created and executed product and marketing strategies that drive engagement, conversion, and growth to stay ahead of competitors.
  • Built and managed a highly skilled team of product, design, and development professionals passionate about delivering high-quality digital services.
  • Developed and executed a communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders.
  • Drove growth by developing and implementing a well-thought-out growth strategy that identifies and pursues new business opportunities, expands into new markets, and maximizes customer lifetime value.
  • Cultivated a company culture that fosters innovation, creativity, and collaboration and attracts and retains top talent in the industry.
  • Learned and adapted to changing market conditions, emerging technologies, and evolving customer needs to stay ahead of the curve and maintain a competitive edge.
Technologies: UX Research, Marketing Research & Analysis, Product Strategy, UX Design, Branding, Art Direction, Marketing Strategy, Digital Marketing Strategy, Leadership, Prototyping, Interaction Design (IxD), User Experience Design, Web Design, Responsive Web Design, Mobile First Design, Web 3.0, Games, Exit Strategy, Communication Design, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Design Strategy, Positioning, Customer Journeys, Customer Analysis, Web Design, Marketplace Design, Wireframing, Responsive Web Design, Design Leadership, Cryptocurrency Wallets, Fintech Development, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise Development, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Research, User Flow Design, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Sports, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, Visual Design, UI Prototyping, Big Data UX, Big Data UX, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro Development, UX Design, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, E-commerce Website Design, User Journeys, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, UX Design, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, SaaS Design, Responsive Web Development, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Design, Prototype Design, Market Research Analyst, UI Design, UX Design, Layout, Professional Services, Desktop Design, Visual Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, AI Design, Mobile UI Design, UI Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), Decentralized Applications, B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Proof of Concept (POC), Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Marketing Design, Rebranding, Innovation, Video Editing, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Google Slides, Market Fit, Value Proposition Design, Design Workshops, UX Design, Ownership, Presentation Design, Articulate Storyline

Art Director | Lead UX/UI Designer

2014 - 2020
UkiePro Studio
  • Ensured the quality of the design work produced by other designers on the team and guaranteed the result satisfied both client and market needs.
  • Determined the overall style and logic for each project and articulated the clients' vision with my experience to the artists.
  • Set up all stages of planning, development, implementation, and market delivery from the ground up.
  • Executed usability evaluations and tests on interactive systems. Exhibited my exceptional inventiveness, highly detailed nature, and capacity to assist in designing and solving difficult user interface challenges.
  • Grew and mentored a team of UI/UX designers and researchers, supplying them with the necessary growth materials.
  • Led the primary client and investor communication, developing the product strategy based on their preferences or feature selections.
  • Participated in all stages of concept discovery, strategy development, planning, wireframing, and testing.
  • Established a new effective brand identity and the guidelines to improve market performance, reevaluating the old ones, on behalf of a UX/UI team.
  • Led the development of enterprise projects, CRM systems, mobile apps, and web solutions.
Technologies: Sketch, Figma, Photoshop, Adobe Illustrator, InVision, Marvel, Miro Development, Coggle, UX Design, A/B Testing, UXPin, Material UI, React Native, Prototyping, Interaction Design (IxD), User Experience Design, Web Design, Responsive Web Design, Mobile First Design, Games, Exit Strategy, Communication Design, Marketing Campaigns, Marketing Campaign Design, Design Strategy, Positioning, Customer Journeys, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplace Design, Wireframing, Responsive Web Design, Design Leadership, Prototype Design, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise Development, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Research, User Flow Design, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Sports, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, Visual Design, UI Prototyping, Big Data UX, Big Data UX, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, UX Design, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, E-commerce Website Design, User Journeys, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, UX Design, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, SaaS Design, Responsive Web Development, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Design, Prototype Design, Market Research Analyst, UI Design, UX Design, Layout, Professional Services, Desktop Design, Visual Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, Mobile UI Design, UI Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, Healthcare App Design, User-centered Development (UCD), B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Android Design, Proof of Concept (POC), Game UI Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Market Fit, Value Proposition Design, Design Workshops, UX Design, Presentation Design, Articulate Storyline, eLearning Design, Learning Management Systems (LMS)

Art Director | Lead UX/UI Designer

2013 - 2014
Bambuk Design Studio
  • Progressed as an art director and became the design department's lead in half a year after joining the studio as a senior UI/UX designer.
  • Established and directed a growing team of design experts. Also compiled and evaluated research and designed graphical user interfaces and prototypes.
  • Developed exceptional UI/UX solutions and conducted client and stakeholder interviews throughout delivery.
  • Led the iteration planning and the complete development process, checking, emphasizing, and correcting each delivery phase while monitoring the task-related person.
  • Elaborated and pushed the scope of work to be handled and produced by other creative departments, such as video and animation production, artwork and photography, and copywriting. Also tracked each stage of the production.
  • Provided initial stylistic guidance by creating illustrations, UI systems, UX wireframes, and other related examples.
Technologies: Sketch, Photoshop, Adobe Illustrator, InVision, UXPin, Prototyping, Interaction Design (IxD), User Experience Design, Web Design, Responsive Web Design, Mobile First Design, Communication Design, Marketing Campaigns, Marketing Campaign Design, Positioning, Customer Journeys, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplace Design, Wireframing, Responsive Web Design, Design Leadership, Prototype Design, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise Development, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Research, User Flow Design, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, Visual Design, UI Prototyping, Big Data UX, Big Data UX, Genomics, Human-computer Interaction (HCI), Strategic Design, Design Thinking, UX Design, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, E-commerce Website Design, User Journeys, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, UX Design, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, SaaS Design, Responsive Web Development, Audits, Data, DataViz, Pixel Perfect, Game Design, Brand Design, Prototype Design, Market Research Analyst, UI Design, UX Design, Layout, Professional Services, Chrome Extension Development, Desktop Design, Visual Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, Mobile UI Design, UI Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Android Design, Proof of Concept (POC), Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Marketing Design, Rebranding, Innovation, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Market Fit, Design Strategy, Value Proposition Design, UX Design, Presentation Design, Articulate Storyline, eLearning Design, Learning Management Systems (LMS)

Senior UI/UX Designer

2013 - 2013
Impulsis
  • Reinvented and improved existing designs to accommodate new or evolving user requirements.
  • Developed custom eCommerce solutions and provided product A/B testing to increase user conversion.
  • Incorporated processes optimization to decrease the delivery time.
Technologies: Sketch, Photoshop, Adobe Illustrator, InVision, UXPin, A/B Testing, UX Design, UX Design, UI Design, Web UI, Prototyping, Interaction Design (IxD), User Experience Design, Web Design, Responsive Web Design, Mobile First Design, Communication Design, Web Design, Marketplace Design, Wireframing, Responsive Web Design, Design Leadership, UX Design, Collaboration, Dashboard Design, Icon Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Flow Design, UX Design, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Discovery, B2B Design, Discovery Workshops, Presentation Design, Visual Design, UI Prototyping, Human-computer Interaction (HCI), Stakeholder Management, User-centered Design (UCD), E-commerce Website Design, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, SaaS Design, Responsive Web Development, Audits, Data, DataViz, Pixel Perfect, Brand Design, Prototype Design, UI Design, UX Design, Layout, Professional Services, Visual Design, Mockups, Service Design, Infographics, Web Design, Mobile UI Design, UI Design, Content Management Systems (CMS), Usability Testing, Agile Design, Data-driven Design, User-centered Development (UCD), B2C, Mobile App Design, Online Payments, Progressive Web Applications (PWAs), Web Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Innovation, Website Design, Prototype Design, Adobe Creative Suite Design, Market Fit

Graphic Designer | UI Designer

2011 - 2012
Nravo
  • Collaborated with the UX designers on researching, designing, and testing new product interfaces, enhancements, and complex rewrites. This was made on behalf of the product manager and the involved products were mainly games.
  • Managed two illustrators and collaborated with the marketing executive, the game designer, and the testers. Also frequently supervised the work and skills of the team lead.
  • Launched several new games and renovated old ones that were already on the market.
  • Developed the entire user interface for four games, which received excellent market reviews.
  • Created a new brand identity for the meni.mobi games portal, on behalf of Nravo Games. It included the logo, promotional materials, animated banners, social media posts, and other brand goods.
Technologies: Photoshop, Adobe Illustrator, Sketch, Adobe After Effects Design, InVision, UXPin, UX Design, Prototyping, Interaction Design (IxD), Web Design, Responsive Web Design, Mobile First Design, Games, Web Design, Wireframing, Responsive Web Design, Design Leadership, Collaboration, Native Mobile Apps, Dashboard Design, Casinos & Gaming, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, User Flow Design, UX Design, Mobile App, Rapid Prototyping, Presentation Design, Visual Design, UI Prototyping, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile App Design, Usability, Dashboard, Data Visualization Design, User Validation, Information Architecture, Accessibility Development, Landing Page Design, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Responsive Design, Ionic Design, UX Design, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Development, Data, DataViz, Pixel Perfect, Game Design, Brand Design, Prototype Design, UI Design, UX Design, Layout, Professional Services, Desktop Design, Visual Design, Mockups, Service Design, Infographics, Web Design, Mobile UI Design, UI Design, UI Design, Content Management Systems (CMS), Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), B2C, Mobile App Design, Online Payments, Web Design, Android Design, Proof of Concept (POC), Game UI Design, Game Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics Design, Website Design, Prototype Design, Adobe Creative Suite Design, Market Fit, Value Proposition Design, Presentation Design, Articulate Storyline, eLearning Design

3D Designer | Graphic Designer

2009 - 2009
Mi100
  • Designed new logos and redesigned old ones, worked on pages layouts, revised text, retouched pictures, and performed color adjustments.
  • Produced unique graphics for banners and posters. Also developed 3D art, environments, interiors, and scenarios.
  • Collaborated in the launch of a new branch of the entertainment complex in another city, and in creating brand identification materials from the ground up.
Technologies: Photoshop, Autodesk Maya, 3ds Max, Adobe Illustrator, Wireframing, Collaboration, Icon Design, Layout Design, Animation Design, Rapid Prototyping, Presentation Design, Visual Design, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile App Design, Accessibility Development, Landing Page Design, Grid Systems, Consumer Products, Best Practices in Design, Data, DataViz, Pixel Perfect, Game Design, Brand Design, UI Design, Layout, Professional Services, Visual Design, Service Design, Infographics, Web Design, B2C, Proof of Concept (POC), Motion Design, Brand Design, Marketing Design, Rebranding, Innovation, Video Editing, Motion Graphics Design, Adobe Creative Suite Design, Market Fit, Presentation Design, Articulate Storyline
2008 - 2012

Master's Degree in Visual Design

National Polytechnic University - Lviv, Ukraine

MARCH 2023 - PRESENT

Private Equity and Venture Capital

Università Bocconi

MARCH 2023 - PRESENT

Entrepreneurship Essentials

Harvard University

Tools

Figma, Sketch, Photoshop, Adobe Illustrator, Procreate, Google Sheets Development, Google Docs Development, InVision, Miro Development, Prototype Design, Google Slides, Adobe After Effects Design, Articulate Storyline, UXCam, Autodesk Maya, 3ds Max, UXPin, Marvel, Coggle, Jira, Adobe Creative Suite Design, UX Tools, Confluence

Languages

Visual Design, HTML, CSS

Platforms

iOS Design, Android Design, Desktop Design, Mobile App Design, Web Design, Adobe Creative Suite Design

Industry Expertise

Casinos & Gaming, Sports, Consumer Products, Professional Services, Healthcare App Design, Games, Marketing Design

Other

Graphic Design, Branding, UX Design, Illustration, Research, UX Research, Logo Design, Digital Marketing, Product Design, UI Design, UX Design, Mobile App Design, A/B Testing, Stakeholder Interviews, Product Strategy, Mobile App Design, UX Design, UX Design, User Research, User Flow Design, Web App Design, User Testing, UX Design, Market Research Analyst, Redesign, Design Systems, Editorials, Analysis, Responsive Design, UI Design, Mobile UI Design, Mobile UX Design, Mobile App Design, UI Design, Fintech Development, Cryptocurrency Wallets, Design Leadership, Responsive Web Design, User Stories, UX Design, Wireframing, Marketplace Design, Marketplace Design, NFT, Cryptocurrency Design, UX Design, Mockups, Web Design, Leadership, Evaluation, Value Proposition Design, Design Strategy, Mobile First Design, Visual Design, Prototyping, Interaction Design (IxD), Collaboration, Enterprise Development, Native Mobile Apps, Dashboard Design, Product Roadmaps, Market Fit, System Design, Icon Design, Gamification Design, UI Design, Style Guides, UI Design, Layout Design, Animation Design, UX Design, Workshops, UX Strategy, UX Wireframes, B2B2C, Mobile App, Rapid Prototyping, Discovery, B2B Design, Discovery Workshops, Email Design, Presentation Design, UI Prototyping, Big Data UX, Big Data UX, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, UX Design, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, E-commerce Website Design, User Journeys, Mobile App Design, Usability, Dashboard, Heuristic Analysis, Data Visualization Design, User Validation, Information Architecture, UX Design, Accessibility Development, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile App Design, Web UI Design, SaaS Design, Best Practices in Design, SaaS Design, Responsive Web Development, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Design, Prototype Design, UI Design, UX Design, Layout, Chrome Extension Development, AI Design, Strategic Planning, Mockups, Service Design, Infographics, Web Design, UI Design, Content Management Systems (CMS), Startup Development, Usability Testing, Agile Design, Data-driven Design, Social Media Design, User-centered Development (UCD), Decentralized Applications, B2C, Online Payments, Progressive Web Applications (PWAs), Proof of Concept (POC), Game UI Design, Game Design, Instructional Design, Motion Design, Brand Design, MVP Design, Food Ordering, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Website Design, Prototype Design, Design Workshops, UX Design, Ownership, Presentation Design, eLearning Design, 3D Art, Genomics, Ionic Design, Unity, Video Editing, Motion Graphics Design, Learning Management Systems (LMS), App UX, Blockchain, UX Design, Web UI, Material UI, React Native, Client Interviews, UX Design, Design Sprints, Art Direction, UX Design, Communication Strategy, Social Networks, CRM Design, Software Design, Prototype Design, Web Design, Web Design, Wireframe to Product, CRM Design, CRM APIs, Enterprise Systems, SaaS Design, Sports Web Design, Sports & Athletics, UX Design, UI Design, Mobile App Design, Web UX Design, Marketing Research & Analysis, Marketing Strategy, Digital Marketing Strategy, Business Evaluation, Business Process Modeling, Business Modeling, Market Research & Analysis, Marketing Plans, Customer Analysis, Customer Journeys, Marketing Campaign Design, Financial Metrics, Financial UX, Growth Strategy, Legal, Presentations, Corporate Culture, Investment Analysis, Valuations, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Startup Funding, Funding Process, Portfolio Management, Exit Strategy, Communication Design, Leaderboards, Badges, User Experience Design, Web Design, Responsive Web Design, UI Design, Web 3.0, Marketing Campaigns, Stakeholder Engagement, Positioning, Digital Advertising, Plugins, Product Hunt, Product Strategy Consulting, Brand Positioning, UX Design, Web3, User Paths, UIKit, Conversion Rate, Competition Research, Competitor Analysis, Product Growth, Landing Page Optimization, Landing Pages, 3D, UI Design, Sportstech, Strategic Planning & Execution, CX Strategy, IA Strategy, Product Research, Competitive Strategy, Customer Development, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Product Mapping, Visual Assets, Tone of Voice, Storytelling Design, Visual Storytelling, Mentorship, Team Mentoring, Mentorship & Coaching, Compiler Design, Automation, Automation Tools, Document Control, Management, IT Service Management (ITSM), UXM, Optimization, Excel Development, Big Data UX, GUI Design

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