Giorgi Gelbakhiani, Designer in Tbilisi, Georgia
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Giorgi Gelbakhiani

Verified Expert  in Design

Bio

Giorgi is a digital product designer with over ten years of experience, known for his skill in creating user-centered designs that effortlessly blend form and function. He specializes in product design, UI/UX, and applications and demonstrates proficiency in both digital and print. Giorgi's work is characterized by a focus on meaningful experiences, where he employs a distinctive method to develop polished user interfaces, taking into account aesthetics, tactile elements, and behavior.

Portfolio

Work Experience

Product Design Team Lead

2023 - PRESENT
Tamara
  • Launched Tamara Cards, a digital card solution. The project involved creating and refining attractive and user-friendly card designs. By focusing on UI/UX, we ensured customers enjoyed a smooth and engaging interaction with the digital cards.
  • Streamlined the checkout process to make it simpler and more user-friendly. This led to higher conversion rates and an improved overall shopping experience.
  • Introduced Tamara Smart to offer more value to our customers. This subscription model delighted customers and generated significant revenue, evident in its positive reception and profits.
Technologies: Figma, Confluence, Jira, Notion, Adobe CC, Slack

Product Designer

2021 - PRESENT
Toptal Clients
  • Conceptualized and designed visual identities and brand guidelines for different industries.
  • Created branding materials, including pitch decks, branding guidelines, illustrations, micro animations, social media campaigns, design templates for email marketing campaigns, and web banners.
  • Built and designed user interfaces for various clients in various industries, including government, eCommerce, banking, and more.
  • Interviewed product owners to identify user needs and product opportunities.
  • Planned design process of delivering user interfaces by creating user flows, wireframes, prototypes and assisted front-end developers in setting up designs system.
  • Implemented more than 15 projects for companies in different areas.
Technologies: Adobe, Figma, Research, Responsive Layout, eCommerce, eCommerce Web Design, Pitch Decks, Presentation Design, Web Presentation, Style Kits, User Interface (UI), Style Guides, UI Components, Web Components, Visual Design, Logotype, Logo Design, UI Branding, Branding, Assets, Non-fungible Tokens (NFT), Crypto, Cryptocurrency Wallets, Web Platforms, Online Platform, Learning, Hair & Skin Care, Women's Health, Digital Health, Medicine, General Medicine, Dashboards, Web Dashboards, UI Grid, Animation, Microsites, Interactive UI, Apps, Applications, 3D, Visual Art, Visual Identity, Identity Design, Brand Identity, Concepting, Sketch, Agile, Sprints, Typography, Design Guidelines, Usability, Web Usability, Wireframing, Mockups, Wireframe to Product, High-fidelity Mockups, Low-fidelity Mockups, Web Page Mockups, Landing Page Design, Landing Pages, Introductions, UI Research, Brand Design, Websites, UI Design

Art Director | Design Team Lead

2020 - 2022
Katsman & Friends
  • Conceptualized and designed the corporate brand identity.
  • Defined the brand style guidelines for parent companies.
  • Produced a wide range of internally initiated services and product solutions.
  • Designed promotional and social media campaigns for various companies, including Hyundai, Diesel, Toyota, and Timberland.
  • Took part in client presentations and brainstorming sessions to understand, match, and address the needs and values of partners and stakeholders.
  • Led and managed the processes of quality, execution, and delivery of all work within the team of designers.
  • Conducted user interviews and built design prototypes.
  • Designed the first COVID-19 prevention website, which allowed users to get an overview of cases and online services in the country.
  • Designed the UI/UX and directed the process with the product owners for an online learning platform.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, Principle, Sketch, Slack, Notion, Web Presentation, Sales Presentations, Social Media Kits, UI Research, UI Design

Senior UI/UX Designer

2019 - 2019
Styliff Tech
  • Crafted a wide range of application solutions and experiences for various industries, including catering, healthcare, food, package delivery, ridesharing, eCommerce, and the crypto market.
  • Built wireframes and prototypes to conduct usability tests.
  • Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, Figma, ClickUp, Asana, Notion, Web Presentation, Presentations, Social Media Kits, Websites, UI Research

Senior UI/UX Designer

2019 - 2019
Heue Digital
  • Worked closely with the team and stakeholders to meet their needs by analyzing the company's culture, potential market, and competitors.
  • Designed brand new website and provided visual directions and layouts to promote personalized case studies.
  • Spearheaded the application for a ridesharing company from Berlin.
  • Delivered working files, style guides, and micro-animations.
Technologies: Adobe Photoshop, Adobe After Effects, Principle, Figma, Slack, ClickUp, Web Presentation, Websites, UI Research

Senior UI/UX Designer

2018 - 2019
Kids
  • Redesigned the existing website, refined brand identity, and web guidelines, including color palette, illustrations, 3D elements, typography usage, and various elements for the design system.
  • Collaborated with stakeholders to gather insights and pain points to produce visual solutions.
  • Generated a series of interactive design elements as a part of their design system.
  • Managed the process of building wireframes, user flows, and prototypes to implement UI for cross-devices.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Sketch, Figma, Slack, Asana, Sales Presentations, Websites, UI Research

Senior UI/UX Designer

2016 - 2018
Leavingstone
  • Implemented more than 20 projects for companies in different areas.
  • Conceptualized and visualized innovative solutions for various clients in a variety of industries, including catering, banking, finances, and commercial products.
  • Planned the design process of delivering user interfaces by creating user flows, wireframes, and prototypes and assisted front-end developers in setting up the design system.
  • Interviewed product owners to identify user needs and product opportunities.
  • Created applications for iOS and Android devices.
  • Gathered feedback from stakeholders and team members.
  • Designed custom icons and visual guidelines for different products.
Technologies: Adobe Photoshop, Adobe After Effects, Sketch, Asana, Slack, Principle, Figma, Sales Presentations, UI Research

Senior UI/UX Designer

2015 - 2016
Adjarabet
  • Designed promotional campaigns and delivered design assets to developers.
  • Managed the process of delivering campaign visuals by building wireframes, user flows, and interactive design elements based on user personas and competitor research.
  • Participated with product owners and the marketing team to deliver a promotional campaign for Euro 2016.
  • Created design assets for social media campaigns, design templates for email marketing campaigns, and web banners.
  • Designed identities and visual guidelines for the company's different platforms.
  • Conducted usability tests and usability research.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Zeplin, Figma, UI Research

User Interface and Graphic Designer

2014 - 2015
Omicronsoft
  • Crafted a brand new identity and corporate branding.
  • Redesigned the company's internal communication and public website.
  • Designed a brand-new automobile restoration and online service platform, which had never been done in the Georgian market.
  • Designed an automotive eCommerce website for the largest importer in the Georgian market with 20,000 monthly users.
  • Built user flows, wireframes, and prototypes for user testing.
  • Developed creative concepts for ad campaigns and digital brands and created presentations for the pitches and product updates.
  • Designed user interfaces for various clients in various industries, including government, eCommerce, banking, and more.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Asana, Figma

Education

2012 - 2016

Bachelor's Degree in Computer Science

Georgian Technical University - Tbilisi,Georgia

Skills

Tools

Figma, Asana, Slack, Adobe Creative Suite, Zeplin, Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Principle, UI Grid, Adobe, Confluence, Jira, Adobe CC

Platforms

Mobile, Shopify, WordPress, iOS

Languages

Visual Design Language

Industry Expertise

Fashion & Beauty, Events, Music, Food, Consumer Products, Fashion, Retail & Wholesale

Other

Branding, Design Guidelines, User Interface (UI), eCommerce, Websites, Applications, Brand Guidelines, Product Design, UI Design, Art Direction, UX Design, Web Dashboards, Wireframe to Product, User Flows, Mobile Applications, Design Systems, App Design, ClickUp, Notion, Web UI, Web UX, Responsive, Visual Identity, User Experience (UX), Event Ticketing, Books, Business Consulting, Art, Social Media Kits, Shops, UI Style Guides, eCommerce Design, Animated Interactions, Womenswear, Clothing, Style Kits, Festivals, Art Installations, Event Branding, Visual Art, Stationery Design, Typography, Mixed Media, Interactive UI, Event Management, Mobile Apps, UIKit, Consulting, Business to Business (B2B), Business, Mentorship & Coaching, Organizational Design, Culture, Business Services, Agency Websites, Corporate Culture, Corporate Design, Corporate Branding, Reservation Flow, Art Books, Digital Bookstores, Food Ordering, Graphic Design, Publishing, Electric Vehicles, Bike Rentals, Responsive Layout, Style Guides, Minimalism, Competitor Analysis & Profiling, Sitemaps, Web Design, Visual Design, Web Components, Template Design, Presentation Design, Mockups, UI Branding, Illustration, UX Flows, Fast Food, Food Illustration, Pitch Decks, Presentations, Sales Presentations, Web Presentation, Food Presentation, Conversion Rate Optimization (CRO), Responsive Web Design (RWD), eCommerce UX, Beauty Products, Cosmetics, Ecology, Skincare, Hair & Skin Care, Women's Health, Women, Personal Care, Routines, Mobile Web, Mobile First, Logo Design, Logotype, Podcasting, Brand Design, Brand Identity, Logo Intros, Landing Pages, Landing Page Design, Finance, Accounting, Research, eCommerce Web Design, UI Components, Assets, Non-fungible Tokens (NFT), Crypto, Cryptocurrency Wallets, Web Platforms, Online Platform, Learning, Digital Health, Medicine, General Medicine, Dashboards, Animation, Microsites, Apps, 3D, Identity Design, Concepting, Agile, Sprints, Usability, Web Usability, Wireframing, High-fidelity Mockups, Low-fidelity Mockups, Web Page Mockups, Introductions, UI Research, UX Review, Wizards, Landing Page Optimization, Conversion, Social Media, Fintech, Financial UX, Web App UI, Mobile App Design, Mobile UI, iOS App Design, User Testing, Social Networks, Layout Design, Consumer-facing Product Design, Heuristic Analysis, Startups, B2B, Mobile Design, Mobile UX, Home Automation, Competitive Analysis, User Research, B2C, Apple HomeKit, Home Apps, Smart Homes, Smart Home Technology, Competitive Strategy, Brand Strategy, Interviews, Trading, Marketing Design, Color Palettes, Product Branding, CafePress, eCommerce UI, Shopify Design, Infographics, PowerPoint Design, PDF Design, Renewable Energy, Clean Energy, Web3, Cryptocurrency

Experience

  • UX Design - 8 years
  • Websites - 8 years
  • UI Design - 8 years
  • Wireframe to Product - 7 years
  • Applications - 7 years
  • Product Design - 7 years
  • Mobile Applications - 6 years
  • Design Systems - 3 years
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