Giselle is available for hire
Hire GiselleGiselle Rossi Figueiredo César de Araújo
Verified Expert in Design
Designer
Location
Recife - State of Pernambuco, Brazil
Toptal Member Since
March 3, 2016
Giselle is a UX designer with 15+ years of experience. She started as a web-content designer & has worked as an information architect for various businesses. At the Nokia Institute of Technology, she had the opportunity to work on mobile projects for Nokia & Microsoft as a UX researcher & Interaction Designer, where later she became the UX Team Manager. Giselle is an Agile UX advocate and speaker with ScrumMaster and Product Owner certifications.
Portfolio
Work Experience
UX/UI Design Consultant
2016 - PRESENT
Freelance Work
- Developed interaction designs: navigation flows, and prototypes/wireframes of different levels of fidelity for websites and mobile apps.
- Worked with Brazilian clients.
- Taught UX and Lean UX at the Trampolim Academy - a platform for experience and knowledge sharing that offers training in innovation and the ITC area.
- Developed UX solutions: including user research, usability testing, and product conceptualizations.
Technologies: User Experience (UX), Card Sorting, Personas, Usability Testing, UX Research, UXPin, OmniGraffle, Axure, Prototyping, Wireframing
UX Team Lead
2012 - 2015
Nokia Institute of Technology (INdT)
- Began working at INdT as a Senior Interaction Designer. Four years later, became the UX Team Lead of a multidisciplinary team distributed across two sites in Brazil (Recife and Manaus);
- Dealt with competence development, creation of project proposals, and management of the budget and allocation.
- Other challenges included UX evangelization within the company and knowledge-sharing and educational activities directed towards universities and the UX community via training, workshops, and other events.
- Developed a showcase to present the design team's work: http://showcasedesign.indt.org.
- ...
Technologies: Agile, Team Management, User-centered Design (UCD)
Senior Interaction Designer
2008 - 2012
Nokia Institute of Technology (INdT)
- Designed a gifting and geo-location Nokia native app.
- Developed solutions for emerging-markets, like a SMS app/system that allowed users of low-end phones to use Facebook, Twitter, and others.
- Collaborated with Nokia's London office design team on the development of a new generation of phones. We created a whole new UI and ran user research to test our solutions.
- Designed digital TV interface solutions for Nokia and Microsoft phones.
- Worked as part of a team that had the mission of creating disruptive concepts for new technologies that were not on the market, like IoT solutions in 2010.
Technologies: Card Sorting, User Journeys, Personas, Usability Testing, UX Research, User-centered Design (UCD), User Experience (UX), OmniGraffle, Axure, Prototyping, Wireframing
Information Architect Lead
2006 - 2008
Lov Dentsu
- Performed my main responsibilities of creative and strategic planning, scope definition, navigation flows, and information architecture development for different kinds of websites: eCommerce, institutions, portals, promotional, and branding.
- Helped the agency to gain clients and projects by working on creative proposals.
- Implemented usability studies and negotiated with third-party companies.
- Notable clients were: Tam Linhas Aéreas, Sony, Grupo Pão de Açúcar (eCommerce Extra), Editora Abril, Mitsubishi, and Grupo Accor Hotéis.
- ...
Technologies: Usability Testing, InVision, Microsoft PowerPoint, Axure
Information Architect
2003 - 2006
Agência Click Isobar (São Paulo, Brazil)
- Worked as part of a huge (in all senses) creative team, which was the leader of that market; reached out to Agência Click after a request from my former client Fiat.
- Developed the information architecture, the creative and strategic designs, scope definition, and navigation flows for various types of websites: eCommerce, institutional, portals, promotional, and branding.
- Helped the agency to gain clients and projects by working on creative proposals.
- Notable clients were: Fiat Automóveis, Amil, Bradesco, Grupo Carrefour, Sadia, Boticário, Credicard, Consul, Brastemp, NET, Globo.com, and Klabin.
Technologies: Microsoft PowerPoint, Wireframing, Visio
Web Content Designer & Coordinator
2000 - 2003
Bhtec Internet eMarketing
- Discovered the digital world as a web content intern designer. Later became the web content coordinator;
- This opportunity allowed me to plan, define the scope, and develop content for websites.
- Worked on institutional portals and websites for various products, eCommerce, and promotions.
- In 2000, we launched the first Brazilian site that allowed people to buy a car via the internet in 2000. It was for Fiat Automóveis (querocompra.com.br).
Technologies: Microsoft Word, Microsoft PowerPoint
Education
2003 - 2004
Master's Degree in Journalism
UNI-BH | University Center of Belo Horizonte - Belo Horizonte, MG, Brazil
1996 - 1999
Bachelor's Degree in Social Communication and Advertising
UNI-BH | University Center of Belo Horizonte - Belo Horizonte, MG, Brazil
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