Glauco Lima
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since October 28, 2022
Glauco is a lead designer with 15 years of experience in product design (UI/UX), design systems, and visual identity. He has worked with Santander, Avianca, Natura, Avon, Coca-Cola, Electrolux, Gympass, and many startups. He also designed the identity for "iupp" (Itaú bank), which was awarded at the 2019 Brazil Design Awards. Glauco is proficient in Figma and Adobe CC and speaks fluently English, Portuguese, and Spanish. And most importantly, he is a designer who loves to work with developers.
Portfolio
UI/UX Mobile App Design for an Airliner | Avianca Colombia
Brand Design for a Rewards Program | iupp
Building a Flexible Modern Identity for an Established Plastic Manufacturing Company | CNEI
Developing a Timeless Identity for a Brazilian Startup | SmartCondo
Work Experience
Specialist Experience Designer
ThoughtWorks
- Worked closely with Natura, the world's most valuable cosmetics company, to map their sales force, creating personas and user journeys. Gathered valuable insights by conducting thorough user research.
- Prototyped the design and interactions for Gympass' annual report, based on the client's requests.
- Collaborated with Gympass on user interface design and animations for the annual wellness report. Created a visual translation for Gympass' wellness report that included subtle animations and data visualization.
Senior Designer
Handmade Design
- Developed a new information architecture for one of Santander's most complex contracts and optimized user login time by 40%. The new user interface was integrated with the bank's database and reduced the need for staff to take action during sign-up.
- Developed a new design system for one of Santander's investor services. The new UI was designed to be clear and help the user with the enrollment process. Each form type was designed to be applicable in any scenario while being future-proof.
- Redesigned Handmade's visual identity to update its look and reflect its newly defined values. Delivered a new logo, color palette, font, shape, and voice, complemented by a guide and ready-to-use materials.
- Recreated Handmade's website, a project that aimed to understand how to represent the company to the world through text and images. Used this project to learn how to develop websites using Webflow.
- Defined Handmade's values through extensive research and workshops with all employees. The result was a list of five fundamental values for the company that was created and approved by all employees, from the junior level to the CEO.
Senior Brand Designer
Banco Itaú
- Designed an award-winning brand for the bank's new rewards program called iupp. Delivered an identity that reflected the team's extensive research, including a new logo, typeface, visual assets, and guide.
- Led junior designers throughout the project to develop the bank's new digital enterprise called iti. As the visual lead on the final phase of the project, I helped set up the brand's colors and logo.
- Conducted research for the bank to update its best-known brand mark, the Itaú orange, and understand how to make it readable on different devices and in different contexts to ensure it was suitable for users with mild visual impairments.
- Oversaw the design that gave iupp a bronze medal at the Brazil Design Awards 2019. This competition is one of the most important in Brazil to showcase brands and design institutions.
Lead Visual Designer
Accenture Brasil
- Designed the UI/UX for an all-in-one app for Avianca, covering all needs, from ticket search to boarding, while respecting aviation legal requirements and technical limitations.
- Made landing pages for Coca-Cola Brazil. I worked directly with the marketing team to understand the company's needs and goals and developed numerous landing pages and eCommerce for the company.
- Created user journeys and personas for macro markets in two countries. Documented online and brick-and-mortar customer behavior in Brazil and Argentina, providing the company with insights into customer needs and frustrations for the next five years.
Branding Videographer
Liberty University
- Created scripts and storyboards and shot and edited promotional videos for the college.
- Designed and animated visual graphics for all promotional videos.
- Planned and executed long video shoots, such as week-long timelapse videos of the College's campus.
Advertising Designer
The News & Advance
- Designed promotional materials for daily printing in newspapers.
- Worked with clients to develop and execute designs according to their needs.
- Delivered print-ready designs within a tight time frame.
Education
Bachelor's Degree in Graphic Design
Liberty University - Lynchburg, VA, USA
Certifications
Web 3.0
FIAP
Webflow University
Webflow
Infographics, Dataviz and Infodesign: Concept and Creation
Platô Studio
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Adobe InDesign, Adobe CC, Sketch, InVision, Adobe After Effects, Final Cut Pro, Premiere Pro CC, Illustrator CC, After Effects CC
Platforms
Figma, Web, iOS, Webflow
Other
UX Design, UI Design, Product Branding, Accessible Design, Design Systems, Logo Design, Branding, Logotype, Identity, Visual Design, DataViz, Style Guides, Prototyping, Rapid Prototyping, Brand Identity, Brand Design, App UI, User Interface (UI), User Experience (UX), Social Networks, Graphic Design, UX Branding, Management, Social Media, Mobile GPS, Service Design, Consulting, Responsive, Aviation, Airport Transportation, Print, Identity Design, Low Code, Web UI, Web Design, Responsive Layout, Interactive UI, Lottie, Web 3.0, Smart Contracts, Non-fungible Tokens (NFT), Blockchain, Metaverse, Visual Identity, Brand Guidelines, Finance, Investment Funds
Experience
- Adobe CC - 15 years
- Branding - 10 years
- UI Design - 6 years
- UX Design - 5 years
- Design Systems - 3 years
- Style Guides - 3 years
- Figma - 2 years
- DataViz - 1 year
Tools
- Adobe CC
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