Guilherme Penalva, Designer in Porto Alegre - State of Rio Grande do Sul, Brazil
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Guilherme Penalva

Verified Expert  in Design

Designer

Location
Porto Alegre - State of Rio Grande do Sul, Brazil
Toptal Member Since
May 10, 2023

Guilherme is a UX researcher and product designer who has worked on 40+ design projects in his 10 years of experience. He has collaborated with startups and worldwide billionaire corporations, handling deliveries in ideation workshops, new product discoveries, UI/UX improvements, and accessibility and service design. Guilherme has multidisciplinary knowledge in art, business, data analytics, marketing, media production, psychology, tech, and AI tools.

Portfolio

Work Experience

Founder | Independent Consultant | UX Researcher and Product Designer

2017 - PRESENT
Guip.XYZ
  • Worked in multiple industries, including agribusiness, entertainment, education, SaaS, health, law techs, media, NGOs, philosophy and religion, food and beverage, and AR technology.
  • Lectured on UX design, UX research, UI design, design systems, product analytics, and user-centered design process in three MBA courses: Full-stack Development, Digital Solutions Architecture, and Software Engineering.
  • Acted as an instructor for a tech school, Converge You, developing a practical methodology and running a workshop class on UI design fundamentals for non-designers and designers with a CSAT from students of 95%.
  • Offered mentorship to junior, middle, and senior designers as a design mentor at ADPList, becoming a top achiever in Brazil, with 50 sessions in ten different countries.
  • Developed two educational web apps for designers and PMs: "UX English Guide" with 32 guides for the UX team and "Cards for Product Arena" with six sections and a glossary written by product community experts for PM roles.
  • Designed a project app guide for COVID-19 alongside a team of ten people. I delivered mentorship career and educational workshops, and, as a result, four volunteers got a job after this first portfolio project in their careers.
  • Built a prototype app for the UN using UX research and design methodologies. The app aims to raise awareness and save the Amazon rainforest and other regions of Brazil from human and environmental crimes.
  • Delivered five UI/UX audits to improve the UI/UX design for early-stage startups and mid-level and billionaire companies. The methodologies used included heuristic analysis, usability testing, UI/UX fundamentals, and the laws of simplicity.
  • Handled seven product discoveries with a critical eye for product validation and product-market fit. The methodologies used included desk research, user interviews, field studies, value proposition, Google's design sprint, and social media ads.
  • Presented 15 ideation and business workshops for new ventures alongside CTOs, CEOs, and entrepreneurs. Testimonial: "Amazing workshop; never saw anything like it. I want this for me!" – an expert consultant from one of the biggest VCs in LATAM.
Technologies: Figma, UX Research, UX Design, UI Design, Miro, Whiteboarding, Design Workshops, Trello, Google Design Sprints, Web UI Design, Mobile UI Design, Mobile, Dashboards, Startups, Lean UX, Agile, Agile UX, Agile Sprints, Discovery Workshops, Product Design, Ideation Workshops, UX Audits, UI Audits, Pitch Decks, Elevator Pitches, Value Proposition, Value Innovation, Wireframing, Field Research, User Surveys, Surveys, A/B Testing, Design Research, UI Research, Research, Lean Canvas, Lean Research, Design Thinking Facilitation, Design Thinking, Information Architecture (IA), Qualitative Research, Qualitative Reports, Quantitative Analysis, Quantitative Research, Heuristic Review, Usability, Web Usability, Usability Analysis, Remote Usability Testing, Guerilla Usability Testing, Usability Testing, Usability Heuristics, Unmoderated Remote Usability Testing, Adobe Experience Design (XD), Sketch, WebApp, App UX, App UI, Apps, Design Validation, User Validation Testing, Internet of Things (IoT), Strategy, User Interviews, User Research, Market Research, Product Benchmarking, Benchmark Analysis, Cross-platform UX, Cross-functional Design, Prototyping, App Design, Social Networks, Layout Design, Communication, Research Reports, Stakeholder Management, B2B, Dashboard Design, Web UX, User Interface (UI), User Experience (UX), User Journeys, SaaS, Web App Design, Responsive Web Apps, Wix, Web Design, Webflow, Responsive UI, Landing Page Design, WordPress, Quantitative User Research, Client Interviews, Design Systems, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Validation, Discovery, Web App UX, B2B2C, Landing Pages, Style Guides, User Testing, Modular Design, Healthcare, Human-computer Interaction (HCI), Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, UX Strategy, Analytics, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Product Growth, Database as a Service (DBaaS), Web, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Web UI, Responsive Web Design (RWD), Component Libraries, Survey Design, Edtech Design, Education Technology (Edtech), Business Intelligence (BI), Information Technology, Mockups, Branding, Professional Services, AI Design, User Journey Maps, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), OpenAI, Web App UI, Marketplaces, User Personas, User Stories, Image Generation, Visual Design, Marketplace Design, Websites, Hotels & Lodging, Real Estate, eCommerce, Healthcare IT, Health & Wellness

UX Researcher

2023 - 2023
Pfizer
  • Led ResearchOps and secondary projects on the Miro board with project Canva, research operations, product analytics frameworks, educational materials, and checklist.
  • Analyzed 66 product pages websites for information architecture and found 47 UX/UI design inconsistencies.
  • Performed design critique for the internal UX/UI design team, resulting in feature adoption that showed higher success on first-click test analysis (95% of users got first-click task right).
  • Compared data analytics between five Pfizer websites and five competitor's websites to uncover user needs or strategies for successful UX products.
  • Conducted UX audit for 16 inconsistencies between the product portfolio page and results on navigational components (search and filter).
  • Gathered information architecture and user flow for two different mobile apps aiming to support UX research team on card sorting, tree testing, usability, and first-click test (quantitative analysis) on the UserZoom platform.
  • Helped UX research manager with data consolidation and file presentation report from UserZoom results.
  • Collaborated with the DesignOps Manager and team by reading reports and sharing insights with the atomic research framework for specific user personas.
  • Helped DesignOps Manager in conducting user journey and product analytics audit for a user journey.
  • Provided support to the DesignOps Manager, Associate DesignOps Manager, and ResearchOps Manager by offering feedback, materials, consultations, and deep interviews to address daily challenges, questions, or strategic needs.
Technologies: UX Research, User Testing, User Validation, Qualitative Research, Quantitative Research, User Research, User Experience (UX), UX Design, Card Sorting, Tree Testing, First Click Test, User Journeys, Mobile UX Design, Web UX, UX Audits, Survey Design, Mockups, Artificial Intelligence (AI), User Personas, User Stories, Websites, Hospitality, eCommerce, Healthcare IT, Health & Wellness, Research

UX Researcher | Product Designer

2022 - 2022
AgileEngine
  • Recruited team members with C-level directors, conducted online user interviews, and helped discover actionable findings with real customers into two different software products.
  • Led UX research for clients to inform and prioritize the development of two software products by triangulating data from workshops, analytics, user interviews, and usability tests.
  • Assisted clients with user research—interviews, usability testing, personas, user journeys, and design workshops—to better understand the voice of their customers and build products and services with input from real people.
  • Helped clients with problems such as conversions, analyzing users' concerns and needs, and the UI/UX enhancements required to improve metrics.
  • Conducted a UX research project to integrate or develop new features of two similar products with the same user group. One product concerned eCommerce and booking for camping, and the other was a community app for RVs.
  • Prioritized and delivered 15 product high-fidelity prototypes for desktop and mobile devices from 20 user interviews and 65 user research insights.
  • Created a library of 16 new icons for the travel and camping industry.
  • Delivered studies and high-fidelity prototypes for mobile and desktop screens with dark mode options, art direction with glass effect, and 3D iconography for a worldwide tech agency.
  • Adjusted the UI/UX on the sales pitch presentation for a worldwide tech agency.
Technologies: UX Research, UX Design, UI Design, Dovetail, Figma, Design Workshops, Interviews, User Interviews, Miro, Strategy, Surveys, User Research, Market Research, Product Benchmarking, Benchmark Analysis, Prototyping, App Design, Social Networks, MVP Design, Layout Design, Qualitative Research, Communication, Research Reports, Stakeholder Management, B2B, Web UX, User Interface (UI), User Experience (UX), User Journeys, SaaS, Web Design, Responsive UI, UX Audits, UI Audits, Wireframing, Field Research, User Surveys, Online Surveys, Quantitative User Research, Client Interviews, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Validation, Discovery Workshops, Discovery, Web App UX, Landing Pages, Style Guides, User Testing, Modular Design, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Web, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Component Libraries, Survey Design, Information Technology, Mockups, Landing Page Design, Professional Services, Artificial Intelligence (AI), User Personas, User Stories, Websites, Hotels & Lodging, Real Estate, eCommerce, Research

Senior UX Designer

2021 - 2022
R/GA
  • Redesigned the Heineken mobile app's information architecture, navigation, and user flow, working on 367 screens and eight functions.
  • Led a three-member design team on each Agile sprint using "How Might We" statements, research on product benchmarks, dot voting, design critique, and prototypes from wireframes to high fidelity.
  • Assisted my design team and a third-party developer team with all Figma product annotation for user flows, UX functionality, interaction design, accessibility speech text, and UX writing.
  • Helped my design team identify one major concern and other red flags on the project for improvements by using UX audits, sitemaps, and user flows.
  • Handled the design team's kick-off UX documentation, Figma files, and design system workshops to empower our team with essential UI components for future design sprints.
  • Facilitated design sprints using Zoom with our remote team of three designers, encouraging a unified team, good delivery performance, high-level innovation creativity, and no pain frictions through the six months of the project.
  • Created a reward and ranking system feature for the entire client system, documenting all UX interaction functions and SLA rules.
  • Performed QA analyses for UI/UX and conducted UX writing from staging environment version prototypes from developers.
Technologies: Figma, Sitemaps, Information Architecture (IA), Navigation Design, Mobile Navigation, Navigation Redesign, Mobile App Design, Mobile App UI, Mobile App Development, Product Benchmarking, Accessibility, Skeleton Prototypes, Mobile Prototypes, Low-fidelity Prototypes, High-fidelity Prototypes, Interactive Prototypes, UX Wireframes, Wireframing, Speech to Text, Text to Speech (TTS), Interaction Design (IxD), UX Audits, UX Writing, App UX, UX Design, UI Design, Quality Assurance (QA), Design Systems, UI Components, Strategy, User Interviews, Surveys, Market Research, Benchmark Analysis, Prototyping, App Design, Social Networks, MVP Design, Layout Design, Communication, Research Reports, Stakeholder Management, B2B, User Interface (UI), User Experience (UX), SaaS, Client Interviews, User Flows, Loyalty Programs, Loyalty Applications, Web App UX, Style Guides, Modular Design, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, UX Strategy, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Component Libraries, Information Technology, Branding, User Personas, Visual Design, Marketplace Design, Websites

UX Researcher | UI/UX Designer

2019 - 2019
Sapient AG2
  • Discovered a millionaire innovation project failure from a billionaire private bank through UX methodologies and principles: UX audits, field research, and qualitative and quantitative UX research with users.
  • Created new design system components using in-depth analysis and studies for new UI/UX components on ID and contract validation for a billionaire private bank.
  • Improved six mobile flows for a private bank using new components and methodologies, including paper prototypes, wireframes, user flows, and UI/UX benchmarks.
  • Found UX reasons behind qualitative research for improving the ATMs' UX. I also analyzed how to improve the CX and UX on bank branches.
  • Delivered an ethnographic and in-depth UX analysis from ATMs and bank branches in three neighborhoods, analyzing the UX from Brazil's top three private banks.
  • Prototyped and adjusted the latest categories on the ATMs' information architecture and menu navigation.
Technologies: Sketch, Design Systems, Product Research, Mobile UX, Mobile UI, UX Design, Qualitative Research, Quantitative Research, Usability, Usability Testing, Usability Analysis, Usability Heuristics, Heuristics, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, Heuristic Reports, Field Research, Field Studies, Field Recordings, User Interface (UI), UI Components, UI Style Guides, UI Design, Mobile App UI, UI Motion, Mobile, App UX, App UI, Apps, Strategy, User Interviews, Surveys, User Research, Market Research, Fintech, Finance, Product Benchmarking, Benchmark Analysis, Cross-platform UX, Prototyping, App Design, Layout Design, Communication, Research Reports, Stakeholder Management, B2B, User Experience (UX), SaaS, Quantitative User Research, Client Interviews, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Validation, Discovery Workshops, Discovery, Web App UX, Style Guides, User Testing, Modular Design, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Web, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Survey Design, Education Technology (Edtech), Information Technology, Landing Page Design, Professional Services, User Personas, User Stories, Visual Design, Websites, Hotels & Lodging, eCommerce, Research

Partner and Head of Design

2019 - 2019
We Drive Growth
  • Translated data into a product and service strategy from 60 qualitative surveys of non-moderated usability tests. We learned about actual problems, actual needs, and future service expectations.
  • Led a strategy consultancy for a billionaire company. I delivered information about emerging technology, product planning, user research results, and concept design. As a result, all institutional websites shifted to eCommerce.
  • Delivered essential documents for two new customers using my bundle of workshops on design, project, and business ideation. I received outstanding feedback from ACE, a top VC in LATAM.
  • Helped an early-stage startup to recover their investment money on third-party developers by using heuristic analysis, user journey, usability analysis, and user usability tests on its MVP version.
  • Assisted an early-stage startup aiming to become a corporate venture spin-off of a billionaire beverage company. I addressed 32 UI/UX inconsistencies by redesigning 102 screens from the mobile app concept.
  • Conducted heuristic analysis on three systems for a billionaire food company. As a result, we uncovered several issues in the usability of mobile devices.
Technologies: Sketch, Adobe Experience Design (XD), Figma, A/B Testing, Usability, Usability Analysis, Usability Testing, Apps, Mobile, Mobile UI, Mobile UX, Mobile App UI, Mobile Web, Growth Hacking, Growth Strategy, Growth, Growth Marketing, Product Growth, Interviews, User Interviews, UX Research, UX Design, UI Design, Web UI, WebApp, Webflow, Unmoderated Remote Usability Testing, Heuristics, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, Heuristic Reports, Heuristic Review, Lean Research, Field Research, Field Studies, User Surveys, UX Testing, Pitch Decks, Elevator Pitches, Lean Canvas, Whiteboarding, Wireframing, Desktop App Design, Desktop Web Design, Agile, Agile Sprints, Agile Delivery, Startups, Lean Startups, Guerilla Usability Testing, Strategy, Surveys, Market Research, Product Benchmarking, Benchmark Analysis, Prototyping, App Design, MVP Design, Layout Design, Qualitative Research, User Research, Communication, Research Reports, Stakeholder Management, B2B, Web UX, User Interface (UI), User Experience (UX), User Journeys, SaaS, Web App Design, Web Design, Responsive UI, Landing Page Design, Client Interviews, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Validation, Discovery Workshops, Discovery, Web App UX, Landing Pages, Style Guides, User Testing, Modular Design, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Web, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Responsive Web Design (RWD), Information Technology, Branding, Professional Services, Marketplaces, User Personas, User Stories, Visual Design, Marketplace Design, Websites, eCommerce

UX Researcher | UX Designer

2018 - 2019
Dux Coworkers
  • Conducted user interviews, usability tests, and quantitative and qualitative research to help clients rapidly implement UI/UX improvements based on actual and competitor customers' findings on the mobile banking experience app.
  • Improved the mobile app by delivering a UI/UX prototype with factional findings from a participatory design session with actual and competitor customers evaluating their mobile bank app and the competitor's app.
  • Created a mid-fidelity concept prototype with ten key UI/UX insights for improvements from user interviews.
  • Implemented four key UI/UX insights in information architecture, navigation, and usability for a billionaire bank in Brazil using a card sorting methodology and conducting 30 user interviews.
Technologies: UX Research, UX Design, Mobile UI, Mobile UX, Usability Testing, Web Usability, Interviews, Card Sorting, Qualitative Reports, Qualitative Research, Quantitative Analysis, Quantitative Research, Quantitative User Research, User Interviews, User Interface (UI), A/B Testing, Workshop Facilitation, Reports, Recruiting, Recruitment, Web UX, Web, Usability, Usability Analysis, Heuristics, Heuristic Review, Usability Heuristics, Heuristic Analysis, Heuristic Reports, Heuristic Evaluation, Strategy, Surveys, User Research, Market Research, Fintech, Finance, Product Benchmarking, Benchmark Analysis, Prototyping, App Design, MVP Design, Layout Design, Communication, Research Reports, Stakeholder Management, B2B, UI Design, User Experience (UX), SaaS, Web Design, Responsive UI, Client Interviews, Low-fidelity Prototypes, User Flows, User Validation, Discovery Workshops, Discovery, Web App UX, User Testing, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Style Guides, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Survey Design, Information Technology, User Personas, User Stories, Visual Design, Websites, Hotels & Lodging, Research

Head of Product | UX Researcher | Product Designer Consultant

2017 - 2019
TheVelops
  • Led qualitative user research with the company founder, gathering information about market constraints and opportunities, competitors, personas, user needs, business goals, challenges, and the founders' "why" according to Simon Sinek's theory.
  • Wrote a business mission statement with value proposition design methodology, framed the founder's qualitative interview for the CTO, and guided a development team's strategy.
  • Assisted a development team in kicking off the development of a new software version by leading a workshop on an atomic design concept with front-end component language through mobile and web prototype screens.
  • Helped stand down two personas on a product-market fit for a marketplace startup project by using user research methodologies.
  • Designed an agile development process to deliver applications in two-to-four-week cycles.
  • Redesigned a mobile and web product using user research and value proposition design methodologies.
  • Led and implemented user-centered design methodologies, including founder and user interviews, ethnographic research, UI/UX audits, task analysis, usability testing, personas and profiles, competitors' analysis, and product benchmarks.
  • Redesigned a government tech platform for water analysis using Google Material Design components from a client incubated at the University of São Paulo.
Technologies: InVision, Sketch, Google Design Sprints, UX Research, UX Design, UI Design, Atomic Design, Business to Business (B2B), Business Design, Business Analysis, Innovation Labs, Digital Innovation, Agile, Zeplin, Ads, Design Validation, Product Discovery, Ideation Workshops, Validation, Lean Startups, Venture Design, Venture Philanthropy, Non-governmental Organizations (NGOs), SaaS Design, Trello, Discovery Workshops, Lean Research, Field Research, User Surveys, Surveys, A/B Testing, Qualitative Research, Quantitative Research, Heuristic Review, Heuristic Reports, Heuristic Evaluation, Heuristic Analysis, Web Usability, Usability Testing, Usability Analysis, Usability Heuristics, Design Thinking, Guerilla Usability Testing, WebApp, App UX, App UI, Apps, User Validation Testing, Strategy, User Interviews, User Research, Market Research, Product Benchmarking, Benchmark Analysis, Cross-platform UX, Cross-functional Design, Prototyping, App Design, Social Networks, MVP Design, Layout Design, Communication, Research Reports, Stakeholder Management, B2B, Dashboard Design, Web UX, User Interface (UI), User Experience (UX), User Journeys, SaaS, Web App Design, Web Design, Responsive UI, Quantitative User Research, Client Interviews, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Validation, Discovery, Web App UX, Landing Pages, Style Guides, User Testing, Modular Design, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Web, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Responsive Web Design (RWD), Component Libraries, Survey Design, Information Technology, Landing Page Design, Professional Services, Marketplaces, User Personas, User Stories, Visual Design, Marketplace Design, Websites, Hotels & Lodging, Real Estate, eCommerce, Research

Service Designer | Brand Designer | Content Strategy | UX Researcher | UI/UX Consultant for Apps

2013 - 2016
Fábrica de Aplicativos
  • Created a service for publishing web apps into native apps. This grew monthly revenue significantly for LATAM's most prominent SaaS app builder.
  • Redesigned the customer service system using 200 user stories from ticket support. After three months, all support internal and external KPIs from ZenDesk benchmark numbers were beaten.
  • Handled the user-centered redesign of four core support departments, including general problems, general doubts, financial issues, and art direction and information architecture consultancy for customer app creations.
  • Led and answered 1,666 support tickets from SaaS web app creators with architecture and art direction tips from 15 different industries' expertise.
  • Planned and created the architecture and content for blogs, YouTube channels, workshop classes, tooltips inside the app builder, and all help desk articles support.
  • Created a client case documentary, 48 help center articles, 27 tooltips for the UX app builder, 16 blog articles, and eight workshops on building applications.
  • Discovered the churn cancellation reason by triangulating data from customer surveys, business analysis databases, and service/content strategy projects. As a result, I improved app creation and grew the annual plan subscription by 56%.
  • Performed product improvements and roadmaps, improved customer support content, provided consultancy for successful web app creation, assisted in content strategy and educational webinars and workshops, and created web app prototypes and templates.
  • Learned 15 industries from app client creations, including adult movies, agencies, companies, entrepreneurs, government, niche market groups, NGOs, public figures, media, religious institutions, retail, services, and sports.
  • Developed the new animation and sound for the logo of the SaaS app builder in LATAM.
Technologies: Low Code, UX Research, Mobile UX Design, WebApp, Content Strategy, Service Design, Brand Design, Sound Design, UX Design, UI Design, Customer Success, Interviews, Databases, Product Development, Product Management, Project Management, Operations Management, Educational Videos, Webinars, Blog Design, Documentaries, Key Performance Metrics, User, User Surveys, AARRR, Agile Sprints, Zendesk, Business Intelligence (BI), Strategy, User Interviews, Surveys, User Research, Market Research, Product Benchmarking, Benchmark Analysis, Cross-platform UX, Cross-functional Design, Prototyping, App Design, MVP Design, Layout Design, Qualitative Research, Communication, Research Reports, Stakeholder Management, B2B, Dashboard Design, User Experience (UX), SaaS, Web App Design, Responsive Web Apps, Web Design, Responsive UI, Quantitative User Research, Client Interviews, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Validation, Loyalty Programs, Loyalty Applications, Discovery Workshops, Discovery, Web App UX, B2B2C, Landing Pages, Style Guides, User Testing, Healthcare, Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Key Performance Indicators (KPIs), Data Analytics, Conversion Rate, Web, Journey Mapping, Layout, Software as a Service (SaaS), Government, Nonprofits, Responsive Web Design (RWD), Survey Design, Edtech Design, Education Technology (Edtech), Information Technology, Branding, Landing Page Design, Professional Services, Marketplaces, User Personas, User Stories, Marketplace Design, Websites, Hotels & Lodging, eCommerce, Healthcare IT, Health & Wellness, Research
2022 - 2023

Postgraduate Degree in UX Design and Leadership

Pontifical Catholic University of Rio Grande do Sul (PUCRS) - Porto Alegre, RS, Brazil

2018 - 2018

Foundation Course in Digital Marketing

Digital House - São Paulo, SP, Brazil

2017 - 2018

Foundation Course in Mobile Application Design

British School of Creative Arts and Technology (EBAC) - São Paulo, SP, Brazil

2010 - 2014

Bachelor's Degree in Social Communication on Radio and Television

Fundação Armando Alvares Penteado (FAAP) - São Paulo, SP, Brazil

APRIL 2023 - PRESENT

DesignOps and UX ResearchOps – Advanced

DesignOps Lab

MARCH 2023 - PRESENT

Product-led Growth

ADPList

JANUARY 2023 - PRESENT

Produtividade Inteligente (Smart Productivity)

Conquer Business School

JANUARY 2023 - PRESENT

UX Research Ops

How Education

SEPTEMBER 2020 - PRESENT

Design Workshop – Facilitator and Co-creator

How Education

SEPTEMBER 2020 - PRESENT

Product Discovery

How Education

SEPTEMBER 2020 - PRESENT

UX Strategy

Product Arena

SEPTEMBER 2020 - PRESENT

UX Research

How Education

AUGUST 2020 - PRESENT

Product Manager

Product Arena

JUNE 2020 - PRESENT

Product Metrics and Analytics

Product Arena

MAY 2020 - PRESENT

Product Owner: Papel, Artefatos e Cerimonias

Wildtech

MAY 2020 - PRESENT

Product Owner

Wildtech

JANUARY 2020 - PRESENT

Information Architecture

Product Arena

JANUARY 2020 - PRESENT

User Journey Mapping

Product Arena

NOVEMBER 2019 - PRESENT

Growth Hacking

Growth Team

OCTOBER 2019 - PRESENT

Design System – Advanced

Glauber Laender (Nubank)

OCTOBER 2019 - PRESENT

Design Ops Bootcamp

How Education

SEPTEMBER 2019 - PRESENT

Product Owner

Instituto Vereda

JUNE 2019 - PRESENT

Video Optimization Strategies

Double Play

MAY 2019 - PRESENT

Accessibility for Digital Products

UXConf BR

MAY 2019 - PRESENT

Design Leadership

How Education

SEPTEMBER 2018 - PRESENT

Agile UX Design

Meiuca Design System Studio

JULY 2018 - PRESENT

Angel Class – Training for Angel Investors

StartSe

JULY 2018 - PRESENT

Legal Class – Legal Aspects Involving Innovative Business Models

StartSe

JULY 2018 - PRESENT

Design System and Ops

Meiuca Design System Studio

MAY 2018 - PRESENT

Cross-device Design Workshop (ATMs, Smartwatch, Mobile, Desktop, and SmartTV)

UXConf BR

JANUARY 2018 - PRESENT

Fundraising for Startups

StartSe

JUNE 2017 - PRESENT

Introduction to HTML, CSS, and JavaScript

Recode

JANUARY 2016 - PRESENT

Executive Immersion in Digital Business Transformation

Martha Gabriel

Tools

Miro, Figma, InVision, Google Analytics, Trello, Wix, Sketch, UI Grid, Jira, Principle, Adobe Experience Design (XD), Hotjar, MURAL, Tableau, Adobe Analytics, Zeplin, G Suite

Platforms

Dovetail, iOS, Android, Web, Webflow, WordPress, Mixpanel, KISSmetrics, Firebase, AppsFlyer, Mobile, Desktop, YouTube, Zendesk

Industry Expertise

Healthcare, Government, Education Technology (Edtech), Information Technology, Professional Services, Hospitality, Hotels & Lodging, Real Estate, Health & Wellness, Audiobook Narration

Languages

HTML, CSS, JavaScript, SQL

Other

Accessibility, Product Design, Business Design, UX Strategy, UX Research, UX Design, UI Design, Social Communication, Cinema Design, Business, Theater & Performing Arts, SEO Content, Content Strategy, Web Marketing, Web Analytics, A/B Testing, Mobile Design, Product Analytics, UX Documentation, Material Design, Product Benchmarking, Design Systems, Agile, Mobile UX, Mobile UI, Design Leadership, User Journey Maps, User Journeys, Key Performance Metrics, Metrics, Product Discovery, Information Architecture (IA), Ideation Workshops, Discovery Workshops, Workshop Facilitation, UX Analysis, UX Prototyping, UI Prototyping, Rapid Prototyping, Mobile Prototypes, Animated Prototypes, Service Design, Ideation, UX Process, Project Design, Low Code, Google Design Sprints, Atomic Design, Usability Testing, Web Usability, Interviews, User Workshops, Workshops, Analytics, Value Innovation, Key Performance Indicators (KPIs), Legal, New Business Development, Research, Strategy, eCommerce, SaaS, B2B, Qualitative Research, Quantitative User Research, User Interviews, Client Interviews, User Personas, Product Growth, UX Wireframes, Web UX, Startups, Dashboards, UX Audits, Wireframing, Design Thinking, Quantitative Research, User Interface (UI), Mobile App Design, Mobile App UI, Mobile App Development, Skeleton Prototypes, Low-fidelity Prototypes, High-fidelity Prototypes, Interaction Design (IxD), Business Intelligence (BI), User Flows, User Research, Market Research, Prototyping, App Design, MVP Design, Layout Design, Communication, Research Reports, Stakeholder Management, User Experience (UX), Web App Design, Responsive Web Apps, Web Design, Responsive UI, Landing Page Design, B2B2C, B2C, User Stories, User Validation, Loyalty Programs, Loyalty Applications, Discovery, Web App UX, Landing Pages, Style Guides, User Testing, Modular Design, Human-computer Interaction (HCI), Strategic Design, User-centered Design (UCD), Leadership, Design Strategy, Team Leadership, Data Analytics, Conversion Rate, Customer Journeys, Journey Mapping, Layout, Software as a Service (SaaS), Nonprofits, Responsive Web Design (RWD), Component Libraries, Enterprise SaaS, Interdisciplinary Collaboration, Progressive Web Applications (PWA), Web Applications, Edtech Design, Mockups, AI Design, Enterprise, Artificial Intelligence (AI), Web App UI, Image Generation, Visual Design, Marketplace Design, Websites, Healthcare IT, Digital Marketing Strategy, Project Management, Digital Marketing, SEO Tools, Marketing Analytics, Information Design, UI Style Guides, Agile UX, Benchmark Analysis, UX Workshops, Design Workshops, UX Writing, Paper Prototyping, Data Visualization, Card Sorting, Cross-platform UX, Cross-functional Design, Surveys, Interactive Prototypes, Web UI, Fintech, Finance, Social Networks, Dating Apps, Dashboard Design, Branding, Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), OpenAI, Public Relations (PR), Fashion Design, Voice Chat, Design Ops, Lean UX, TV, TV UI, Smartwatch Design, Design Management, User Metrics, Voice Interface, Product Management, Fundraising, Startup Funding, Angel Investing, Design Sprints, Social Media, Speech to Text, WCAG 2, Data Architecture, Design Thinking Facilitation, Product Development, Guerilla Usability Testing, Product Strategy, Business Analysis, Value Proposition Design, Amplitude, Blaze, Metabase, Crazy Egg, Industry, Engineering, Content, Marketplaces, APIs, Data Analysis, Organizational Design, Design Research, ResearchKit, Remote User Research, Focus Groups, Remote User Testing, User Surveys, Cross-functional Collaboration, Product Roadmaps, Digital Product Design, Ethnographic Studies, Ethnographic Interviews, In-depth Interviews, Customer Interviews, User Requirements, Quantitative Analysis, Usability, Human-centered Design (HCD), Design Validation, UX Testing, Personas, Technical Design, Web Components, Mind Maps, Labeling, Web UI Design, Color Schemes, Color Theory, Technical Product Management, Technical Project Management, Operations, Operations Tools, Agile Sprints, Agile Leadership, Product Delivery, Agile Delivery, Team Management, Interpersonal Skills, Project Design & Management, Operations Management, Wireframe to Product, Smart TV, Desktop App Design, Desktop Web Design, App UX, Mobile UI Design, Typography, Images, Teamwork, Startup Consulting, Early-stage Startups, High-tech Startups, Video Marketing, Growth Hacking, YouTube SEO, YouTube Marketing, Growth Strategy, Growth Marketing, Product Owner, Delivery Management, Business Administration, Storybook, Whiteboarding, UI Audits, Pitch Decks, Elevator Pitches, Value Proposition, Field Research, UI Research, Lean Canvas, Lean Research, Qualitative Reports, Heuristic Review, Usability Analysis, Remote Usability Testing, Usability Heuristics, Unmoderated Remote Usability Testing, WebApp, App UI, Apps, User Validation Testing, Reports, Recruiting, Recruitment, Heuristics, Heuristic Analysis, Heuristic Reports, Heuristic Evaluation, Product Research, Field Studies, Field Recordings, Sitemaps, Navigation Design, Mobile Navigation, Navigation Redesign, Text to Speech (TTS), Quality Assurance (QA), UI Components, Mobile UX Design, Brand Design, Sound Design, Customer Success, Databases, Educational Videos, Webinars, Blog Design, Documentaries, User, AARRR, Business to Business (B2B), Innovation Labs, Digital Innovation, Ads, Validation, Lean Startups, Venture Design, Venture Philanthropy, Non-governmental Organizations (NGOs), SaaS Design, UI Motion, Mobile Web, Growth, Motion Interaction, Interactive UI, Native Mobile Apps, Rapid Sketching, UX Wireflows, Voice, Speech Recognition, Gamification, Rewards, Rewards Programs, Rapid Interactive Prototyping, Rapid Development, Business Rules, Annotations, Accessible Design, Voice Over, Task Flows, Task Analysis, Survey Design, Design Evaluation, Innovation, Innovation Strategy, Disruptive Innovation, Desktop App Development, eCommerce UI, eCommerce Design, eCommerce UX, Mobile eCommerce, Web UX Design, Holistic UX Design, Responsive UX Design, UX Pattern Design, Heuristic Ideation Technique, Mobile App Testing, Mobile Applications, Product Vision, Internet of Things (IoT), Legal Counsel, Legal Research, Business Law, Cross-platform, Digital Transformation, Business Transformation, Open Innovation, Productivity, Sprints, Online Surveys, User Experience Strategy, Roadmaps, Database as a Service (DBaaS), Tree Testing, First Click Test

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