Gustavo Fernandes

Designer in London, United Kingdom

Member since April 22, 2022

Gustavo is a senior strategic designer and design director specializing in branding and identity. He has 14 years of extensive experience working with clients such as Nike, Adidas, BBC, F1, Eurosport, Apple, Mastercard, Microsoft, Xbox, and Aesop. Gustavo excels in overseeing and implementing digital and print marketing campaigns for brands from the most diverse sectors.

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Portfolio

Digital Design

F1 Sprint
- Branding
- Brand Design
- Brand Identity
- Logotype
- Logo Design
- User Interface (UI)
- UI Design
- Digital Design
- Storyboarding
- Design Systems
- Digital Ad Design
- Visual Design
- Digital Campaigns
- Typography
- Type Design
- Custom Logos
- Band Logos
Reflection | Brand Identity
- User Interface (UI)
- User Experience (UX)
- Branding
- Brand Design
- Brand Identity
- Web Design
- Web UI Design
- Design Systems
- Digital Design
- Data-informed Visual Design
- Information Design
- Data Visualization
- Digital Campaigns
- Typography
- Custom Logos
- Logo Design
- Logotype
Onward | Brand Identity and UI
- Branding
- User Interface (UI)
- Brand Identity
- UI Design
- Design Systems
- Brand Design
- Digital Design
- App UI
- App Design
- Data-informed Visual Design
- Data Visualization
- Information Design
- Visual Design
- Typography
- Custom Logos
- Logo Design
- Logotype
Vier | TV Channel Brand Identity and On-air Design System
- Brand Identity
- Branding
- Type Design
- Custom Typeface Design
- Signage
- Design Systems
- Brand Design
- Digital Design
- Storyboarding
- Mood Board
- Mood Board Design
- Visual Design
- Typography
- Custom Logos
- Logo Design
- Logotype
Tourism of Ireland | Branding and Identity
- Brand Identity
- Custom Typeface Design
- Branding
- Brand Design
- User Interface (UI)
- UI Design
- Design Systems
- Digital Design
- Visual Design
- Digital Campaigns
- Typography
- Type Design
- Logotype
- Custom Logos
- Logo Design
Woman’s Handball Championship 2020 | On-air Identity
- Branding
- Brand Identity
- Brand Design
- Design Systems
- Digital Design
- Storyboarding
- Mood Board
- Mood Board Design
- Data-informed Visual Design
- Information Design
- Data Visualization
- Typography
- Identity
A-Game | Campaign Identity
- Advertising Design
- Branding
- Social
- Design Systems
- Digital Design
- Visual Design
- Digital Campaigns
- Typography
Me@My Best
- User Interface (UI)
- Branding
- UI Design
- App Design
- Brand Identity
- Brand Design
- UI Branding
- Digital Design
- Data-informed Visual Design
- Information Design
- Data Visualization
- Visual Design
- Typography
- Logotype
- Logo Design
- Custom Logos
At The Studios | Brand Identity
- User Interface (UI)
- Branding
- Data Visualization
- Data-informed Visual Design
- Typography
- Digital Campaigns
- Brand Identity
- Brand Design
- UI Design
- Logo Design
- Logotype
- Brand Guidelines
- Digital Design

Employment

Design Lead
2021 - 2022
On
- Oversaw digital identity applications for ON brand.
- Designed digital and print catalogs of seasonal collections.
- Developed consumer-facing campaigns for the brand and its products.
Technologies: Adobe Creative Suite
Freelance Design Lead
2021 - 2022
McCann
- Worked on the rebranding of McCann's identity, including creating brand guidelines, digital assets, signage, and website.
- Created moving media and animators for the brand's identity package.
- Cooperated with the brand's New York and Manchester offices in creating their social media guidelines.
Technologies: Adobe Creative Suite
Freelance Design Lead
2016 - 2020
Mulberry
- Took part in the team working on Mulberry's identity rebranding.
- Designed digital and out-of-home marketing campaigns for seasonal product launches.
- Developed the store's graphics and signage to consolidate the new identity.
Technologies: Adobe Creative Suite
Freelance Design Lead
2017 - 2017
Apple
- Worked on developing the graphic identity for a new store in Vienna.
- Created in-store digital and environmental graphics.
- Developed merchandise for the store's launch and onsite customer experience.
Technologies: Adobe Creative Suite
Freelance Design Lead
2015 - 2016
McCann
- Designed digital and print campaigns for Adidas, Microsoft, and eBay.
- Oversaw marketing campaigns for both digital and print media for Aldi, Mastercard, and Chivas.
- Worked on marketing campaigns for Xbox, Pandora, Just Eat, and Dettol, handling all print and digital strategies.
Technologies: Adobe Creative Suite
Design Lead
2008 - 2014
Why Not Associates
- Contributed to various branding and identity projects for Audi, Nike, Royal Mail, and Tate.
- Handled diverse projects for tv channels such as the BBC, Channel 4, ITV, and Vier, targeting branding and identity, idents concepts, and opening title sequences.
- Worked on public art pieces such as The Comedy Carpet, a piece of permanent environmental typography that celebrates the history of British comedy. It was nominated for the Design of the Year award by London's Design Museum.
Technologies: Adobe Creative Suite

Education

Master's Degree in Graphic and Communication Design
2006 - 2008
Central Saint Martins - London
Bachelor's Degree in Graphic and Communication Design
2001 - 2006
ESAD | College of Art and Design - Portugal

Experience

Branding14 years
Identity14 years
Brand Identity14 years
Logo Design14 years
Adobe Creative Suite14 years
Design Systems14 years
Creative Direction10 years
User Interface (UI)10 years

Tools

Adobe Creative Suite

Location

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Designer in London, United Kingdom

Portfolio

Employment

Design Lead

Freelance Design Lead

Freelance Design Lead

Freelance Design Lead

Freelance Design Lead

Design Lead

Education

Experience

Tools

Location