Halyna Holubova
Verified Expert in Design
Designer
Lviv, Lviv Oblast, Ukraine
Toptal member since August 14, 2020
Halyna is a senior UX and product designer who has created projects across multiple mobile and web platforms. She has experience in conducting a full design cycle from competitor analysis and concept creation to prototyping/MVP and pixel-perfect UI. Along with designing products that meet user needs and business goals, she has worked with cross-functional teams in a range of companies, from enterprises to startups creating cutting-edge digital products.
Portfolio
Programs Loyalty Management Application
Work Experience
Senior UX Designer
Dental Intelligence
- Implemented user-centered design principles for the patient chat communication module, which increased user engagement by 60%.
- Led the development of a new email builder tool, which allowed users to create more robust mail campaigns and allowed the company to become an all-in-one product.
- Collaborated with cross-functional teams, including product management, development, and marketing, to ensure a seamless user experience across all touchpoints.
- Analyzed user data and feedback to identify pain points and opportunities for improvement, leading to the successful launch of three major feature updates.
- Tracked key UX metrics, such as net promoter score (NPS) and task success rates, to measure the impact of design changes and inform future improvements.
- Established a design system that streamlined the development process and ensured consistency across all product interfaces.
- Introduced accessibility standards into the design process, resulting in a 100% compliance rate with WCAG 2.1 guidelines.
- Managed the end-to-end UX process for the integration of 3rd-party tools, enhancing the platform's overall functionality and user experience.
Product Designer
Modento
- Optimized the information architecture of the Modento products, resulting in a decrease in user errors and a 34% increase in overall satisfaction.
- Presented UX findings and design proposals to executive leadership, securing buy-in and resources for key projects.
- Created detailed wireframes, prototypes, and design specifications that guided development and ensured the final product met user needs and business objectives.
Senior UX Designer
Comarch S.A.
- Led the design of the loyalty management cloud application. Worked as a lead designer with different clients to adjust and implement existing loyalty management products.
- Managed a team of 6-10 UX and UI designers, supporting and solving project-related issues, mentoring, and interviewing new applicants.
- Collaborated daily with PMs, BAs, and developers to define, design, and deliver products. Conducted product design workshops with cross-functional teams.
- Conducted a full design cycle from competitor and business requirements analysis to creating a pixel-perfect UI and providing development support.
- Took part in defining and building a company design system.
Product Designer
Active Health Tech, Ltd.
- Defined and delivered the best experience for an innovative self-rehabilitation product. Created the iOS mobile application, B2C web page, and B2B landing page, analyzing a data web dashboard and designing marketing materials.
- Defined the personas and target group based on data gathered from user interviews.
- Provided competitor analysis and desktop research.
- Conducted user testing and usability testing and analyzed these data in order to implement new functionalities and improve the user experience.
- Created information architecture, building flowcharts, user flows, and interactive prototypes.
- Defined design patterns for the products: visual design, logo, and icon design.
UI/UX Designer
Mobica
- Designed various apps (mobile, desktop, web) for various platforms.
- Conducted on-site product design workshops with the client project team where we defined and validated design concepts as well as supported meetings by designing and presenting visual ideas.
- Supported design sales in collaboration with business consulting managers.
- Created information architecture and built user flows.
- Designed interactive high and low-fidelity prototypes, mockups, and visual design.
- Provided development support: style guides, UI elements, and documentation essential for proper project implementation.
UI/UX Designer
MasterData
- Worked on a redesign of the user experience and user interface for the mobile banking application on Android and iOS platforms.
- Built user flows and created interactive prototypes to validate the app design before building it.
- Designed a new visual identity for the applications and provided development support.
UI and Graphic Designer
Wasiak Beteiligungs-GmbH
- Worked on a product from the medical field for smartphones and tablets on the Android platform.
- Designed prototypes and interface designs on tablets and mobile phones.
- Analyzed usability test results to implement solutions for features.
- Provided development support and worked in Android Studio with XML files.
- Took part in the creation of concepts and improvement of already existing parts of devices from the medical field.
Education
Master of Arts (Hons) in Graphic Design
Academy of Fine Arts in Wroclaw - Wroclaw, Poland
Master's Degree in Graphic Design
Ukrainian Academy of Printing - Lviv, Ukraine
Certifications
Design Workshops
Witflow
UX Strategy Fundamentals
Udemy
Skills
Tools
Sketch, Zeplin, Jira, InVision, Adobe CC, Adobe Photoshop, Adobe Illustrator, Android Studio, Adobe Experience Design (XD), Trello, Principle, Miro
Industry Expertise
Health, Healthcare, Healthcare & Insurance, Exercise & Fitness, Fitness, Banking & Finance
Platforms
Android, iOS, Figma
Other
Typography, UX Design, Mobile UX Design, UI Design, Mobile UI Design, Web UX Design, User Experience (UX), User Interface (UI), Mockups, Visual Design, iOS App Design, Web App Design, Mobile App Design, Mobile UI, Mobile UX, Mobile Apps, Mobile App UI, Web UI Design, High-fidelity Mockups, Product Design, Wireframing, Prototyping, Web Design, Desktop App Design, Icon Design, User Flows, Responsive Design, Charts, Health IT, CRM Systems, Design Systems, High-fidelity Prototypes, Responsive UI, Animation, Design Workshops, User Personas, User Research, Competitor Analysis & Profiling, Loyalty Applications, Dashboard Design, Gamification, Chatbots, Online Banking, SaaS Design, Software as a Service (SaaS), Loyalty Programs, Recruitment, Landing Page Design, Mobile Banking, Android App Design, Web Dashboards, Badges, Smart Parking, Responsive Layout, Job Boards, Learning, Mobile Design, Flowcharts, Responsive, B2C, Tablet UX, Tablet UI, Tablet Design, Tablets & Smartphones, Finance, Vector Illustration, Customer Journeys, Healthcare Services, Holistic Wellness
Experience
- UI Design - 6 years
- User Experience (UX) - 6 years
- User Interface (UI) - 6 years
- Mobile UX Design - 6 years
- UX Design - 6 years
- Wireframing - 5 years
- User Research - 5 years
- Product Design - 3 years
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