Heather Lee, Designer in Taipei, Taiwan
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Heather Lee

Verified Expert  in Design

Bio

Heather is a product designer specialized in user experience, user interface, and interaction design. With over 10 years of experience, she is keen on building products from ideation to launch and delivering innovative product solutions for global companies and startups. Heather connects UI/UX design with real business goals while seamlessly integrating the brand across the customer journey.

Portfolio

Work Experience

Principal UX Designer

2021 - PRESENT
XREX
  • Revamped the user journey from signup, KYC to homepage redesign, significantly enhancing user experience.
  • Led the design and optimization of deposit and withdrawal flows, enhancing transactional efficiency for users.
  • Developed and implemented user-friendly solutions for new trading features, including grid trade and crypto loans.
  • Conducted in-depth user research to understand local preferences and inform strategic design decisions.
Technologies: User Experience (UX), User Interface (UI), Wireframing, Prototyping, User Testing, User Interviews, Figma, ProtoPie, After Effects CC, User Flows, Design Libraries, UX Design, Product Design, Web Design, Mobile UI Design, Lottie, Mockups, Fintech

Senior Interaction Designer

2021 - 2021
Frog Design Inc.
  • Created an innovative, seamless product experience from web to mobile for a leading Taiwanese finance company.
  • Developed a consistent, well-structured UI design library, improving brand identity and overall user experience.
  • Conducted comprehensive usability testing, ensuring an intuitive and engaging user experience across various features.
Technologies: Figma, User Experience (UX), User Interface (UI), Design Systems, Prototyping, UX Design, Product Design, Web Design, Mobile UI Design, Mockups

Design Lead

2018 - 2021
Bacchus Wine Group
  • Worked together with managers, designers, and engineers to develop, implement and design user-facing products.
  • Managed the creation and integration of a wine eCommerce platform and a wine cellar app.
  • Created the UI guidelines for cross-platform consistency.
Technologies: Figma, Sketch, Illustrator CC, Photoshop CC, InVision, UX Design, Product Design, Web Design, Mobile UI Design, Mockups

Senior Product Designer

2016 - 2018
Fevolution
  • Designed the UX and UI of an augmented reality (AR) mobile game, including original characters and stage design.
  • Designed and developed the front end for several gaming sites.
  • Created small interactive games for multiple exhibitions.
Technologies: Illustrator CC, Photoshop CC, Sketch, Flinto, UX Design, Product Design, Web Design, Mobile UI Design, Mockups

Art Director

2014 - 2016
Iprefer Digital Integrated Marketing
  • Delivered practical creative solutions to meet marketing and creative objectives for clients including Samsung, Acer, 7-11, Ardbeg, and Coca-Cola.
  • Directed photographers, illustrators, designers, and the development team to ensure proper production of digital campaigns.
  • Designed corporate and campaign websites for several brands.
Technologies: Photoshop CC, Sketch, Illustrator CC, After Effects CC, HTML, CSS, JavaScript, UX Design, Mobile UI Design

Associate Art Director

2013 - 2014
Leo Burnett
  • Provided art direction and visual designs for all creative projects.
  • Developed the creative concept and directed social media marketing for Johnnie Walker, Baileys, and TGI Fridays brands.
  • Created new websites, mobile applications, landing pages, and iconography.
Technologies: Photoshop CC, Illustrator CC, InDesign CC, After Effects CC, UX Design

Senior Web Designer

2011 - 2013
EBG Design Agency
  • Delivered UI/UX designs to help achieve milestones for key interactive and website projects.
  • Collaborated with the developer and project management team creating user flows, information architecture, and wireframes.
  • Worked as the lead interactive designer for all web projects.
Technologies: Photoshop CC, Illustrator CC, HTML, CSS, JavaScript, UX Design, Web Design
2006 - 2010

Bachelor's Degree in Communication Design

Emily Carr University of Art + Design - Vancouver, Canada

Tools

Sketch, Figma, ProtoPie, Photoshop CC, Illustrator CC, InVision, Flinto, After Effects CC, InDesign CC

Languages

HTML, CSS, JavaScript

Platforms

iOS, Android

Other

UI Design, UX Design, Responsive Web Apps, Web UX, Responsive Design, Web UI Design, User Interface (UI), User Experience (UX), Product Design, Web Design, Responsive Web Design (RWD), Mobile UI Design, Mockups, Brand Design, Apps, Design Thinking, Interactive Prototypes, Interactive UI, 2D Animation, Branding, Lottie, Fintech, Print Design, Graphic Design, eCommerce, User Research, User Flows, Wireframing, Prototyping, User Testing, Art Direction, Style Guides, App UI, Mobile Prototypes, UI Guidelines, Game Art, Unity Game Assets, Mobile Game UI, Augmented Reality (AR), Information Design, UI Style Guides, Wine & Wineries, Character Design, Interaction Design (IxD), Home Decor, Photography Direction, Travel, Social, Community, Ideation, Web Animation, Design Systems, User Interviews, Design Libraries, Usability, App UX

Experience

  • UI Design - 10 years
  • HTML - 10 years
  • Responsive Design - 10 years
  • CSS - 10 years
  • Responsive Web Apps - 10 years
  • Interactive Prototypes - 10 years
  • Interactive UI - 8 years
  • UX Design - 8 years
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