
Helen Demina
Verified Expert in Design
Designer
Kraków, Poland
Toptal member since December 24, 2019
Helen has a unique design approach that combines user-centered and business-centered design strategies. With over 12 years of experience in graphic and UI/UX design, as well as experience in management positions, Helen understands the importance of listening to both business and user needs and ensuring that they are met in a balanced and equal way. She firmly believes the two are interdependent and cannot exist without each other.
Portfolio
Work Experience
Product Designer
Self-employed
- Designed over 40 freelance UI/UX projects, including web and mobile applications for iOS and Android, as well as SaaS products.
- Led design and project management for an aviation blockchain asset management system.
- Created a web-based application for stock management and order fulfillment.
- Designed a mobile application and website for job searching.
- Developed a web application for appointment service booking.
- Designed a web-based Instagram growth automation tool.
UI/UX Designer (Promoted to General Manager)
Secure Swiss Data
- Performed full design support of an emerging startup.
- Developed branding.
- Prepared the initial MVP documentation and requirements for web and mobile applications including competitor analysis, SWOT.
- Produced the first iteration of wireframes.
- Performed a full UI/UX design of web and mobile app (iOS and Android).
- Maintained and prioritized backlog tasks.
- Participated in sprint planning.
- Hired and fired on-site and remote candidates.
- Conducted interviews.
- Coordinated email marketing.
- Led four small departments (design, support, sales, marketing).
Graphic and UI/UX Designer
Start of Career
- Worked as an in-house designer in Havas Worldwide.
- Worked as an in-house designer at Intercontinental Hotels Group (IHG).
- Executed various freelance projects in spare time.
- Worked in-house in one of the biggest restaurant holdings in Ukraine as an in-house designer.
- Started career as a designer in a print magazine.
Education
Bachelor's Degree in Printing and Publishing Technology
National Technical University of Ukraine - Kyiv, Ukraine
Certifications
Agile Crash Course
Udemy
Skills
Tools
Sketch, InVision, Adobe CC, Illustrator CC, Photoshop CC, InVision App, Zeplin, Adobe Experience Design (XD), Google Docs, Adobe, Interface Builder, Drawing Programs, Jira, Slack, Miro, Zeroheight, GitHub, Confluence
Platforms
iOS, Figma, Android, Web, MacOS
Industry Expertise
Aircraft & Airlines
Other
Wireframing, Web UI, App UI, Website Audits, UX Audits, UI Audits, App UX, Web UX, User Experience (UX), User Interface (UI), Complex Application User Interfaces (UI), Wireframe to Product, Usability, Booking Apps, Appointment Booking, Booking UX, Dashboard Design, Web Dashboards, Dashboards, Web App Design, Web Applications, Job Schedulers, Appointments, Booking Systems, Event Calendars, Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Web App UX, Web App UI, Mobile App Design, Mobile UX, Mobile UI, Wine & Wineries, Search Algorithm Design, Search, Recommendation Systems, Creative Strategy, Creative Methods, Creative Design, Creative Thinking, CreativeJS, Skeleton Prototypes, UI Prototyping, User, Data Warehouse Design, Data Warehousing, Fulfillment, Sourcing, Ethical Sourcing, Complex Web Systems, Complex Problem Solving, Database Management, Data Management, Data Manipulation, UX Prototyping, Branding, Logo Design, Brand Logos, User Needs, Instagram Growth, Instagram Marketing, Social Media Strategy, Social Media Apps, Instagram, Social Media, Social Media Platforms, Social Media Marketing (SMM), Social Media Research, Content Creation, Custom Logos, Social Media APIs, Interface Design, Interior Design, Interior Design Mockups, Floor Plans, 3D Floor Plans, 3D Floor Plan Design, Home Decor, Aviation Projects, Business Aviation, Aviation, Mobile Apps, Mobile App UI, Flight Management, Flight, Flightplan, Journey Mapping, Team Scheduling, Scheduling, Interactive Prototypes, ZenHub, User Paths, User Research, User Testing, User Validation, Design Validation
Experience
- Adobe CC - 8 years
- Web UI - 5 years
- App UI - 5 years
- Sketch - 5 years
- App UX - 5 years
- Web UX - 5 years
- Wireframing - 5 years
- InVision - 5 years
Tools
- Sketch
- InVision
- Adobe CC
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring