Helena has five years of experience in design, product development, and interaction design for both web and mobile. The scope of her work encompasses the entire product design cycle, from idea generation and idea visualization to brand and user experience. She’s worked in a wide range of fields and in teams of all sizes, from medical and eCommerce to co-founding her own start-up.
Worked closely with the founding team to develop storyline and context for the new brand. Ideation, market analysis, benchmark analysis, competitive analysis, and wireframing.
Developed the company's brand presence from the ground up based on findings from the initialization of the project.
Combined the brand and findings from pre-production, the application, brand assets including illustrations and iconography was developed along with conversion funnels and general UI/UX designed to address critical business requirements the company had.
Guided the development team to develop the app in line with the developed design.
Created visual content for the company's social media platforms and campaigns, including illustrations and iconography.
Technologies: Sketch, Adobe Photoshop, Adobe After Effects, Zeplin
2017 - PRESENT
Designed and managed the development of multiple mobile applications.
Designed and managed the development of multiple company websites.
Created branding guidelines and company brand books for multiple companies.
Redesigned companies' conversion funnels for the web, including signup funnels and marketing funnels.
Technologies: Sketch, Photoshop, Zeplin, Adobe After Effects
Co-creator and Designer
2016 - 2017
Co-created a couple of startups, as personal projects.
Served as part of the entire product development, from idea generation, idea visualization to brand and user experience.
Designed mobile applications, including iconography and illustrations. The apps were launched in the App Store in 2016 and 2017.
Managed the development together with the programmers.
Technologies: Sketch, Photoshop, Ruby On Rails, HTML, CSS
2015 - 2016
Created illustrations for multiple mobile apps, including idea generation, mockups and creating a finished product suiting to the company brand.
Created illustrations for multiple web pages, including idea generation, mockups and creating a finished product suiting to the company brand.
Illustrated onboardings for mobile apps.
Illustrated a variety of posters, my own pieces and pieces on request from clients.
Illustrated and created animated assets for the web.
Technologies: Sketch, Photoshop, Adobe After Effects