Helena Schröder, Designer in Stockholm, Sweden
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Helena Schröder

Verified Expert  in Design

Designer

Stockholm, Sweden

Toptal member since October 10, 2019

Expertise
Visual DesignUX DesignIllustrationWireframingWeb DesignSketchPhotoshopInVisionMobile App Design
Bio

Helena has six years of experience in design, product development, and interaction design for both web and mobile. The scope of her work encompasses the entire product design cycle, from idea generation and idea visualization to brand and user experience. She’s worked in a wide range of fields and teams of all sizes, from medical and eCommerce to co-founding her own start-up.

Portfolio

Work Experience

Lead Designer

2018 - PRESENT
Ally
  • Worked closely with the founding team to develop storyline and context for the new brand. Ideation, market analysis, benchmark analysis, competitive analysis, and wireframing.
  • Developed the company's brand presence from the ground up based on findings from the initialization of the project.
  • Combined the brand and findings from pre-production, the application, brand assets including illustrations and iconography was developed along with conversion funnels and general UI/UX designed to address critical business requirements the company had.
  • Guided the development team to develop the app in line with the developed design.
  • Created visual content for the company's social media platforms and campaigns, including illustrations and iconography.
Technologies: Zeplin, Adobe After Effects, Adobe Photoshop, Sketch

UI/UX Designer

2017 - PRESENT
Freelance
  • Designed and managed the development of multiple mobile applications.
  • Designed and managed the development of multiple company websites.
  • Created branding guidelines and company brand books for multiple companies.
  • Redesigned companies' conversion funnels for the web, including signup funnels and marketing funnels.
Technologies: Adobe After Effects, Zeplin, Adobe Photoshop, Sketch

Co-creator and Designer

2016 - 2017
Startups
  • Co-created a couple of startups, as personal projects.
  • Served as part of the entire product development, from idea generation, idea visualization to brand and user experience.
  • Designed mobile applications, including iconography and illustrations. The apps were launched in the App Store in 2016 and 2017.
  • Managed the development together with the programmers.
Technologies: CSS, HTML, Ruby on Rails (RoR), Adobe Photoshop, Sketch

Illustrator

2015 - 2016
Freelance
  • Created illustrations for multiple mobile apps, including idea generation, mockups and creating a finished product suiting to the company brand.
  • Created illustrations for multiple web pages, including idea generation, mockups and creating a finished product suiting to the company brand.
  • Illustrated onboardings for mobile apps.
  • Illustrated a variety of posters, my own pieces and pieces on request from clients.
  • Illustrated and created animated assets for the web.
Technologies: Adobe After Effects, Adobe Photoshop, Sketch

Skills

Tools

Sketch, Photoshop CC, Zeplin, InVision, Slack, Adobe After Effects, Adobe CC, After Effects CC, Adobe Photoshop, DataTables

Platforms

iOS, Web, Mobile, Shopify, Apple

Languages

Move, HTML, CSS

Industry Expertise

Health, Healthcare, Health & Wellness, Music, Fashion, Healthcare & Insurance

Other

Mobile App Design, Visual Design, UX Design, UI Design, Illustration, User Experience (UX), User Interface (UI), App UX, App UI, Wireframing, Digital Design, Iconography, Messenger, Video Calling, Conversation, iOS App Design, App Design, Minimalism, Simple Development, Statistics, AE, Visual Flow, Card Payments, Payment Networks, Digital Payments, Customer Service, User Flows, Payment Gateways, Motion Interaction, Animated Interactions, Touch Interactions, Device Interaction, Interaction Design (IxD), Vector Illustration, Ruby on Rails (RoR), Wellness, Podcasting, Apple Music, Music Players, Music Platforms, Sound, Media Players, Digital Music, Spotify, Active Listening, Mobile Apps, Applications, Audio, List View, Dark Design, iPhone X, App Store, Web Design, Dashboards, Dashboard Design, Landing Pages, Big Data, Digital Filters, Search, Interface Design, Analytics, Graphics, Graphs, Infographics, Sleep Tracking, Diagrams, Redesign, Websites, Analytic Design, Web UI, Online Store Design, Fashion Design, Checkout, Online Shopping, Shopping Carts, Online Shops, Minimal UI, Web Shops, Shopping, Purchase Orders, Medical Applications, Mobile UI, Booking, Booking Systems, Medical Equipment, Medical Devices, Onboarding, Dark Theme, Ebooks, Ebook Design, Mobile Design, Mobile UX, Mobile UX Design

Experience

  • Wireframing - 6 years
  • User Experience (UX) - 6 years
  • App UX - 6 years
  • UX Design - 6 years
  • Digital Design - 6 years
  • Web - 6 years
  • UI Design - 5 years
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