Hendry Winata, Designer in Singapore, Singapore
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Hendry Winata

Verified Expert  in Design

Bio

Hendry is a passionate UI/UX designer with over a decade of experience assisting companies in creating superior products. He has collaborated with various companies across different industries, from design agencies and local startups to large corporations. Experienced in designing for multiple platforms, including Android, iOS, and responsive websites/web apps, he employs an end-to-end design approach that addresses user and business challenges.

Portfolio

Work Experience

Senior Product Designer

2022 - PRESENT
Bank of Singapore
  • Led the UX and visual design of the entire corporate website redesign project with content designers, project managers, and various stakeholders from different business units.
  • Designed the client-facing mobile app for private banking clients with the design director, focusing on the CIO insights and market research-related features.
  • Participated in user testing sessions and interviews as part of the design process.
  • Conducted design QA in every sprint to ensure the quality and standard of the finished product.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, Component Libraries, UI Audits, Layout Design, Web Accessibility, Product Roadmaps, Design Thinking Facilitation, Design, Mobile App Design, iOS, UX Audits, UI Prototyping, Adobe, Photoshop 7, Illustrator CC, Artificial Intelligence (AI), UX Research, Consumer Products, Information Architecture (IA), Finance, Usability, Website Design, Icon Design, Icon Sets, Iconography, MVP Design

Lead Experience Designer

2021 - PRESENT
Standard Chartered
  • Led the design process for a customer servicing user journey within the mobile and web platform alongside product owners, engineers, the business team, and scrum master.
  • Delivered an end-to-end detailed user flow for the developers and ensured the design quality when released for internal demonstrations and testing.
  • Collaborated with designers that handle different parts of the product to maintain design experience and consistency from various touchpoints.
  • Participated in user interviews and research as part of the design thinking process.
Technologies: Figma, Sketch, Zeplin, Adobe Illustrator, Adobe Photoshop, Android App Design, Android UI Design, App Design, B2C, B2C Marketing, Competition Research, Confluence, Cross-platform UX, Data Visualization, Design Libraries, Design Patterns, Design Systems, Design Thinking, Fintech, Illustration, Interactive Prototypes, InVision, iOS App Design, iOS UI Design, Jira, Prototyping, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), UI Design, User Flows, User Interface (UI), User Experience (UX), User Research, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, Product Design, User Journeys, Wireframing, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, System Design, Mobile App UI, Mockups, Component Libraries, UI Audits, Layout Design, Web Accessibility, Banner Design, Web UX, Web UI, Design, Mobile App Design, iOS, UX Audits, UI Prototyping, Adobe, Photoshop 7, Illustrator CC, Consumer Products, Information Architecture (IA), Finance, Usability, MVP Design

Visual/Web Designer

2023 - 2024
SkyHive Technologies Holdings Inc.
  • Increased brand engagement and click-through rate by 15-20% through the new web design.
  • Created responsive design, user flow, and information architecture to improve the usability and discoverability of the content.
  • Worked closely with the other team members to define the component library for the website.
Technologies: Photoshop 7, Adobe, SharePoint, PowerPoint Design, Pitch Decks, Collateral Design, Illustrator CC, Visual Design, Web Design, Graphic Design, Information Architecture (IA), Usability, Website Design, Branding, Logo Design, Icon Design, Icon Sets, Iconography, MVP Design

UX/UI Designer

2022 - 2022
Emanuele Molaschi
  • Created the first design guidelines for the branding and product for the initial funding round.
  • Designed multiple user flows that define the key journeys of the app.
  • Created an interactive prototype to demonstrate the user journey, animation, and interaction in the app to the developers.
Technologies: UI Design, Mobile App Design, Mobile App UI, iOS, Gamification, Mobile Design, Information Architecture (IA), MVP Design

UX/UI Designer

2022 - 2022
Emanuele Molaschi
  • Explored the design and art direction of the product.
  • Designed key screens and features for the product MVP.
  • Provided key screens and user flows for the investors' pitching process.
Technologies: UI Design, Mobile App Design, iOS, Mobile Design, Mobile App UI, Gamification, User Experience (UX), User Interface (UI), Mockups, Layout Design, Product Roadmaps, Design Thinking Facilitation, Design, Consumer Products

Product Designer

2019 - 2020
Chope
  • Redesigned the consumer-facing website to align with the branding, reducing the bounce and drop-off rate and increasing the engagement rate by 10-15%.
  • Improved the conversion rate and end-to-end experience of the web and mobile application. This involves the restaurant browse and search, table booking process, delivery and takeaway landing page, and ChopeDollars loyalty program.
  • Created and maintained a comprehensive cross-platform design system for B2C products.
  • Conducted user testing, interviews, and other research methodologies as part of the design process.
  • Created a comprehensive list of marketing materials such as EDM that caters to different types of users and scenarios.
  • Collaborated with product owners, the internal marketing team, developers, and other designers.
  • Conducted design QA in every sprint to ensure the quality and standard of the finished product.
  • Assisted the team lead in facilitating design workshops with internal stakeholders from various teams.
Technologies: Figma, Sketch, Zeplin, UI Prototyping, Illustrator CC, Confluence, Jira, Miro, Adobe Illustrator, Adobe Photoshop, Android App Design, Android UI Design, App Design, B2C, Competition Research, Cross-platform UX, Design Libraries, Design Thinking, Food Delivery Services, Food Ordering, Foodtech, Illustration, Interactive Prototypes, InVision, iOS App Design, iOS UI Design, Journey Mapping, Prototyping, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), Startups, UI Design, User Flows, User Interface (UI), User Experience (UX), User Research, User Interviews, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, Product Design, Landing Page Design, User Journeys, Wireframing, Early-stage Startups, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, User Testing, User Behavior, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, System Design, Mobile App UI, Gamification, Mockups, Component Libraries, UI Audits, Layout Design, Web Accessibility, Banner Design, Product Roadmaps, Design Thinking Facilitation, Web UX, Web UI, Design, Mobile App Design, iOS, UX Audits, Adobe, PowerPoint Design, Pitch Decks, Photoshop 7, UX Research, Consumer Products, Logo Design, Information Architecture (IA), Usability, Website Design, Icon Design, Icon Sets, Iconography, MVP Design, Booking Apps

UI/UX Designer

2017 - 2019
Aleph
  • Assisted one of the biggest banks in Singapore to create their very first digital banking application for Thailand, Vietnam, and the Indonesian markets from the ground up.
  • Developed a robust design system and hand-off documentation for designers, developers, business analysts, product owners, and management teams.
  • Designed user flows for payment transfers and customer servicing features within the app.
  • Participated in remote user testing sessions with local customers in Thailand, synthesizing the information with the team and applying that feedback to the design.
Technologies: Figma, Sketch, Zeplin, UI Prototyping, Miro, Confluence, Jira, Adobe Illustrator, Adobe Photoshop, Adobe CC, Android App Design, Android UI Design, App Design, B2C, Competition Research, Cross-platform UX, Data Visualization, Design Libraries, Design Patterns, Design Systems, Design Thinking, Fintech, Illustration, Interactive Prototypes, InVision, iOS App Design, iOS UI Design, Journey Mapping, Prototyping, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), UI Design, User Flows, User Interface (UI), User Experience (UX), User Research, User Interviews, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, Product Design, Landing Page Design, User Journeys, Wireframing, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, User Testing, User Behavior, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, System Design, Mobile App UI, Gamification, Mockups, Component Libraries, UI Audits, Layout Design, Web Accessibility, Product Roadmaps, Design Thinking Facilitation, Web UX, Web UI, Design, Adobe Experience Design (XD), Mobile App Design, iOS, UX Audits, Adobe, PowerPoint Design, Pitch Decks, Photoshop 7, Illustrator CC, Consumer Products, Logo Design, Information Architecture (IA), Finance, Usability, Website Design, MVP Design

Creative Designer

2014 - 2017
Tremor Video
  • Created storyboards and UI designs for interactive video ads for clients, including AMC, Blue Moon Beer, Coca Cola, Disney, Dodge, HBO, Home Depot, IHOP, JetBlue, Volvo, and many more.
  • Developed and programmed the interactive ads using HTML5 and ActionScript 3.0 technologies.
  • Created visual effects using Adobe After Effect incorporated with the interactive ads.
Technologies: Illustrator CC, Adobe Dreamweaver, Adobe After Effects, Adobe Animate, Adobe Illustrator, Adobe Photoshop, Adobe CC, B2C, Interactive Prototypes, Visual Design, User Interface (UI), Product Design, Landing Page Design, Branding, Mobile Design, High-fidelity Prototypes, Gamification, Mockups, Layout Design, Banner Design, Web UX, Web UI, Design, Adobe Experience Design (XD), Adobe, PowerPoint Design, Pitch Decks, Photoshop 7, Brand Design
2013 - 2014

Bachelor of Arts Degree in Visual Communication

Loughborough University - Loughborough, United Kingdom

2010 - 2013

Diploma in Interactive Media

Nanyang Academy of Fine Arts - Singapore

DECEMBER 2020 - PRESENT

Design Thinking for Innovation

University of Virginia

JANUARY 2019 - PRESENT

User Experience: Research & Prototyping

University of San Diego

Tools

Figma, Sketch, Zeplin, Adobe Illustrator, Adobe, Photoshop 7, Illustrator CC, Adobe After Effects, Adobe Animate, Adobe CC, Adobe Dreamweaver, Adobe Photoshop, Confluence, InVision, Jira, Miro, Adobe Experience Design (XD), Wix

Platforms

iOS, Web, WordPress, SharePoint

Industry Expertise

Consumer Products

Other

Android UI Design, App Design, B2C, Cross-platform UX, Design Libraries, Design Patterns, Design Systems, Interactive Prototypes, iOS App Design, iOS UI Design, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), UI Design, User Flows, User Interface (UI), User Experience (UX), UX Design, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, Product Design, Landing Page Design, User Journeys, Wireframing, Mobile App Design, Web UX Design, Landing Pages, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, System Design, Mobile App UI, Gamification, Mockups, Website Builders, Interaction Design (IxD), Web Layout, Responsive Layout, Component Libraries, UI Audits, Web Accessibility, Web UX, Web UI, Design, UX Audits, UI Prototyping, Color Schemes, Information Architecture (IA), Finance, Usability, Website Design, MVP Design, Booking Apps, Android App Design, B2B, Competition Research, Design Thinking, Fintech, Food Delivery Services, Food Ordering, Illustration, Prototyping, User Research, Branding, User Testing, User Behavior, Web Applications, Layout Design, Banner Design, Design Thinking Facilitation, Logo Design, Icon Design, Icon Sets, Iconography, B2C Marketing, Data Visualization, Foodtech, Graphic Design, Journey Mapping, Startups, User Interviews, Early-stage Startups, Customer Journeys, Interactive UI, Web UI Design, Product Roadmaps, PowerPoint Design, Pitch Decks, Collateral Design, Artificial Intelligence (AI), Brand Design, UX Research

Experience

  • UI Design - 8 years
  • Interactive Prototypes - 8 years
  • App Design - 8 years
  • Cross-platform UX - 8 years
  • Responsive Design - 6 years
  • iOS App Design - 6 years
  • Design Systems - 5 years
  • Figma - 5 years

Tools

  • Figma
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