Hendry Winata
Verified Expert in Design
Designer
Singapore, Singapore
Toptal member since January 26, 2022
Hendry is a passionate UI/UX designer with over a decade of experience assisting companies in creating superior products. He has collaborated with various companies across different industries, from design agencies and local startups to large corporations. Experienced in designing for multiple platforms, including Android, iOS, and responsive websites/web apps, he employs an end-to-end design approach that addresses user and business challenges.
Portfolio
Work Experience
Senior Product Designer
Bank of Singapore
- Led the UX and visual design of the entire corporate website redesign project with content designers, project managers, and various stakeholders from different business units.
- Designed the client-facing mobile app for private banking clients with the design director, focusing on the CIO insights and market research-related features.
- Participated in user testing sessions and interviews as part of the design process.
- Conducted design QA in every sprint to ensure the quality and standard of the finished product.
Lead Experience Designer
Standard Chartered
- Led the design process for a customer servicing user journey within the mobile and web platform alongside product owners, engineers, the business team, and scrum master.
- Delivered an end-to-end detailed user flow for the developers and ensured the design quality when released for internal demonstrations and testing.
- Collaborated with designers that handle different parts of the product to maintain design experience and consistency from various touchpoints.
- Participated in user interviews and research as part of the design thinking process.
Visual/Web Designer
SkyHive Technologies Holdings Inc.
- Increased brand engagement and click-through rate by 15-20% through the new web design.
- Created responsive design, user flow, and information architecture to improve the usability and discoverability of the content.
- Worked closely with the other team members to define the component library for the website.
UX/UI Designer
Emanuele Molaschi
- Created the first design guidelines for the branding and product for the initial funding round.
- Designed multiple user flows that define the key journeys of the app.
- Created an interactive prototype to demonstrate the user journey, animation, and interaction in the app to the developers.
UX/UI Designer
Emanuele Molaschi
- Explored the design and art direction of the product.
- Designed key screens and features for the product MVP.
- Provided key screens and user flows for the investors' pitching process.
Product Designer
Chope
- Redesigned the consumer-facing website to align with the branding, reducing the bounce and drop-off rate and increasing the engagement rate by 10-15%.
- Improved the conversion rate and end-to-end experience of the web and mobile application. This involves the restaurant browse and search, table booking process, delivery and takeaway landing page, and ChopeDollars loyalty program.
- Created and maintained a comprehensive cross-platform design system for B2C products.
- Conducted user testing, interviews, and other research methodologies as part of the design process.
- Created a comprehensive list of marketing materials such as EDM that caters to different types of users and scenarios.
- Collaborated with product owners, the internal marketing team, developers, and other designers.
- Conducted design QA in every sprint to ensure the quality and standard of the finished product.
- Assisted the team lead in facilitating design workshops with internal stakeholders from various teams.
UI/UX Designer
Aleph
- Assisted one of the biggest banks in Singapore to create their very first digital banking application for Thailand, Vietnam, and the Indonesian markets from the ground up.
- Developed a robust design system and hand-off documentation for designers, developers, business analysts, product owners, and management teams.
- Designed user flows for payment transfers and customer servicing features within the app.
- Participated in remote user testing sessions with local customers in Thailand, synthesizing the information with the team and applying that feedback to the design.
Creative Designer
Tremor Video
- Created storyboards and UI designs for interactive video ads for clients, including AMC, Blue Moon Beer, Coca Cola, Disney, Dodge, HBO, Home Depot, IHOP, JetBlue, Volvo, and many more.
- Developed and programmed the interactive ads using HTML5 and ActionScript 3.0 technologies.
- Created visual effects using Adobe After Effect incorporated with the interactive ads.
Education
Bachelor of Arts Degree in Visual Communication
Loughborough University - Loughborough, United Kingdom
Diploma in Interactive Media
Nanyang Academy of Fine Arts - Singapore
Certifications
Design Thinking for Innovation
University of Virginia
User Experience: Research & Prototyping
University of San Diego
Skills
Tools
Figma, Sketch, Zeplin, Adobe Illustrator, Adobe, Photoshop 7, Illustrator CC, Adobe After Effects, Adobe Animate, Adobe CC, Adobe Dreamweaver, Adobe Photoshop, Confluence, InVision, Jira, Miro, Adobe Experience Design (XD), Wix
Platforms
iOS, Web, WordPress, SharePoint
Industry Expertise
Consumer Products
Other
Android UI Design, App Design, B2C, Cross-platform UX, Design Libraries, Design Patterns, Design Systems, Interactive Prototypes, iOS App Design, iOS UI Design, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), UI Design, User Flows, User Interface (UI), User Experience (UX), UX Design, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, Product Design, Landing Page Design, User Journeys, Wireframing, Mobile App Design, Web UX Design, Landing Pages, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, System Design, Mobile App UI, Gamification, Mockups, Website Builders, Interaction Design (IxD), Web Layout, Responsive Layout, Component Libraries, UI Audits, Web Accessibility, Web UX, Web UI, Design, UX Audits, UI Prototyping, Color Schemes, Information Architecture (IA), Finance, Usability, Website Design, MVP Design, Booking Apps, Android App Design, B2B, Competition Research, Design Thinking, Fintech, Food Delivery Services, Food Ordering, Illustration, Prototyping, User Research, Branding, User Testing, User Behavior, Web Applications, Layout Design, Banner Design, Design Thinking Facilitation, Logo Design, Icon Design, Icon Sets, Iconography, B2C Marketing, Data Visualization, Foodtech, Graphic Design, Journey Mapping, Startups, User Interviews, Early-stage Startups, Customer Journeys, Interactive UI, Web UI Design, Product Roadmaps, PowerPoint Design, Pitch Decks, Collateral Design, Artificial Intelligence (AI), Brand Design, UX Research
Experience
- UI Design - 8 years
- Interactive Prototypes - 8 years
- App Design - 8 years
- Cross-platform UX - 8 years
- Responsive Design - 6 years
- iOS App Design - 6 years
- Design Systems - 5 years
- Figma - 5 years
Tools
- Figma
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