Humayun has over seven years of experience designing and launching digital apps as part of agencies and startups, even freelancing across diverse industries that include semiconductor manufacturing, AgTech, fintech, and publishing. He loves complex UX challenges that require systems thinking, building industry expertise, and managing cross-functional stakeholders. Humayun can leverage his design know-how and his product management and founder experience to deliver exceptional results.
Empowered writers to streamline their literary agent-research efforts by creating an engaging and easy-to-use agent directory with a built-in simplified query tracker to help them manage their queries.
Created a design system from scratch and built out user-flows, wireframes, and a high-fidelity version 1.0 prototype to conduct user research.
Sourced and managed a team of contractors from an online-freelance agency to create a database and populate its content.
Product-managed the development of version 1.0 with a full-stack developer.
Technologies: Figma, Miro
2017 - PRESENT
Helped create a carbon-credit marketplace that incentivizes farmers to switch to sustainable farming practices to sequester carbon in soil and create an additional revenue stream for themselves in the process.
Designed a platform for a leading clinical genomic-diagnostic company looking to provide companies with an end-to-end COVID-19-assessment and testing platform to help employees return safely to work.
Worked with a semiconductor manufacturer to design a platform to automate and track pricing for their product lines and designed an ERP solution sold to pharma companies to help streamline equipment operations and utilization.
Oversaw the design of a lightning start (discovery sprint) food-delivery application for a top US restaurant franchise.
Designed an Android app for a lending company based in the Philippines to improve conversion for first-time and returning customers.
Led the design for a lightning start (discovery sprint) of an endurance-race company looking to redesign their eCommerce checkout experience.
Spearheaded the design for a lightning start (discovery sprint) of a boutique investment firm interested in building a new sales-training tool using game theory and a visual-script builder.
Technologies: Miro, InVision, Figma, Sketch
2018 - 2020
Conducted primary and secondary research to deduce product strategy for a complex work-based learning platform used by teachers and community partners to help students gain work-based learning experience.
Generated several throw-away prototypes as part of an extensive discovery and ideation phase that helped align key internal and external stakeholders on product vision.
Led a product squad of two designers and upwards of eight developers (remote and in-house) to deliver a product to customers on a tight deadline.
Owned and ruthlessly prioritized both product backlog and product roadmap.
Collaborated with marketing and onboarding departments to ensure successful product launch and training for existing and new customers.
Technologies: Airtable, InVision, Sketch, Jira
2016 - 2017
Worked as the first full-time product designer for B2B startup selling road-mapping software to companies large and small; existing customers included Nike, Urban Outfitters, Amazon, Coca-Cola, Slack, Reddit, Stripe, Adobe, and Walt Disney.
Redesigned the core application's navigation to create a better delineation between the user's data set and various visualizations that included a timeline and a swimlane view.
Introduced design sprints, usability testing, user research, the best practices around design workflows, collaborating with the development team, and hiring processes for designers.
Designed a home dashboard from scratch to help users better navigate and access their roadmaps.
Vetted, interviewed, hired, and managed three junior-intermediate product designers.
Technologies: InVision, Sketch
2015 - 2016
Tiny Hearts (Acquired by Shopify 2016)
Designed a cross-platform (iOS, Android, and web) application for a nonprofit (The Learning Partnership) to help high school students better navigate career options. Branded Real Talk, the app went on to more than 10,000 downloads and numerous features by Apple on their iOS App Store.
Led a design sprint for a Canadian fintech giant, Wealthsimple to help optimize their mobile onboarding which was significantly lagging behind their web platform. The solution generated was A/B tested with their existing onboarding and boosted mobile signups by double-digits.
Helped PumpUp—the Instagram for fitness—redesign their core mobile navigation through rigorous user research, rapid prototyping, and usability testing. Also, designed an in-app coaching experience to enable personal trainers to interact with their users to provide customized mean and exercises plans via their in-app chat functionality.
Designed a mobile app for an edtech startup called Akindi to enable educators to create bubble sheets, grade them using a scanner as soon as they got in and distribute test results instantaneously to their students.
Helped a media company explore the mobile space for individuals interested in creative arts and crafts and diversify their existing product offering catering to them on the web and TV.
Conducted user research, rapid prototyping, and usability testing sessions to help them (the above-mentioned media company) answer their hypothesis and assumptions faster.
Technologies: Zeplin, InVision, Sketch
2014 - 2015
Worked as a lead UX designer for Second Cup's mobile loyalty app—second only to Starbucks in Canada—the application was rolled out nationally to great fanfare and success enabling customers to purchase drinks, food, and collect points in the process.
Led UX/UI design for the TJX loyalty web app. As the holding company for brands like Marshalls, Winners, and Home Sense, the web app enabled customers to collect points using a responsive bar code and see a dashboard outlining their rewards and upcoming promotions.