Hwasoo Shim, Designer in London, United Kingdom
Hwasoo Shim

Designer in London, United Kingdom

Member since September 2, 2022
Hwasoo is a design and creative director based in London with 15 years of global branding agency and design studio experience in London, Amsterdam, New York, Hong Kong, and Seoul. By combining strategic and design thinking, he specializes in visual identity, brand strategy, art direction, brand TOV, cultural studies, employee branding, and brand in digital. The past clients include British Airways, Marriott, Rosewood Hotel Group, WeTransfer, Monocle, BMW, BBC, LBS, Rolls-Royce, and Hyundai.
Hwasoo is now available for hire

Portfolio

Digital Design

Employment

  • Creative Director

    2019 - 2022
    Yonder
    • Managed a creative team of designers, copywriters, and front-end developers. Focused on the team's growth through recruitment, mentorship, various pieces of training, and entering design awards, such as D&AD, Creative Review, and Cannes Lions.
    • Led a list of global luxury hospitality brands' brand projects, such as Marriott Tribute Portfolio, Rosewood Hotel Group, Radisson Blu, and Shangri-La, creating connected brand experiences through design and strategic solutions.
    • Worked closely with C-suite members of the clients to help them kick-start the new business through a design-led process; the clients include Heartcore, WiseAlpha, and The Country House Department.
    Technologies: Adobe CC, After Effects CC, InDesign CC, Lightroom CC, Premiere Pro CC, Sketch, Adobe Experience Design (XD), Figma, Notion, Slack, Photoshop CC, Illustrator CC, Maxon Cinema 4D, Graphic Design, Branding, Advertising Design, Visual Identity, Art Direction, Strategy, Photography, Typography, Animation, Art History, Editorial Design, UI Design, InVision, Graphics, UI, Logo Design, Lifestyle, Luxury Industry, Websites, Color Theory, Website Redesign, Mockups, Design Guidelines, Social Media Design, Marketing Design, Motion Design, 2D Animation, Vector Illustration, Motion & Animation Design, Vectors, Video Post-production, Brand Design, Visual Design
  • Design Director

    2016 - 2019
    Rufus Leonard
    • Led global-scale projects on finance brands and institutions, such as London Stock Exchange, Lloyds Banking Group, and London Business School. Applied design and human-centered methods to connect brand touch points.
    • Led a number of design integration workshop sessions with the client's in-house design team to educate and onboard them on the new brand identity, design system, and brand guidelines.
    • Conducted quality control on all projects, checking final outcomes' design details, typography, print test, website integration, and documentation.
    Technologies: Adobe CC, Photoshop CC, Illustrator CC, InDesign CC, After Effects CC, Slack, Figma, Sketch, Premiere Pro CC, Notion, Maxon Cinema 4D, Graphic Design, Branding, Visual Identity, Art Direction, Strategy, Photography, Typography, Animation, Art History, Editorial Design, UI Design, Adobe Experience Design (XD), InVision, Illustration, Graphics, UI, Logo Design, Lifestyle, Luxury Industry, Websites, Color Theory, Website Redesign, Mockups, Rebranding, Design Guidelines, Social Media Design, Marketing Design, Motion Design, 2D Animation, Vector Illustration, Motion & Animation Design, Vectors, Video Post-production, Brand Design, Visual Design

Education

  • Bachelor of Arts Degree in Graphic Design and Art History
    2004 - 2009
    University of Arts London - London, UK
  • Bachelor of Arts Degree in Graphic Design and Visual Communications
    2004 - 2007
    Hongik University - Seoul, South Korea

Certifications

  • Cannes Lion Silver Awards: Design in Innovation
    JULY 2017 - PRESENT
    Cannes Lions
  • D&AD Yellow Pencil in Branding
    JULY 2012 - PRESENT
    D&AD

Experience

Location

London, United Kingdom

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