Ibar Salazar, Designer in Los Angeles, CA, United States
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Ibar Salazar

Verified Expert  in Design

UI Designer

Location
Los Angeles, CA, United States
Toptal Member Since
December 8, 2015

Ibar is a designer from Los Angeles, California with a decade of expertise. His blended background in marketing and design gives him a deeper and versatile understanding of brand building, consumer behavior, effective design trends, and how the user interacts with digital interfaces. His main goal is to help startups to create their identity to stand out, differentiate, and engage their audiences through the new technologies.

BrandingLogo DesignUser Interface (UI)WireframingMockupsPrototypingAdobe ExperienceAdobe PhotoshopAdobe IllustratoriOSWeb DesignUser Experience (UX)Creative DirectionAdobe InDesignArt Direction

Portfolio

Work Experience

Designer

2016 - 2016
Mission Field (via Toptal)
  • Developed a wide range of brand look/feels for a conceptual new-product design.
  • Created 30 unique, conceptual ways to bring a product idea to life as both a brand design and a packaging label.
  • Designs proposed were tested with consumers in research. Based on the feedback received, I have refined the selected design to create the final product.
Technologies: Adobe Photoshop, Adobe Illustrator

Logo Designer

2016 - 2016
Web Studio Interactive (via Toptal)
  • Designed a logo for a software development company.
  • Selected a brand typeface.
  • Specified the brand guidelines.
  • Designed the basic collateral material.
Technologies: Adobe Photoshop, Adobe Illustrator

Creative Director | Co-founder

2012 - 2016
Vibebrand
  • Contributed in designing the business strategies.
  • Recruited top-notch designers, illustrators, and web designers.
  • Trained the design team and guidance.
  • Landed new agency clients.
  • Performed side-by-side client communication to solve their needs, managed scheduling and coordination of project deliverables.
  • Provided direction and leadership to designers, digital artists, animators, and UX developers.
  • Scoped design phases of projects accurately and efficiently.
  • Led art direction on conceptual design and project execution.
  • Produced visual work that’s at the forefront of what’s happening in digital media.
  • Directed client interaction experience to build relationships, understand the client vision/direction and present designs and concepts.
  • Oversaw the aesthetic of daily web art and mobile applications UX.
  • Managed projects effectively to work within and against a project deadline to ensure a timely completion.
  • Participated in many new business development efforts.
Technologies: Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Freelance Graphic Designer

2006 - 2012
Tonica
  • Interpreted the client's business needs and developed a concept to suit their purpose.
  • Estimated the time required to complete the work and providing quotes for clients.
  • Developed design briefs by gathering information and data through research.
  • Led creative sessions for project kick-offs.
  • Provided quality control over concepts and projects.
  • Worked with a wide range of media, including photography.
  • Managed multiple projects at a time from concept through completion.
Technologies: Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Senior Graphic Designer

2003 - 2003
MindCode
  • Designed identity systems for branding projects.
  • Created brand guidelines manuals.
  • Oversaw the identity implementation.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Senior Graphic Designer

2001 - 2003
State Government
  • Designed artwork for advertising campaigns.
  • Did editorial design for annual reports.
  • Created collateral and publication design pieces.
Technologies: Apple Aperture, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2009 - 2013

Master's Degree in Marketing

Tecnológico de Monterrey - Monterrey, Mexico

1998 - 2002

Bachelor's Degree in Graphic Design

Universidad Autónoma de Aguascalientes - Aguascalientes, Mexico

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