Iñaki Soria, Designer in Barcelona, Spain
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Iñaki Soria

Verified Expert  in Design


Barcelona, Spain
Toptal Member Since
February 12, 2018

For the past decade, Iñaki has been designing and building digital products (UX/UI)—helping agencies and brands like Google, Volvo, Dove, Jaguar, and others to bring their concepts to life. His passion is to help clients to achieve their business goals through design.


Work Experience

Senior Product Designer

2014 - 2018
Maido (Barcelona)
  • Worked two years in the London's office, then transitioned to working remotely from Barcelona (three years).
  • Traveled once a month to London to meet clients and be in relevant meetings.
  • Worked for various clients such as Google, Jaguar, Volvo, Mario Testino, and more.
  • Was invited to participate in a Google Design Sprint workshop, giving me the opportunity to work for brands like Visa, Nintendo, and Netflix.
  • Won the Gold App Design Award for designing David Lloyd's mobile app.
Technologies: Principle, InVision, Adobe Photoshop, Sketch

Designer (Google Workshop)

2015 - 2015
Google @MEC Workshop
  • Participated in Google's (in partnership with MEC UK), week-long event focused on data, connectivity, and innovation.
  • Was one of the four designers invited to participate in a design sprint workshop by Google, allowing me to work for brands like Netflix, VISA, and Nintendo.
  • Was in a team of four people. Came up with an idea for all the briefs (eight), design them, and get a working prototype in less than 48 hours to finally present them to the brand teams.
Technologies: Google

Senior UX/UI Designer

2013 - 2014
Maido (London)
  • Worked on a variety of projects from iOS/Android apps to web campaigns and in-store digital experiences.
  • Presented designs to clients through all the stages of a project.
  • Worked for various clients such as Dove, Mazda, Agent Provocateur, Waitrose, and more.
  • Won the Best Integrated Campaign & Most Creative Use of an Emerging Technology for designing Jaguar's campaign: FeelWimbledon.
Technologies: Principle, InVision, Adobe Photoshop, Sketch

UI/UX Designer

2008 - 2013
  • Served as the lead designer of Start.cat.
  • Designed the UX/UI for UDON's mobile app (where you can order food via the app) for a Japanese noodle restaurant.
  • Led the design for Corus: a powerful back end to manage iOS/Android apps.
  • Designed the brand identity for Barcelona Fashion Week.
Technologies: Adobe Creative Suite
2004 - 2009

Bachelor's Degree in Digital Arts and Design

ESDI | Universitat Ramon Llull - Barcelona, Spain

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