Ion Coroi
Verified Expert in Design
Designer
Iași, Iași County, Romania
Toptal member since May 22, 2019
With 12+ years of experience, Ion has helped global companies, organizations, and startups reach their business goals by nourishing growth and practicing digital design. Working with clients like Lee Cooper, Skyscanner, and Khan Academy, his approach is to keep it simple—focus on the minimalist beauty of the essential and communicate complex products and user journeys in a clear and effective way.
Portfolio
Penelope Chilvers
Office Profile
Work Experience
Founder | Designer
ogodu
- Designed LINES, a web and mobile software solution that optimizes the processes of vascular teams, enhancing collaboration and elevating patient care. Assembled the design system repository and the pattern library.
- Built Capsule UI, a design system, and a Figma UI kit aimed at creating consistent, scalable digital products faster.
- Designed and built experiments for Dr. Squatch, Cheateye.ai, Heepsy.com, Koalander (scheduling software), Hero Balloon Flights, and Anamcara House with a sharp focus on conversion.
Growth Designer
Corp Opus
- Worked closely with stakeholders to ensure the design aligned with business goals and objectives.
- Conducted an audit of the current form design to identify areas for improvement. Conducted research to understand user needs and pain points when booking services.
- Developed wireframes, prototypes, and mockups for the multi-step booking form.
- Tested and iterated on designs based on user feedback and analytics data.
- Created and maintained design documentation, including design specifications, style guides, and design patterns.
- Collaborated with the development team to ensure the form was technically feasible and optimized for conversions.
Growth Designer
StudySmarter
- Contributed to various roles and designs for marketing campaigns, websites, and digital products highly focused on conversion for StudySmarter, a leading edtech startup and one of the fastest-growing learning platforms for students.
- Enhanced user interaction with business products while conducting all stages of the design process.
- Built experiments across all funnel stages to deliver the best possible user experience and drive business metrics. Measured the success of data-driven decisions with the team and iterated when needed.
- Streamlined the company's design process by making use of best design practices. Created the design system, visual guidelines, and UI components, developing design standards and guidelines for developers and team members to follow.
- Collaborated with developers to reach high-quality implementation.
UX/UI Designer
Independent Work
- Designed and/or consulted for the following clients: Roche, Heroku, Quid, Khan Academy, SwiftKey, Thinkconveyancing.com.au (the number-one conveyancing website in Australia), Founders Network, and Usability Chefs.
- Executed on all phases of the design process—from ideation to wireframing concepts and creating pixel-perfect visuals to final hand-off to engineering.
- Worked as a UX consultant for Lee Cooper on improving the core user journeys and eCommerce experience.
- Headed the design for VRVision Group, a leading company that provides immersive technology solutions for business. I created the strategy and helped to rebrand all of VRVision's offline and online products.
- Managed a team of two developers and one in marketing to create and deliver strategy for online products, eCommerce solutions, landing pages, websites and marketing campaigns.
- Acquired a growth-driven design certification at HubSpot.
UX/UI Designer
Web Profits
- Created digital products for Web Profits' clients: The Sydney Morning Herald, Primus, Commander, and Meriton.
- Conceptualized, designed, and executed websites, web interfaces, landing pages, banners/infographics, and mobile apps.
- Designed materials for various online marketing campaigns with a strong focus on conversion.
- Designed large eCommerce websites for consumer goods.
Certifications
Growth-driven Design
HubSpot Academy
Skills
Tools
Adobe Experience Design (XD), Adobe Photoshop, Sketch, Figma Component Library, Adobe Illustrator, Jira, InVision
Platforms
Figma, Web, Mobile, Zeppelin, Webflow, WordPress, Windows
Industry Expertise
Education Technology (Edtech), Consumer Products, Healthcare, Food, Automotive
Languages
HTML, CSS
Other
Responsive Design, Website Redesign, Responsive Layout, Wireframing, SaaS, Mobile Apps, Squeeze Pages, Lead Pages, Sales Pages, Digital Design, Web UX Design, UX Design, SaaS Design, Style Guides, User Interface (UI), User Experience (UX), Websites, Visual Design, Mobile App UI, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, Landing Pages, Web Applications, Web App UI, UI Design, Web Design, Product Design, Design Systems, eCommerce, eCommerce Design, B2C, Conversion Rate Optimization (CRO), App Design, Web App Design, Mockups, Conversion, Landing Page Optimization, Questionnaires, Funnel Optimization, Design Consultation, Layout Design, UX Wireframes, E-learning, Edtech Design, User Flows, Marketing Design, Email Template Design, Mobile UX, Direct to Consumer (D2C), Mobile App Design, Minimalism, Commerce, Mobile First, Software as a Service (SaaS), Marketplace Design, Mobile UI Design, System Design, Mobile Design, Growth, Rapid Prototyping, Website Design, eCommerce Web Design, UX Prototyping, Conversion Rate, Growth Hacking, eCommerce UX, Prototyping, Design Libraries, Dashboard Design, Branding, Learning, Learning Management Systems (LMS), User Testing, Cross-functional Collaboration, Accessibility, Component Libraries, Audits, Digital Strategy, Graphic Design, UI Branding, Virtual Reality (VR), Emerging Technologies, Web UI Design, Online Surveys, Outbound Marketing, B2B, iOS App Design, App UI, App UX, Functional Specifications, Growth Strategy, Front-end Development, Early-stage Startups, Web UI, UI Components, Mobile eCommerce, Web App UX, User Experience Design, Desktop App Design, Web Dashboards, Form Design, Analytics, User Research, Booking UX, Responsive UI, UX Audits
Experience
- Conversion Rate - 10 years
- User Interface (UI) - 10 years
- Responsive Web Apps - 8 years
- App Design - 6 years
- Product Design - 5 years
- Figma - 4 years
- Prototyping - 4 years
- Design Systems - 2 years
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