Ionut is available for hire
Hire IonutIonut Draghia
Verified Expert in Design
Designer
Location
Bucharest, Romania
Toptal Member Since
January 24, 2019
Ionut is a multi-disciplinary designer with over 12 years of experience working with different marketing teams to help them improve their demand generation efforts. He is a results-driven designer with a wide range of expertise in digital media. Over the years, Ionut has worked on multiple projects, from complex Saas products to infographics to video and conversion rate optimization experiments.
Work Experience
UI/UX Designer
2021 - PRESENT
Peacock Media Group
- Helped redesign and improve the conversion rate of the main quoting funnel of the website.
- Improved the UI and UX of the website, modernizing the look and feel of the website and improving the experience on mobile devices.
- Designed the iOS mobile app and the web platform, which allows solar installers to manage their lead requests.
Technologies: Web Design, UX Design, UI Design, iOS App Design, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Lead Generation, Illustration, Visual Assets, Storytelling, Website Redesign, Web UI Design, User Journeys, User Flows, Figma, Design Systems, Websites, Creative Design, Web App Design, Web App UI, Web App UX, Responsive UI, Marketing Design, Adobe Suite, Layout Design, Brand Design, Landing Page Designer
Art Director
2019 - PRESENT
Atomica
- Helped with the company's rebranding when they changed name; redesigned the logo, style guide, website, landing pages, and all their marketing assets.
- Tracked and improved the conversion rate of the website and landing pages from under 2% to 7% through A/B testing experiments.
- Designed the technical MEMS ebooks with all the required technical schematics and landing pages for lead generation.
- Implemented the website in WordPress and optimized it for fast loading and better SEO visibility. Also made it easy to manage the content using a visual editor and a collection of UI templates that allows non-coders to create new pages.
Technologies: A/B Testing, 3D CAD, Animation, Adobe Creative Suite, WordPress, HTML5, CSS3, Inbound Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Print Design, Branding, Lead Generation, Mobile UX Design, Presentation Design, Pitch Decks, Illustration, PDF Design, Visual Assets, Motion Graphics, Storytelling, Website Redesign, Marketing Materials, Brochure Design, Low Code, Web UI Design, 2D Animation, User Personas, User Journeys, User Flows, Mockups, UI Components, Ads, Advertisement Design, Social Media Graphics, Websites, Video Processing, Digital Video, Creative Design, PowerPoint Design, Microsoft PowerPoint, Presentations, Responsive UI, Marketing Design, Stationery Design, Collateral Design, Printing Materials, Adobe Suite, Conversion Rate, Conversion, Interaction Design (IxD), Layout Design, Logo Design, Front-end, Agile, Brand Design, Digital, Advertising, UX Research, MVP Design, Tablet Design, UX Wireframes, iOS, Social Media Design, Data Visualization, Infographics, Email Template Design, Email Templates, Responsive Email Templates, Google Slides, Brochures, Landing Page Designer
Senior UI/UX Web Designer
2022 - 2022
Angle of Attack Co
- Redesigned the Angleofattack.com website to improve the conversion rate and user experience and bring a modern 2022 feel to it.
- Improved the identity of the company by updating to more vibrant colors and better typography.
- Reviewed the previous user flow through Google Analytics and Hotjar and discovered the problems users had with the site and why they were not converting.
Technologies: Landing Page Design, Web Design, UI Design, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), UX Design, Visual Design, Product Design, Mobile Design, Information Architecture (IA), Educational Portals, Lead Generation, Illustration, Visual Assets, Website Redesign, Web UI Design, Websites, Creative Design, Responsive UI, Adobe Suite, Conversion Rate, Conversion, Interaction Design (IxD), Layout Design, Brand Design, UX Wireframes
Senior Designer with Front-end Knowledge
2020 - 2021
Calm.com, Inc.
- Participated in the company's effort to set up the B2B vertical of the product.
- Designed and implemented the Calm for business landing pages in HubSpot and the Calm for a business blog.
- Made design of pitch decks, ads, ebooks, and other marketing assets required for the lead generation efforts.
Technologies: HubSpot, Website Setup, Design, Web Design, Landing Page Design, HTML, CSS, Graphic Design, Visual Design, Email Template Design, Social Media Content, Lead Generation, Mobile UI Design, Mobile UX Design, Presentation Design, Pitch Decks, PDF Design, Visual Assets, Squarespace, Website Redesign, Marketing Materials, Low Code, Web UI Design, User Personas, User Flows, Mockups, Ads, Social Media Graphics, Figma, Websites, Digital Video, Creative Design, Presentations, Web App Design, Web App UI, Web App UX, Responsive UI, Marketing Design, Collateral Design, Adobe Suite, Conversion Rate, Conversion, Layout Design, Logo Design, Brand Design, Digital, Advertising, App Design, UX Research, MVP Design, Tablet Design, UX Wireframes, iOS, Social Media Design, Data Visualization, Email Templates, Landing Page Designer
Art Director
2017 - 2021
Aurea
- Worked as part of the demand generation team to improve lead generation for different software companies within the group.
- Redesigned the websites for alertfind.com, infer.com,bbonzai-intranet.com, jivesoftware.com, and the other products from Aurea's portfolio.
- Worked on rebranding the products from their portfolio.
- Designed the company's website and improved its key metrics through experimentation.
- Designed the entire range of marketing assets needed for inbound marketing campaigns—from simple ads, emails, pitch decks, landing pages, infographics, ebooks, and explainer videos.
Technologies: Jira, Hotjar, CSS, HTML5, Salesforce, WordPress, InVision, Adobe Creative Suite, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), WordPress Design, Lead Generation, Mobile UI Design, Mobile UX Design, Presentation Design, Pitch Decks, Illustration, PDF Design, Visual Assets, Motion Graphics, Website Redesign, Marketing Materials, Brochure Design, Low Code, Web UI Design, 2D Animation, User Personas, User Journeys, User Flows, Mockups, UI Components, Ads, Advertisement Design, Social Media Graphics, Websites, Video Processing, Digital Video, Creative Design, PowerPoint Design, Microsoft PowerPoint, Presentations, Responsive UI, Marketing Design, Stationery Design, Collateral Design, Printing Materials, Adobe Suite, Conversion Rate, Conversion, Interaction Design (IxD), Layout Design, Logo Design, Front-end, Agile, Design Sprints, Brand Design, Digital, Print, Mobile App Design, Advertising, App Design, UX Research, Tablet Design, UX Wireframes, iOS, Social Media Design, Data Visualization, Infographics, Email Template Design, Email Templates, Responsive Email Templates, Mailchimp, Google Slides, Brochures, Landing Page Designer
Product Designer
2015 - 2018
HubSpot
- Collaborated with the engineering and marketing team to increase the inbound.org marketing community by 125%, from 100,000 users to over 225,000 in about 2-years.
- Defined the visual style of the inbound.org brand.
- Designed and improved the community's UI and user experience.
- Tested and made designs for new features to improve the members' experience.
- Designed different marketing materials such as landing pages and ads.
- Maintained and designed the community's iOS and Android apps.
Technologies: iOS App Design, Mixpanel, InVision, Adobe Illustrator, Adobe Photoshop, UXPin, UI Design, UX Design, A/B Testing, Lead Generation, Mobile UI Design, Mobile UX Design, Presentation Design, Pitch Decks, Illustration, Visual Assets, Marketing Materials, Web UI Design, User Personas, User Journeys, User Flows, UI Components, Ads, Social Media Graphics, Design Systems, User Testing, Creative Design, Web App Design, Web App UI, Web App UX, Responsive UI, Marketing Design, Collateral Design, Adobe Suite, Conversion Rate, Conversion, Interaction Design (IxD), Layout Design, Front-end, Agile, Design Sprints, Brand Design, Digital, Print, Mobile App Design, Advertising, App Design, UX Research, MVP Design, Tablet Design, UX Wireframes, iOS, Social Media Design, Data Visualization, Email Templates, Mailchimp, Landing Page Designer
Art Director
2011 - 2015
Tradeville
- Helped the marketing department grow the lead generation through design and experiments and helped the product team improve the user experience and UI of the main stock trading platforms.
- Worked on the art direction, helping to define and improve the brand's visual style.
- Designed and implemented the UI of the company's website, landing pages, and the UI of the trading platforms.
- Designed marketing assets such as flyers, brochures, event stands, and many more.
- Shot, directed, and edited the company's promotional videos.
Technologies: C#, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, A/B Testing, CSS3, HTML5, Animation, UI Design, UX Design, iOS UI Design, Mobile UI Design, Mobile UX Design, Presentation Design, Illustration, Visual Assets, Motion Graphics, Storytelling, Print Design, Marketing Materials, Advertising Design, Brochure Design, Low Code, 2D Animation, Video Editing, User Personas, User Journeys, Mockups, Ads, Advertisement Design, Social Media Graphics, Websites, Video Processing, Digital Video, PowerPoint Design, Microsoft PowerPoint, Presentations, Web App Design, Web App UI, Web App UX, Responsive UI, Marketing Design, Stationery Design, Collateral Design, Printing Materials, Adobe Suite, Conversion Rate, Conversion, Interaction Design (IxD), Layout Design, Logo Design, Front-end, Design Sprints, Brand Design, Digital, Print, Mobile App Design, Advertising, Drones, App Design, UX Research, MVP Design, iOS, Social Media Design, Email Template Design, Email Templates, Responsive Email Templates, Mailchimp, Brochures, Landing Page Designer
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