Irfan defines and leads the product vision and development scope and designs new features or ongoing feature enhancements. He tracks the unfavorable occurrences to create backlogs and discuss them with senior management. He has been serving a variety of technology sectors such as aviation, fintech, and eCommerce. His practices include research, experience design, user testing, and IA to help stakeholders prioritize user stories and define acceptance criteria.
Defined the design structure, including UX patterns, personas, flows, and interpreted research findings communicated to stakeholders.
Took the ownership of design activities focused on usability, interaction, visual, and information architecture, which helped the team make decisions based on design principles, customer data, and business needs.
Defined and created personas to design user journeys, which later helped our design and engineering teams understand the high-level complications.
Created the visual style for the entire experience, along with creating illustrations based on user journeys.
Guided a team of product designers through complex product design challenges to improve our product.
Led design projects end to end, ensuring learner needs and business outcomes are met along with managing multiple workstreams in a fast-paced, changing environment.
Defined user models and user interfaces for new and existing products and features. Also, created both high-level and detailed storyboards, mockups, and prototypes to effectively communicate interaction and design ideas.
Provided teams with the methods, processes, and solutions needed to execute strategy and drive progress through obstacles by building consensus and making decisions.
Set up ideation sessions to brainstorm initial design concepts, guiding the group to come up with multiple solutions and prototypes.
Ensured that implementation quality meets design requirements. Collaborating with the research teams to uncover learners’ perspectives and our competition to generate solutions.
Improved design processes, knowledge sharing, and tools continuously to measurably enhance productivity and product quality.
Technologies: Principle, Sketch, InVision, Miro
Senior Product Designer
2017 - 2018
Ruby Life, Inc.
Analyzed and created the design assets, including user scenarios, user ecosystem diagrams, journey maps, competitor analyses, and wireframes.
Designed the information architecture for product navigation to understand the customer's point A to B journey and define entry points.
Designed wireframes and performed user tests to develop user-centric visual designs.
Defined a UI design system for our designers to work with and keep a cohesive experience through our company products.
Technologies: InVision, Sketch, Miro
Freelance Senior Product Designer
2017 - 2017
Royal Bank of Canada
Solved product problems while balancing all facets of user experience, including strategy and research, information architecture, and interaction design for products such as personal loans and small businesses.
Created prototypes and wireframes to explore design solutions, support optimization, and usability testing.
Produced the interaction designs for native mobile and web applications by collaborating with multiple teams, including product and engineering.
Technologies: Axure RP Pro, Sketch, Jira
Senior Product Designer
2016 - 2017
TurboTax Intuit, Inc.
Created, designed, and optimized concepts for our visuals and user interfaces using tools such as Sketch, Zeplin, Adobe Creative Suite, and other tools that fit the client's needs.
Delivered high-quality, polished, delightful, and easy-to-use designs, created mock-ups, and conducted user interviews to prove that the client's concept works as intended.
Worked in an Agile environment paired with a pragmatic, hands-on approach to design technical understanding to design.
Collaborated closely with the engineering teams to understand the user needs and translate them into engineering requirements for their products.
Shared knowledge with other UX/UI designers throughout the company. Participated in our UX/UI community of practice.
Technologies: After Effects CC, InVision, Sketch
2016 - 2016
Cambridge Brain Sciences
Generated and inspired creativity and innovative thinking while leading the visual conception, design, and execution of digitally centric campaigns for CBS Trials and CBS.com Canada.
Managed and oversaw the brand's visual consistency and led design innovation.
Led the development of creative concepts that speak to the client's and end user's needs.
Communicated creative concepts clearly and reflected the value proposition of sites and concepts.
Ensured that the delivered creative concepts are following our strategy and meeting the client's expectations.
Collaborated with other groups such as strategists, account management, production, and project management to drive the constant evolution of our design techniques.
Technologies: UI Motion, UX Flows, Adobe UX, Web UX, UX, Web UI, UI, Concept Sketching, Branding, Behavioral Design, After Effects CC, Adobe Illustrator, Adobe CC
UI/UX Designer | Motion Designer
2015 - 2016
Authored and provided support for motion graphics and UI design for client requirements on their existing or new clients.
Attended client meetings regularly to ensure quality performance and storyboarded or wireframed ideas to achieve client satisfaction.
Demonstrated static prototypes and clickable HTML to gather insights about designs before implementation to measure quantitative and qualitative feedback to drive user‑centric designs.
Technologies: Lean UX, App UX, Adobe UX, Web UX, UX, App UI, Web UI, UI, Behavioral Design, After Effects CC, Adobe Illustrator, Adobe CC
UI/UX, Graphic, and Motion Designer
2014 - 2015
Authored and provided support for daily requests on motion graphics, UI requests, and graphic design projects for ongoing TV channel requirements within the guidelines, helping drive team building and collaboration.
Attended client meetings to ensure quality performance.
Analyzed problems efficiently and recommended a positive approach to different projects.
Technologies: Sketch, Photoshop CC, After Effects CC, Final Cut Pro
Senior Motion Designer | UI Designer
2013 - 2014
St. Joseph Communications
Created a wide range of high-quality Visuals. Met deadlines effectively by demonstrating time management skills on multiple projects simultaneously with tight deadlines.
Analyzed problems and recommended a positive approach to different tasks within a tight sprint with engaging 2D and 3D animations and UI elements for web and met the high quality assurance expectations.
Defined visual design style and created libraries for UI patterns.
Technologies: Adobe Illustrator, Photoshop CC, After Effects CC, Adobe CC
Senior Motion Designer | UI/UX Designer
2011 - 2013
Created a wide range of top-quality and beta graphics and prototypes for the mobile platform and Facebook games and demonstrated the ability to produce world-class creative and polished UX/UI solutions.
Produced VFX mockup previews, assembled multiple elements for our upcoming games, and trained new recruits on Flash animation, effects, and UI integration with our in-house game engine.
Analyzed problems and conceptual ideas approved by high management to a different task within a tight sprint with the ability to communicate effectively with artists, game designers, and developers.
Technologies: After Effects CC, Adobe CC
Senior Motion Designer | UI Designer
2009 - 2011
Produced on-air idents confidently, including conducting the planning, approval, and execution phases. Used various applications for our IPTV setup boxes, which boosted our viewership up to 11%.
Analyzed problems, offered solutions, and recommended a positive approach to different projects.
Contributed commendably to the censorship department by editing motion features of high quality for the managers to air promptly.
Technologies: After Effects CC, Adobe Illustrator, Photoshop CC, Adobe CC