Irfan is available for hire

Irfan Shaikh

Verified Expert in Design

Designer

Location

Montreal, QC, Canada

Toptal Member Since

November 30, 2020

Irfan is a product designer with a psychology degree and product management certification, with 15+ years at companies like Emirates, Walmart, RBC, TurboTax, Carta AI, and PepsiCo. Irfan innovates by aligning customer interactions with product development and leveraging psychology to understand and validate user needs. For him, product design is where innovation meets empathy for seamless user delight.

Portfolio

Work Experience

Senior Product Designer

2021 - PRESENT

Toptal Clients

Led UI/UX, product, and brand designs for clients across various industries, using a user-centered process to ensure the success of ongoing projects and minimize costs and risks.
Contributed to the UX design and research for a native iOS app within the eCommerce and edtech industry.
Created the UI/UX design for eCommerce, fintech, edtech, and dashboard visualization projects.
Developed the UI/UX design for brands such as PepsiCo, Giftly, Belk, StubHub, WordPress, etc., supporting their design and business requirements.
Crafted the brand design for multiple clients by understanding their brand guidelines.
Oversaw a SaaS project management tool's UI/UX design and displayed stakeholder management and leadership skills.
Delivered the UX design for a SaaS finance application, including payments, reports, and insights, for customers and development teams.
Created a landing page for legal software, eCommerce, and SaaS clients to enhance their online presence.
Created design systems for multiple clients before the development handoff to ensure they had their versions of these systems and to facilitate work for future designers.

Technologies: Qualitative Research, Fintech, Aviation, Aviation Projects, Online Banking, Mobile Banking, Consumer Banking, Private Banking, Commercial Banking, Business Aviation, eCommerce UX, eCommerce UI, eCommerce, eCommerce Design, Mobile eCommerce, WordPress eCommerce, eCommerce Web Design, eCommerce Platforms, Design, UI Design, UX Design, App Design, Web Design, Icon Design, SaaS Design, Web UI Design, Motion Design, Product Design, App UX, UX Review, Web UI, App UI, TV UI, Audits, UX Audits, UI Audits, Leadership, UX Leadership, Design Leadership, User Flows, User Roles, User Interface (UI), User Interviews, Rich User Interfaces, User Experience (UX), User Experience Design, Product Mapping, Product Management, User Personas, Persona Design, Personas, Lean Canvas, Lean UX, UX Mentoring, Mentorship, Figma, Marketplace Design, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Animation, Responsive UI, Lean, Form Design, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, Retail & Wholesale, Discovery Workshops, UX Strategy, Business to Business to Consumer (B2B2C), B2B2C, Best Practices in Design, UI Style Guides, Desktop App Design, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Mobile First, Shopify Customizations, Shopify Design, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Surveys, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Startups, Workshops, Research, Design Workshops, React, Finance, Quantitative User Research, Client Interviews, User Stories, Stakeholder Interviews, Photoshop 7, Illustrator CC, Mobile Web Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, B2B, Insurance, Copywriting, Visual Design Language, Internal Communications, Content Production, Market Research, Healthcare IT, Android UI Design, Commerce, WP eCommerce, Jira, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Content Management Systems (CMS), Professional Services, Edtech Design, Events, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Agency Websites, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Software as a Service (SaaS), Image Processing, Marketing Analytics, A/B Testing, Analytics, Artificial Intelligence (AI), System Design, Storytelling, Luxury Goods, Consulting

UX/UI Designer via Toptal

2023 - 2024

Simplica Corporation

Mentored team members and provided feedback on design thinking to stimulate discussions and determine paths forward.
Established context for problem spaces by gathering critical data on competition, user feedback, and market opportunities and defined success criteria before proposing solutions. Ensured stakeholder alignment throughout project phases.
Collaborated with key stakeholders while managing meeting schedules to avoid overload to maintain transparency and accuracy to target tasks and deliverables.
Liaised with engineering for successful design implementation and conducted quality audits to ensure adherence to design plans.
Advocated for design decisions by challenging limitations, negotiating with engineering, and presenting compelling cases for implementation.
Led ideation sessions to address complex design problems, incorporating diverse perspectives and synthesizing solutions concisely.
Advocated for design solutions by aligning them with business and user goals.
Demonstrated self-direction, organization, and attention to detail and exemplified company culture and values in all aspects of work.

Technologies: Product Design, Figma, UX Design, UI Design, User Interface (UI), User Experience (UX), User Journeys, Responsive Web Apps, B2B, Dashboard Design, Data Visualization, Wireframing, Prototyping, Consulting

Visual Designer

2023 - 2023

Caviar Counter LTD

Drove the design process for eCommerce websites, optimizing user experiences and interfaces.
Developed high-fidelity wireframes using Figma that accurately depict the planned visual and interactive elements.
Implemented Shopify designs, considering functionality, responsiveness, and aesthetics.
Collaborated closely with the agency team and clients, ensuring the final designs met business objectives and user needs.

Technologies: Shopify Design, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, Branding, UI Design, Web UI Design, Figma, Leadership, UX Leadership, Product Design, System Design, Storytelling, Luxury Goods, Consulting

UX Researcher and Designer

2023 - 2023

Carta

Delivered and executed high-quality design concepts and distilled user research, competitive analysis, and feedback into user-centered design goals.
Communicated design ideas and the rationale behind them to all stakeholders and established a set of design standards, documentation, and principles that are used alongside a design system.
Partnered with product managers, engineers, researchers, and other designers to define great experiences from initial concept through successful implementation.
Created and implemented a workflow that generated a high level of accuracy and prototyped intended solutions at various levels of fidelity, including high-level wireframes, conceptual designs, design presentations, and detailed specifications.
Supported and implemented strategies on how to translate company vision to web and app designs, along with using customer insights that come from analytics and customer interactions to help inform business and design decisions.
Collaborated with project teams and internal and external partners to define brand concepts and design systems with multiple applications across various platforms.
Facilitated user research interviews and usability testing to validate designs and make iterative improvements.
Participated in and led design-thinking exercises to break through organizational silos and solve complex design challenges collaboratively.

Technologies: UX Research, UX Design, Looker, Web App Testing, VWO, Figma, Google Analytics, User Psychology, Web UX, Data Analytics, UX Strategy, UX Wireframes, Visual Design Language, Internal Communications, Market Research, Commerce, WP eCommerce, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Software as a Service (SaaS), Image Processing, AI Design, Marketing Analytics, Marketplaces, Analytics, System Design, Consulting

UX/UI Designer

2023 - 2023

i-Health - Main

Created a unique selling proposition that made my client different from their competitors and set expectations: it is not about elaborating on features but clearly outlining who you are and how your offer will benefit visitors.
Created a hero shot motion graphic to visually represent the services offered, which helped their visitors better understand what it is for. The hero image needs to tell a story, which it does through animation.
Created a product benefits section to describe the value product provides better: it is always better to put yourself in your customer's shoes and understand how the product will benefit the customer.
Defined the tone of voice for the CTAs: a good CTA ties back to your USP and clearly articulates what avisitorswill receive in exchange for their click. CTA buttons are arguably the most important element on a landing page.

Technologies: Landing Page Design, Figma, Responsive Web Design (RWD), UX Design, UI Design, Web Design, eCommerce, Shopify, Accessibility, Public Health, Startups, Lean Startups, Workshops, Research, Design Workshops, Motion Graphics, Video Editing, Landing Page Optimization, Conversion, Video Animation, Explainer Videos, Qualitative Research, Quantitative User Research, Client Interviews, Communication Design, User Stories, Stakeholder Interviews, Photoshop 7, Illustrator CC, Mobile Web Design, Web Animation, Team Management, UI Audits, eCommerce Platforms, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Mobile eCommerce, eCommerce Web Design, Direct to Consumer (D2C), Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, MockFlow, Visual Effects (VFX), Adobe Premiere, Video Processing, Copywriting, Visual Design Language, Visual Storytelling, Internal Communications, Content Production, Market Research, Healthcare IT, WP eCommerce, Jira, Minimalism, Low-fidelity Mockups, Content Management Systems (CMS), Professional Services, iOS Animations, Interactive UI, Healthcare, Development, Drop Shipping, Shopify Theme, User Requirements, Information Technology, Shopify Plus, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Women's Health, Image Processing, AI Design, A/B Testing, System Design, Storytelling, Health & Wellness, Consulting

Website Designer

2022 - 2022

Giftly

Collaborated closely with product managers to identify problems and perform research and testing to validate solutions.
Mapped user journeys and utilized visual tools, including wireframes and flow diagrams, to present ideas to relevant team members.
Produced designs that followed established design principles and style guidelines, always keeping UX best practices in mind.
Collaborated with engineers to understand technical constraints. Produced designs that balance the best UX possible with implementation efforts.
Presented hi-fi designs, communicated flows and interactions to relevant stakeholders, and prepared notes and annotations when required to ensure a smooth handoff to development teams.
Followed the development progress of a project and reviewed the implementation regularly.
Identified UX issues with existing designs, assessed impacts, and suggested improvements.
Assisted engineers in identifying issues, providing design solutions, and improving usability to ensure the implementation met design requirements and usability standards.

Technologies: UX Design, UI Design, Web App Design, Branding, User Validation Testing, Audits, User Validation, Mockups, Landing Page Design, Product Strategy, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, Usability, HTML, UX Review, Conversion Rate Optimization (CRO), Component Libraries, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Design, Web UI, Web Design, Lottie, Design Thinking, Design Reviews, UX Audits, eCommerce, Wireframing, UX Branding, UI Branding, Icon Design, Visual Design, Prototyping, Responsive Web Design (RWD), Stakeholder Management, User Testing, Adobe Illustrator, Figma, User Flows, Product Design, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Layout, Web App UX, Agile, Agile UX, User Interviews, Marketplace Design, Digital Product Design, Style Guides, UX Wireframes, Graphic Design, UI Prototyping, Animation, Responsive UI, Lean, Mobile, Productivity, UI Components, Retail & Wholesale, UI Animation, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Accessibility, Ideation, Material UI, Websites, Web, Consumer Behavior, Journey Mapping, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Startups, Lean Startups, Research, Design Workshops, Marketing, Qualitative Research, Quantitative User Research, Communication Design, Stakeholder Interviews, Photoshop 7, Illustrator CC, Mobile Web Design, Web Animation, Native Software, UI Audits, App UX, eCommerce Platforms, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Persona Design, Personas, Lean UX, Mobile eCommerce, eCommerce Web Design, Direct to Consumer (D2C), Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, Visual Design Language, Internal Communications, Market Research, WP eCommerce, Minimalism, Low-fidelity Mockups, Professional Services, iOS Animations, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User Workflows, User-centered Design (UCD), Image Processing, AI Design, A/B Testing, Analytics, System Design, Consulting

Web App Product Designer

2022 - 2022

Anzen Insurance

Transformed complex data into a visual format that is easier and more engaging to interpret by understanding AI functionality and adding parallel usability features.
Designed large and complex data to be more accessible, understandable, and usable. Transformed, improved, and integrated data, depending on the business requirements, and combined data result sets across multiple sources.
Created a design system to document design assets and components for future use.

Technologies: User Interface (UI), Web Design, UI Design, UX Design, Branding, User Validation Testing, Audits, User Validation, Mockups, Product Strategy, Dashboard Design, Usability, UX Review, Data-informed Visual Design, Component Libraries, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Dashboards, Data Architecture, Complex Application User Interfaces (UI), User Experience (UX), Design, Web UI, Design Thinking, Design Reviews, UX Audits, User Personas, Wireframing, UX Branding, UI Branding, Visual Design, Prototyping, Stakeholder Management, Product Discovery, User Testing, User Journey Maps, Figma, User Flows, Product Design, Windows UI Design, Web UX Design, Data Visualization, UX Research, UX Flows, Web UI Design, Leadership, UX Leadership, Product Lifecycle Management (PLM), SaaS, Layout, SaaS Design, Web App UX, Agile, Agile UX, Digital Product Design, Minimum Viable Product (MVP), MVP Design, Style Guides, UX Wireframes, Customer Journeys, Internal Apps, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Form Design, Mobile, Strategic Design, Productivity, UI Components, UX Strategy, Best Practices in Design, UI Style Guides, Enterprise SaaS, Responsive Design, Interaction Design (IxD), Rapid Prototyping, UX Prototyping, Design Leadership, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Startups, Lean Startups, Workshops, Research, Design Workshops, Client Interviews, Stakeholder Interviews, Photoshop 7, Mobile Web Design, UI Audits, Mentorship, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, B2B, Insurance, Visual Design Language, Internal Communications, Market Research, Jira, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, AI Design, Marketing Analytics, Analytics, System Design, Storytelling, Consulting

Web Designer

2022 - 2022

Page Vault

Gathered and evaluated user requirements in collaboration with product managers and engineers for a website refresh.
Illustrated design ideas using storyboards, process flows, and wireframes. Designed graphic user interfaces elements, like menus, tabs, and widgets, and built page navigation buttons and search fields.
Created a design system to document design assets and components for future use.

Technologies: Web Design, Branding, B2B, Corporate Websites, Responsive Web Design (RWD), Audits, User Validation, Mockups, UI Design, Landing Page Design, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, Usability, HTML, UX Review, Component Libraries, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Design, Web UI, Design Thinking, Design Reviews, UX Audits, Wireframing, UX Branding, UI Branding, Visual Design, Stakeholder Management, User Testing, Figma, Product Design, Windows UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Layout, Web App UX, Agile, Agile UX, Digital Product Design, Minimum Viable Product (MVP), MVP Design, UX Wireframes, Graphic Design, UI Prototyping, Shopify, Responsive UI, Lean, Mobile, Productivity, UI Components, Animated Prototypes, Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Accessibility, Ideation, Websites, Web, Consumer Behavior, Layout Design, Consumer-facing Product Design, Startups, Lean Startups, Research, Design Workshops, Landing Page Optimization, Conversion, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Web Animation, UI Audits, User Roles, Rich User Interfaces, User Experience Design, Persona Design, Personas, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, MockFlow, Copywriting, Visual Design Language, Internal Communications, Market Research, Jira, Minimalism, Professional Services, Interactive UI, Development, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User-centered Design (UCD), Image Processing, System Design, Storytelling, Consulting

Product Designer

2022 - 2022

Stubhub - Main

Displayed experience with web or native-based consumer product experiences for their B2B SaaS project.
Developed and maintained design systems for multiple platforms for the responsive web, iOS, and Android in a shared team project. We later collaborated with the engineering team to implement design systems into code component libraries.
Created user personas to define and solve user pain points implemented into a customer journey flow for each individual to understand their job functions better.
Created wireframes based on user touch points and obtained validation from the business team. Implemented AI features by learning back-end engineering capability and parallel involving usability features.

Technologies: Design Systems, Google Material Design, iOS Design Guidelines, Sketch, Figma, UX Design, Web UX, Product Design, Mobile UI Design, Mobile UX Design, UI Design, User Interface (UI), Platform Design, Prototyping, Wireframing, Mobile App Design, User Journeys, Design, Web App Design, Branding, User Validation Testing, Audits, User Validation, Mockups, Product Strategy, Information Architecture (IA), Usability, HTML, UX Review, Component Libraries, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Web UI, Web Design, Design Thinking, UX Audits, User Personas, UX Branding, UI Branding, Visual Design, Stakeholder Management, User Testing, User Journey Maps, User Flows, Windows UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Leadership, UX Leadership, Layout, Web App UX, Agile, Agile UX, Digital Product Design, Minimum Viable Product (MVP), MVP Design, UX Wireframes, Customer Journeys, Internal Apps, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Mobile, Strategic Design, Productivity, UI Components, UX Strategy, B2B2C, Business to Business to Consumer (B2B2C), Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Design Leadership, Accessibility, Ideation, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Research, Design Workshops, Finance, Client Interviews, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Online Banking, UI Audits, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Persona Design, Personas, Lean UX, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, Dashboard Design, B2B, Copywriting, Visual Design Language, Internal Communications, Market Research, Commerce, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Software as a Service (SaaS), Image Processing, Marketing Analytics, Analytics, Artificial Intelligence (AI), System Design, Consulting

Lead Product Designer

2022 - 2022

WooCommerce

Designed exceptional products from start to finish.
Participated in all phases of design, from definition to development and optimization.
Iterated actively with prototypes at all levels of design fidelity, informed by user research, market trends, and business goals.
Communicated and shared often in written, verbal, and visual forms to create alignment and move the work toward implementation.
Collaborated regularly with engineers to ship high-quality experiences to automatic products and the larger open-source and design communities.

Technologies: WordPress, Web Design, Figma, Product Design, Web UI, UI Design, UX Design, Design, Mobile UI Design, Mobile UX Design, User Interface (UI), Platform Design, Prototyping, Wireframing, Mobile App Design, User Journeys, Web UX, Web App Design, Branding, User Validation Testing, Audits, User Validation, Mockups, Product Strategy, Information Architecture (IA), Usability, UX Review, Component Libraries, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Design Thinking, Design Reviews, UX Audits, UX Branding, UI Branding, Visual Design, Stakeholder Management, User Testing, Windows UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Leadership, UX Leadership, Sitemaps, Layout, Web App UX, Agile, Agile UX, Digital Product Design, Minimum Viable Product (MVP), MVP Design, UX Wireframes, Customer Journeys, Internal Apps, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Form Design, Mobile, Strategic Design, Productivity, UI Components, UX Strategy, Business to Business to Consumer (B2B2C), B2B2C, Best Practices in Design, UI Style Guides, Enterprise SaaS, Responsive Design, Interaction Design (IxD), Rapid Prototyping, UX Prototyping, Design Leadership, Accessibility, Ideation, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Startups, Research, Design Workshops, Finance, Client Interviews, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Online Banking, Mobile Banking, Digital Banking, UI Audits, App UI, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Persona Design, Personas, Lean UX, Consumer Banking, Private Banking, Mobile eCommerce, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, B2B, Copywriting, Visual Design Language, Internal Communications, Market Research, Commerce, WP eCommerce, WooCommerce, Jira, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Software as a Service (SaaS), Image Processing, AI Design, Marketing Analytics, Analytics, System Design, Consulting

Web Designer

2021 - 2022

PepsiCo

Owned product design experiences and partnered closely with developers to implement high-quality, well-crafted, design-led initiatives regarding snacks.com, contributing to and mentoring junior members.
Aligned stakeholders at every phase of the project. Communicated and set a cadence to sync with critical stakeholders while helping the team not to overextend.
Interacted with engineering for successful design implementation and performed quality assurances to help them ensure delivery of design portfolios.
Generated and supported lead ideation solutions for complex design problems to deliver sophisticated and elegant product design solutions.
Utilized a variety of perspectives when ideating and synthesizing complex ideation solutions to concisely articulate user wants and subsequent solutions.
Provided feedback on the design thinking and ways to frame the problem space to elicit provocative discussions and paths forward.
Demonstrated ability to challenge limitations, negotiate with engineering and adjust their schedules, find alternatives, and make cases for designs to be implemented a certain way.

Technologies: Photoshop CC, Adobe Experience Design (XD), Adobe Suite, eCommerce, UX Design, UI Design, Web Design, Sketch, Web App Design, Branding, User Validation Testing, Audits, User Validation, Mockups, Loyalty Programs, Rewards Programs, Landing Page Design, App Design, Product Strategy, Mobile Apps, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, eCommerce Design, Usability, HTML, UX Review, Conversion Rate Optimization (CRO), Android, iOS, Native Mobile Apps, Consumer Products, Component Libraries, iOS Design Guidelines, Google Material Design, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Data Architecture, User Experience (UX), Design, Web UI, Design Thinking, Design Reviews, UX Audits, User Personas, Wireframing, UX Branding, UI Branding, Web Applications, Mobile App UI, Visual Design, Mobile Design, Responsive Web Design (RWD), Stakeholder Management, Product Discovery, User Testing, User Journey Maps, Figma, User Flows, Product Design, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Sitemaps, Layout, Web App UX, Agile, Agile UX, User Interviews, Marketplace Design, Digital Product Design, Minimum Viable Product (MVP), MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Form Design, Subscriptions, Mobile, Apps, Strategic Design, Productivity, UI Components, Retail & Wholesale, Discovery Workshops, UI Animation, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Accessibility, Ideation, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Feature Prioritization, Layout Design, Grocery Delivery, Product Roadmaps, Delivery, Consumer-facing Product Design, Conversion Rate, Workshops, Research, Design Workshops, Pitch Decks, Marketing, Qualitative Research, Client Interviews, Communication Design, User Stories, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Web Animation, Native Software, UI Audits, App UI, App UX, eCommerce Platforms, Mentorship, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Lean UX, Mobile eCommerce, eCommerce Web Design, Framer Prototyping, Direct to Consumer (D2C), Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, Copywriting, Visual Design Language, Visual Storytelling, Internal Communications, Market Research, Commerce, WP eCommerce, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Events, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, Marketing Analytics, Marketplaces, A/B Testing, Analytics, System Design, Consulting

UX/UI Designer

2021 - 2022

Belmont Technology Inc.

Provided ideas and contributed to solving problems through analysis and in-depth knowledge of the field of expertise.
Developed tools, policies, and practices related to their field of activity.
Created interface prototypes, participating in designing and developing user-friendly and effective interfaces.
Provided interface support to development teams in the realization of mandates, along with providing support to the quality assurance teams in defining, writing, and executing test plans related to user interfaces.
Participated in testing, optimization, maintenance, and recommendations to improve user experience.

Technologies: Prototyping, Sketch, InVision, Adobe Creative Suite, UX Design, UI Design, Wireframing, Branding, User Validation Testing, Audits, User Validation, Mockups, Product Strategy, Dashboard Design, Usability, UX Review, Data-informed Visual Design, Component Libraries, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Dashboards, Data Architecture, Complex Application User Interfaces (UI), User Experience (UX), Design, Web UI, Design Thinking, Design Reviews, UX Audits, User Personas, UX Branding, UI Branding, Visual Design, Stakeholder Management, Product Discovery, User Testing, User Journey Maps, Figma, User Flows, Product Design, Windows UI Design, Web UX Design, Data Visualization, UX Research, UX Flows, Web UI Design, Leadership, UX Leadership, SaaS, Layout, SaaS Design, Web App UX, Agile, Agile UX, Digital Product Design, Minimum Viable Product (MVP), MVP Design, Style Guides, UX Wireframes, Customer Journeys, Internal Apps, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Mobile, Strategic Design, Productivity, UI Components, UX Strategy, Business to Business to Consumer (B2B2C), B2B2C, Best Practices in Design, UI Style Guides, Enterprise SaaS, Interaction Design (IxD), Rapid Prototyping, UX Prototyping, Design Leadership, Accessibility, Ideation, Websites, Web, Consumer Behavior, Journey Mapping, Layout Design, Product Roadmaps, Startups, Lean Startups, Research, Design Workshops, Stakeholder Interviews, Photoshop 7, Mobile Web Design, UI Audits, User Roles, Rich User Interfaces, User Experience Design, Persona Design, Personas, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, B2B, Visual Design Language, Internal Communications, Market Research, Android UI Design, Jira, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User Workflows, User-centered Design (UCD), Software as a Service (SaaS), Image Processing, System Design, Storytelling, Consulting

Lead Product Designer

2021 - 2021

Belk

Discovered and defined the underlying user eCommerce needs to engage more consistently and intensely.
Designed UX and UI flows across web, iOS, and Android platforms that are accessible and scalable, along with integrating AI features to minimize user effort for their search results.
Partnered with product managers, engineers, researchers, and product marketers to identify user needs, design seamless interactions, and create experiences that keep users coming back for more.
Developed design leadership skills by contributing to existing design practices by mentoring other designers, facilitating design workshops, and leading design events within the design community.

Technologies: UX Design, Product Design, User Interface (UI), eCommerce, Prototyping, UI Design, Web Design, HTML, Usability, User Validation Testing, Audits, User Validation, Mockups, Loyalty Programs, Rewards Programs, Landing Page Design, Branding, App Design, Product Strategy, Mobile Apps, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, eCommerce Design, Information Architecture (IA), Gamification, UX Review, Conversion Rate Optimization (CRO), iOS, Native Mobile Apps, Component Libraries, iOS Design Guidelines, Google Material Design, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Data Architecture, User Experience (UX), Design, Web UI, Design Thinking, Design Reviews, UX Analysis, UX Audits, User Personas, Wireframing, UX Branding, UI Branding, Icon Design, Mobile App UI, Visual Design, Mobile Design, Responsive Web Design (RWD), Stakeholder Management, User Testing, User Journey Maps, Figma, User Flows, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Sitemaps, Layout, Web App UX, Agile, Agile UX, Marketplace Design, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Form Design, Subscriptions, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, Retail & Wholesale, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Accessibility, Ideation, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Layout Design, Grocery Delivery, Product Roadmaps, Delivery, Consumer-facing Product Design, Conversion Rate, Workshops, Research, Design Workshops, React, Marketing, Finance, Qualitative Research, Client Interviews, Communication Design, User Stories, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Native Software, UI Audits, App UI, App UX, eCommerce Platforms, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Lean UX, Mobile eCommerce, eCommerce Web Design, Direct to Consumer (D2C), Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, Visual Design Language, Internal Communications, Market Research, Android UI Design, Commerce, WP eCommerce, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, AI Design, Marketing Analytics, Marketplaces, A/B Testing, Artificial Intelligence (AI), System Design, Consulting

Senior UX Designer

2021 - 2021

Alfio Bardolla Training Group

Worked closely with product managers to identify edtech problems, perform research and testing to validate solutions, map user journeys, and utilize visual tools, including wireframes and flow diagrams, presenting ideas to relevant team members.
Produced and created designs that followed and balanced established design principles, style guidelines, and excellent implementation efforts, always keeping UX best practices in mind. Collaborated with engineers to understand technical constraints.
Presented hi-fi designs and communicated flows and interactions to relevant stakeholders. Prepared notes and annotations when required to ensure a smooth handoff to development teams and help engineers identify issues.
Created customer journey maps better to demonstrate customer journey maps and user interaction touchpoints.
Developed a visual language from scratch and documented each component into a well-organized design system.

Technologies: Web App UX, Conversion Rate Optimization (CRO), UX Design, Web Design, Sketch, Figma, Web App Design, Branding, User Validation Testing, Audits, User Validation, Mockups, UI Design, Landing Page Design, App Design, Product Strategy, Mobile Apps, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, Usability, HTML, iOS, Native Mobile Apps, Component Libraries, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Data Architecture, User Experience (UX), Design, Web UI, Design Thinking, Design Reviews, UX Audits, User Personas, Wireframing, UX Branding, UI Branding, Icon Design, Mobile App UI, Visual Design, Mobile Design, Responsive Web Design (RWD), Stakeholder Management, Product Discovery, User Testing, User Journey Maps, User Flows, Product Design, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Webflow, Wix, Product Lifecycle Management (PLM), Sitemaps, Layout, Agile, Agile UX, User Interviews, Marketplace Design, Digital Product Design, Minimum Viable Product (MVP), MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Form Design, Mobile, Strategic Design, Productivity, UI Components, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Shopify Customizations, Shopify Design, Accessibility, Ideation, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Startups, Lean Startups, Workshops, Research, Design Workshops, React, Qualitative Research, Client Interviews, Email Template Design, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Native Software, UI Audits, App UX, eCommerce Platforms, User Roles, Rich User Interfaces, User Experience Design, Persona Design, Personas, Mobile eCommerce, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, Visual Design Language, Internal Communications, Miro, Market Research, Android UI Design, Commerce, Jira, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Content Management Systems (CMS), Professional Services, Edtech Design, Events, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, Marketing Analytics, System Design, Storytelling, Education Technology (Edtech), Consulting

UI/UX Designer

2021 - 2021

Now With Ventures

Partnered with the product team in the product discovery process and advocated for our customers by understanding their needs, nuances, and root causes of their problems.
Collaborated with analytics teams to inform decision-making and identify issues and trends. Guided the iterative design process and used design research, job stories, journey, and content modeling to achieve human-centered design solutions.
Provided advice and guidance on design rationale, user experience perspective, and user-centered design practices, along with recommending and implementing solutions based on analysis of issues and implications for the business.
Supported the execution of strategic initiatives in collaboration with internal and external stakeholders and led the design and delivery of design deliverables and creative assets.

Technologies: Product Design, User Interface (UI), Prototyping, Visual Design, User Validation Testing, Audits, User Validation, Mockups, UI Design, Landing Page Design, Product Strategy, Mobile Apps, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, Information Architecture (IA), Usability, HTML, UX Review, iOS, Native Mobile Apps, Component Libraries, Design Systems, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Data Architecture, User Experience (UX), Design, Web UI, Web Design, Design Thinking, Design Reviews, UX Audits, User Personas, Wireframing, UX Branding, UI Branding, Mobile App UI, Mobile Design, Responsive Web Design (RWD), Stakeholder Management, User Testing, User Journey Maps, Figma, User Flows, UX Design, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Leadership, UX Leadership, Sitemaps, Layout, Web App UX, Agile, Agile UX, Marketplace Design, Digital Product Design, UX Wireframes, Graphic Design, UI Prototyping, Responsive UI, Lean, Mobile, Strategic Design, Productivity, UI Components, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Interaction Design (IxD), Design Validation, Rapid Prototyping, UX Prototyping, Design Leadership, Mobile First, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Layout Design, Product Roadmaps, Startups, Lean Startups, Research, Design Workshops, Client Interviews, Stakeholder Interviews, Photoshop 7, Mobile Web Design, UI Audits, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Persona Design, Personas, Lean UX, eCommerce Web Design, Direct to Consumer (D2C), Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, B2B, Visual Design Language, Visual Storytelling, Internal Communications, Miro, Market Research, Commerce, WP eCommerce, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, System Design, Consulting

Lead Product Designer

2019 - 2020

Emirates NBD

Defined the design structure, including UX patterns, personas, flows, and interpreted research findings communicated to stakeholders.
Took the ownership of design activities focused on usability, interaction, visual, and information architecture, which helped the team make decisions based on design principles, customer data, and business needs.
Defined and created personas to design user journeys, which later helped our design and engineering teams understand the high-level complications.
Developed the visual style for the entire experience and created illustrations based on user journeys.
Guided a team of product designers through complex design challenges to improve our product.

Technologies: After Effects CC, Adobe Illustrator, Figma, InVision, Sketch, B2C, Landing Page Design, Product Design, UX Design, Fintech, Mobile UX Design, UI Design, Adobe Photoshop, User Interface (UI), Social Media Design, Platform Design, Prototyping, Mobile Design, Wireframing, Design Systems, Mobile App Design, iOS, Android, Logo Design, User Journeys, Design, Web UX, Branding, User Validation Testing, Audits, User Validation, Mockups, App Design, Product Strategy, Mobile Apps, Dashboard Design, Usability, UX Review, Landing Pages, Native Mobile Apps, Data-informed Visual Design, Component Libraries, iOS Design Guidelines, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Dashboards, Data Architecture, Complex Application User Interfaces (UI), User Experience (UX), Design Thinking, Design Reviews, UX Audits, User Personas, UX Branding, UI Branding, Web Applications, Illustration, Icon Design, Mobile App UI, Visual Design, Web App Design, Stakeholder Management, Product Discovery, User Testing, User Journey Maps, User Flows, Responsive Web Apps, Data Visualization, UX Research, UI Motion, UX Flows, Design Principles, Leadership, UX Leadership, Product Lifecycle Management (PLM), Sitemaps, Layout, SaaS Design, Project Tracking, Web App UX, Agile, Agile UX, User Interviews, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Internal Apps, CRM Design, Web App UI, Graphic Design, UI Prototyping, Animation, Responsive UI, Lean, Form Design, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, Retail & Wholesale, Discovery Workshops, UI Animation, Animated Prototypes, UX Strategy, B2B2C, Business to Business to Consumer (B2B2C), Best Practices in Design, UI Style Guides, Enterprise SaaS, Design Validation, Rapid Prototyping, UX Prototyping, Design Leadership, Parallax Design, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Surveys, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Workshops, Research, Design Workshops, React, Presentation Design, Finance, Qualitative Research, Quantitative User Research, Client Interviews, Communication Design, Customer Relationship Management (CRM), User Stories, Marketing Communications (MarCom), Stakeholder Interviews, Photoshop 7, Mobile Web Design, Web Animation, Native Software, Team Management, Online Banking, Mobile Banking, Digital Banking, UI Audits, App UI, App UX, Mentorship, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Lean UX, Consumer Banking, Private Banking, Mobile eCommerce, eCommerce Web Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, B2B, Insurance, Visual Effects (VFX), Copywriting, Visual Design Language, Visual Storytelling, Internal Communications, Miro, Market Research, Android UI Design, Commerce, WP eCommerce, Jira, Minimalism, Low-fidelity Mockups, Heuristic Analysis, Content Management Systems (CMS), Professional Services, Events, iOS Animations, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Software as a Service (SaaS), Image Processing, Marketing Analytics, A/B Testing, System Design, Storytelling, Consulting

Principle Product Designer

2018 - 2019

The Emirates Airlines Group

Led design projects end to end, ensuring learner needs and business outcomes are met along with managing multiple workstreams in a fast-paced, changing environment.
Defined user models and user interfaces for new and existing products and features. Also, created both high-level and detailed storyboards, mockups, and prototypes to effectively communicate interaction and design ideas.
Provided teams with the methods, processes, and solutions needed to execute strategy and drive progress through obstacles by building consensus and making decisions.
Set up ideation sessions to brainstorm initial design concepts, guiding the group to develop multiple solutions and prototypes.
Ensured that implementation quality meets design requirements. Collaborating with the research teams to uncover learners’ perspectives and our competition to generate solutions.
Improved design processes, knowledge sharing, and tools continue to enhance productivity and product quality.
Mentored the design team to understand AI benefits and ways our users and teams can benefit them to better their search results and track specific services used by our users.

Technologies: Sketch, InVision, B2C, Landing Page Design, Product Design, UX Design, Figma, Mobile UI Design, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Platform Design, Prototyping, Mobile Design, Wireframing, Design Systems, Mobile App Design, iOS, Android, User Journeys, Design, Web UX, Branding, User Validation Testing, Audits, User Validation, Mockups, App Design, Product Strategy, Mobile Apps, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, eCommerce Design, Usability, HTML, UX Review, Conversion Rate Optimization (CRO), Landing Pages, Native Mobile Apps, Component Libraries, iOS Design Guidelines, Google Material Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Data Architecture, User Experience (UX), Web UI, Web Design, Design Thinking, Design Reviews, UX Analysis, UX Audits, eCommerce, User Personas, UX Branding, UI Branding, Icon Design, Mobile App UI, Visual Design, Web App Design, Stakeholder Management, Product Discovery, Aviation Projects, User Testing, User Journey Maps, User Flows, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Product Lifecycle Management (PLM), Sitemaps, Layout, Project Tracking, Web App UX, Agile, Agile UX, User Interviews, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Animation, Responsive UI, Lean, Form Design, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, Retail & Wholesale, Discovery Workshops, UI Animation, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Parallax Design, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Surveys, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Workshops, Research, Design Workshops, React, Presentations, Video Animation, Marketing, Qualitative Research, Quantitative User Research, Client Interviews, Communication Design, User Stories, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Web Animation, Native Software, Team Management, UI Audits, App UI, App UX, eCommerce Platforms, Mentorship, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Lean UX, Private Banking, Mobile eCommerce, eCommerce Web Design, Direct to Consumer (D2C), Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, UX Workshops, Design Sprints, Interviews, MockFlow, Dashboard Design, B2B, Visual Effects (VFX), Copywriting, Visual Design Language, Internal Communications, Miro, Storyboarding, Market Research, Restaurants & Dining, Android UI Design, Commerce, WP eCommerce, Jira, Minimalism, Zeppelin, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Confluence, Events, iOS Animations, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Software as a Service (SaaS), Government, Image Processing, Marketing Analytics, A/B Testing, Artificial Intelligence (AI), System Design, Storytelling, Consulting

Senior Product Designer

2017 - 2018

Ruby Life, Inc.

Analyzed and created the design assets, including user scenarios, user ecosystem diagrams, journey maps, competitor analyses, and wireframes.
Designed the information architecture for product navigation to understand the customer's point A to B journey and define entry points.
Designed wireframes and performed user tests to develop user-centric visual designs.
Defined a UI design system for our designers to work with and keep a cohesive experience through our company products.

Technologies: InVision, Sketch, B2C, Landing Page Design, Product Design, UX Design, Mobile UI Design, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Social Media Design, Platform Design, Prototyping, Mobile Design, Wireframing, Design Systems, Mobile App Design, iOS, Android, User Journeys, Design, Web UX, Branding, User Validation Testing, Audits, User Validation, Mockups, Product Strategy, Mobile Apps, Social Media Apps, Mobile UI, Mobile UX, eCommerce UX, Usability, HTML, UX Review, Conversion Rate Optimization (CRO), Landing Pages, Native Mobile Apps, Component Libraries, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Web UI, Web Design, Design Thinking, Design Reviews, UX Audits, User Personas, UX Branding, UI Branding, Visual Design, Web App Design, Stakeholder Management, User Testing, User Journey Maps, User Flows, Windows UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Webflow, Product Lifecycle Management (PLM), Sitemaps, Layout, Web App UX, Agile, Agile UX, User Interviews, Digital Product Design, Social Network Mapping, Social Networks, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Shopify, Responsive UI, Lean, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, UI Animation, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Social Media, Design Leadership, Mobile First, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Lean Startups, Research, Design Workshops, React, Marketing, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, User Stories, Stakeholder Interviews, Photoshop 7, Illustrator CC, Mobile Web Design, Framer Prototyping, Native Software, Team Management, UI Audits, App UI, App UX, eCommerce Platforms, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Lean UX, Mobile eCommerce, eCommerce Web Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Strategy, Design Sprints, Interviews, MockFlow, Visual Design Language, Internal Communications, Market Research, Newsletter Design, Android UI Design, Commerce, WP eCommerce, Minimalism, Zeppelin, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Confluence, Events, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, Marketing Analytics, A/B Testing, System Design, Storytelling, Consulting

Senior Product Designer

2017 - 2017

Royal Bank of Canada

Solved product problems while balancing all facets of user experience, including strategy and research, information architecture, and interaction design for products such as personal loans and small businesses.
Created prototypes and wireframes to explore design solutions, support optimization, and usability testing.
Produced interaction designs for native mobile and web applications by collaborating with multiple teams, including product and engineering.

Technologies: Axure RP Pro, Sketch, B2C, Landing Page Design, Product Design, UX Design, Fintech, Mobile UI Design, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Platform Design, Prototyping, Mobile Design, Wireframing, Design Systems, Mobile App Design, iOS, Android, User Journeys, Design, Web UX, User Validation Testing, Audits, User Validation, Mockups, App Design, Product Strategy, Mobile Apps, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, Information Architecture (IA), Usability, HTML, UX Review, Adobe Suite, InVision, Landing Pages, Native Mobile Apps, Component Libraries, iOS Design Guidelines, Google Material Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Web UI, Web Design, Design Thinking, Design Reviews, UX Analysis, UX Audits, User Personas, UX Branding, UI Branding, Icon Design, Mobile App UI, Visual Design, Web App Design, Stakeholder Management, Product Discovery, User Testing, User Journey Maps, User Flows, Windows UI Design, Responsive Web Apps, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Leadership, UX Leadership, Product Lifecycle Management (PLM), Sitemaps, Layout, Web App UX, Agile, Agile UX, User Interviews, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Responsive UI, Lean, Form Design, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Responsive Design, Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Workshops, Research, Design Workshops, React, Finance, Qualitative Research, Quantitative User Research, Client Interviews, User Stories, Stakeholder Interviews, Photoshop 7, Illustrator CC, Mobile Web Design, Web Animation, Native Software, Online Banking, Mobile Banking, Digital Banking, UI Audits, App UI, App UX, eCommerce Platforms, Mentorship, UX Mentoring, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Product Management, Persona Design, Personas, Lean UX, Consumer Banking, Private Banking, Mobile eCommerce, eCommerce Web Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Sprints, Interviews, MockFlow, Insurance, Visual Design Language, Visual Storytelling, Internal Communications, Android UI Design, Commerce, WP eCommerce, Minimalism, Zeppelin, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Events, iOS Animations, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Workshop Facilitation, Product Benchmarking, User Workflows, Complex Web Systems, User-centered Design (UCD), Image Processing, Marketing Analytics, A/B Testing, Mortgages, System Design, Storytelling, Consulting

Senior Product Designer

2016 - 2017

TurboTax Intuit, Inc.

Created, designed, and optimized concepts for our visuals and user interfaces using tools such as Sketch, Zeplin, Adobe Creative Suite, and other tools that fit the client's needs.
Delivered high-quality, polished, delightful, and easy-to-use designs, created mock-ups, and conducted user interviews to prove that the client's concept works as intended.
Worked in an Agile environment paired with a pragmatic, hands-on approach to design technical understanding to develop.
Collaborated closely with the engineering teams to understand the user needs and translate them into engineering requirements for their products.
Shared knowledge with other UI/UX designers throughout the company. Participated in our UI/UX community of practice.

Technologies: After Effects CC, InVision, Sketch, Landing Page Design, Product Design, UX Design, Fintech, Mobile UI Design, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Platform Design, Prototyping, Mobile Design, Wireframing, Design Systems, Mobile App Design, User Journeys, Design, Web UX, Branding, User Validation Testing, Audits, User Validation, Mockups, App Design, Product Strategy, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, Information Architecture (IA), Mobile Apps, Usability, HTML, UX Review, Adobe Suite, Adobe Experience Design (XD), Landing Pages, Android, iOS, Native Mobile Apps, Component Libraries, iOS Design Guidelines, Google Material Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Web UI, Web Design, Design Thinking, Motion Design, Design Reviews, UX Analysis, UX Audits, User Personas, UX Branding, UI Branding, Icon Design, Mobile App UI, Visual Design, Web App Design, Stakeholder Management, User Testing, User Journey Maps, User Flows, Windows UI Design, Responsive Web Apps, iOS UI Design, Web UX Design, UX Research, UX Flows, Web UI Design, Design Principles, Digital Marketing Design, Leadership, UX Leadership, Product Lifecycle Management (PLM), Sitemaps, Layout, Web App UX, Agile, Agile UX, User Interviews, Digital Product Design, Style Guides, UX Wireframes, Web App UI, Graphic Design, UI Prototyping, Animation, Responsive UI, Lean, Form Design, Mobile, Apps, Strategic Design, Productivity, UI Components, User Research, Retail & Wholesale, UI Animation, Animated Prototypes, UX Strategy, Best Practices in Design, UI Style Guides, Desktop App Design, Enterprise SaaS, Responsive Design, Design Validation, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Accessibility, Ideation, Material UI, Websites, Web, User Engagement, Consumer Behavior, Journey Mapping, Feature Prioritization, Layout Design, Product Roadmaps, Consumer-facing Product Design, Conversion Rate, Research, React, Video Animation, Explainer Videos, Finance, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, User Stories, Stakeholder Interviews, Photoshop 7, Mobile Web Design, Web Animation, Native Software, Online Banking, Digital Banking, UI Audits, App UI, App UX, eCommerce Platforms, User Roles, Rich User Interfaces, User Experience Design, Product Mapping, Persona Design, Personas, Consumer Banking, Private Banking, Mobile eCommerce, eCommerce Web Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Mobile-first Design, Strategy, Design Sprints, Interviews, MockFlow, Visual Effects (VFX), Video Processing, Visual Design Language, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Android UI Design, Commerce, WP eCommerce, Minimalism, Zeppelin, Low-fidelity Mockups, Heuristic Analysis, Professional Services, Confluence, Events, iOS Animations, Interactive UI, User Requirements, Business Intelligence (BI), Information Technology, Sales & Marketing, Product Benchmarking, Complex Web Systems, User-centered Design (UCD), Image Processing, Marketing Analytics, Marketplaces, A/B Testing, System Design, Consulting

Art Director

2016 - 2016

Creyos Mental Health

Generated and inspired creativity and innovative thinking while leading the visual conception, design, and execution of digitally centric campaigns for CBS Trials and CBS.com Canada.
Managed and oversaw the brand's visual consistency and led design innovation.
Led the development of creative concepts that speak to the client's and end user's needs.
Communicated creative concepts clearly and reflected the value proposition of sites and concepts.
Ensured that the delivered creative concepts are following our strategy and meeting the client's expectations.
Collaborated with other groups such as strategists, account management, production, and project management to drive the constant evolution of our design techniques.

Technologies: UI Motion, UX Flows, Web UX, Branding, After Effects CC, Adobe Illustrator, Adobe CC, B2C, Product Design, Mobile UX Design, UI Design, Adobe Photoshop, User Interface (UI), Social Media Design, Platform Design, Prototyping, Wireframing, Design Systems, Native Mobile Apps, iOS, Logo Design, User Journeys, Design, Web App Design, Audits, User Validation, Mockups, App Design, Product Strategy, Information Architecture (IA), Usability, UX Review, Adobe Suite, Adobe Experience Design (XD), InVision, Landing Pages, Component Libraries, iOS Design Guidelines, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Design Thinking, UX Branding, UI Branding, Icon Design, Visual Design, Stakeholder Management, Product Discovery, User Testing, User Journey Maps, UX Design, Windows UI Design, Responsive Web Apps, UX Research, Web UI Design, Design Principles, Leadership, UX Leadership, Product Lifecycle Management (PLM), Sitemaps, Layout, Web App UX, Agile UX, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Web App UI, Graphic Design, UI Prototyping, Animation, Responsive UI, Mobile, Strategic Design, Productivity, User Research, Best Practices in Design, Responsive Design, Rapid Prototyping, UX Prototyping, Design Leadership, Parallax Design, Accessibility, Ideation, Material UI, Websites, Web, Consumer Behavior, Consumer-facing Product Design, Startups, Research, Pitch Decks, Motion Graphics, Video Editing, React, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Qualitative Research, Quantitative User Research, Client Interviews, Communication Design, Photoshop 7, Illustrator CC, Mobile Web Design, UI Audits, App UI, eCommerce Platforms, User Roles, Rich User Interfaces, User Experience Design, Persona Design, Personas, Mobile eCommerce, eCommerce Web Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Strategy, MockFlow, Visual Effects (VFX), Adobe Premiere, Video Processing, Visual Design Language, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Commerce, WP eCommerce, Zeppelin, Content Management Systems (CMS), Professional Services, Confluence, Interactive UI, Healthcare, Development, User Requirements, Business Intelligence (BI), Information Technology, Brand Guidelines, Product Benchmarking, User-centered Design (UCD), Image Processing, Marketing Analytics, A/B Testing, System Design, Storytelling, Health & Wellness, Consulting

UI/UX Designer | Motion Designer

2015 - 2016

The Tribe

Authored and provided support for motion graphics and UI design for client requirements on their existing or new clients.
Attended client meetings regularly to ensure quality performance and storyboarded or wireframed ideas to achieve client satisfaction.
Demonstrated static prototypes and clickable HTML to gather insights about designs before implementation to measure quantitative and qualitative feedback to drive user‑centric designs.

Technologies: Lean UX, App UX, Web UX, App UI, Web UI, After Effects CC, Adobe Illustrator, Adobe CC, B2C, Product Design, Mobile UX Design, UI Design, Adobe Photoshop, User Interface (UI), Platform Design, Mobile Design, Wireframing, Design Systems, Mobile App Design, User Journeys, Design, User Validation, Product Strategy, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, HTML, Adobe Suite, Adobe Experience Design (XD), InVision, Logo Design, Android, Component Libraries, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Web Design, Design Thinking, Motion Design, Design Reviews, Stakeholder Management, UX Design, Windows UI Design, Web UX Design, Web UI Design, Design Principles, Digital Marketing Design, UX Leadership, Web App UX, Agile UX, Digital Product Design, Graphic Design, UI Prototyping, Shopify, Responsive UI, Productivity, Best Practices in Design, Responsive Design, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Ideation, Material UI, Axure RP Pro, Websites, Web, Consumer Behavior, Startups, Research, Pitch Decks, Motion Graphics, Video Editing, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Qualitative Research, Client Interviews, Email Template Design, Communication Design, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, UI Audits, eCommerce Platforms, User Roles, Rich User Interfaces, User Experience Design, Mobile eCommerce, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Food Ordering Platforms, Food Ordering, Strategy, Visual Effects (VFX), Adobe Premiere, Video Processing, Visual Design Language, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Android UI Design, Zeppelin, Content Management Systems (CMS), Professional Services, Business Intelligence (BI), Information Technology, Sales & Marketing, Agency Websites, Brand Guidelines, Product Benchmarking, User-centered Design (UCD), Image Processing, A/B Testing, System Design, Storytelling, Consulting

UI/UX, Graphic, and Motion Designer

2014 - 2015

Global News

Authored and provided support for daily requests on motion graphics, UI requests, and graphic design projects for ongoing TV channel requirements within the guidelines, helping drive team building and collaboration.
Attended client meetings to ensure quality performance.
Analyzed problems efficiently and recommended a positive approach to different projects.

Technologies: Sketch, Photoshop CC, After Effects CC, B2C, Product Design, Mobile UX Design, UI Design, Adobe Photoshop, User Interface (UI), Social Media Design, Platform Design, Prototyping, Mobile Design, Wireframing, iOS, Design, User Validation, Mobile UX, eCommerce UI, eCommerce UX, Mobile Apps, Adobe Suite, Adobe Experience Design (XD), Native Mobile Apps, Component Libraries, iOS Design Guidelines, Google Material Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Design Thinking, Motion Design, Stakeholder Management, UX Design, iOS UI Design, Web UI Design, Design Principles, UX Leadership, Layout, Animated Logos, Logo Animation, Web App UX, Agile UX, Digital Product Design, Graphic Design, UI Prototyping, Responsive UI, Productivity, Animated Prototypes, Best Practices in Design, Responsive Design, Rapid Prototyping, UX Prototyping, Design Leadership, Mobile First, Parallax Design, Ideation, Material UI, Websites, Web, Consumer Behavior, Consumer-facing Product Design, Research, Pitch Decks, Motion Graphics, Video Editing, React, Presentations, Animated Videos, Video Animation, Explainer Videos, Qualitative Research, Quantitative User Research, Client Interviews, Communication Design, Photoshop 7, PowerPoint Design, Illustrator CC, Mobile Web Design, Web Animation, Native Software, UI Audits, App UI, App UX, User Roles, Rich User Interfaces, User Experience Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Strategy, Visual Effects (VFX), Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Android UI Design, Zeppelin, Professional Services, Confluence, Business Intelligence (BI), Information Technology, Product Benchmarking, User-centered Design (UCD), Image Processing, A/B Testing, System Design, Consulting

Senior Motion Designer | UI Designer

2013 - 2014

St. Joseph Communications

Created a wide range of high-quality Visuals. Met deadlines effectively by demonstrating time management skills on multiple projects simultaneously with tight deadlines.
Analyzed problems and recommended a positive approach to different tasks within a tight sprint with engaging 2D and 3D animations and UI elements for the web and met the high-quality assurance expectations.
Defined visual design style and created libraries for UI patterns.

Technologies: Adobe Illustrator, Photoshop CC, After Effects CC, Adobe CC, B2C, Product Design, UX Design, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Social Media Design, Platform Design, Prototyping, Mobile Design, Wireframing, Design Systems, Mobile App Design, User Journeys, Design, Web UX, User Validation, Landing Page Design, Product Strategy, Mobile UI, Mobile UX, eCommerce UI, eCommerce UX, eCommerce Design, Information Architecture (IA), Mobile Apps, HTML, UX Review, Adobe Suite, Adobe Creative Suite, Logo Design, Android, Native Mobile Apps, Component Libraries, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Web UI, Web Design, Design Thinking, Design Reviews, UX Audits, eCommerce, UI Branding, Stakeholder Management, Windows UI Design, Web UX Design, Web UI Design, Design Principles, Digital Marketing Design, UX Leadership, Webflow, Wix, Sitemaps, Layout, Animated Logos, Logo Animation, Web App UX, Agile UX, Digital Product Design, MVP Design, Style Guides, UX Wireframes, Customer Journeys, Graphic Design, UI Prototyping, Responsive UI, Productivity, UI Animation, Animated Prototypes, Best Practices in Design, Responsive Design, Rapid Prototyping, UX Prototyping, Website Redesign, Design Leadership, Mobile First, Parallax Design, Shopify Customizations, Shopify Design, Ideation, Material UI, Axure RP Pro, Websites, Web, Consumer Behavior, Grocery Delivery, Consumer-facing Product Design, Pitch Decks, Motion Graphics, Video Editing, React, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Finance, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, User Stories, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, Native Software, UI Audits, App UI, eCommerce Platforms, User Roles, Rich User Interfaces, User Experience Design, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Food Ordering Platforms, Food Ordering, Strategy, Visual Effects (VFX), Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Android UI Design, Commerce, WP eCommerce, Zeppelin, Professional Services, Business Intelligence (BI), Information Technology, Sales & Marketing, Agency Websites, Brand Guidelines, User-centered Design (UCD), Image Processing, A/B Testing, System Design, Storytelling, Consulting

Senior Motion Designer | UI/UX Designer

2011 - 2013

Ludia

Created a wide range of top-quality and beta graphics and prototypes for the mobile platform and Facebook games and demonstrated the ability to produce world-class creative and polished UI/UX solutions.
Produced VFX mockup previews, assembled multiple elements for our upcoming games, and trained new recruits on Flash animation, effects, and UI integration with our in-house game engine.
Analyzed problems and conceptual ideas approved by high management to a different task within a tight sprint with the ability to communicate effectively with artists, game designers, and developers.

Technologies: After Effects CC, Adobe CC, B2C, Product Design, Mobile UX Design, UI Design, Adobe Photoshop, User Interface (UI), Platform Design, Prototyping, Wireframing, Mobile App Design, iOS, Design, Gamification, User Validation, Loyalty Programs, Rewards Programs, Mobile UI, Mobile UX, eCommerce UX, Mobile Apps, Adobe Suite, Adobe Creative Suite, Android, Native Mobile Apps, Component Libraries, iOS Design Guidelines, Google Material Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Experience (UX), Design Thinking, Motion Design, Stakeholder Management, Adobe Illustrator, UX Design, iOS UI Design, Digital Marketing Design, Game Design, UX Leadership, Animated Logos, Logo Animation, Digital Product Design, Graphic Design, UI Prototyping, Productivity, Animated Prototypes, Best Practices in Design, UX Prototyping, Design Leadership, Mobile First, Ideation, Web, Consumer-facing Product Design, Motion Graphics, Video Editing, React, Presentations, Animated Videos, Video Animation, Explainer Videos, Qualitative Research, Client Interviews, Communication Design, Photoshop 7, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, UI Audits, App UI, User Roles, Design Production, Cross-functional Collaboration, Competitor Analysis & Profiling, Visual Effects (VFX), Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Storyboarding, Android UI Design, Professional Services, User-centered Design (UCD), Image Processing, Marketplaces, System Design, Consulting, Flash Animation

Senior Motion Designer | UI Designer

2009 - 2011

Intigral

Produced on-air idents confidently, including conducting the planning, approval, and execution phases. Used various applications for our IPTV set up boxes, which boosted our viewership up to 11%.
Analyzed problems, offered solutions, and recommended a positive approach to different projects.
Contributed commendably to the censorship department by editing motion features of high quality for the managers to air promptly.

Technologies: After Effects CC, Adobe Illustrator, Photoshop CC, Adobe CC, B2C, Product Design, Mobile UX Design, UI Design, Adobe Photoshop, User Interface (UI), Marketing Design, Social Media Design, Prototyping, Wireframing, Design Systems, Mobile App Design, Design, Web UX, User Validation, Mobile UI, HTML, Adobe Suite, Adobe Creative Suite, Logo Design, Design Thinking, Motion Design, Stakeholder Management, Design Principles, Digital Marketing Design, UX Leadership, Sitemaps, Layout, Adobe, Animated Logos, Logo Animation, Web App UX, Digital Product Design, Graphic Design, UI Prototyping, Responsive UI, Productivity, Best Practices in Design, Responsive Design, UX Prototyping, Design Leadership, Ideation, Websites, Web, Consumer Behavior, Consumer-facing Product Design, Pitch Decks, Motion Graphics, Video Editing, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Qualitative Research, Client Interviews, Email Template Design, Communication Design, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, UI Audits, App UI, Design Production, Competitor Analysis & Profiling, Visual Effects (VFX), Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Professional Services, Business Intelligence (BI), Information Technology, Brand Guidelines, User-centered Design (UCD), Image Processing, A/B Testing, System Design, Storytelling, Consulting

Invention Manager | Graphic Designer | UI/UX Designer

2008 - 2009

Mindshare

Conceptualized and designed site maps and wireframes for the final product to be used by the clients using design applications and programming in a time-conscious framework.
Planned, developed, obtained approval, and executed online animated flash banners for online campaigns, which increased our impressions to 64%.
Designed, wireframed, and deployed interactive designs. Mentored other team members.
Designed landing pages for Coca-Cola, Nissan Automobiles, and local UAE clients to enhance their MENA presence, converting visitors into customers.

Technologies: Adobe CC, B2C, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Marketing Design, Social Media Design, Prototyping, Web UX, Adobe Suite, Adobe Creative Suite, Logo Design, Design Thinking, Motion Design, Stakeholder Management, Adobe Illustrator, Design Principles, Digital Marketing Design, UX Leadership, Layout, Adobe, Animated Logos, Logo Animation, Web App UX, Digital Product Design, Graphic Design, UI Prototyping, Productivity, Best Practices in Design, UX Prototyping, Design Leadership, Shopify Customizations, Shopify Design, Ideation, Websites, Web, Consumer-facing Product Design, Pitch Decks, Motion Graphics, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, UI Audits, App UI, Design Production, Competitor Analysis & Profiling, 2D Animation, Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Professional Services, Business Intelligence (BI), Information Technology, Sales & Marketing, Agency Websites, Brand Guidelines, User-centered Design (UCD), Image Processing, System Design, Storytelling

Digital Deputy Creative Director

2006 - 2008

The Kanoo Group

Planned, established artwork, created wireframes, presented ideas for different projects, and executed micro websites and banner campaigns for brands.
Facilitated digital interfaces for our client's presentation and interactive websites. Formulated the basics of Flash ActionScript when required.
Created offline materials for our in-house clients, including identity creation, newsletters, and more projects to boost the offered services.

Technologies: Adobe CC, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Marketing Design, Social Media Design, Prototyping, Design Systems, Web UX, Adobe Suite, Adobe Creative Suite, Logo Design, Design Thinking, Motion Design, Stakeholder Management, Adobe Illustrator, Design Principles, Digital Marketing Design, UX Leadership, Layout, Adobe, Animated Logos, Logo Animation, Web App UX, Digital Product Design, Graphic Design, UI Prototyping, Productivity, Best Practices in Design, UX Prototyping, Design Leadership, Ideation, Websites, Web, Consumer-facing Product Design, Pitch Decks, Motion Graphics, Video Editing, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, UI Audits, App UI, Design Production, Competitor Analysis & Profiling, 2D Animation, Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Professional Services, Business Intelligence (BI), Information Technology, Sales & Marketing, Agency Websites, Brand Guidelines, User-centered Design (UCD), Image Processing, Storytelling

Creative Designer

2004 - 2006

Magna Media

Executed promotional tasks commendably by taking briefs from our creative director, which received appreciation from our clients, increasing our viewership by up to 29%.
Created interfaces using Flash ActionScript basics, satisfying the client and strengthening their online and offline reputation.
Conceptualized and designed wireframes for the final product from site maps for the clients using design applications and programmed solutions promptly.
Created landing pages for our clients' target audience and website visitors, encouraging them to convert from leads into customers. Designed elements that included animations, hero images, etc.

Technologies: Adobe CC, Photoshop CC, Illustrator CC, B2C, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Marketing Design, Social Media Design, Prototyping, Design Systems, Design, Web UX, Adobe Suite, Adobe Creative Suite, Logo Design, Design Thinking, Motion Design, Stakeholder Management, Adobe Illustrator, Design Principles, Digital Marketing Design, UX Leadership, Sitemaps, Layout, Adobe, Animated Logos, Logo Animation, Web App UX, Digital Product Design, Graphic Design, UI Prototyping, Productivity, Best Practices in Design, UX Prototyping, Design Leadership, Parallax Design, Shopify Customizations, Shopify Design, Ideation, Websites, Web, Consumer-facing Product Design, Startups, Pitch Decks, Motion Graphics, Video Editing, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Collateral Design, Mobile Web Design, Web Animation, UI Audits, App UI, Design Production, 2D Animation, Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Professional Services, Business Intelligence (BI), Information Technology, Sales & Marketing, Agency Websites, Brand Guidelines, User-centered Design (UCD), Image Processing, A/B Testing

UI/UX, Motion, and Graphic Designer

2003 - 2004

JML Investment Group

Made interactive graphic design interactivity using Flash or After Effects.
Created the user interface using Photoshop and developed HTML pages using Dreamweaver.
Brainstormed design ideas within tight deadlines and executed them while collaborating with the engineering team.

Technologies: Adobe CC, Mobile UX Design, UI Design, Responsive Web Design (RWD), Adobe Photoshop, User Interface (UI), Marketing Design, Social Media Design, Design Systems, Web UX, eCommerce, Adobe Suite, Adobe Creative Suite, Logo Design, Design Thinking, Motion Design, Stakeholder Management, Adobe Illustrator, Design Principles, Digital Marketing Design, UX Leadership, Sitemaps, Adobe, Animated Logos, Logo Animation, Web App UX, Marketplace Design, Digital Product Design, Graphic Design, UI Prototyping, Productivity, Best Practices in Design, UX Prototyping, Design Leadership, Shopify Customizations, Shopify Design, Websites, Web, Consumer-facing Product Design, Lean Startups, Pitch Decks, Motion Graphics, Video Editing, Presentations, Animated Videos, Video Animation, Explainer Videos, Presentation Design, Marketing, Qualitative Research, Quantitative User Research, Client Interviews, Email Template Design, Communication Design, Marketing Communications (MarCom), Photoshop 7, PowerPoint Design, Illustrator CC, Collateral Design, Mobile Web Design, Web Animation, UI Audits, App UI, Design Production, 2D Animation, Adobe Premiere, Video Processing, Visual Storytelling, Internal Communications, Content Production, Storyboarding, Newsletter Design, Professional Services, Business Intelligence (BI), Information Technology, Sales & Marketing, Agency Websites, Brand Guidelines, User-centered Design (UCD), Image Processing

Education

1998 - 2001

Bachelor of Arts Degree in Psychology

St. Xavier's College - Mumbai, India

Certifications

AUGUST 2019 - NOVEMBER 2019

Product Management Certificate

BrainStation, Inc.

Experience

Leadership - 15 years Product Design - 15 years eCommerce - 14 years Design Leadership - 12 years UX Design - 12 years UX Leadership - 12 years Branding - 10 years Fintech - 7 years

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring

Irfan Shaikh

Verified Expert in Design

Designer

Portfolio

Landing Page Design and Optimization

eCommerce Redesign for Pepsi's Snacks.com

Dashboard Design | B2B and B2C Visual Data Design

Ashley Madison Dating App and Website

Product Design for an eCommerce Website and Mobile Web

Dubai Experience Stopover Program | eCommerce for Services

Special Offers | eCommerce for Services

Tablet Banking iOS (Financial Tech B2C)

API Portal Design for B2B

Work Experience

Senior Product Designer

Toptal Clients

UX/UI Designer via Toptal

Simplica Corporation

Visual Designer

Caviar Counter LTD

UX Researcher and Designer

Carta

UX/UI Designer

i-Health - Main

Website Designer

Giftly

Web App Product Designer

Anzen Insurance

Web Designer

Page Vault

Product Designer

Stubhub - Main

Lead Product Designer

WooCommerce

Web Designer

PepsiCo

UX/UI Designer

Belmont Technology Inc.

Lead Product Designer

Belk

Senior UX Designer

Alfio Bardolla Training Group

UI/UX Designer

Now With Ventures

Lead Product Designer

Emirates NBD

Principle Product Designer

The Emirates Airlines Group

Senior Product Designer

Ruby Life, Inc.

Senior Product Designer

Royal Bank of Canada

Senior Product Designer

TurboTax Intuit, Inc.

Art Director

Creyos Mental Health

UI/UX Designer | Motion Designer

The Tribe

UI/UX, Graphic, and Motion Designer

Global News

Senior Motion Designer | UI Designer

St. Joseph Communications

Senior Motion Designer | UI/UX Designer

Ludia

Senior Motion Designer | UI Designer

Intigral

Invention Manager | Graphic Designer | UI/UX Designer

Mindshare

Digital Deputy Creative Director

The Kanoo Group

Creative Designer

Magna Media

UI/UX, Motion, and Graphic Designer

JML Investment Group

Education

Bachelor of Arts Degree in Psychology

Certifications

Product Management Certificate

Experience

How to Work with Toptal