Iryna Nezhynska
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since April 19, 2021
Iryna is a designer and art director specializing in branding and design systems for digital products. She works in the overlap of business strategy and aesthetics helping tech startups build strong, emotional-level relationships with their early adopters. Iryna has worked on digital transformation campaigns for the world’s largest brands, including Deutsche Bank, Wirecard, T-Mobile, Daimler AG, John Deere, Lindt, TUI, and Amway to the most breakthrough Nordic and German technology startups.
Work Experience
Brand Designer/Art Director
Jolocom
- Led the rebranding process and redesigned the website. Impact: Jolocom became visually recognizable and memorable, which was confirmed by a resounding “Wow! I love how you look!” from the developer community and a growing amount of new partnerships.
- Designed a consistent visual experience through a growing list of touchpoints: Whitepaper, illustration system, a newsletter, infographic stack and marketing materials, social media communications, branded collateral, and event swag.
- Led the process of relaunching the company blog under the new sub-brand, Logbook. This included naming, visual design, content architecture, reader experience design, imagery refresh, and the basics of content optimization.
Design Team Lead
Chimera Prime
- Rebranded the agency and helped launch a new website, adding branding and experience design to the agency’s services.
- Built the first in-house design team by hiring senior UX and junior UI designers and commissioning one remote UI designer full-time. Established a collaborative design process and aligned it with the existing agile development.
- Finished six massive projects that covered design areas from visual branding and beta-launch communication to UX and design systems.
Senior Visual Designer
Deloitte Digital
- Led visual concepts of three digital transformation projects.
- Mentored the in-house team of “marketing” designers on UI design.
- Established a new design process together with the senior UX designer.
Senior Visual Designer
Upnext Technologies
- Completed the Upnext rebranding that included products such as the visual identity, a new website, client onboarding pitch decks, and internal workflow assets.
- Designed three mobile apps from scratch (UX, UI, landing pages and brand identity).
- Assisted in the launch of two Kickstarter campaigns for new technology products and designed UI for the accompanying mobile apps.
- Organized Behance portfolio reviews #7 Warsaw, which gave Upnext its desired visibility and helped build an enviable reputation among the Warsaw design community.
Skills
Languages
Visual Design Language
Industry Expertise
Social Networking
Other
Workshop Facilitation, Branding, UI Design, UX Design, Presentations, Art Direction, Design Strategy, Brand Identity, Landing Pages, User Experience (UX), Copywriting, Content Creation, Design Systems, Digital Brand Identity, Rebranding, Visual Design, Customer Journeys, User Personas, User Flows, Parenting, Norway, Kids & Families, Agile Sprints, Coworking, Community Growth, Bluetooth Beacons, Information & Communications Technology (ICT), Identity, Blockchain, Decentralized Applications, DApps, Identity & Access Management (IAM), Mobile Wallet, Self-sovereign Identity (SSI), International Data Privacy Regulations, Sharing Economy, Decentralization, Web 3.0, Cryptographic Protocols, User Stories, UX Workshops, Minimum Viable Product (MVP), Blog Design, Content Marketing, Website Redesign, Digital Publishing, Blogging, Reading Interfaces, Naming, Card Sorting, Editorial Design, Communication Strategy, Hackathons, Community Development, Development, Event Branding, Social Media Strategy, Customer Engagement
Experience
- Art Direction - 10 years
- Branding - 10 years
- Brand Identity - 10 years
- Workshop Facilitation - 9 years
- UX Design - 8 years
- UI Design - 8 years
- Design Strategy - 6 years
- Design Systems - 5 years
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