Iva Jankov, Designer in Zagreb, Croatia
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Iva Jankov

Verified Expert  in Design


Zagreb, Croatia
Toptal Member Since
August 10, 2018

Iva is a UX/UI expert and, since 2014, has been working in fast-paced professional environments while delivering high-quality software across all digital platforms. She has collaborated daily with multidisciplinary teams, evaluated business needs, and translated them into user-friendly designs. Iva consistently delivers, which requires proficiency and a solid understanding of all relevant design principles as well as UX methodologies.


Work Experience

Freelance Product Designer

2018 - PRESENT
Clients (via Toptal)
  • Worked closely with clients to evaluate business requirements, define goals, desired outcomes, deliverables and create consensus for milestones and plans.
  • Contributed to web design UX/UI for Hotspotshield (a part of Pango), worked on design variants for the checkout flows to be used in A/B testing.
  • Provided creative direction, strategy, and execution of a website overhaul for Twingate along with a new illustration style.
  • Designed an MVP app and several iterations of high-fidelity prototypes for a startup in charity/fundraising space.
  • Conceptualized and executed email marketing, defined a new illustration style and email template guidelines for Okta, a large identity and access management company.
  • Created several branding concepts and landing page proposals for Babylon Health, an AI healthcare provider.
  • Conceptualized and executed several dark mode UI variants and extended UI component guidelines for AI healthcare mobile app (Babylon Health app).
  • Developed user tasks, organized, and conducted usability testing for Babylon Health mobile app.
  • Developed information architecture, wireframes and designed a responsive website streaming recommendation tool.
  • Worked on mobile app improvements of complex mobile flows, designed several email marketing campaigns, and created presentation decks for a major Australian job distribution company, Jora (Jobseeker).
  • Led the product design for a mobile and web eCommerce and home service marketplace.
Technologies: Apple Keynote, Adobe Photoshop, Principle, Adobe Illustrator, Zeplin, InVision, Marvel, Figma, Sketch

UI/UX Designer

2016 - 2018
  • Served in a lead role on a number of mobile banking apps both for iOS and Android platforms.
  • Organized and facilitated user testing sessions. Conducted on-site discovery workshops, stakeholder and customer interviews, competition benchmarking, and user research, and then synthesized and compiled research data into meaningful reports.
  • Designed the first mobile self-care app and a web portal for the second-largest Maltese telecom service provider.
  • Designed a mobile cryptocurrency wallet and a social platform for ICO.
  • Created a design for an internal mobile platform for employee performance feedback for Erste Bank, a large European financial service provider.
  • Designed a therapy and appointment tracking app for Sandoz, a large pharmaceutical company.
  • Designed a responsive networking platform for exhibitors in the world's largest trade fair in the construction industry.
  • Worked on complex UI/UX improvements to existing mobile apps. Created comprehensive style guides for each product.
  • Worked on several branding concepts and extended the existing brand to mobile apps and websites.
  • Developed several interactive prototypes for clients as well as users' evaluations.
Technologies: InVision, Adobe Illustrator, Adobe After Effects, Principle, Sketch

Art Director

2014 - 2016
Bellabeat, Inc.
  • Conceptualized, designed, and executed branding materials.
  • Designed several landing pages for a family of smart products in the wellness space.
  • Led the design ideation and execution of the core app for an ecosystem of smart tracking hardware.
  • Contributed to the design and production of product packaging.
  • Directed and designed promotional pieces, social media, and other marketing collateral.
  • Took part in brainstorming sessions and created presentation decks.
  • Directed and managed photo shoots and dealt with post-production.
  • Established the design strategy and process and oversaw the execution of design systems and brand standards.
  • Oversaw development production and quality assurance.
Technologies: Apple Keynote, InVision, Sketch, Adobe Photoshop, Adobe Illustrator
2009 - 2012

Bachelor's Degree in Visual Communication

School of Design - Zagreb, Croatia