Iva Serikova, Designer in Prague, Czech Republic
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Iva Serikova

Verified Expert  in Design

Designer

Location
Prague, Czech Republic
Toptal Member Since
August 26, 2016

Iva is a designer and art director, privileged to ship iOS apps and CMS platforms for the likes of TOTAL, CK, Loreal, Dior, and St Dupont. She graduated from Goldsmiths College in London, where she studied design thinking and ideation strategies. Currently, Iva is working in product development, leading a team of UX/UI designers. She is striving for simplicity, enjoying the creative process and collaboration with great people.

Visual DesignUser Interface (UI)Icon DesignSketchColor TheoryWeb UXWeb UILogo DesignApp UIArt DirectionApp UXAdobe PhotoshopWebiOSAndroid

Portfolio

Work Experience

Chief Design Officer

2016 - PRESENT
Greenlight
  • Shaped the company vision into development and implementation of methods and processes needed for business operation as a member of the lead strategy team.
  • Managed, built, and led a creative design team in a startup environment.
  • Collaborated with the development team and provided creative vision for new digital product concepts and marketing initiatives worldwide.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Art Director/Visual Designer

2014 - 2016
EYELEVEL
  • Served as the creative lead in concept creation and research of digital solutions and emerging technologies in retail.
  • Contributed to project management, company brand management, client meetings, communication, and creative presentations.
  • Designed UX & UI, infographics, and digital illustrations across web and iOS mobile platforms for a wide range of clients such as TOTAL, Adidas, Loreal, Puma, Dior, etc.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Graphic Designer

2012 - 2014
ChaCha Design
  • Provided research, conceptual collaboration, communication, and met with clients including The Royal Parks, English Heritage, Institute of Physics, and Orthopaedic Research UK.
  • Produced graphic design work ranging across a wide variety of projects, from digital to print.
  • Created exhibition and signage design, both permanent and temporary, collaborating on Carscapes exhibition at Wellington Arch, Hyde park, London.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Graphic Designer

2010 - 2014
Freelance
  • Designed concepts and digital interfaces for Adidas, Skoda, Unipetrol, and Porsche.
  • Provided branding, identity design, art direction, and project management for an underground experimental electronic music record label.
  • Created illustration and graphic data for animations, collaborating on promotion videos for GVEP, aiming to increase access to modern energy services to reduce poverty in developing countries.
  • Developed marketing materials for local brands including logo and brand identity creation.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
2011 - 2012

Master of Arts Degree in Design: Critical Practice

Goldsmiths, University of London - London, United Kingdom

2008 - 2011

Bachelor of Arts Degree (with Hons) in Graphic Information Design

University of Westminster - London, United Kingdom