Ivan Martinez
Verified Expert in Design
Designer
Houston, TX, United States
Toptal member since January 5, 2022
Ivan is a visual communicator and a UX designer with 10+ years of experience creating the brand identity of several companies and designing interfaces for iOS and Android, both desktop and mobile applications. Captivated by minimal clean design and digital arts, he has worked for industries like banking, fintech, cryptocurrency, and trading. His creativity defines Ivan, and he is continuously researching design trends to maintain an open mindset and thrive in new and challenging situations.
Portfolio
Work Experience
UX/UI Designer | Web Designer | Branding
Bryckto
- Designed an app that allows users to buy, sell, and convert crypto daily. I created the entire UI/UX from scratch.
- Built the brand identity guide, including colors, typography, language, tone, logos, and other assets.
- Created user stories for five developers based on how the platform should interact with the client.
- Developed a responsive website, designed the desktop and mobile versions of the platform, the wireframe flow, and made adjustments to the iOS and Android versions.
- Designed the business presentations with branding and a trending design.
UX/UI Director | Marketing Visual Designer | Web Designer | Branding
MercaDolar Inc | MedoPay
- Created the new brand identity and completely redesigned the website. As the UX designer, I produced a concept that allowed a more intuitive and user-friendly navigation process.
- Designed the iOS and Android applications for both tablets and phones.
- Worked alongside the marketing director to develop a more prominent social media presence. As a result, product sign-in exceeded company expectations by 20%, and we earned a total of 60,000 active users in 2020.
- Designed illustrations, infographics, motion graphics, animations, videos for social media and YouTube for the company’s portfolio.
Web Designer | Brand Designer
Kash-TM
- Played a key role as the graphic designer of a fintech company dedicated to providing technological solutions to problems of a financial nature.
- Designed the company's image from logo, color, and typography to illustrations.
- Built an entire responsive website with custom animations, iconography, and other assets.
- Designed the visual marketing strategy for the social networks.
UX/UI Designer | Web Designer | Branding
LiteFintech LLC
- Designed the image of a fintech platform that provides users an electronic wallet that enables them to connect to their banks via ACH, transact with each other in the ecosystem, and send payments and remittances.
- Built the brand identity, including colors, typography, language, tone, logos, and more.
- Created a responsive website with a trending design, including illustrations and animations.
Education
Bachelor's Degree in Visual Communication
Centro de Diseño Digital (CDD) - Caracas, Venezuela
Skills
Tools
Photoshop CC, Illustrator CC, After Effects CC, Adobe Experience Design (XD), Zeplin, Adobe Creative Suite, Cinema 4D, Maxon Cinema 4D
Platforms
Figma, Webflow
Other
Graphic Design, App Design, Web Design, User Experience (UX), User Interface (UI), Motion Graphics, Logotype, Branding, Fintech, Trading, Cryptocurrency, Logo Design, Investing, Mobile Banking, Digital Banking, Crypto, Private Banking, eCommerce, Technology Trends, Web Technologies, Engineering, Design, Development, UI Development, Software, Presentations, Online Banking, Notion
Experience
- Illustrator CC - 11 years
- Graphic Design - 11 years
- App Design - 8 years
- User Interface (UI) - 8 years
- Web Design - 8 years
- User Experience (UX) - 8 years
- Adobe Experience Design (XD) - 7 years
- After Effects CC - 7 years
Tools
- Illustrator CC
- After Effects CC
- Adobe Experience Design (XD)
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