Ivan Martinez, Designer in Houston, TX, United States
Ivan is available for hire
Hire Ivan

Ivan Martinez

Verified Expert  in Design


Houston, TX, United States
Toptal Member Since
January 5, 2022

Ivan is a visual communicator and a UX designer with 10+ years of experience creating the brand identity of several companies and designing interfaces for iOS and Android, both desktop and mobile applications. Captivated by minimal clean design and digital arts, he has worked for industries like banking, fintech, cryptocurrency, and trading. His creativity defines Ivan, and he is continuously researching design trends to maintain an open mindset and thrive in new and challenging situations.


Work Experience

UX/UI Designer | Web Designer | Branding

2021 - 2021
  • Designed an app that allows users to buy, sell, and convert crypto daily. I created the entire UI/UX from scratch.
  • Built the brand identity guide, including colors, typography, language, tone, logos, and other assets.
  • Created user stories for five developers based on how the platform should interact with the client.
  • Developed a responsive website, designed the desktop and mobile versions of the platform, the wireframe flow, and made adjustments to the iOS and Android versions.
  • Designed the business presentations with branding and a trending design.
Technologies: Adobe Experience Design (XD), Figma, Illustrator CC, Photoshop CC

UX/UI Director | Marketing Visual Designer | Web Designer | Branding

2016 - 2021
MercaDolar Inc | MedoPay
  • Created the new brand identity and completely redesigned the website. As the UX designer, I produced a concept that allowed a more intuitive and user-friendly navigation process.
  • Designed the iOS and Android applications for both tablets and phones.
  • Worked alongside the marketing director to develop a more prominent social media presence. As a result, product sign-in exceeded company expectations by 20%, and we earned a total of 60,000 active users in 2020.
  • Designed illustrations, infographics, motion graphics, animations, videos for social media and YouTube for the company’s portfolio.
Technologies: Adobe Experience Design (XD), Illustrator CC, After Effects CC, Photoshop CC, App Design, Zeplin

Web Designer | Brand Designer

2020 - 2020
  • Played a key role as the graphic designer of a fintech company dedicated to providing technological solutions to problems of a financial nature.
  • Designed the company's image from logo, color, and typography to illustrations.
  • Built an entire responsive website with custom animations, iconography, and other assets.
  • Designed the visual marketing strategy for the social networks.
Technologies: Figma, Illustrator CC, Photoshop CC, After Effects CC, Webflow

UX/UI Designer | Web Designer | Branding

2019 - 2020
LiteFintech LLC
  • Designed the image of a fintech platform that provides users an electronic wallet that enables them to connect to their banks via ACH, transact with each other in the ecosystem, and send payments and remittances.
  • Built the brand identity, including colors, typography, language, tone, logos, and more.
  • Created a responsive website with a trending design, including illustrations and animations.
Technologies: Illustrator CC, Figma, Photoshop CC
2010 - 2014

Bachelor's Degree in Visual Communication

Centro de Diseño Digital (CDD) - Caracas, Venezuela


Photoshop CC, Illustrator CC, After Effects CC, Adobe Experience Design (XD), Zeplin, Figma, Adobe Creative Suite, Cinema 4D, Maxon Cinema 4D




Graphic Design, App Design, Web Design, User Experience (UX), User Interface (UI), Motion Graphics, Logotype, Branding, Fintech, Trading, Cryptocurrency, Logo Design, Investing, Mobile Banking, Digital Banking, Crypto, Private Banking, eCommerce, Technology Trends, Web Technologies, Engineering, Design, Development, UI Development, Software, Presentations, Online Banking, Notion

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring