Ivan Pashko, Designer in London, United Kingdom
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Ivan Pashko

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
January 27, 2020

Ivan is an award-winning, top-industry certified UX designer with over a decade of experience, specialized in design for enterprise-level applications and complex B2C systems. He has worked for clients of note including Cisco, Microsoft, Samsung, Aom, and Johnson & Johnson, and he creates outstanding experiences for any platform, driven by data from meticulous research of real user needs and business objectives.


Work Experience

Principal Experience Designer

2018 - PRESENT
EPAM Systems
  • Handled all design deliverables for clients.
  • Led and participated in discovery phases.
  • Facilitated customer journey mapping, service blueprinting, user story mapping, and co-creation workshops with C-level stakeholders.
  • Conducted user research, stakeholder interviews, and usability testing.
  • Established design strategy, design process, and team composition on the project.
  • Collaborated with PMs to help to define product vision and product strategies.
  • Created and maintained design systems.
  • Managed the design team (development plans, performance reviews, 1x1s, feedback talks, design reviews, etc.).
  • Conducted educational knowledge sharing sessions, lectures, and workshops, and developed curriculum for several design courses (internal and external).
Technologies: Miro, Craft CMS, Flinto, Abstracts, Principle, Axure, Optimal Workshop, UserZoom, Validately, Confluence, Jira, Zeplin, Adobe Experience Design (XD), InVision Studio, InVision, Sketch, Figma

Lead Experience Designer

2015 - 2018
  • Conducted executive stakeholder workshops.
  • Defined design strategy and helped define requirements.
  • Managed small (2-5 member) design teams.
  • Handled product design, including research, interaction design, visual design, interactive prototyping, and usability testing.
  • Worked on presales for customer opportunities.
  • Trained UI/UX design team members.
Technologies: Adobe Flash, Adobe Photoshop, Adobe After Effects, Jira, Confluence, Axure, Lookback, Principle, Flinto, Marvel, InVision, Craft CMS, Sketch

Product Designer

2015 - 2017
  • Led creative direction and designed the whole experience and look and feel of the web application for Montessori schools.
  • Performed stakeholder and user interviews.
  • Ran in-depth user research and user testing.
  • Produced solution concepts.
  • Designed, tested, and validated the UX approach.
  • Worked on information architecture of the application.
  • Designed interactive high- and low-fidelity prototypes.
  • Created the overall look and feel of the application.
  • Prepared marketing materials.
  • Led a junior designer.
  • Worked in a team with a startup founder, business analyst, project manager, back-end developer, front-end developer, and junior designer.
Technologies: Principle, InVision, Sketch

Product Designer

2013 - 2014
  • Designed and prototyped What I Eat 2.0.
  • Redesigned an iOS application for counting calories and tracking the diet. The redesign was performed based on the feedback posted to the App Store by the users of the previous version. The redesigned application received a Ukrainian Design Award - The Best of 2014.
  • Created the information architecture.
  • Designed the prototypes and UI.
  • Communicated with the end users and performed end-user testing.
Technologies: Adobe Flash, Adobe Photoshop

Senior UX Designer

2012 - 2014
  • Worked on 50+ projects for notable companies including Cisco, Microsoft, Image Line, Altium, and Samsung in a variety of roles, including UI/UX designer, UX consultant, and creative director.
  • Designed web service for film directors and other representatives of the film industry. The idea was to create a comprehensive web-based database of movie samples that would act a convenient source of inspiration and reference materials; all samples contained vast metadata that allowed searching the samples by the type of scene, location, sound, and more.
  • Designed 2Do app, a personal productivity tool listed among Mac App Store's Best of 2013.
  • Helped create an internet-of-things project that consisted of creating an application that would aggregate all smart devices in the house and allow operating them through a mobile application.
  • Contributed to the design of an iPad app for university students that allowed collaborative reading, note taking, sharing of quotes, discussions, and more.
  • Designed a tablet application that enabled parents to track when their children arrive to and leave school and set up whether the child can access specific applications depending on the child's location (for example, prohibit access to Facebook and YouTube when the child is at school).
  • Designing an iPad version for the customer's existing desktop audio editing application.
  • Communicated with the customers to nail down the requirements.
  • Developed the information architecture.
  • Identified changes in the business logic to improve the user experience.
  • Prepared wireframes and prototypes.
  • Designed the application UI.
  • Performed layouts and interaction design.
Technologies: Adobe Flash, Adobe After Effects, Flinto, Axure, Marvel, InVision, Sketch, Adobe Photoshop
2015 - 2015

CCP in Digital Marketing Strategy

Kyiv-Mohyla Business School [kmbs] - Kyiv, Ukraine

2012 - 2013

Specialist in Human-Computer Interaction

Stanford University - Online

2006 - 2010

Specialist in International Economics

Lviv National University named after I. Franko - Lviv


UX Certified | UX Management Speciality

Nielsen Norman Group


Certified Usability Analyst

Human Factors International


Figma, Framer X, Confluence, Jira, Sketch, InVision, InVision Studio, Adobe Experience Design (XD), Zeplin, Validately, Principle, Flinto, Miro, Marvel, Lookback, Adobe After Effects, Adobe Photoshop, Adobe Flash, Flinto Prototyping

Industry Expertise

Insurance, Banking & Finance, Retail & Wholesale, Logistics, Education, Consumer Products, Healthcare, Transportation & Shipping, Government, Psychology & Mental Health, Music


iOS, UserZoom, Axure, Craft CMS


User Experience (UX), User Research, User Interviews, Usability Testing, Unmoderated Remote Usability Testing, UX Workshops, Jobs to be Done (JTBD), Lean UX, Lean Canvas, Lean Startups, Agile, Agile UX, Information Architecture (IA), Data Visualization, Prototyping, Interaction Design (IxD), Human-centered Design (HCD), Behavioral Design, Contextual Inquiry, User Metrics, Metrics, Surveys, Enterprise, Digital Kiosks, DesignOps, Design Sprints, Design Thinking, App Design, Business Design, Design Guidelines, Mobile App Design, Persuasive Design, Design Leadership, Design Management, Material Design, Service Design, Service Blueprints, Blockchain, Apple TV UI, Strategic Design, Design Strategy, UX Design, UI Design, Data-informed Visual Design, Mobile Web Design, Infotainment, Design Systems, Atomic Design, Complex Application User Interfaces (UI), Complex Web Systems, Dashboard Design, Analytical Dashboards, Online Banking, Mobile Banking, Investment Banking, eCommerce, Wireframing, Screen Flows, UX Wireflows, Analytics, Competitor Analysis & Profiling, Objectives & Key Results (OKRs), Minimum Viable Product (MVP), Consulting, Experience Maps, Customer Journeys, User Journey Maps, Executive Consulting, Product Design, Product Strategy, Trucking, Coaching, Mentorship & Coaching, Back-office System Design, User Requirements, UX Research, B2B, B2B2C, Two-sided Marketplaces, Animation, Business to Business to Consumer (B2B2C), Optimal Workshop, Trading Systems, Trading, Product Management, Abstracts, Remote User Testing, Visual Design, User Flows, Personas, UIKit, Mobile UI, Mobile UX, Agile Coaching, Career Coaching, Business Coaching, Cognitive Psychology, Responsive, Landing Page Design, Ecosystem, Story Mapping, Workshop Facilitation, Card Sorting, Remote Usability Testing, Data-driven Design, Heuristic Reports, Heuristic Analysis, Heuristic Evaluation, Usability, User Testing, Dashboards, Component Libraries, Token Design, Governance, UI Pattern Library, UI Libraries, Typography, User Interface (UI), UX Strategy, iOS App Design, iOS UX Design, App UX, Mobile Apps, Task Flows, Usability Analysis, Moderated Usability Testing, Workshops, Discovery Workshops, Ideation Workshops, Design Workshops, Coupons, Discovery, Product Discovery, Customer Discovery, Animated Prototypes, High-fidelity Prototypes, UI Prototyping, UX Prototyping, Genetics, Patient Portals, Information Design, Robotic Process Automation (RPA)

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