Ivelin is available for hire
Hire IvelinIvelin Belchev
Verified Expert in Design
Designer
Location
Ruse, Bulgaria
Toptal Member Since
June 5, 2015
Ivelin is a front-end developer and designer with over sixteen years of experience covering UI/UX design, HTML5, CSS3, SCSS, Less, JS/TS, jQuery, Node, Angular, React, Meteor, Bootstrap 3-4, WordPress, and PHP. Ivelin has co-founded a small web development company where he worked as team leader, product designer, and art director. In the past, he has worked as a freelancer and within the teams of several medium- and large-scale products.
Portfolio
Work Experience
UI/UX Designer
2018 - 2018
Gelato
- Refined and improved the recently redesigned UI/UX of a B2B SaaS product, working closely with the product owners, designers, business and development teams.
- Designed the UI/UX for new features of the product, from user flows and wireframes to mockups, interactive prototypes, and some involvement in the Angular component development alongside the development teams.
- Championed the move toward a unified design system, built around a living style guide/UI component library, which I designed and developed, aiming to remove the guesswork when developing new features and ensure uniformity and consistency of new components.
- Led the process of gradual and iterative improvement of existing UI components across a large application front-end (built on Angular and Material) in order to unify the look and feel of all UI components and ensure consistency across different screens and sections.
- Assisted product owners in deciding on the feasibility and impact of introducing new features, functionality changes, and user journey improvements.
Technologies: Angular, SCSS, HTML, InVision, Figma, Sketch
Designer/Front-end Developer
2017 - 2017
Bookis
- Designed (UI, UX, IA, IxD) and helped develop (HTML, SCSS, JS, Angular) new features and sections of a bookstore/marketplace.
- Developed a responsive design system to unify the many concurrent implementations of key design elements and ensure consistency across the application and flexibility for each component to suit every context it’s used in.
- Liaised between a graphic designer, product owners, and development team to ensure the original vision is adapted to the technologies used and implemented in a meaningful and practical way.
- Worked on a continuous UX overview of the existing design and communicated closely with product owners to introduce improvements of the product’s usability.
- Refactored front-end components and template code and styles to ensure consistency and improve flexibility across different screen sizes and use cases.
Technologies: Angular, SCSS, HTML, InVision, Adobe Photoshop, Sketch
Co-founder, UI/UX Designer, Art Director
2010 - 2016
WEBVOX, Ltd.
- Provided a complete design and art direction of websites, web applications, and mobile applications.
- Developed complex website solutions based on WordPress, BuddyPress, and Bootstrap with numerous custom post types and related custom fields.
- Developed the front-end of corporate websites, mostly built on WordPress using Roots, Bootstrap, and Less.
- Led a team of developers and designers.
- Produced UI/UX prototypes for web and mobile apps both for clients and for internal projects.
Technologies: Node.js, NPM, Grunt, Bootstrap, jQuery, Less, CSS3, HTML5
Lead Web Designer
2008 - 2010
Irish Web Developers, Ltd.
- Provided the complete design and art direction of numerous websites based on WordPress, Expression Engine, and CMSMS.
- Designed and produced online stores based on Magento and OpenCart.
- Designed brand identities and print materials for new companies.
- Built complex websites with a lot of interconnected data types built on top of the existing functionality and additional PHP code where needed.
- Designed UI/UX for a few web applications.
Technologies: CMS Made Simple (CMSMS), Magento, ExpressionEngine, WordPress, PHP, JavaScript, CSS, XHTML
Web Designer and Developer
2002 - 2010
Freelance
- Designed and developed corporate websites for various clients all over the globe.
- Designed for multiple online stores.
- Designed print and branding materials.
- Developed a tiny CMS in PHP and MySQL for personal use.
Technologies: CMS Made Simple (CMSMS), WordPress, ExpressionEngine, MySQL, PHP, CSS, XHTML, HTML
Lead UI/UX Designer, Front-end Developer
2004 - 2008
Make-a-Store, Inc. (acquired by Mi9)
- Provided art direction and front-end development for the base set of themes for a revised eCommerce platform.
- Designed and developed custom themes for eCommerce websites.
- Applied a new approach to theme development of a SaaS eCommerce platform to maximize SEO.
- Renovated a lot of existing websites based on a very old version of the eCommerce platform to look and function as new websites.
- Created themes allowing drastic visual changes by only swapping CSS files, while keeping the same template code.
Technologies: PHP, JavaScript, CSS, XHTML
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