João has over 13 years of experience in UI/UX/visual design, usability, user testing, and product design. He enjoys designing elegant solutions to solve users' problems and has honed his skills while designing products for renowned Brazilian brands including Epson, TPV Phillips, Caixa Seguradora, and Wiz Soluções.
Acted as the lead designer and product owner of Epson, TPV Phillips, and many other projects. As the lead designer, worked with a design team of 13 professionals. And as PO, coordinated project squads from 7 to 9 professionals.
Coordinated and designed BI projects with AR and computer vision project for 4.0 industry and factory floor solutions.
Led design teams of many different scopes and types of usability principles applied. Like CRMs, PWAs, Logistics, Factory floor control, A.R for 4.0 manufactory, Drone security vigilance for Google and Cisco, HR with artificial intelligence, trade marketing, ship fleets and many more.
Headed a machine learning solution for Factory Floor, applied at 4.0 manufacturing for PCB electronic board production with computer vision and smart recognition by video and board relief of PTH (pin through hole) components.
Designed an SMT BI dashboard for production managers, basing decisions and planning productions for factory floors, based on the capture of SMT machine logs.
Acted as PO and lead designer of a white label solution for any factory floor production. This project is based on R&D IT laws. Using government taxes to increase IT know-how in Brazilians industries.
Coordinating design thinkings for squads with varied types of product hypothesis for market validation and research of users real needs. Brought innovation to variables types of markets.
Created design ops of the R&D institute, applied in every single design project. Decreased development cost and scaled design with a complete design system built for the web, Android, and PWA.
Designed a drone vigilance solution for companies like Google and Cisco through NightinGale Security.
Created a design school at the R&D Institute. Prioritized training based on research with the design team. Traced the types of deliverables, main assets, and usability artifacts needed on all institute projects. Compared two or more years in order to create solid research.
Created the usability lab, and trained the team to perform user testing, usability reports, design studio dynamics, design sprints, design thinking, and brainstorming techniques.