Jacob Armitage
Verified Expert in Design
Designer
Harrogate, United Kingdom
Toptal member since May 11, 2021
Jacob has 14 years of professional experience as a human-centric UI, UX, and visual designer working with clients from Aviva to Unilever. Some of his notable clients were Transport for London (TfL), the Royal Bank of Scotland (RBS), the Asian Infrastructure Investment Bank (AIIB), and the Kingdom of Saudi Arabia. He specializes in data, AI, and machine learning. Jacob is passionately working with and leading Lean, Agile, and multi-disciplinary teams end-to-end from discovery to delivery.
Portfolio
Machine Learning Interface for Building Programmatic Audiences on Google and Facebook.
Health Self-assessment App for the NHS
Partnership Assessment Tool for Wavemaker at WPP
Work Experience
Lead UI/UX Designer
Programmai
- Rolled out machine learning marketing technology product to a core set of B2B clients, including Treatwell, Revolution Beauty, and Tails.com.
- Designed high-fidelity prototypes with instructions for development.
- Ran user research workshops to ensure usability and product-market fit.
Head of Design
New Media Broadcaster
- Led the redevelopment of the business’ content platform, taking the company from 30,000 to over 100,000 unique visitors per month.
- Planned, forecasted, and executed a social strategy for Facebook, Instagram, and YouTube, growing the following to over two million subscribers.
- Developed the strategy and design assets for a paid media advertising campaign that increased engagement and tripled conversion rates.
Intelligence Designer
M&C Saatchi
- Spearheaded a data visualization and analytics initiative that helped the Kingdom of Saudi Arabia to improve their social and economic policies to meet and measure against international standards.
- Conceptualized and artworked the Transport for London campaign that first popularised contactless payments in the UK.
- Originated a connected experience annual report for the Asian Infrastructure Investment Bank that improved the communication of complex information effectively across language and cultural barriers.
Brand Designer
Grain Creative
- Named the Kenwood One, a multi-purpose food processor.
- Developed the brand identity for New Bondway, a new skyscraper in London's skyline.
- Created the visual identity for a new independent school.
Art Director
D5 Media
- Pitched Bobo's Beard, an educational children's cartoon to the BBC.
- Shot promotional material for local companies to fund the production of short narrative films.
- Built the full-service brand and digital agency from the ground up.
Education
Master's Degree in Design and Critical Practice
Goldsmiths, University of London - London
Bachelor of Arts Degree in Graphic Design
University of Huddersfield - Huddersfield, United Kingdom
Skills
Tools
Photoshop CC, InDesign CC, After Effects CC, Illustrator CC, Premiere Pro CC, Adobe Experience Design (XD), Sketch, Apple Keynote, Microsoft PowerPoint, Adobe Illustrator, Miro, Framer X, Framer Prototyping
Platforms
Figma, WordPress, iOS, Android, Web
Industry Expertise
Marketing, Healthcare, Advertising, Banking & Finance
Other
Design, Machine Learning, Artificial Intelligence (AI), Critical Thinking, Speculative Design, Philosophy, Recruitment, App UI, App UX, Apps, Desktop App Design, Web Applications, Data, Data Visualization, User Interface (UI), User Experience (UX), Print, Public Health, Partnerships, Annual Report Design, Web Marketing, Performance Marketing, Google Ads API, Audience Targeting, Value Proposition Canvas, User Research, Validation, User Testing, Qualitative Research, User Journeys, User Journey Maps, User Personas, Persona Design, User Interviews, Jobs to be Done (JTBD), Prototyping, Wireframing, Storyboarding, Rapid Prototyping, Rapid Development, Sketching, Product Discovery, Discovery Workshops, Testing, Product Hunt, Product-market Fit, Product Mapping, Web UX, Web UI, Branding, UI Branding, UX Branding, Project Management, Lean, Agile, Sprints, Agile Sprints, Rapid Sketching, DataViz, Data-informed Visual Design, Agile UX, Lean UX, Finance, Financial UX, Online Banking, Annual Reports, Graphic Design
Experience
- Photoshop CC - 14 years
- Illustrator CC - 14 years
- User Interface (UI) - 14 years
- User Experience (UX) - 14 years
- InDesign CC - 14 years
- Artificial Intelligence (AI) - 3 years
Tools
- Photoshop CC
- InDesign CC
- Illustrator CC
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