Jaime Fraina
Verified Expert in Design
Designer
Longmont, CO, United States
Toptal member since June 5, 2017
Jaime has years of experience working as a UX designer for clients such as Microsoft, US Army, USPS, and Verizon at MRM//McCann. He is also the founder of Giant Fox Studios, an indie game and web development studio with over 200 published games and websites. He is extremely passionate about optimizing experiences and project management to increase business KPIs and making the team more efficient.
Portfolio
Microsoft: Windows 10 Campaign Landing Page
Budget Planning App
McCann: Creative Library
Giant Fox Studios: Gamester
Work Experience
Senior UX Designer
Scopely
- Designed the UX flows and wireframes for a new game with a large IP.
Founder, Product Manager, Game/UX Designer, Programmer
Giant Fox Studios, LLC
- Managed all of the clients and developers that have worked on over 200 published games and apps.
- Worked with clients to create design documents and prototypes. Found the best contractors to work on these materials, managed the teams, and sometimes programmed a whole game myself too.
- Investigated analytics in the games to iterate the design, leading to increased ARPU and retention.
- Managed up to seventeen projects simultaneously.
- Worked on a portfolio of web games with a total play count of over forty million. Some of the mobile games have made it into the Top 10 of the iOS App Store multiple times.
Senior UX Designer
Backflip Studios
- Designed UX flows, information architectures, and wireframes for mobile games with large Hasbro IPs.
- Conducted user interviews, research, and testing to improve retention and monetization KPIs for a mobile game in soft launch.
- Redesigned UX flows for live-ops events in our biggest game, DragonVale.
UX Designer
MRM//McCann
- Created user stories to show all of the experiences we want users to have.
- Designed low and high fidelity wireframes based on the strategy brief, user stories, analytics, business KPIs, and any other data that can be used to make informed decisions following best practices.
- Created interactive prototypes for digital experiences for clients such as Microsoft, US Army, USPS, and Verizon using InVision or Principle.
- Created highly detailed functionality specs to ensure the design and development teams are all on the same page as to what is being built.
- Conducted user testing on prototypes to validate design decisions and iterate to reduce friction points before development starts, saving clients time and money later on.
Freelance Senior Product Manager
MRM//McCann
- Created wireframes and developed a prototype for an advergame for the US Army and FOX. The experience was made to promote STEM Army careers within an Independence Day 2 theme.
- Helped the team stay on target through development using jira and Confluence after UX Design was complete.
- Created four missions and a social team challenge all within 12 weeks.
- Increased the amount of users interested in STEM Army careers by 80%.
Producer/Project Manager
High 5 Games
- Managed a team of nine artists and nine sound designers to create assets for up to nine games each month.
- Led the UX design and production of High 5’s Video Poker mobile app from preproduction to release.
- Used Jira, Confluence, Microsoft Excel, and VBA to create tools that optimized team efficiency to produce significantly more games than the previous year.
- Conducted producer reviews on all games that were in progress, outlining issues and making executive decisions on what aspects to change in order to keep things on schedule.
- Managed the development of High 5's Chinese gambling app, Shake The Sky. Launched with twelve casino games in it, and added a new one every week.
Lead Game Designer, Product Manager
Bored.com
- Designed web/mobile games and managed internal and external teams to release one new game every week.
- Helped grow our traffic to one million impressions per day.
- Hired and managed the entire internal game development team when the company moved to Dubai.
- Used Unity 3D, AIR, Flash, and GameSalad to code web and mobile games which now have over 20 million plays.
- Found indie games that were looking for publishers and negotiated deals with developers to have them on our platform.
- Managed our community of 750k followers.
Game Designer/Project Manager
Emergent Media Center
- Managed a team of fellow students to create a game to help kids learn how to research.
- Provided design input on a game to help fight violence against women in Africa with the UN as the client.
- Created several levels for a game in Unity 3D using prefabs created by developers.
- Took meeting notes and followed up with tasks to make sure everything stayed on schedule.
- Designed educational puzzles and challenges.
Education
Bachelor's Degree in Interactive Media Development (focus on Game Design)
Champlain College - Burlington, VT
Skills
Tools
Jira, Confluence, Slack, Sketch, Principle, Balsamiq, Apple Keynote, Trello, MonoDevelop, GameSalad, Google Docs, InVision, Adobe Photoshop, Adobe InDesign, Google Sheets, Adobe Flash, Adobe Animate, Microsoft Excel, Xcode, Microsoft Office, Basecamp, OmniGraffle
Industry Expertise
Games, Advertising, Education, Retail & Wholesale, Pharmaceuticals
Languages
C#, Visual Basic for Applications (VBA), ActionScript 3
Platforms
MacOS, Torque 3D, Microsoft
Other
Card Games, Board Games, Retro Games, Video Games, Mobile Game UX, Free-to-Play, Game Theory, User-centered Design (UCD), User Flows, User Experience (UX), Sitemaps, Wireframing, Paper Prototyping, User Testing, Technical Project Management, Production Management, UX Strategy, Agile UX, Prototyping, Information Architecture (IA), Strategy, Product Management, Educational Games, Social Casino, Game Design, Apps, Interaction Design (IxD), UX Design, Usability Testing, Web UX, Monetization, Game Development, Unity3D, VR Interfaces, HTC Vive, Outlook, Advergames, Analytics, Ad Design, Nonprofits, Web Design, Functional Specifications, Digital Filters, Content Management Systems (CMS), Financial UX, App Design, Mobile UX
Experience
- Game Design - 11 years
- Prototyping - 11 years
- Product Management - 8 years
- Unity3D - 6 years
- UX Design - 5 years
- Usability Testing - 3 years
- Information Architecture (IA) - 3 years
- Sketch - 2 years
Tools
- Sketch
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