James Davie, Designer in London, United Kingdom
James is available for hire
Hire James

James Davie

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
April 30, 2020

With over 15 years of experience, James has created leading digital experiences for global organizations such as Virgin Group, Deutsche Bank, and Amnesty International. He is a UI designer specializing in eCommerce and responsive website redesigns. He has created rich interactive experiences, innovative booking systems, and pixel-perfect builds and delivered the high-level excellence expected from clients with millions of customers.


Work Experience

Lead UI Designer

2022 - 2023
  • Helped develop a brand style guide and component library for a work-specific product of Meta. Worked closely with developers and external branding agencies to create a long-term branding strategy.
  • Worked with the core design team to integrate Meta for Work into the core Meta.com online presence. This was achieved with a very demanding deadline of a global announcement. It was a collaborative effort between multiple teams in multiple countries.
  • Worked closely with the lead UX designer to further refine and develop the product design strategy between our department and the global design team within Meta.
Technologies: Adobe Creative Suite, Figma

Lead UI Designer

2018 - 2020
Lloyds Banking Group
  • Led the UI design for a complex fully responsive support website for commercial banking users.
  • Developed a style guide and pattern library for a commercial banking application.
  • Designed new functionality as required by regulators in rapid sprint cycles.
  • Managed the design roadmap and individual team members scheduling.
  • Oversaw the UI components for a commercial banking platform looking to replatform.
Technologies: Apple Keynote, Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, InVision, Sketch

Senior UX and UI Designer

2017 - 2018
Deutsche Bank
  • Produced the full product design of a marketing site adaptation of print collateral.
  • Created a new component library and style guide.
  • Designed complex investment portfolio management apps for the EMEA region.
  • Contributed to team development of an SDK used across the business.
  • Designed multiple charts and data visualization graphics.
Technologies: Apple Keynote, Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, InVision, Sketch

Senior UI Designer

2016 - 2017
Spark44 London
  • Led discovery sessions, conducted UX research, and held design review workshops.
  • Developed prototypes and carried out small scale user testing on new designs.
  • Contributed to and maintained the digital brand guidelines.
  • Translated 'above the line' advertising into rich interactive digital experiences.
  • Collaborated with the client to rapidly design and turnaround new model pages.
Technologies: Apple Keynote, Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, InVision, Sketch

Senior UI Designer

2015 - 2016
  • Developed an innovative booking and management website for a leading sports event company.
  • Designed a specialist vehicle directory and locator in the US for a global car company.
  • Created several campaign micro sites and seasonal pages for a global sportswear brand.
  • Designed and maintained multiple rich media ads for a large booking website.
  • Participated in the rapid design and collaborative development of a fundraising app for a global charity.
Technologies: Apple Keynote, Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, InVision, Sketch

Lead UI Designer

2013 - 2015
Selfridges & Co.
  • Designed a full end-to-end eCommerce website experience.
  • Created a digital brand identity, style guide, and library of components.
  • Collaborated with UX teams on user testing, research, and personas.
  • Translated responsive web design into an iOS mobile app.
  • Worked closely with the external development team to ensure a pixel-perfect build.
Technologies: Apple Keynote, Microsoft Office, InVision, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Senior Designer

2011 - 2013
Razorfish London
  • Designed and managed regular digital content updates and digital campaign asset creation for a global car brand.
  • Generated social media content, games, and interactive apps for a global fast food company.
  • Designed the website, digital pattern library, and style guide for an international charity.
  • Translated complex mobile phone tariff tables into accessible, user friendly calculation tools for a leading UK mobile phone operator.
  • Designed a digital advertising campaign for a leading home coffee company.
Technologies: Apple Keynote, Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Senior Graphic Designer

2007 - 2011
  • Researched and designed new digital platforms and technologies.
  • Developed and managed the main eCommerce platform UI design.
  • Conceptualized and art directed seasonal photo shoots.
  • Completed the end-to-end redesign of the website.
  • Managed a small team of visual designers.
Technologies: Final Cut Pro, Apple Motion, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Graphic Designer

2005 - 2007
Complete London
  • Designed and maintained a large corporate website for a global mobile phone provider.
  • Created digital content for a large construction materials company.
  • Designed a large eCommerce website for an arts and homeware department store.
  • Designed an experiential website for a large London club.
  • Updated an existing website for a UK train regulator to ensure it was fully AAA accessible.
Technologies: Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
2002 - 2005

Bachelor's Degree with Honors in Multimedia Design

Northumbria University - Newcastle, United Kingdom

2001 - 2002

BTEC Foundation Diploma in Art & Design

Newcastle College - Newcastle, United Kingdom


Sketch, InVision, Zeplin, Adobe Creative Suite, Adobe CC, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Office, Final Cut Pro, Apple Keynote, Photoshop Design, Apple Motion, Adobe Experience Design (XD), Figma


Web, iOS, MacOS, Android

Industry Expertise

Retail & Wholesale, Fashion, Sports, Health & Wellness, Banking & Finance, Automotive




Web Design, UI Design, Responsive Web Design (RWD), eCommerce, User Interface (UI), Responsive Design, Web UI, Graphic Design, Product Design, Visual Design, Websites, UX Design, User Experience (UX), Mobile App UI, Responsive UI, Creative Thinking, eCommerce Design, eCommerce Web Design, Non-governmental Organizations (NGOs), Sports Websites, Digital Magazines, Wireframing, Responsive, Fintech, Finance, eCommerce UI

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring