Jasenko is available for hire
Hire JasenkoJasenko Džipa
Verified Expert in Design
UX/UI Designer
Location
Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina
Toptal Member Since
March 11, 2015
Jasenko is a lead product UI/UX designer and consultant with over 12 years of professional experience. By leveraging his expertise, innovation, design thinking, and problem-solving, Jasenko has boosted dozens of big companies and startups by focusing on delivering an engaging, elegant, efficient, and high-quality experience.
Work Experience
Creative Lead
2022 - PRESENT
Lead Product UX/UI Designer
- Designed a logo, brand guidelines, and a unique, state-of-the-art website that represents company values and business goals while collaborating with stakeholders.
- Designed and developed websites for multiple German construction companies, from stakeholder interviews and UX research to final product delivery. Provided various design assets, including logos, brand guidelines, animations, email templates, and websites.
- Worked in an Agile environment and mentored two junior designers so they could contribute to the ongoing projects and activities.
Technologies: Adobe After Effects, Adobe Creative Suite, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Agile, Agile Software Development, Adobe CC, Android App Design, Android Design Guidelines, Android UI Design, Android, Wireframing, Mockups, Web UI, Web UX, Web, Mobile UI, Mobile UX, Mobile App UI, Webflow, HTML, CSS, Squarespace, Animation, Video Editing, Web App UX, UX Research, Responsive UI, Responsive Layout, User Flows, User Journeys, UX Branding, UI Branding, Branding, Brand Logos, Custom Logos, Vector Logos, Illustration, App Design, UI Prototyping, Discovery Workshops, Layout Design, Technology, Color Palettes, Marketing Design, Social Media Design, Social Media Apps, Touchscreens, Art Direction, Brand Design
Freelance Lead Product UX/UI Designer and Consultant
2013 - PRESENT
Self-employed
- Designed dozens of new digital products for startups and established companies from various business sectors like fintech, healthcare, sport, software development, real estate, auto industry, and many others.
- Created specific outputs for different clients, including mockups, interactive prototypes, wireframes, heuristic evaluations, user personas, testing, animations, logo design, branding, code, and style guides.
- Worked in many small and large teams that used various work practices, including DevOps, Agile, and Scrum. Used a huge range of tools, including Adobe XD, Figma, Sketch, Jira, Zeplin, Illustrator, After Effects, Photoshop, and GitHub.
- Provided efficient, engaging, innovative, and intuitive designs for websites, complex dashboards, mobile apps, SaaS, CRM Dashboards, CMS, B2B, and B2C platforms to users while working with the client and ensuring their goals and visions were met.
- Helped established brands refresh their look and appearance to the customers by creating detailed top-level branding and design systems so that their company images look fresh, consistent, and up to date with the latest trends.
Technologies: Web App Design, Graphical User Interface (GUI), Prototyping, Mobile App UI, Logo Design, UI Design, Web Design, Branding, Mobile Web Design, Web UX, Web UI, User Experience (UX), WordPress Design, Zeplin, Sketch, Figma, Online Payments, Healthcare, Fintech, Dashboards, Dashboard Design, Mobile UX, Mobile App Design, Interactive Prototypes, Wireframing, UX Design, Adobe Experience Design (XD), JavaScript, Sass, Less, CSS, HTML, Adobe Photoshop, Adobe Illustrator, Yoga, Education, Financials, Fitness, Banner, iOS Design Guidelines, Email Coding, Startups, Brochure Design, App UI, Responsive Web Design (RWD), Web Illustration, Graphic Design, Webflow, Webflow CMS, Blog Design, Email Design, Mobile Apps, Rapid Prototyping, Web App UI, Responsive Web Apps, Web App UX, Landing Page Designer, SaaS, UI Components, Mockups, UI Audits, White Labeling, Best Practices in Design, Game Design, UI Prototyping, Discovery Workshops, Layout Design, Health & Wellness, Technology, Creative Tech, Print Design, Marketing Design, Social Media Design, Conversion Rate Optimization (CRO), Social Media Apps, Wearables, Miro, Artificial Intelligence (AI), Touchscreens, UX Wireframes, Medtech, Banner Design, Banner Ads, Art Direction, Banner Campaigns, Ad Banners, WordPress Themes
Lead Product Designer
2015 - 2022
Veea
- Led product design for a startup with over $70 million in funding. Worked on multiple projects, like B2B/B2C, SaaS, fintech, retail, edge computing, food, and social products. Followed a user-centered UI/UX design approach, prototyping, and testing.
- Participated in the daily scrum and weekly standup meetings with designers, PMs, and engineers while overseeing and contributing to the digital creative work. Experienced productive work in both large and small Agile teams.
- Provided advice and guidelines for branding, visual identity, UI/UX design, digital experience, typography, motion graphics, and online marketing in meetings with teams from different continents and time zones.
- Handled all designs and deliverables, including colors, icons, typography, fonts, interactive prototypes, and wireframes.
- Helped design new digital products in various forms, including mobile apps for iOS and Android, landing pages, marketing pages, signup flows, dashboards, email templates.
- Implemented static code using HTML, CSS, and JavaScript on multiple websites, email templates, dashboards, and signup forms.
Technologies: Web App Design, Graphical User Interface (GUI), Prototyping, Mobile App UI, Logo Design, UI Design, Web Design, Mobile Web Design, Web UX, Web UI, User Experience (UX), Android Design Guidelines, Android UI Design, Android App Design, iOS UX Design, iOS App Design, iOS, Web Dashboards, Dashboard Design, Dashboards, Shopify, Shopify Design, Adobe Experience Design (XD), Figma, Forms, CSS, JavaScript, HTML, Sketch, Mailchimp, Adobe Photoshop, Adobe Illustrator, Google Material Design, Email Templates, Web Applications, Design, Responsive Frameworks, Sketch 4, Data Visualization, Mobile Design, Websites, UI Animation, Graphic Design, Mobile, Web App UI, Web App UX, Landing Page Designer, SaaS, UI Components, Mockups, UI Audits, White Labeling, Best Practices in Design, Technology, Software as a Service (SaaS), UX Wireframes, Art Direction, CRM Design
Lead UI/UX Designer
2018 - 2020
SunSpalato
- Crafted one of the leading property booking platforms in Croatia that helps clients manage their property renting with full transparency and helps customers book a property with ease.
- Cooperated closely with the team of front-end developers providing in-depth guidelines and advice resulting in a smooth and fast assets handover and development process.
- Delivered new logo, branding, colors, typography, wireframes, and dozens of custom-crafted icons that resulted in a unique user experience for over 5,000 visitors per month.
- Helped double the conversion rate up to 60% in one year by providing UX research, design thinking, user-centered design, interactive prototypes, animations, and simplifying the booking and renting process.
Technologies: Web App Design, Graphical User Interface (GUI), Prototyping, Logo Design, UI Design, Web Design, Mobile Web Design, Web UX, Web UI, User Experience (UX), Real Estate, Landing Page Design, Typography, Iconography, Figma, Sketch, Adobe Experience Design (XD), CSS, JavaScript, HTML, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Booking Apps, Web App UI, Web App UX, Landing Page Designer, SaaS, UI Components, Mockups, UI Audits, Technology, Color Palettes, UX Wireframes
UI/UX Designer
2019 - 2019
Automated Business Logic
- Communicated with the client about requirements, goals, and target users.
- Designed wireframes for a newsfeed app that presents content that has been shared through the RSS feeds of content-hosting sites across the internet.
- Went through iterations until we got a solid foundation for a more detailed design.
- Designed high-fidelity interactive mockup screens.
- Delivered assets for iPhone and Android mobile apps in various sizes.
Technologies: Graphical User Interface (GUI), Mobile App UI, Adobe Experience Design (XD), Sketch, Adobe Photoshop, Adobe Illustrator, SaaS, UI Components, Mockups, UI Audits, UX Wireframes
UI/UX Designer
2018 - 2018
Vivelia
- Communicated with the client about requirements, goals, and target users.
- Designed wireframes for a few wizards and forms that users must go through to find out what suits them the best.
- Went through iterations until we got a solid foundation for a more detailed design.
- Designed high-fidelity mockup screens with few iterations.
- Designed detailed illustrations for social media marketing.
Technologies: Web UI, User Experience (UX), CSS, JavaScript, HTML, Sketch, Mailchimp, Adobe Photoshop, Adobe Illustrator, Web App UI, Landing Page Designer, Mockups, UI Audits, Health & Wellness
Lead Graphic Designer
2013 - 2018
WSD Labs USA
- Designed and implemented multiple eCommerce websites, from the logo design to final mockups and working templates for one of Canada's biggest wholesalers of teeth whitening products.
- Worked on CMS platforms, including Shopify, BigCommerce, and WordPress. Created custom templates, tweaked, and customized the look and feel of the pages to give them a more custom look that follows brand guidelines.
- Crafted large amounts of marketing material, including banners, posters, stickers, social ads, and flyers.
- Designed over 50 packaging boxes for various teeth whitening products that are being sold all over the world and are advertised and used by famous people from the entertainment industry.
Technologies: Web App Design, Graphical User Interface (GUI), Logo Design, UI Design, Web UX, Web UI, User Experience (UX), eCommerce Design, eCommerce, BigCommerce, Shopify, WordPress, JavaScript, CSS, HTML, Mailchimp, Adobe Illustrator, Adobe Photoshop, eCommerce Web Design, eCommerce UX, Packaging, eCommerce UI, Shopify Customizations, SaaS, UI Audits, Best Practices in Design
UX/UI Designer and Front-end Developer
2015 - 2015
ClassTag (via Toptal)
- Crafted a top-class landing page for an educational startup providing an easier way for parents and teachers to communicate.
- Designed wireframes for a dashboard packed with features for both teachers and parents, making communication straightforward and easy.
- Communicated with the client about requirements, goals, and target users.
- Cooperated closely with a front-end developer providing in-depth guidelines and advice resulting in a smooth and fast assets handover and development process.
Technologies: Web App Design, Graphical User Interface (GUI), Logo Design, UI Design, Mobile Web Design, Web UX, Git, Haml, Sass, CSS, HTML, JavaScript, Ruby on Rails (RoR), Adobe Photoshop, Adobe Illustrator, Web App UI, Landing Page Designer, Mockups, UI Audits, Best Practices in Design
UX/UI Designer and Front-end Developer
2014 - 2015
Mistral Technologies
- Implemented and designed a hunting stands network website and online social network.
- Designed a hunting stands network app and social network for iPhone and Android.
- Cooperated closely with the team of front-end developers providing in-depth guidelines and advice resulting in a smooth and fast assets handover and development process.
Technologies: Web App Design, Graphical User Interface (GUI), Prototyping, Mobile App UI, Logo Design, UI Design, Web Design, Mobile Web Design, Web UX, Git, Bootstrap, JavaScript, Sass, Less, CSS, HTML, Adobe Photoshop, Adobe Illustrator, Agile Software Development, Responsive Coding, Front-end, Graphic Design, Sports, Landing Page Designer, SaaS
Education
2007 - 2013
Master's Degree in Software Development
Faculty of Science - Sarajevo, Bosnia and Herzegovina
Experience
Collaboration That Works
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