Jasmeen Nijjar, Designer in London, United Kingdom
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Jasmeen Nijjar

Verified Expert  in Design

Bio

Jasmeen is a senior UX designer with a master's in human-centered systems. She provided bespoke eCommerce services to multiple luxury fashion brands, including Selfridges & Co, and designed interfaces used by millions of users worldwide for Art Basel, Diageo, and Smith+Nephew. She has designed web applications, mobile apps, and software platforms that are aesthetically pleasing and intuitive to use. Jasmeen has a history of delivering top experiences that help businesses achieve success.

Portfolio

Work Experience

Lead UX Designer

2022 - 2023
Wayfair
  • Designing customer payment journeys in different locales and adjusting experiences based on user research.
  • Carried out in-depth UX audits, usability testing, and structuring content across various channels to improve the user experience and customer satisfaction scores.
  • Designed and presented documentation, user flows, wireframes, and interactive prototypes for stakeholders.
Technologies: Figma, Mobile Web, Mobile UX, Web UX, App Design, UX Research, UX Design, Responsive Web Design (RWD), Information Architecture (IA), Usability Testing, eCommerce Design, eCommerce, User Experience (UX), Product Design, User Flows, Service Design, Responsive Web Apps, Native Mobile Apps, Web App UX, Web App UI, Web App Design, Fintech, B2B, Prototyping, User Journey Maps, Paper Prototyping, UX Strategy, Mobile UI Design, Mobile UX Design, UI Design, eCommerce UI, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Desktop Web Design, Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Competitor Analysis & Profiling, Cognitive Walkthroughs, Product Detail Pages, Digital Filters, Design Workshops, Customer Journeys, Conceptual Design, UX Leadership, Redesign, InVision Studio, Trello, Notion, Web Platforms, Web UX Design, Enterprise Loyalty Programs, Design Systems, Loyalty Programs

UX Designer Consultant

2021 - 2021
Certainty Software, Inc.
  • Streamlined journeys and designed new concepts ensuring all interactions were intuitive and easy for customers. Improved the overall platform experience.
  • Provided ongoing UX support for the team and worked collaboratively with developers and senior product team members in different time zones.
  • Re-designed essential journeys to improve usability and worked with the team to implement new features.
Technologies: UX Design, Figma, Dashboard Design, Web Platforms, SaaS, Responsive Web Design (RWD), Information Architecture (IA), User Experience (UX), Product Design, User Flows, Service Design, Responsive Web Apps, B2B, Customer Portals, Prototyping, User Journey Maps, Paper Prototyping, UX Workshops, UX Strategy, Mobile UX Design, UI Design, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Desktop Web Design, Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Competitor Analysis & Profiling, Cognitive Walkthroughs, Design Workshops, Customer Journeys, Conceptual Design, UX Leadership, Redesign, InVision Studio, Web UX Design

Lead UX Designer

2020 - 2021
Digital Mobile Innovation
  • Led the UX for one of the world’s largest art fairs. Applied a service design-led approach to digital services and products.
  • Took concepts forward using appropriate design methodologies and promoted the benefits of the full user-centered design process.
  • Brought together different product design areas of the business to transform ways of working in the digital space within the art industry.
  • Liaised confidently with clients, developers, and stakeholders.
Technologies: Sketch, Figma, Miro, Notion, Responsive Web Design (RWD), Mobile App Design, Mobile Web Design, Web UX Design, Desktop Web Design, UX Workshops, Design Workshops, App Design, Information Architecture (IA), Dashboard Design, eCommerce, User Experience (UX), Product Design, User Flows, Design Systems, Responsive Web Apps, Web App UX, Web App UI, Web App Design, Prototyping, UX Research, UX Design, Sitemaps, User Journey Maps, Paper Prototyping, UX Strategy, Mobile Web, Mobile UX Design, UI Design, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Competitor Analysis & Profiling, Cognitive Walkthroughs, Customer Journeys, Conceptual Design, UX Leadership, Redesign, InVision Studio, Trello, Enterprise Loyalty Programs

UX Lead and Product Strategy Planning

2020 - 2020
Publicis Sapient
  • Collaborated with the team and wider project partners to identify and prioritize project goals and define artifacts and milestones.
  • Developed and presented documentation, user flows, annotated wireframes, and interactive prototypes.
  • Supported high-level product strategy, ensured we asked the right questions, and solved distinct user and business needs.
Technologies: Sketch, Miro, Figma, App Design, Responsive Web Design (RWD), Information Architecture (IA), eCommerce Design, Dashboard Design, User Experience (UX), Product Design, Enterprise Loyalty Programs, User Flows, Design Systems, Responsive Web Apps, Web App UI, Web App Design, B2B, Prototyping, UX Research, UX Design, User Journey Maps, Paper Prototyping, UX Workshops, UX Strategy, Mobile UX Design, UI Design, eCommerce UI, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Desktop Web Design, Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Competitor Analysis & Profiling, Cognitive Walkthroughs, Product Detail Pages, Digital Filters, Design Workshops, Customer Journeys, Conceptual Design, Community Outreach, UX Leadership, Redesign, InVision Studio, Trello, Web UX Design

User Experience Designer

2019 - 2020
Selfridges & Co.
  • Designed an online destination in a key sales category; focused on achieving increased acquisition, enhanced revenue, and retention of existing customers.
  • Directed the UX for the launch of Selfridges & Co’s new sustainable initiatives and campaign. Communicated insights confidently to stakeholders across different business functions.
  • Built a strong profile throughout the digital team, supporting the wider UX team to optimize digital experiences, and implement new ways of working to enhance collaboration.
Technologies: Zeplin, Axure, Sketch, App Design, Responsive Web Design (RWD), eCommerce Design, eCommerce, User Experience (UX), User Flows, Web App UI, Web App Design, User Testing, UX Research, UX Design, Usability Testing, User Journey Maps, Paper Prototyping, UX Workshops, UX Strategy, Information Architecture (IA), Mobile Web, Mobile UI Design, Mobile UX Design, UI Design, eCommerce UI, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Desktop Web Design, Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Competitor Analysis & Profiling, Cognitive Walkthroughs, Product Detail Pages, Digital Filters, Design Workshops, Customer Journeys, Conceptual Design, UX Leadership, Redesign, InVision Studio, Balsamiq, Trello, Web UX Design, Product Design, Loyalty Programs

User Experience Designer

2019 - 2019
Brilliant Basics
  • Facilitated a design sprint for a multinational oil and gas company; to design a mobile prototype for engaging employees in the energy transition journey.
  • Collaborated with a multinational alcoholic beverage company to improve their existing financial system, and as part of a wider project, improve the employee experience.
  • Participated in mentoring junior designers and arranging UX design days to support team learning.
Technologies: Sketch, Responsive Web Design (RWD), eCommerce, User Experience (UX), User Flows, Web App UI, Web App Design, B2B, Customer Portals, UX Research, UX Design, Sitemaps, User Journey Maps, Paper Prototyping, UX Workshops, Ideation Workshops, UX Strategy, Mobile Web, Mobile UX Design, UI Design, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Desktop Web Design, Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Competitor Analysis & Profiling, Cognitive Walkthroughs, Design Workshops, Gamification, Customer Journeys, Conceptual Design, UX Leadership, Redesign, InVision Studio, Balsamiq, Web UX Design, Product Design, Native Mobile Apps

User Experience Designer

2016 - 2018
IG
  • Designed IG’s progressive web app which was developed within a strict timeframe to support ongoing business challenges with iOS and Android app store trading product policies.
  • Led a design sprint with senior stakeholders, project managers, and developers to redesign IG’s payment system.
  • Translated business requirements and client needs into ideas; sketching and rapid prototyping to quickly validate and evaluate ideas.
Technologies: Trello, OmniGraffle, Sketch, User Experience (UX), User Flows, Web App UX, Web App UI, Web App Design, Fintech, Customer Portals, UX Design, Usability Testing, User Journey Maps, Paper Prototyping, UX Strategy, Mobile Web, Mobile UI Design, Mobile UX Design, UI Design, Mood Boards, UX Wireflows, Journey Mapping, Wireframing, User Interface (UI), Desktop Web Design, Annotated Wireframes, Human-computer Interaction (HCI), Interaction Design (IxD), Progressive Web Applications (PWAs), Competitor Analysis & Profiling, Cognitive Walkthroughs, Design Workshops, Customer Journeys, Conceptual Design, Trading Applications, Redesign, Web UX Design, Product Design

User Researcher

2015 - 2016
City Interaction Lab
  • Managed usability evaluations, moderating and facilitating user testing with organizations National Crime Agency and NHS England.
  • Applied qualitative and quantitative research methods to uncover useful user insights for clients.
  • Developed reports with user insights, evidence-based recommendations, and other findings in clear and persuasive ways to technical and non-technical audiences to support design decisions.
Technologies: Website Optimization, User Experience (UX), User Flows, UX Research, UX Design, Usability Testing, Sitemaps, User Journey Maps, UX Strategy, UI Design, Mood Boards, UX Wireflows, Wireframing, User Interface (UI), User Research, Desktop Web Design, Human-computer Interaction (HCI), Domain Modeling, Inclusive Design, Competitor Analysis & Profiling, Primary Research, Cognitive Walkthroughs, Web UX Design, Product Design, User Testing

Web Designer and Email Marketing Developer

2013 - 2015
Online Heroes
  • Provided bespoke eCommerce services to multiple luxury fashion brands specializing in the production of client-focused designs including intuitive responsive web pages, campaigns, landing pages, and new features.
  • Led a small team to ensure site quality control and maintenance. Focused on arranging A/B tests and assisting with analysing internal conversion data.
  • Redesigned a website on desktop and mobile, from design to execution and analysis. Drew personas, user tasks, and wireframing to deliver user-focused content that is polished and consistent with the brands' flagship stores.
  • Directed the production of a customer account area resulting in an increase in returning customers and reduced calls to in-house customer services.
Technologies: Adobe Creative Suite, Sketch, User Experience (UX), User Flows, UX Design, User Journey Maps, eCommerce Design, eCommerce UI, Mood Boards, UX Wireflows, Wireframing, Desktop Web Design, Product Detail Pages, Digital Filters, Product Design

E-learning Developer

2011 - 2012
Eurocontrol
  • Designed and developed e-learning content for a Learning Content Management System for trainee air traffic controllers.
  • Facilitated focus group sessions on existing e-learning packages to identify problems and improvements to be made for future trainees.
  • Created e-learning components to use in a reusable system.
Technologies: User Experience (UX), UX Wireflows

Education

2015 - 2016

Master of Science Degree in Human Centred Systems

City University London - United Kingdom

2009 - 2013

Bachelor of Science Degree in Technology and Design

University of Kent - United Kingdom

Certifications

DECEMBER 2019 - PRESENT

Certificate of Membership

The Interaction Design Foundation

Skills

Tools

InVision Studio, Balsamiq, Miro, Zeplin, Trello, Adobe Creative Suite, Sketch, OmniGraffle, Google Analytics

Platforms

Figma, Axure

Other

Human-computer Interaction (HCI), Interaction Design (IxD), UX Strategy, Information Architecture (IA), Inclusive Design, UX Research, UX Design, Usability Testing, UX Workshops, Ideation Workshops, Desktop Web Design, Sitemaps, Domain Modeling, User Journey Maps, Annotated Wireframes, Paper Prototyping, Progressive Web Applications (PWAs), Mobile Web, Mobile UI Design, Mobile UX Design, Competitor Analysis & Profiling, Primary Research, Cognitive Walkthroughs, Product Detail Pages, Digital Filters, Design Workshops, eCommerce Design, eCommerce UI, Mood Boards, UX Wireflows, Journey Mapping, Customer Journeys, Wireframing, Conceptual Design, User Experience (UX), UX Leadership, eCommerce, Mobile App Design, User Interface (UI), User Research, Notion, Responsive Web Design (RWD), Web App UX, Web App UI, Web App Design, Web Platforms, Web UX Design, Mobile UX, Web UX, App Design, Product Design, User Flows, Service Design, Design Systems, Responsive Web Apps, Native Mobile Apps, User Testing, Prototyping, UI Design, Gamification, Trading Applications, Community Outreach, Website Optimization, Redesign, Dashboard Design, SaaS, Enterprise Loyalty Programs, Loyalty Programs, Fintech, B2B, Customer Portals, Web Development, Mobile Web Design

Experience

  • Responsive Web Design (RWD) - 7 years
  • eCommerce Design - 7 years
  • UX Design - 7 years
  • Information Architecture (IA) - 7 years
  • App Design - 6 years
  • UX Research - 6 years
  • UX Leadership - 5 years
  • Dashboard Design - 3 years
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