Principal Consultant - Product Strategy and UX
2021 - 2022Videoshops- Built a UX culture and raised usability profile at a visual and branding-focused company.
- Brought communication to the product team where there was previously very little by implementing weekly design crit sessions, standardizing documentation, and expanding participation in product discussions.
- Implemented a strategic product mapping system that gave in-depth visibility into the status of design and scope of the product to the C and VP levels and provided a single source of truth for the product team.
- Trained the market research team to perform UX and competitive research to extend our capabilities while overseeing their work, to make use of our limited resources.
- Designed the entire customer back-end experience, a complex platform that allowed individuals and brands to sell products through interactive videos.
- Formulated metrics and analytics requirements and designed a company back-end experience with sophisticated data visualizations that enabled us to analyze the behavior of users and optimize the experience.
Technologies: Figma, Mixpanel, Adobe Illustrator, Annotated Wireframes, Airtable, Innovation, Innovation Strategy, Experience Design, Early-stage Startups, Workflow, Enterprise DesignPrincipal Consultant - Product Strategy
2021 - 2021Encompass Technologies Development- Upsold what was initially meant to be a very limited scope redesign of a single feature into a comprehensive rebuild of the entire software product.
- Delivered a best-in-class wholesaling platform with the latest technologies from what was once an amalgam of disconnected pages and screens that the company leadership admitted was causing customers to leave.
- Built a competent and well-functioning design organization with strong communication, while managing a small team of offshore UI designers.
- Developed a junior UI employee into a strong-performing head of UI who would take over the project when I left.
- Built a design and project management system that turned what was originally a chaotic and disorganized design process into a single source of truth that was equally useful to the C-suite as it was to the designers and developers.
Technologies: Figma, Adobe Illustrator, CX Strategy, Experience Design, Workflow, Enterprise DesignPrincipal Consultant and Product Owner
2017 - 2021Canadian Supplement Manufacturer- Hand-picked a team, including interviewing and portfolio reviews, consisting of visual designers, researchers, and project managers, to build a brand new application.
- Built a digital model of the human nervous system in collaboration with the company's science team, combining symbolic AI and deep learning to power the application's insight engine.
- Coordinated the work of team members in Russia, Indonesia, and Canada, maintaining a smooth, asynchronous communication that enabled us to deliver well ahead of schedule and within budget, despite ambitious scope.
- Delivered an application that increases vitamin regimen adherence by 35% and product purchases by 350%.
- Built a healthcare application involving nutritional supplements that are in use by doctors in the US and Canada despite a general industry reluctance to rely upon supplements.
- Built a technology culture at the company which had no previous IT experience, including hiring and training a CTO and VP of product, reducing their future reliance upon consultants.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Product Design, Web App UI, Web App UX, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, Zeplin, User Research, Responsive Web Design (RWD), Mobile App Design, Dashboards, Branding, Education, iOS, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, Wellness, User Flows, Annotated Wireframes, Innovation, Innovation Strategy, CX Strategy, Experience Design, Enterprise DesignUX Consultant
2012 - 2021BehindTheName- Added a comprehensive package of UX improvements, interactivity upgrades, social features, and mobile compatibility over the course of nine years.
- Increased user engagement rate and revenue by 300%, allowing BTN to remain the top names site on the internet.
- Reversed a long downward trend in site visits, time on site, user retention, and Google search ranking.
Technologies: Adobe Illustrator, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web Design, User Research, Mobile App Design, Responsive Web Design (RWD), Branding, iOS, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, User Flows, Annotated Wireframes, Innovation Strategy, Experience DesignStrategy Consultant
2020 - 2020Neal Analytics- Led the development of an offshore team of eight UX designers both junior and senior, including interviews and candidate procurement.
- Led the creation of an accountability tracking system where previous systems had failed due to poor UX.
- Broke through many of the productivity problems the company was dealing with due to the post-COVID work environment.
Technologies: Adobe Illustrator, Figma, Microsoft Excel, Microsoft Teams, Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, User Research, Miro, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Experience Design, Workflow, Enterprise DesignStrategy Consultant
2020 - 2020COLLINEAR GROUP- Developed a knowledgebase protocol in order to improve both the consumption and production of content.
- Increased the use of the knowledgebase by 60% by understanding the workflows of the business among the various teams, and the communications patterns - both physical and digital.
- Reduced the number of unnecessary emails by up to 30% by increasing reliance upon stable, fixed sources of knowledge.
Technologies: Adobe Illustrator, Change Management, Knowledge Bases, Microsoft Excel, Jira, Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, User Research, Miro, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Experience Design, Workflow, Enterprise DesignDirector of UX
2019 - 2020Seattle Sport Sciences- Worked with the C-level to turn a raw technology into a suite of retail sports-intelligence products.
- Led the design and development team to build an AI-based application.
- Delivered a product on a tight schedule, and it is now in use by major soccer franchises in Europe.
Technologies: Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Figma, Axure RP Pro, SaaS Design, Web App UI, Web App UX, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, SaaS, Dashboards, Startups, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Prototyping, Annotated Wireframes, Innovation, Workshops, Experience Design, Early-stage Startups, Workflow, Enterprise DesignPrincipal Consultant and Product Owner
2017 - 2018Aerospace Manufacturer- Led a team of designers, developers, and PMs to build an enterprise app for a Fortune 50 company.
- Won millions in funding, beating out competing vendors to earn the development contract.
- Guided the product through the development process, ensuring that it was not replaced by internal competition.
- Constructed a schematic of the company's structures and inner workings, which was needed to model our application, giving our consultancy a competitive advantage against other vendors.
- Delivered a product so effective that it evolved from a niche utility into a company-wide platform.
Technologies: Adobe Illustrator, Jira, Microsoft Excel, Web App UI, Web App UX, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, SaaS, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Database Design, Annotated Wireframes, Experience Design, MacOS, Workflow, Enterprise DesignData Visualization Design Lead
2015 - 2015Microsoft- Architected a complete information design system for Microsoft's new software licensing platform.
- Advocated for the principles of data visualization and good user experience by holding seminars and webinars.
- Delivered a design system strong enough to survive the cancellation of the main product and integrate it into Microsoft's PowerBI program.
Technologies: Adobe Illustrator, Microsoft Power BI, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, SaaS, User Research, Responsive Web Design (RWD), Dashboards, Information Design, Forms, User Journeys, Web Forms, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, User Flows, Prototyping, Annotated Wireframes, Innovation, Innovation Strategy, Workshops, Innovation Labs, Experience Design, Workflow, Enterprise DesignUX Consultant
2014 - 2014Redtech- Built a style guide and library of UI elements for Liberty Mutual's agency services platform.
- Built an Axure prototype template for rapidly designing new additions to the Liberty Mutual platform.
- Designed an entirely new wholesale purchase experience for chip manufacturer Spansion.
Technologies: Adobe Illustrator, Axure RP Pro, Adobe Photoshop, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, SaaS, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, User Flows, Prototyping, Annotated Wireframes, Experience Design, MacOS, Workflow, Enterprise DesignUX Consultant
2013 - 2013Waypoint Health Innovations- Led the design and development of a game-like application to automate cognitive behavioral therapy.
- Managed a visual designer and front-end development team, conveying client requirements into technical requirements.
- Delivered an app that reduces depression symptoms by 40% over eight weeks, the same as in-person therapy.
Technologies: Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Pivotal Tracker, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, User Research, Responsive Web Design (RWD), Dashboards, Education, Learning Management Systems (LMS), Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, Wellness, User Flows, Annotated Wireframes, Innovation, Innovation Strategy, Experience Design, Early-stage Startups, MacOSUX Designer
2011 - 2012GrapeCity- Designed one of the first drag-and-drop ad hoc reporting tools on the market that requires no technical understanding to make complex queries.
- Wrote and managed our product's blog and grew the reader base by 50%.
- Managed competition research, ensuring our product roadmap kept us competitive in the market.
Technologies: Tableau, Microsoft Excel, Product Design, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, UX, UI, Web App Design, Web Design, SaaS, User Research, Dashboards, Forms, User Journeys, Web Forms, Communication, Design Consultation, User Flows, Annotated Wireframes, MacOS, Workflow, Enterprise DesignDigital Marketing Consultant
2008 - 2011IHS Contractors- Designed and oversaw the development of the company's new website. Worked with subcontractors to improve SEO, quadrupling site traffic over the first year.
- Managed and wrote the site's content, contributing to improved search engine results and increased phone inquiries.
- Oversaw rebranding of the company including a new logo, colors, vehicle decals, uniforms, and more.
Technologies: Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Form Design, UI Design, UX, UI, Web Design, Information Design, Forms, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, MacOSUX/UI Designer
2007 - 2008RIPL- Designed UI mockups for new features and prototyped them in Flex.
- Made minor modifications to site code and created content for investor demonstrations to simulate greater functionality.
- Increased user retention by 45% through the application of user research to the product. The product was missing key functionality that users expected and it was through my intervention that the functionality was built.
- Worked together with the marketing team to coordinate product and marketing efforts.
Technologies: Flex, Adobe Photoshop, Adobe Illustrator, Product Design, Web App UI, Web App UX, User Interface (UI), UI Design, UX, UI, Web App Design, Web Design, User Research, Startups, Information Design, Forms, Web Forms, Communication, Design Consultation, User Flows, Prototyping, Annotated Wireframes, Experience Design, Early-stage Startups, MacOSCartography and Illustration Designer
2002 - 2006University of California Press- Researched hundreds of archival maps for use in a book on Ancient Roman architecture and archeology.
- Designed over 80 new maps and architectural diagrams.
- Restored and improved another 200 older illustrations.
Technologies: Adobe Illustrator, Adobe Photoshop, Education, Information Design, Communication, MacOSWeb Designer
2000 - 2001University of Washington- Designed layouts and graphics for the University of Washington's new online donation platform.
- Introduced mouse hover effects and other interactive improvements which were less common at the time, especially on university sites.
- Wrote and edited copy across the site and also printed collateral.
- Edited and retouched photographs that were used on the website and printed collateral.
Technologies: Adobe Photoshop, JavaScript, CSS, HTML, User Interface (UI), Form Design, UI Design, UI, Web Design, Branding, Information Design, Communication, MacOS
Jason Clauss
Designer in Seattle, WA, United States
Member since March 24, 2021
Jason has 21 years of experience in design. He brings new products from inception to launch on the market—the proverbial "zero-to-one" phase. Jason has delivered excellent products in often difficult environments such as minimal access to IA or users. He has built and led teams of designers, developers, and project managers. Jason's design focus is on complex products with dense interactions and serious applications. Every project he's worked on has produced at least one major design innovation.
Jason is now available for hire
Employment
Education
- Bachelor's Degree in Business Administration2003 - 2006University of Washington - Seattle, WA
Certifications
- Human Centered DesignJANUARY 2018 - PRESENTMIT
- GamificationJANUARY 2012 - PRESENTUniversity of Pennsylvania
- Product ManagementJANUARY 2010 - PRESENTUniversity of Washington
Experience
- Adobe Photoshop20 years
- Adobe Illustrator17 years
- UX Design14 years
- Digital Marketing12 years
- Information Architecture (IA)11 years
- Data Visualization10 years
- Gamification9 years
- Product Management4 years
