Jason is available for hire
Hire JasonJason Clauss
Verified Expert in Design
Designer
Location
Seattle, WA, United States
Toptal Member Since
March 24, 2021
Jason has 21 years of experience in design, bringing new products from inception to launch to market—the proverbial zero-to-one phase. He has delivered excellent products in often challenging environments, such as with minimal access to IA or users, and he has built and led designers, developers, and project managers' teams. Jason's design focuses on complex products with dense interactions and serious applications. Every project he's worked on has produced at least one major design innovation.
Portfolio
Work Experience
Principal Consultant - Product Strategy and UX
2021 - 2022
Videoshops
- Introduced a strategic, product-oriented pivot that won the company a second investment round in 2022.
- Built a UX culture and raised usability profile at a visual and branding-focused company.
- Brought communication to the product team where there was previously very little by implementing weekly design crit sessions, standardizing documentation, and expanding participation in product discussions.
- Implemented a strategic product mapping system that gave in-depth visibility into the status of design and scope of the product to the C and VP levels and provided a single source of truth for the product team.
- Trained the market research team to perform UX and competitive research to extend our capabilities while overseeing their work, to make use of our limited resources.
- Designed the entire customer back-end experience, a complex platform that allowed individuals and brands to sell products through interactive videos.
- Formulated metrics and analytics requirements and designed a company back-end experience with sophisticated data visualizations that enabled us to analyze the behavior of users and optimize the experience.
Technologies: Figma, Mixpanel, Adobe Illustrator, Annotated Wireframes, Airtable, Innovation, Innovation Strategy, Experience Design, Early-stage Startups, Workflow, Enterprise Design, Wireframing, UX Research, Lean UX, Agile UX, Rapid Interactive Prototyping, Rapid Prototyping, Responsive UX Design, Mobile Apps, B2C, UX Strategy, Social Networks, UX Wireframes, UX Audits, Design Validation, App Design, User Testing, Web, Mobile, Project Management, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, Strategy, UX Design, UX Architecture, Interaction Design (IxD), Web UI Design, Websites, Web UX Design, Web UX, Leadership, Agile, Scrum, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, eCommerce, User Interviews
Principal Consultant - Product Strategy
2021 - 2021
Encompass Technologies Development
- Redesigned an eCommerce experience resulting in a 43% increase in AOV and halting customer attrition.
- Upsold what was initially meant to be a very limited scope redesign of a single feature into a comprehensive rebuild of the entire software product.
- Delivered a best-in-class wholesaling platform with the latest technologies from what was once an amalgam of disconnected pages and screens that the company leadership admitted was causing customers to leave.
- Built a competent and well-functioning design organization with strong communication, while managing a small team of offshore UI designers.
- Developed a junior UI employee into a strong-performing head of UI who would take over the project when I left.
- Built a design and project management system that turned what was originally a chaotic and disorganized design process into a single source of truth that was equally useful to the C-suite as it was to the designers and developers.
Technologies: Figma, Adobe Illustrator, CX Strategy, Experience Design, Workflow, Enterprise Design, Wireframing, MVP Design, UX Research, Lean UX, Agile UX, Rapid Prototyping, Responsive UX Design, UX Strategy, UX Wireframes, UX Audits, Design Validation, User Testing, Web, Mobile, Enterprise SaaS, Project Management, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, Strategy, UX Design, UX Architecture, Interaction Design (IxD), Content Management Systems (CMS), Web UI Design, Websites, Web UX Design, Web UX, Software as a Service (SaaS), CRM Design, Leadership, Agile, Scrum, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, Logistics, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
Principal Consultant and Product Owner
2017 - 2021
Canadian Supplement Manufacturer
- Hand-picked a team, including interviewing and portfolio reviews, consisting of visual designers, researchers, and project managers, to build a brand new application.
- Built a digital model of the human nervous system in collaboration with the company's science team, combining symbolic AI and deep learning to power the application's insight engine.
- Coordinated the work of team members in Russia, Indonesia, and Canada, maintaining a smooth, asynchronous communication that enabled us to deliver well ahead of schedule and within budget, despite ambitious scope.
- Delivered an application that increases vitamin regimen adherence by 35% and product purchases by 350%.
- Built a healthcare application involving nutritional supplements that are in use by doctors in the US and Canada despite a general industry reluctance to rely upon supplements.
- Built a technology culture at the company which had no previous IT experience, including hiring and training a CTO and VP of product, reducing their future reliance upon consultants.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Product Design, Web App UI, Web App UX, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, Zeplin, User Research, Responsive Web Design (RWD), Mobile App Design, Dashboards, Branding, Education, iOS, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, Wellness, User Flows, Annotated Wireframes, Innovation, Innovation Strategy, CX Strategy, Experience Design, Enterprise Design, Wireframing, MVP Design, UX Research, Lean UX, Agile UX, Responsive UX Design, Mobile Apps, B2C, UX Strategy, UX Wireframes, UX Audits, Design Validation, App Design, User Testing, Web, Mobile, Project Management, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, Strategy, UX Design, UX Architecture, Interaction Design (IxD), Content Management Systems (CMS), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, Health & Wellness, Leadership, Agile, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
UX Consultant
2012 - 2021
BehindTheName
- Added a comprehensive package of UX improvements, interactivity upgrades, social features, and mobile compatibility over the course of nine years.
- Increased user engagement rate and revenue by 300%, allowing BTN to remain the top names site on the internet.
- Reversed a long downward trend in site visits, time on site, user retention, and Google search ranking.
Technologies: Adobe Illustrator, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web Design, User Research, Mobile App Design, Responsive Web Design (RWD), Branding, iOS, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, User Flows, Annotated Wireframes, Innovation Strategy, Experience Design, Wireframing, Landing Page Design, MVP Design, Rapid Interactive Prototyping, Rapid Prototyping, Responsive UX Design, B2C, UX Strategy, UX Wireframes, UX Audits, Design Validation, User Testing, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, Strategy, UX Design, UX Architecture, Interaction Design (IxD), Content Management Systems (CMS), Web UI Design, Websites, Web UX Design, Web UX, Agile, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics
Strategy Consultant
2020 - 2020
Neal Analytics
- Led the development of an offshore team of eight UX designers both junior and senior, including interviews and candidate procurement.
- Led the creation of an accountability tracking system where previous systems had failed due to poor UX.
- Broke through many of the productivity problems the company was dealing with due to the post-COVID work environment.
Technologies: Adobe Illustrator, Figma, Microsoft Excel, Microsoft Teams, Dashboard Design, Form Design, UI Design, User Experience (UX), User Interface (UI), Web App Design, User Research, Miro, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Experience Design, Workflow, Enterprise Design, UX Research, UX Strategy, UX Wireframes, Design Validation, User Testing, Layout Design, Interviews, Layout, Strategy, UX Design, UX Architecture, Content Management Systems (CMS), Software as a Service (SaaS), Leadership, Agile, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
Strategy Consultant
2020 - 2020
COLLINEAR GROUP
- Developed a knowledgebase protocol in order to improve both the consumption and production of content.
- Increased the use of the knowledgebase by 60% by understanding the workflows of the business among the various teams, and the communications patterns - both physical and digital.
- Reduced the number of unnecessary emails by up to 30% by increasing reliance upon stable, fixed sources of knowledge.
Technologies: Adobe Illustrator, Change Management, Knowledge Bases, Microsoft Excel, Jira, Dashboard Design, Form Design, UI Design, User Experience (UX), User Interface (UI), Web App Design, User Research, Miro, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Experience Design, Workflow, Enterprise Design, UX Research, UX Strategy, UX Wireframes, Design Validation, User Testing, Layout Design, Interviews, Layout, Strategy, UX Design, UX Architecture, Content Management Systems (CMS), Software as a Service (SaaS), Leadership, Agile, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
Director of UX
2019 - 2020
Seattle Sport Sciences
- Worked with the C-level to turn a raw technology into a suite of retail sports-intelligence products.
- Led the design and development team to build an AI-based application.
- Delivered a product on a tight schedule, and it is now in use by major soccer franchises in Europe.
Technologies: Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Figma, Axure RP Pro, SaaS Design, Web App UI, Web App UX, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, SaaS, Dashboards, Startups, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Prototyping, Annotated Wireframes, Innovation, Workshops, Experience Design, Early-stage Startups, Workflow, Enterprise Design, Wireframing, MVP Design, Rapid Interactive Prototyping, UX Strategy, UX Wireframes, Design Validation, App Design, User Testing, Web, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, Strategy, UX Design, UX Architecture, Interaction Design (IxD), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, Software as a Service (SaaS), Leadership, Agile, UX Assessment, Design Reviews, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
Principal Consultant and Product Owner
2017 - 2018
Aerospace Manufacturer
- Led a team of designers, developers, and PMs to build an enterprise app for a Fortune 50 company.
- Won millions in funding, beating out competing vendors to earn the development contract.
- Guided the product through the development process, ensuring that it was not replaced by internal competition.
- Constructed a schematic of the company's structures and inner workings, which was needed to model our application, giving our consultancy a competitive advantage against other vendors.
- Delivered a product so effective that it evolved from a niche utility into a company-wide platform.
Technologies: Adobe Illustrator, Jira, Microsoft Excel, Web App UI, Web App UX, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, SaaS, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, Database Design, Annotated Wireframes, Experience Design, MacOS, Workflow, Enterprise Design, Wireframing, MVP Design, UX Research, UX Strategy, UX Wireframes, Design Validation, User Testing, Web, Enterprise SaaS, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, Strategy, UX Design, UX Architecture, Interaction Design (IxD), Web UI Design, Websites, Web UX Design, Web UX, Software as a Service (SaaS), Leadership, Agile, Scrum, UX Assessment, Design Reviews, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, Logistics, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
Data Visualization Design Lead
2015 - 2015
Microsoft
- Architected a complete information design system for Microsoft's new software licensing platform.
- Advocated for the principles of data visualization and good user experience by holding seminars and webinars.
- Delivered a design system strong enough to survive the cancellation of the main product and integrate it into Microsoft's PowerBI program.
Technologies: Adobe Illustrator, Microsoft Power BI, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, SaaS, User Research, Responsive Web Design (RWD), Dashboards, Information Design, Forms, User Journeys, Web Forms, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, User Flows, Prototyping, Annotated Wireframes, Innovation, Innovation Strategy, Workshops, Innovation Labs, Experience Design, Workflow, Enterprise Design, Wireframing, Landing Page Design, UX Research, Rapid Interactive Prototyping, Rapid Prototyping, UX Strategy, UX Wireframes, UX Audits, Design Validation, User Testing, Web, Enterprise SaaS, Salesforce, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, UX Design, UX Architecture, Interaction Design (IxD), Content Management Systems (CMS), Web UI Design, Websites, Web UX Design, Web UX, Software as a Service (SaaS), CRM Design, Leadership, Agile, Scrum, UX Assessment, Design Reviews, Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, Logistics, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, eCommerce, User Interviews
UX Consultant
2014 - 2014
Redtech
- Built a style guide and library of UI elements for Liberty Mutual's agency services platform.
- Built an Axure prototype template for rapidly designing new additions to the Liberty Mutual platform.
- Designed an entirely new wholesale purchase experience for chip manufacturer Spansion.
Technologies: Adobe Illustrator, Axure RP Pro, Adobe Photoshop, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, SaaS, Dashboards, Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, User Flows, Prototyping, Annotated Wireframes, Experience Design, MacOS, Workflow, Enterprise Design, Wireframing, Landing Page Design, Rapid Interactive Prototyping, Rapid Prototyping, UX Wireframes, UX Audits, Design Validation, Web, Mobile, Insurance, Component Libraries, Product Discovery, Layout Design, UI Components, Layout, UX Design, UX Architecture, Interaction Design (IxD), Content Management Systems (CMS), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, Software as a Service (SaaS), Agile, Scrum, UX Assessment, Design Reviews, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, Technology, Analytics, Data Analysis, Web Analytics
UX Consultant
2013 - 2013
Waypoint Health Innovations
- Led the design and development of a game-like application to automate cognitive behavioral therapy.
- Managed a visual designer and front-end development team, conveying client requirements into technical requirements.
- Delivered an app that reduces depression symptoms by 40% over eight weeks, the same as in-person therapy.
Technologies: Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Pivotal Tracker, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, User Research, Responsive Web Design (RWD), Dashboards, Education, Learning Management Systems (LMS), Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, Wellness, User Flows, Annotated Wireframes, Innovation, Innovation Strategy, Experience Design, Early-stage Startups, MacOS, Wireframing, Landing Page Design, MVP Design, UX Research, Lean UX, Agile UX, Responsive UX Design, B2C, UX Wireframes, Design Validation, User Testing, Web, Project Management, Component Libraries, Product Discovery, Layout Design, Interviews, Layout, UX Design, UX Architecture, Interaction Design (IxD), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, Health & Wellness, Agile, UX Assessment, Design Reviews, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics, User Interviews
UX Designer
2011 - 2012
GrapeCity
- Designed one of the first drag-and-drop ad hoc reporting tools on the market that requires no technical understanding to make complex queries.
- Wrote and managed our product's blog and grew the reader base by 50%.
- Managed competition research, ensuring our product roadmap kept us competitive in the market.
Technologies: Tableau, Microsoft Excel, Product Design, Responsive Web Apps, User Interface (UI), Dashboard Design, Form Design, UI Design, User Experience (UX), Web App Design, Web Design, SaaS, User Research, Dashboards, Forms, User Journeys, Web Forms, Communication, Design Consultation, User Flows, Annotated Wireframes, MacOS, Workflow, Enterprise Design, Wireframing, Agile UX, UX Wireframes, UX Audits, Design Validation, User Testing, Web, Component Libraries, Product Discovery, Layout Design, Layout, UX Design, Interaction Design (IxD), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, Software as a Service (SaaS), Agile, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, Analytics, Data Analysis, Web Analytics
Digital Marketing Consultant
2008 - 2011
IHS Contractors
- Designed and oversaw the development of the company's new website. Worked with subcontractors to improve SEO, quadrupling site traffic over the first year.
- Managed and wrote the site's content, contributing to improved search engine results and increased phone inquiries.
- Oversaw rebranding of the company including a new logo, colors, vehicle decals, uniforms, and more.
Technologies: Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Form Design, UI Design, User Experience (UX), User Interface (UI), Web Design, Information Design, Forms, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, User Flows, MacOS, Landing Page Design, B2C, UX Wireframes, Design Validation, User Testing, Web, Salesforce, Layout Design, Style Guides, Layout, UX Design, Content Management Systems (CMS), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, UX Assessment, Design Reviews, Auditing, User-centered Design (UCD), Usability Testing, Design Documentation, Navigation Design, Building & Construction, Technology, Analytics, Data Analysis, Web Analytics
UX/UI Designer
2007 - 2008
RIPL
- Designed UI mockups for new features and prototyped them in Flex.
- Made minor modifications to site code and created content for investor demonstrations to simulate greater functionality.
- Increased user retention by 45% through the application of user research to the product. The product was missing key functionality that users expected and it was through my intervention that the functionality was built.
- Worked together with the marketing team to coordinate product and marketing efforts.
Technologies: Flex, Adobe Photoshop, Adobe Illustrator, Product Design, Web App UI, Web App UX, User Interface (UI), UI Design, User Experience (UX), Web App Design, Web Design, User Research, Startups, Information Design, Forms, Web Forms, Communication, Design Consultation, User Flows, Prototyping, Annotated Wireframes, Experience Design, Early-stage Startups, MacOS, Wireframing, Landing Page Design, MVP Design, UX Research, Lean UX, Agile UX, B2C, Social Networks, UX Wireframes, Design Validation, User Testing, Web, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, UX Design, Interaction Design (IxD), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, Design Reviews, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Technology, User Interviews
Cartography and Illustration Designer
2002 - 2006
University of California Press
- Researched hundreds of archival maps for use in a book on Ancient Roman architecture and archeology.
- Designed over 80 new maps and architectural diagrams.
- Restored and improved another 200 older illustrations.
Technologies: Adobe Illustrator, Adobe Photoshop, Education, Information Design, Communication, MacOS, Layout Design, Layout
Web Designer
2000 - 2001
University of Washington
- Designed layouts and graphics for the University of Washington's new online donation platform.
- Introduced mouse hover effects and other interactive improvements which were less common at the time, especially on university sites.
- Wrote and edited copy across the site and also printed collateral.
- Edited and retouched photographs that were used on the website and printed collateral.
Technologies: Adobe Photoshop, JavaScript, CSS, HTML, User Interface (UI), Form Design, UI Design, Web Design, Branding, Information Design, Communication, MacOS, UX Wireframes, Design Validation, Web, Component Libraries, Layout Design, Style Guides, UI Components, Layout, UX Design, Interaction Design (IxD), Content Management Systems (CMS), UI Prototyping, Web UI Design, Websites, Web UX Design, Web UX, UX Assessment, Design Reviews, User-centered Design (UCD), Usability Testing, Design Documentation, Navigation Design, Technology
Education
2003 - 2006
Bachelor's Degree in Business Administration
University of Washington - Seattle, WA
Certifications
JANUARY 2018 - PRESENT
Human Centered Design
MIT
JANUARY 2012 - PRESENT
Gamification
University of Pennsylvania
JANUARY 2010 - PRESENT
Product Management
University of Washington