Jason is available for hire
Hire JasonJason Mascari
Verified Expert in Design
Designer
Location
Grand Rapids, MI, United States
Toptal Member Since
July 30, 2016
Jason is a product design executive focused on product development through ideation, prototyping, use-cases, problem solving, and UI and UX design. He has a strong core of creative and technical skills for both physical and digital product development.
Work Experience
Chief Product Officer
2009 - PRESENT
Moasis
- Conceptualized and implemented a wide range of internally produced projects, including marketing website, microsites, graphical emails, company identity, and product interfaces.
- Produced UI and visual solutions, created UX flows, built wireframes, and wrote specifications for developers.
- Developed functional prototypes for UX designs to enable concept testing and rapid iteration through paper sketches, animations, and interactive mock-ups.
- Led usability testing and incorporated findings into designs.
- Identified new product opportunities with additional channels leading to increased revenue and subscription based services.
- Launched a first small business mobile advertising platform to mirror our burgeoning large brand and agency platform through a simplified interface while maintaining key functionality.
- Focused on product strategy and points of differentiation including messaging, pricing, and features resulting in 85%+ retention and doubled revenue year over year.
- Developed go-to-market strategy resulting in the acquisition of over 300 clients, which includes brands and agencies, small businesses, and programmatic offerings.
Technologies: Principle, JavaScript, CSS, HTML, Adobe Photoshop, Adobe Illustrator
Director of Mobile Services
2010 - 2012
RedThread Communications
- Led the company’s transition from Flash to HTML5 services.
- Reworked existing Flash applications into cross-platform HTML5/JavaScript applications.
- Built the mobile development division, generating wireframes, project specifications, prototypes, and mobile applications.
- Led the front-end development and user interface design for Herman Miller’s iOS enterprise portal and all mobile sales applications distributed within the portal.
Technologies: Adobe InDesign, JavaScript, CSS, HTML, Adobe Flash, PhoneGap, Adobe Photoshop, Adobe Illustrator
Vice President
2008 - 2012
TAKE10 Beverages
- Designed and developed the company’s brand and full product portfolio by managing the formulation process, product testing, and product design.
- Directed the company’s ongoing marketing initiatives, PR, product development, and business development.
Technologies: JavaScript, CSS, HTML, Shopify, Adobe Flash, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
President
2003 - 2008
Mascari Motion
- Established a new media design firm specializing in unique online and offline digital experiences through Flash and video technologies.
- Produced CD-ROM interactive applications, web applications, and interactive online flash video.
Technologies: Apple Motion, Final Cut Pro, JavaScript, CSS, HTML, Adobe Flash, Adobe Illustrator, Adobe Photoshop, Adobe After Effects
New Media Design
2001 - 2003
Three60 Productions
- Managed and developed the company’s online presence, interactive marketing, and print collateral.
Technologies: Adobe Director, Flash, Final Cut Pro, Adobe After Effects
Education
1999 - 2004
Bachelor of Science Degree in Communication and New Media Design
Grand Valley State University - Grand Rapids, MI
Experience
Tools
Collaboration That Works
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