Portfolio
Digital Design
Jason Mascari
Designer in Grand Rapids, MI, United States
Member since July 30, 2016
Jason is a product design executive focused on product development through ideation, prototyping, use-cases, problem solving, and UI and UX design. He has a strong core of creative and technical skills for both physical and digital product development.
Jason is now available for hire
Employment
Chief Product Officer
2009 - PRESENTMoasis- Conceptualized and implemented a wide range of internally produced projects, including marketing website, microsites, graphical emails, company identity, and product interfaces.
- Produced UI and visual solutions, created UX flows, built wireframes, and wrote specifications for developers.
- Developed functional prototypes for UX designs to enable concept testing and rapid iteration through paper sketches, animations, and interactive mock-ups.
- Led usability testing and incorporated findings into designs.
- Identified new product opportunities with additional channels leading to increased revenue and subscription based services.
- Launched a first small business mobile advertising platform to mirror our burgeoning large brand and agency platform through a simplified interface while maintaining key functionality.
- Focused on product strategy and points of differentiation including messaging, pricing, and features resulting in 85%+ retention and doubled revenue year over year.
- Developed go-to-market strategy resulting in the acquisition of over 300 clients, which includes brands and agencies, small businesses, and programmatic offerings.
Technologies: Principle, JavaScript, CSS, HTML, Adobe Photoshop, Adobe IllustratorDirector of Mobile Services
2010 - 2012RedThread Communications- Led the company’s transition from Flash to HTML5 services.
- Reworked existing Flash applications into cross-platform HTML5/JavaScript applications.
- Built the mobile development division, generating wireframes, project specifications, prototypes, and mobile applications.
- Led the front-end development and user interface design for Herman Miller’s iOS enterprise portal and all mobile sales applications distributed within the portal.
Technologies: Adobe InDesign, JavaScript, CSS, HTML, Adobe Flash, PhoneGap, Adobe Photoshop, Adobe IllustratorVice President
2008 - 2012TAKE10 Beverages- Designed and developed the company’s brand and full product portfolio by managing the formulation process, product testing, and product design.
- Directed the company’s ongoing marketing initiatives, PR, product development, and business development.
Technologies: JavaScript, CSS, HTML, Shopify, Adobe Flash, Adobe InDesign, Adobe Photoshop, Adobe IllustratorPresident
2003 - 2008Mascari Motion- Established a new media design firm specializing in unique online and offline digital experiences through Flash and video technologies.
- Produced CD-ROM interactive applications, web applications, and interactive online flash video.
Technologies: Apple Motion, Final Cut Pro, JavaScript, CSS, HTML, Adobe Flash, Adobe Illustrator, Adobe Photoshop, Adobe After EffectsNew Media Design
2001 - 2003Three60 Productions- Managed and developed the company’s online presence, interactive marketing, and print collateral.
Technologies: Adobe Director, Flash, Final Cut Pro, Adobe After Effects
Education
- Bachelor of Science degree in Communication and New Media Design1999 - 2004Grand Valley State University - Grand Rapids, MI
Experience
- Adobe Photoshop16 years
- Adobe After Effects10 years
- Adobe Illustrator10 years
- CSS10 years
- HTML10 years
- Adobe InDesign8 years
- JavaScript8 years
- Principle1 year
