Jeff Witters, Designer in Greenville, SC, United States
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Jeff Witters

Verified Expert  in Design

Designer

Location
Greenville, SC, United States
Toptal Member Since
April 9, 2019

Jeff is a skilled design leader with over 20 years of experience. He turns complex applications into user-friendly solutions, prioritizing design systems and accessibility. For the past several years, he's been designing digital products for the real estate, banking, cybersecurity, and healthcare industries. Jeff's past clients include eBay, Microsoft, Riot Games, Roots, GoogleX, Dealpath, and various healthcare applications.

Portfolio

Work Experience

Product Designer and Creative Director

2008 - PRESENT
Cartisien Interactive (Self-employed)
  • Provided expertise in leadership, product design, design direction, interaction design, design systems, user experience design, user interface design, digital design, web/mobile apps, digital accessibility, responsive design, and rapid prototyping.
  • Used the toolkit consisting of Figma, Sketch, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and zeroheight.
  • Built modern, award-winning user-centric products for progressive clients looking to develop MVPs or add existing functionality to their web and mobile applications.
  • Worked closely with clients to understand their needs and budget and create the appropriate approach.
  • Provided services, including research, brand strategy, content strategy, testing, user experience, visual design, product design, communication design, websites, advertising, and mobile apps.
  • Received 13 industry nominations, including one Webby for the Roots X Douglas Coupland website.
  • Specialized in creative direction, product design, service design, user experience design, interaction design, information architecture, user-centered design, front-end web development, prototyping, and social application design.
  • Led resources for all UX and information architecture decisions, discussions, and deliverables. Focus and specialties included user-centered design methodologies, emerging standards, information architecture, information, and visual design.
  • Collaborated with clients ranging from commercial real estate apps and cryptocurrency exchanges to applications for the Department of Defense dealing with national security.
  • Owned a design patent for data visualizations for an analytics tool.
Technologies: Web Portals, WYSIWYG Web Builders, Digital Creative Direction, Technical Product Management, Technical Project Management, Web App UX, Qualitative Research, Customer Research, User Research, Creative Design, eCommerce, Websites, Responsive Web Design (RWD), UI Style Guides, Data Visualization, Dashboard Design, Web Dashboards, App UI, Web UX, Principal, Figma, Apple Keynote, Adobe After Effects, Principle, Adobe Photoshop, Zeplin, Sketch, InVision, UX Wireframes, Strategy, Product Growth, Technical Writing, Writing & Editing, UX Writing, Content Strategy, Copywriting, Communication Strategy, Storybook, Content Writing, zeroheight, Web UI, Responsive Web Apps, Web UI Design, Low-fidelity Mockups, High-fidelity Mockups, Component Libraries, Web App Design, Mobile UX Design, Mobile App UI, Data Virtualization, Tableau, Design Leadership, Rapid Prototyping, User Stories, User Testing, Cross-functional Design, Design Workshops, Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Agile, Layout Design, Best Practices in Design, UX Assessment, Design Reviews, Mobile UI Design, System Design, Audits, UI Audits, Auditing, Information Architecture (IA), UX Wireflows, Jira, UX Tools, Confluence, Graphic Design, Landing Page Design, Digital Art, AI Design, Mosaic, Artificial Intelligence (AI), Portraits, Manufacturing Design, Industrial Design, Architecture, 3D Design, PlantFactory, AutoCAD Plant 3D, 3D Architecture, Engineering, Machining, CAD, Material UI, SaaS Design, Material Design, Web Design, UI Motion, Animated Interactions, Animated Prototypes, Microinteractions, UI Animation, JavaScript, CSS, AngularJS, Microinteraction Design, 2D Animation, React, Vue, Angular, Navigation Design, User-centered Design (UCD), Usability Testing, Design Documentation, Validated User Research, Quantitative User Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Public Transportation, Motion & Animation Design, Adobe Premiere, Video Editing, Workshop Facilitation, Design Thinking, Industrial Equipment, Industrial & Manufacturing, On-screen Displays (OSD), Machinery, PLC, Automotive, User Validation, Product Discovery, Discovery, Google Analytics, Competitor Analysis & Profiling, Card Sorting, Tree Testing, Heatmaps, Usertesting.com, Images, PNG, Image Manipulation, Internet of Things (IoT), WordPress, Webflow, Marketing Collateral Development, Visual Design Language, Print Design, Advertising, Events, UI Components, Consumer Products, Front-end Development, HTML5, Bootstrap, eCommerce Design, Design Consultation, Software as a Service (SaaS), Customer Relationship Management (CRM), Robotics, Responsive

Product Designer

2007 - PRESENT
Cartisien Interactive
  • Designed professional and consumer applications that allowed users to purchase cryptocurrency and buy domain names secured on the HNS blockchain. Completed ground-up design for the UX, responsive UI, and mobile applications (cryptocurrency startup).
  • Led the design for two purpose-built apps replacing the aging air defense system used by the Department of Defense. Increased performance, speed, and accuracy, minimizing time to decision by reducing on-screen cognitive load due to legacy systems.
  • Redesigned and added specific features to broaden a niche virtual deal room for a post-acquisition client. The competitive analysis helped reduce the app's bloat, smooth red routes, and increase the overall UX experience for all parties.
Technologies: HTML, InVision, Adobe Illustrator, Adobe Photoshop, Adobe CC, Figma, Sketch, Mobile UX, Low-fidelity Prototypes, UX Architecture, Design Reviews, Web Design, eCommerce Design

Senior UX/UI Designer

2022 - 2023
SB Technology, Inc.
  • Conceptualized, designed, and prototyped the application that automates the detection, reporting, and remediation of non-quantum safe cipher suites used in cybersecurity, preparing organizations for post-quantum computing.
  • Led UX efforts of building an application from the ground up to monitor the cryptographic readiness of financial software.
  • Designed comprehensive user experience journeys and flow maps across several verticals to identify the product fit for marketing teams.
Technologies: Usability, User Experience (UX), User Interface (UI), Product Design, Responsive Web Design (RWD), Prototyping, Data Visualization, UX Design, UI Design, Wireframing, Design Strategy, Quantitative Research, UX Strategy, Data Analytics, Analytics, Customer Journeys, Key Performance Indicators (KPIs), Conversion Rate, Database as a Service (DBaaS), zeroheight, User Personas, Heuristic Analysis, UX Research, Design Reviews, Web Design

Senior Art Director

2007 - 2008
Neoganda
  • Created award-winning campaigns for movie studios, including Lionsgate, Universal, Fox, MGM, and Warner.
  • Managed and mentored designers through discovery, concepts, design, and implementation.
  • Presented and pitched concept design for several client stakeholders wrestling with complex design challenges on their accounts.
  • Developed custom online games and interactive applications for top movie properties.
  • Led comprehensive improvements in client application user interfaces and restructured their content.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision, Web Design

Art Director

2004 - 2007
Real Pie Media
  • Designed and art directed for Miramax, Fox Searchlight Universal, Fox, MGM, and Warner.
  • Created a templated design system for Fox Searchlight's corporate website that allowed smaller films without large budgets to have a visibility online.
  • Presented and pitched concept design for client key accounts.
  • Awarded the Davey award for the Little Miss Sunshine website setting the standard for interactive EPK web design.
  • Instituted several UI/UX standards across all-immersive interactive sites.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision
1998 - 2002

Bachelor of Arts Degree in Communication Arts

East Carolina University - Greenville, North Carolina, USA

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