Jemima Assim-Ita
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since April 21, 2021
Since 2017, Jemima has been passionate about solving complex problems, translating the user's needs into empathetic designs, and adding value to the business by building products people love. She is skilled in leading and advising on the entire user journey—from UX research and strategy to UI design—for products across various sectors. Jemima can work solo or with teams of different sizes and communicates her ideas best with wireframes or prototypes.
Portfolio
Cyber Lab Africa | An Interactive Cybersecurity Threat Map for Africa
Work Experience
Product Manager
WiiCreate
- Worked with creative design and marketing teams to ensure the launch and success of Merch by WiiCreate.
- Coordinated the marketing and launch of Merch by WiiCreate, leading to over NGN 25,000,000 in sales in the first three months.
- Created user personas and storyboards to communicate the users and the goals of the product to the rest of the team.
Lead Product Designer
Ark
- Led the team that launched Wii Merch, the first branded merch service in Nigeria, resulting in the accumulated sale and production of over 5,000 merch boxes estimated at around NGN 25,000,000.
- Led the team that built Sise, an enterprise resource planning application that helped reduce errors during production by over 65%, saving us time and money because we didn't have to reprint several orders.
- Adapted and onboarded Sise, an enterprise resource planning app for SMEs to fit a brand new industry, just two months after onboarding key players in the print industry.
- Managed and coordinated the launch of WiiCreate, the first print-on-demand API service in Nigeria.
- Managed UI/UX projects with the entire team while working 100% remotely.
- Created and managed style guides at scale by using Figma.
- Led design sprints and defined the UX guidelines for the design of multiple products.
Lead Product Designer
Anakle Limited
- Audited the mobile and web apps for various clients, including some of the biggest banks in Africa, providing detailed recommendations on improving the user experience of their products.
- Led design sprints for various products and ensured the optimal success of those sprints using industry principles.
- Used strategy and storytelling techniques to enhance the communication of various products and improve the copy and, ultimately, the user experience.
Product Design Associate
Anakle Limited
- Collaborated closely with the brand strategist and marketing team leads to improve the online presence of Nigeria's largest medical diagnostics company, increasing orders for the diagnostics products by 43%.
- Reviewed the client’s existing design and wireframed and designed a landing page that led to over 1,500 sign-ups on the first day of the campaign.
- Worked closely with key stakeholders and the engineering team to create a comprehensive development system and help refine client requirements, reducing web projects' completion time by over 40%.
- Designed high-converting websites and landing pages for various campaigns from scratch, following the UX and design best practices.
- Performed user testing for various products and refined the designs based on results.
Product Designer
Devcenter
- Performed user testing for customers' products and refined the designs based on results.
- Designed a brand with identity guides like tone, colors, and typography for a UK startup in the health and wellness industry.
- Created user personas and user stories and validated those stories by conducting user research.
- Collaborated with the product managers and engineers to develop an internal data visualization application for an international financial institution.
Education
Bachelor's Degree in Computer Science
Covenant University - Lagos, Nigeria
Certifications
Design Thinking: The Beginner's Guide
Interaction Design Foundation
Product Masterclass: How to Build your Product Career
Product School
Skills
Tools
Sketch, Adobe Experience Design (XD), InVision, InVision App, Miro, Adobe, Google Optimize, Visual Website Optimizer
Platforms
Figma, iOS, Mobile, Web, Android
Industry Expertise
Healthcare, Hospitality, Banking & Finance, Education, Health & Wellness, Health, Food, Real Estate, Cybersecurity, Events, Consumer Products
Other
UI Design, UX Design, Web Design, B2C, B2B, Design Thinking, Product Design, UX Research, Web Dashboards, Dashboard Design, Mobile UI, Mobile UX, Mobile UX Design, Mobile Prototypes, Responsive Web Design (RWD), eCommerce, User Research, User Experience (UX), eCommerce UI, User-centered Design (UCD), Dashboards, Wireframing, Prototyping, eCommerce Design, Data Visualization, Design Systems, SaaS Design, User Interface (UI), SaaS, Mobile App Design, Web App Design, Web App UX, Web App UI, Mobile Design, User Testing, Component Libraries, Iterative Design, Responsive Web Apps, Mobile App UI, Agile, Mobile Apps, eCommerce Platforms, Direct to Consumer (D2C), Visual Design, MVP Design, User Flows, Ideation, Web UI, Web UX, Fintech, Collaborative Design, Data-driven Design, High-fidelity Mockups, Marketplace Design, Annotated Wireframes, Interactive Prototypes, Minimum Viable Product (MVP), Community, Mobile Mockups, Service Design, Strategy, Landing Page Design, Landing Pages, Mobile-first Design, Design, Onboarding, User Onboarding, Responsive UI, Progressive Web Applications (PWAs), Web UI Design, Enterprise Design, Mobile UI Design, UI Prototyping, Surveys, UX Wireflows, Best Practices in Design, Design Consultation, Mentorship & Coaching, Team Leadership, Wireframe to Product, UX Analysis, Research Analysis, Audits, UI Audits, Human-centered Design (HCD), Enterprise SaaS, Financial Services, Responsive Design, Analytical Dashboards, Software as a Service (SaaS), B2B Lead Generation, Lead Generation, Accessibility, Interactive UX, Enterprise, Websites, WCAG 2, User Stories, App UX, Research, Human-computer Interaction (HCI), UX Strategy, Foodtech, Usability Testing, UX Audits, Heuristic Evaluation, Public Health, Design Documentation, User Feedback, User Journeys, Leadership, User Interviews, UX Review, Storyboarding, Storytelling, Design Sprints, Google Design Sprints, App Product Management, Web Product Management, Finance, Project Management, Medtech, E-learning, Quantitative Research, Qualitative Research, User Journey Maps, Process Mapping, Strategic Planning & Execution, Card Design, Card Payments, Branding, Legacy Software, Conversion Rate Optimization (CRO), Buyer Personas, Marketplaces, Marketplace Platforms, Online Banking, Mobile Banking, Digital Banking, Pitch, Design Leadership, Form Design, Behavioral Design, Commercial Real Estate, Business Technology, Estimations, Rapid Prototyping, User Personas, Android Wear, Tablet Design, Wearables, Investment Banking, Journey Mapping, Personas, Digital Solutions, App Design, Customer Journeys, System Design, Voice UI Design, Product Management, Interaction Design (IxD), Information Architecture (IA), Print, Market Research, Threat Intelligence, Wellness, Microinteractions, Enterprise Resource Planning (ERP), SAP ERP, Data Aggregation, Africa, Interactive UI, Premium Content Subscriptions, Food Ordering, Online Ordering, eCommerce UX, eCommerce Listings, Business to Business (B2B), Equipment Design, Industrial Equipment, B2B2C, Swag, Merchandising, Merchandise, DataViz, Data-informed Visual Design, Style Guides, Chatbots, Message UI, Material Design, Statistics, CRM Design, Order Management, Printing, Printful, Web to Print, CRM APIs, Construction, Interface Design, Payroll & Benefits, Machine Learning, Excel 365, Workshop Facilitation, Web UX Design, Lean Startups, Big Data, Consumer Finance, Gamification, Business to Business to Consumer (B2B2C), UX Wireframes
Experience
- UI Design - 4 years
- Product Design - 4 years
- UX Design - 4 years
- B2C - 4 years
- UX Strategy - 3 years
- Usability Testing - 3 years
- B2B - 2 years
- Figma - 2 years
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