Jen has a decade of experience designing award-winning digital experiences for top agencies, brands, and startups. Her client list includes Nike, American Express, JPMorgan Chase, Verizon Wireless, Marriott, Wendy's, and Proctor & Gamble. She was a key member of award-winning design teams at R/GA, mcgarrybowen, Publicis Kaplan Thaler, and more. She communicates extremely well and has worked in teams of all sizes.
Consulted with external clients on developing relevant blockchain products, services and use cases for their business and industry.
Worked with internal stakeholders to strengthen product and UX offerings within the company.
Strengthened the overall design offerings of the design studio, including redesigning all communications.
Extensively and remotely collaborated with designers, engineers, business developers, and SMEs as needed.
Built relationships with the local design community, strengthening our position in the community and recruiting top talent.
Technologies: Blockchain, Ethereum, Sketch, InVision, Figma, AirTable, Jira, G Suite
Senior Experience Designer
2018 - 2018
Designed consumer-facing branded and unbranded pharmaceutical websites for various prescription medications marketed in the US.
Designed new content strategies for these websites, helping the client take advantage of specific keyword traffic to increase awareness and conversions.
Mentored junior art directors in their transitions from print to digital design methods, including extensive instruction in UI design principles.
Built new internal processes to design artifacts for presentations, including workflows for rapid design and prototyping with Photoshop, Sketch, InVision and Keynote.
Provided UX-related guidance to other teams at this agency on an as-needed basis.
Technologies: Sketch, Principal, Keynote, Adobe Photoshop, InVision, MS Office
Senior UX Architect
2018 - 2018
McKinsey & Company
Designed an educational platform to distribute online courses to cohorts numbering 50,000+ around the world.
Worked with Open edX to develop new platform capabilities that have since been included in their open source offerings.
Built the first fully responsive online learning platform with Open edX.
Built the first native mobile experience with Open edX.
Redesigned a feature for gauging the progress (i.e. improvement) of a learners' ability and won new business for the department.
Technologies: Sketch, InVision, Principle, Mac OS X, Jira, Confluence, Open edX
2017 - 2018
Acted as the UX director for a mobile fashion gaming company and was responsible for directing the vision of all interactive experiences including the game itself, related mobile apps, back-end admin services, and the company's global web and social presence.
Authored the game mechanics, player strategy, and game economy with a leading economist in the field.
Led a team of eleven remote freelancers in the production of a mobile gaming app for iOS.
Designed and administered all research activities, including stakeholder interviews, player interviews, user testing, contextual inquiry, surveys, card sorts, and other forms of quantitative and qualitative testing.
Created an innovative approach which helped us secure over $2 million in round 1 seed funding.