Product Design Lead
2018 - PRESENTConsenSys- Consulted with external clients on developing relevant blockchain products, services, and use cases for their business and industry.
- Worked with internal stakeholders to strengthen product and UX offerings within the company.
- Strengthened the overall design offerings of the design studio, including redesigning all communications.
- Extensively and remotely collaborated with designers, engineers, business developers, and SMEs as needed.
- Built relationships with the local design community, strengthening our position in the community and recruiting top talent.
Technologies: G Suite, Jira, Airtable, Figma, InVision, Sketch, Ethereum, BlockchainSenior Experience Designer
2018 - 2018Havas Tonic- Designed consumer-facing branded and unbranded pharmaceutical websites for various prescription medications marketed in the US.
- Designed new content strategies for these websites, helping the client take advantage of specific keyword traffic to increase awareness and conversions.
- Mentored junior art directors in their transitions from print to digital design methods, including extensive instruction in UI design principles.
- Built new internal processes to design artifacts for presentations, including workflows for rapid design and prototyping with Photoshop, Sketch, InVision, and Keynote.
- Provided UX-related guidance to other teams at this agency on an as-needed basis.
Technologies: Microsoft Office, InVision, Adobe Photoshop, Apple Keynote, Principal, SketchSenior UX Architect
2018 - 2018McKinsey & Company- Designed an educational platform to distribute online courses to cohorts numbering 50,000+ around the world.
- Worked with Open edX to develop new platform capabilities that have since been included in their open-source offerings.
- Built the first fully responsive online learning platform with Open edX.
- Built the first native mobile experience with Open edX.
- Redesigned a feature for gauging the progress (i.e., improvement) of a learners' ability and won new business for the department.
Technologies: Open edX, Confluence, Jira, MacOS, Principle, InVision, SketchUX Director
2017 - 2018stylestaze- Acted as the UX director for a mobile fashion gaming company and was responsible for directing the vision of all interactive experiences, including the game itself, related mobile apps, back-end admin services, and web experience.
- Authored the game mechanics, player strategy, and game economy with a leading economist in the field.
- Led a team of eleven remote freelancers in the production of a mobile gaming app for iOS.
- Designed and administered all research activities, including stakeholder interviews, player interviews, user testing, contextual inquiry, surveys, card sorts, and other forms of quantitative and qualitative testing.
- Created an innovative approach which helped us secure over $2 million in round-1 seed funding.
Technologies: OptimalWorkshop, InVision, SketchDesign Specialist
2017 - 2017Wave Money- Provided product and service design consultancy to Wave Money, Myanmar's top mobile financial services provider, in conjunction with the Small Surfaces design agency.
- Conducted field research and concept development for three mobile payment products that integrate with the Wave Money platform.
- Researched and created the UX and UI designs for all updates to the current products on an as-needed basis.
- Trained a number of local staff in UX research techniques and methodologies, and built the UX design capacity into the existing product and design team.
- Gave UX design talks and seminars with various local startup incubators and co-working spaces—growing Wave Money's reputation as a local expert in human-centered design methods.
Technologies: MacOS, iOS, Android, OptimalSort, Trello, Jira, Zeplin, Adobe Illustrator, InVision, SketchSenior Interaction Designer
2016 - 2016Fjord- Redesigned a commercial insurance portal for one of the world’s largest publicly traded property and casualty insurers.
- Built a design system, including colors and typography, components and patterns, logos and open graph tags, and other assets.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: SharePoint, Adobe InDesignSenior User Experience Architect
2016 - 2016Critical Mass- Redesigned a website for one of the big four banks in the US.
- Built a design system, including colors and typography, components and patterns, logos and open graph tags, and other assets.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Jira, OptimalSort, Treejack, UserZoom, InVision, Microsoft Office, Apple Keynote, OmniGraffle, SketchUser Experience Designer
2016 - 2016ROAR - A Publicis Groupe Solution- Redesigned a personal banking website for one of the big four banks in the US.
- Built a design system, including colors and typography, components and patterns, logos and open graph tags, and other assets.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Microsoft Office, Adobe Creative Suite, Apple Keynote, OmniGraffle, SketchInteraction Designer
2015 - 2015Fjord- Crafted the product design and development for the ADP Innovation Lab.
- Redesigned the global website for AIG, a multinational insurance agency.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Trello, Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2014 - 2014BoomBox, Inc.- Pitched for the redesign of a destination hotel and resort's website.
Technologies: Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2014 - 2014M&C Saatchi NYC- Crafted the website redesign for PROFOOT.
- Audited the design for Global Energy Drinks.
Technologies: Microsoft Office, Adobe Creative Suite, OmniGraffleUser Interface Designer
2013 - 2014The Wonderfactory- Made the product design pitch for CBS Interactive.
- Redesigned the PwC employee intranet, including the design of a new transaction portal to create and apply for pro bono work opportunities.
- Pitched for the Bloomberg.com redesign.
Technologies: OmniGraffle, Adobe InDesign, Adobe IllustratorSenior User Experience Designer
2013 - 2013Publicis Kaplan Thaler- Created the redesigns for the consumer-facing branded pharmaceutical website for Shionogi (Osphena) and Merck (Oxytrol for Women).
Technologies: Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2012 - 2012AKQA- Redesigned the online and in-store shopping experiences for Verizon Wireless and Verizon Home Services.
Technologies: InVision, Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleSenior User Experience Designer
2011 - 2012Publicis Kaplan Thaler- Redesigned the consumer-facing branded and unbranded pharmaceutical websites for Merck (Gardasil, HPV.com).
- Pitched the product and website design for Acorda Therapeutics (Ampyra).
- Performed the discovery work for the Janus Capital Group website redesign.
Technologies: Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleInformation Architect
2011 - 2011McGarryBowen- Created website designs for various JPMorgan Chase entities (Chase Take A Step Forward, Distinctively J.P. Morgan).
- Crafted the Facebook app design for Chase Community Giving and the website design for Verizon Wireless campaigns (Droiddoes.com).
- Implemented the Google Maps mashup for Marriott.
Technologies: Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Architect
2011 - 2011LBi US- Redesigned the B2B web portal for Bristol-Meyers Squibb (Destination Access).
Technologies: Microsoft Visio, Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2011 - 2011Kaplan Thaler Group- Designed a mobile app for Supervalu.
- Created Facebook app designs and did social media consulting for various award-winning Wendy’s social media campaigns (Here’s The Beef, Girl Behind 6, Wendy’s Taste Tour).
Technologies: Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleExperience Architect
2011 - 2011VML- Redesigned the website for the US Olympic Committee.
Technologies: Microsoft Office, Adobe Creative Suite, Microsoft Visio, OmniGraffleInformation Architect
2011 - 2011McGarryBowen- Redesigned the Facebook app for Chase Community Giving and Chase American Giving Awards.
Technologies: Microsoft Office, OmniGraffleUser Interface Designer
2010 - 2010The Wonderfactory- Pitched the product and website redesign for Proclivity Systems.
- Redesigned a website for Zagat.
- Redesigned the product and web portal for Dun & Bradstreet.
Technologies: Apple Keynote, Adobe Creative SuiteLead Interaction Designer
2009 - 2010Digitas- Crafted website designs and redesigns for various American Express products and campaigns (ZYNC Card, Amex Network, Amex Selects, Online Merchant Services).
- Created a website design for TIAA-CREF retirement services.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Axure, Microsoft Office, Microsoft VisioLead Interaction Designer
2008 - 2009Digitas- Redesigned websites for various IBM products and services (mid-marketing consulting solutions, IBM Smart Market, IBM Smarter Planet).
- Crafted a consumer-facing branded pharmaceutical website design for Boehringer Ingelheim (COPDGuide.com).
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Adobe Dreamweaver, Adobe Fireworks, Microsoft Visio, Microsoft OfficeInteraction Designer
2008 - 2008R/GA- Created product and website designs for various award-winning Nike products and services (Nike+, Nike+ Human Race 10K, Nike Brand Platform, Nike Running).
Technologies: Adobe Creative Suite
Designer in New York, NY, United States
Member since November 12, 2015
Jen is a product design director and UX designer with over a decade of experience creatively solving the needs of companies and agencies at any scale. Clients like Nike, Pfizer, Verizon, and Wendy's have benefited from her keen eye for detail and ability to understand user needs and translate them into actionable designs that help shape a company's direction and maximize revenue.
Jen is now available for hire
Employment
Other Experience
Education
- Bachelor of Fine Arts Degree in Design and Technology2004 - 2008Parsons School of Design - New York, NY, USA
- Participated in an Exchange Studies in Art History2006 - 2006Lorenzo de' Medici Institute - Florence, Italy
Certifications
- Blockchain: Foundations and Use CasesJANUARY 2019 - PRESENTConsenSys Academy
- Design Strategy: Design Thinking for Business Strategy and EntrepreneurshipNOVEMBER 2018 - PRESENTThe University of Sydney
- Landing Page OptimizationJULY 2012 - PRESENTMECLABS Institute
Experience
- Strategy20 years
- Research & Critical Thinking20 years
- UX Design10 years
- Prototyping10 years
- UX Direction10 years
- Sketch10 years
- User Experience (UX)10 years
- Interactive Prototypes10 years
