Product Design Lead
2018 - PRESENTConsenSys- Consulted with external clients on developing relevant blockchain products, services, and use cases for their business and industry.
- Worked with internal stakeholders to strengthen product and UX offerings within the company.
- Strengthened the overall design offerings of the design studio, including redesigning all communications.
- Extensively and remotely collaborated with designers, engineers, business developers, and SMEs as needed.
- Built relationships with the local design community, strengthening our position in the community and recruiting top talent.
Technologies: G Suite, Jira, Airtable, Figma, InVision, Sketch, Ethereum, BlockchainSenior Experience Designer
2018 - 2018Havas Tonic- Designed consumer-facing branded and unbranded pharmaceutical websites for various prescription medications marketed in the US.
- Designed new content strategies for these websites, helping the client take advantage of specific keyword traffic to increase awareness and conversions.
- Mentored junior art directors in their transitions from print to digital design methods, including extensive instruction in UI design principles.
- Built new internal processes to design artifacts for presentations, including workflows for rapid design and prototyping with Photoshop, Sketch, InVision, and Keynote.
- Provided UX-related guidance to other teams at this agency on an as-needed basis.
Technologies: Microsoft Office, InVision, Adobe Photoshop, Apple Keynote, Principal, SketchSenior UX Architect
2018 - 2018McKinsey & Company- Designed an educational platform to distribute online courses to cohorts numbering 50,000+ around the world.
- Worked with Open edX to develop new platform capabilities that have since been included in their open-source offerings.
- Built the first fully responsive online learning platform with Open edX.
- Built the first native mobile experience with Open edX.
- Redesigned a feature for gauging the progress (i.e., improvement) of a learners' ability and won new business for the department.
Technologies: Open edX, Confluence, Jira, MacOS, Principle, InVision, SketchUX Director
2017 - 2018stylestaze- Acted as the UX director for a mobile fashion gaming company and was responsible for directing the vision of all interactive experiences, including the game itself, related mobile apps, back-end admin services, and web experience.
- Authored the game mechanics, player strategy, and game economy with a leading economist in the field.
- Led a team of eleven remote freelancers in the production of a mobile gaming app for iOS.
- Designed and administered all research activities, including stakeholder interviews, player interviews, user testing, contextual inquiry, surveys, card sorts, and other forms of quantitative and qualitative testing.
- Created an innovative approach which helped us secure over $2 million in round-1 seed funding.
Technologies: OptimalWorkshop, InVision, SketchDesign Specialist
2017 - 2017Wave Money- Provided product and service design consultancy to Wave Money, Myanmar's top mobile financial services provider, in conjunction with the Small Surfaces design agency.
- Conducted field research and concept development for three mobile payment products that integrate with the Wave Money platform.
- Researched and created the UX and UI designs for all updates to the current products on an as-needed basis.
- Trained a number of local staff in UX research techniques and methodologies, and built the UX design capacity into the existing product and design team.
- Gave UX design talks and seminars with various local startup incubators and co-working spaces—growing Wave Money's reputation as a local expert in human-centered design methods.
Technologies: MacOS, iOS, Android, OptimalSort, Trello, Jira, Zeplin, Adobe Illustrator, InVision, SketchSenior Interaction Designer
2016 - 2016Fjord- Redesigned a commercial insurance portal for one of the world’s largest publicly traded property and casualty insurers.
- Built a design system, including colors and typography, components and patterns, logos and open graph tags, and other assets.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: SharePoint, Adobe InDesignSenior User Experience Architect
2016 - 2016Critical Mass- Redesigned a website for one of the big four banks in the US.
- Built a design system, including colors and typography, components and patterns, logos and open graph tags, and other assets.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Jira, OptimalSort, Treejack, UserZoom, InVision, Microsoft Office, Apple Keynote, OmniGraffle, SketchUser Experience Designer
2016 - 2016ROAR - A Publicis Groupe Solution- Redesigned a personal banking website for one of the big four banks in the US.
- Built a design system, including colors and typography, components and patterns, logos and open graph tags, and other assets.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Microsoft Office, Adobe Creative Suite, Apple Keynote, OmniGraffle, SketchInteraction Designer
2015 - 2015Fjord- Crafted the product design and development for the ADP Innovation Lab.
- Redesigned the global website for AIG, a multinational insurance agency.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Trello, Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2014 - 2014BoomBox, Inc.- Pitched for the redesign of a destination hotel and resort's website.
Technologies: Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2014 - 2014M&C Saatchi NYC- Crafted the website redesign for PROFOOT.
- Audited the design for Global Energy Drinks.
Technologies: Microsoft Office, Adobe Creative Suite, OmniGraffleUser Interface Designer
2013 - 2014The Wonderfactory- Made the product design pitch for CBS Interactive.
- Redesigned the PwC employee intranet, including the design of a new transaction portal to create and apply for pro bono work opportunities.
- Pitched for the Bloomberg.com redesign.
Technologies: OmniGraffle, Adobe InDesign, Adobe IllustratorSenior User Experience Designer
2013 - 2013Publicis Kaplan Thaler- Created the redesigns for the consumer-facing branded pharmaceutical website for Shionogi (Osphena) and Merck (Oxytrol for Women).
Technologies: Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2012 - 2012AKQA- Redesigned the online and in-store shopping experiences for Verizon Wireless and Verizon Home Services.
Technologies: InVision, Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleSenior User Experience Designer
2011 - 2012Publicis Kaplan Thaler- Redesigned the consumer-facing branded and unbranded pharmaceutical websites for Merck (Gardasil, HPV.com).
- Pitched the product and website design for Acorda Therapeutics (Ampyra).
- Performed the discovery work for the Janus Capital Group website redesign.
Technologies: Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleInformation Architect
2011 - 2011McGarryBowen- Created website designs for various JPMorgan Chase entities (Chase Take A Step Forward, Distinctively J.P. Morgan).
- Crafted the Facebook app design for Chase Community Giving and the website design for Verizon Wireless campaigns (Droiddoes.com).
- Implemented the Google Maps mashup for Marriott.
Technologies: Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Architect
2011 - 2011LBi US- Redesigned the B2B web portal for Bristol-Meyers Squibb (Destination Access).
Technologies: Microsoft Visio, Microsoft Office, Adobe Creative Suite, OmniGraffleUser Experience Designer
2011 - 2011Kaplan Thaler Group- Designed a mobile app for Supervalu.
- Created Facebook app designs and did social media consulting for various award-winning Wendy’s social media campaigns (Here’s The Beef, Girl Behind 6, Wendy’s Taste Tour).
Technologies: Apple Keynote, Microsoft Office, Adobe Creative Suite, OmniGraffleExperience Architect
2011 - 2011VML- Redesigned the website for the US Olympic Committee.
Technologies: Microsoft Office, Adobe Creative Suite, Microsoft Visio, OmniGraffleInformation Architect
2011 - 2011McGarryBowen- Redesigned the Facebook app for Chase Community Giving and Chase American Giving Awards.
Technologies: Microsoft Office, OmniGraffleUser Interface Designer
2010 - 2010The Wonderfactory- Pitched the product and website redesign for Proclivity Systems.
- Redesigned a website for Zagat.
- Redesigned the product and web portal for Dun & Bradstreet.
Technologies: Apple Keynote, Adobe Creative SuiteLead Interaction Designer
2009 - 2010Digitas- Crafted website designs and redesigns for various American Express products and campaigns (ZYNC Card, Amex Network, Amex Selects, Online Merchant Services).
- Created a website design for TIAA-CREF retirement services.
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Axure, Microsoft Office, Microsoft VisioLead Interaction Designer
2008 - 2009Digitas- Redesigned websites for various IBM products and services (mid-marketing consulting solutions, IBM Smart Market, IBM Smarter Planet).
- Crafted a consumer-facing branded pharmaceutical website design for Boehringer Ingelheim (COPDGuide.com).
- Created user flows for five archetypes based on data gathered in user interviews.
Technologies: Adobe Dreamweaver, Adobe Fireworks, Microsoft Visio, Microsoft OfficeInteraction Designer
2008 - 2008R/GA- Created product and website designs for various award-winning Nike products and services (Nike+, Nike+ Human Race 10K, Nike Brand Platform, Nike Running).
Technologies: Adobe Creative Suite