Jennifer Lee, Designer in Dallas, TX, United States
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Jennifer Lee

Verified Expert  in Design

Bio

Jennifer is a content strategist with over 15 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.

Portfolio

Work Experience

Content & Writing Expert

2023 - 2023
Shrimpl PTE LTD
  • Simplified intricate business concepts adeptly with clarity and empathy, catering to a broad audience.
  • Wore multiple hats, completing the writing and designing the website's information architecture and user flow.
  • Assisted in selecting suitable design components for each page.
Technologies: Copywriting, Writing & Editing, Content Writing, Technical Writing, Visual Design, Branding, Marketing Design

Content Design Manager

2020 - 2022
Accenture
  • Helped my clients achieve experience transformation through the power of optimized content.
  • Designed easy-to-digest content experiences across digital touchpoints.
  • Developed well-structured content taxonomy and hierarchy following client and project needs.
  • Managed content delivery workflows by deploying Agile ways of working.
  • Created actionable roadmaps, playbooks, and guides to scale content operations.
  • Synthesized insights by conducting audits, research, and user/stakeholder interviews.
Technologies: Miro Development, Adobe Experience Manager (AEM), Agile Design, Information Architecture, Content Design, UX Writing, Content Strategy, Content-first Design & Development, Content Marketing, Copywriting, UX Design, SEO, Web App Design, UX Design, User Research, Wireframing, Stakeholder Interviews, User Journeys, Taxonomy, Branding, Presentations, User Flow Design, Website Audits, Guidelines, Storytelling Design, Presentation Design, Mobile App Design, Workshops, Marketing Design, SEO Content, Web Content, Content Modeling, Content Mapping, Mobile UI Design, Mobile UX Design, Content Production, UX Design, User Testing, UX Design, Writing & Editing, User Engagement, Content Creation, Figma, Web Design, Government, Finance, Healthcare Services, Social Security, Jobs to be Done (JTBD), Web Design, Semrush, User Accepance Testing, Analysis, Product Branding, Thought Leadership, Design Strategy, Tone of Voice, Brand Positioning, Marketing Strategy, Digital Marketing Strategy, Digital Marketing Product Management, Digital Marketing Best Practices, Inventory, Web Design, B2B Design, B2C, Content, Communication Design, Publication, CX Design, Advertising Management, Advertising Campaigns, Microcopy, Web Design, UX Design, Content Writing, Articles, UI Design, Prototyping, White Papers, Images, Presentation Design, Marketing Design, Technical Writing, Brand Design, Web UX Design, Product Descriptions, SEO Tools, Metadata, E-commerce Website Design, Microsoft PowerPoint, Business Development, Web Design

Senior Content Strategist

2020 - 2020
Publicis Sapient
  • Helped clients apply best content practices to drive digital transformation.
  • Kickstarted an insurance company's regional efforts to revamp their website, managing the critical process of content production for Hong Kong.
  • Advised on intuitive content design based on stakeholder feedback and technological capabilities.
  • Managed content production and maintained inventory of digital content, including assets, taxonomy, and metadata recommendations.
  • Wrote and edited content, establishing editorial standards on accuracy and quality.
Technologies: Jira, Confluence, Agile Design, Information Architecture, Content Design, UX Writing, Content Strategy, Content-first Design & Development, Content Marketing, Copywriting, UX Design, SEO, Web App Design, UX Design, User Research, Wireframing, Stakeholder Interviews, User Journeys, Taxonomy, Branding, User Flow Design, Website Audits, Guidelines, Storytelling Design, Presentation Design, Mobile App Design, Workshops, Marketing Design, SEO Content, Web Content, Content Modeling, Content Mapping, Mobile UI Design, Mobile UX Design, Content Production, UX Design, User Testing, UX Design, Writing & Editing, User Engagement, Content Creation, Figma, Web Design, Finance, Jobs to be Done (JTBD), Life Insurance, Web Design, Health Insurance, Analysis, Product Branding, Design Strategy, Tone of Voice, Brand Positioning, Marketing Strategy, Digital Marketing Strategy, Digital Marketing Product Management, Digital Marketing Best Practices, Inventory, Web Design, B2C, Content, Communication Design, Publication, CX Design, Advertising Management, Advertising Campaigns, Microcopy, Web Design, UX Design, Content Writing, Articles, UI Design, Prototyping, Presentation Design, Marketing Design, Technical Writing, Brand Design, Web UX Design, Product Descriptions, SEO Tools, Metadata, E-commerce Website Design, Microsoft PowerPoint, Business Development, Web Design

Content Marketer

2018 - 2019
8fit
  • Developed and managed content aimed at driving user acquisition and paid subscriptions.
  • Optimized content, including headlines, images, animated GIFs, and topics, to improve a click-through rate and return on investment (ROI).
  • Iterated a landing page user flow and content hierarchy to boost performance.
  • Wrote user-focused articles on trending fitness topics for different personas.
  • Conceptualized creative ideas for social media A/B testing.
  • Managed result-driven campaigns on Outbrain and Taboola.
Technologies: Taboola, Outbrain, Content Design, Content Strategy, Content-first Design & Development, Content Marketing, Copywriting, UX Writing, UX Design, Mobile App Design, Web App Design, UX Design, User Journeys, Branding, User Flow Design, Storytelling Design, Health & Wellness, Paid Advertising, Mobile App Design, Mobile App, Social Media Design, Marketing Design, Web Content, UX Design, Curriculum Development & Delivery, Mobile Apps, Native Ads, Outbound Marketing, Writing & Editing, WordPress Design, Mobile App Design, Mobile App Design, User Engagement, Conversion, Investments, Landing Pages, Landing Page Design, Landing Page Optimization, Content Creation, Web Design, Jobs to be Done (JTBD), Web Design, Social Media Design, Facebook, Instagram, Analysis, Graphic Design, Creative Briefs, Product Branding, Design Strategy, Tone of Voice, Brand Positioning, Marketing Strategy, Digital Marketing Strategy, Digital Marketing Product Management, Digital Marketing Best Practices, B2C, Self-paced Training, Content, Communication Design, CX Design, Advertising Management, Advertising Campaigns, Microcopy, Web Design, Content Writing, Articles, Images, Animated GIFs, Marketing Design, Brand Design, Product Descriptions, SEO Tools, Metadata, Presentation Design, Microsoft PowerPoint, Web Design, Social Media Content Creation, Social Media Strategy

Content Strategist

2014 - 2018
Quadmark
  • Created content and enablement solutions designed with a functional and emotional user experience in mind to drive better business outcomes⁠.
  • Created an onboarding app for an international logistics company while project-managing a team of collaborators, stakeholders, and the creation process.
  • Consulted on digital transformation, UX, customer journeys, omni-channel sales management, and instructional design.
  • Conducted user and stakeholder research and built wireframes and prototypes.
  • Wrote copy for all points of in-app content interaction, including titles, buttons, tooltips, and FAQs.
  • Supported content localization across different sales markets.
Technologies: Instructional Design, Information Architecture, Content Design, UX Writing, Content Strategy, Content-first Design & Development, Copywriting, UX Design, Mobile App Design, Web App Design, UX Design, User Research, Wireframing, Stakeholder Interviews, User Journeys, Taxonomy, Branding, Presentations, User Flow Design, Storytelling Design, Presentation Design, Mobile App Design, Mobile App, Marketing Design, Web Content, Content Modeling, Content Mapping, Mobile UI Design, Mobile UX Design, Mobile App Design, Adult Learning, Content Production, UX Design, Curriculum Design, Curriculum Development, Learning Apps, Mobile Apps, User Testing, UX Design, Logistics Consulting, Writing & Editing, User Engagement, iOS Design, Content Creation, Web Design, Jobs to be Done (JTBD), Web Design, User Accepance Testing, Analysis, Graphic Design, Creative Briefs, Design Strategy, Tone of Voice, Inventory, Web Design, B2B Design, B2C, Training & Training Content Development, Training Content, Web-based Training, Employee Training, Training Materials, Sales Training, Content, Communication Design, Sales, CX Design, Microcopy, Web Design, UX Design, Content Writing, Articles, UI Design, Prototyping, Presentation Design, Marketing Design, Technical Writing, Brand Design, Web UX Design, Product Descriptions, SEO Tools, Metadata, Online Course Design, Microsoft PowerPoint, Business Development, Web Design

Digital Copywriter

2010 - 2014
Ogilvy
  • Wrote for digital interfaces, such as websites, mobile applications, interactive games, email marketing campaigns, social media posts, and web banners.
  • Crafted persuasive content about clients' products, programs, and services.
  • Served clients such as IBM, American Express, Yahoo, Intercontinental Hotel Group, and SGX.
Technologies: Content Design, Copywriting, UX Writing, UX Design, Web App Design, Wireframing, Stakeholder Interviews, Branding, Storytelling Design, Paid Advertising, Social Media Design, Marketing Design, Web Content, Content Production, Outbound Marketing, Writing & Editing, Mobile App Design, Conversion, Landing Pages, Landing Page Design, Content Creation, Web Design, Web Design, Social Media Design, Facebook, Graphic Design, Creative Briefs, Product Branding, Tone of Voice, Brand Positioning, Digital Marketing Strategy, Digital Marketing Product Management, B2B Design, B2C, Content, Communication Design, Publication, CX Design, Advertising Management, Advertising Campaigns, Microcopy, Web Design, Content Writing, Articles, Marketing Design, Technical Writing, Brand Design, Product Descriptions, SEO Tools, Metadata, Web Design, Social Media Content Creation, Social Media Strategy

Copywriter

2009 - 2010
Formul8
  • Crafted creative copy and slogans to persuade and influence by exploring the client's core message and target audience.
  • Helped businesses communicate their message over print and digital media.
  • Served clients such as Heineken, StarHub, Great Eastern, the Economic Development Board of Singapore, and Dubai Racing Club.
Technologies: Content Design, Copywriting, Web App Design, Branding, Storytelling Design, Paid Advertising, Marketing Design, Content Production, Outbound Marketing, Writing & Editing, Mobile App Design, Conversion, Landing Pages, Landing Page Design, Content Creation, Social Media Design, Graphic Design, Creative Briefs, Product Branding, Tone of Voice, Brand Positioning, Digital Marketing Strategy, Digital Marketing Product Management, B2B Design, B2C, Content, Communication Design, Publication, CX Design, Advertising Management, Advertising Campaigns, Web Design, Content Writing, Articles, Marketing Design, Technical Writing, Brand Design, Product Descriptions, SEO Tools, Metadata, Social Media Content Creation, Social Media Strategy

Writer | Stylist

2008 - 2008
Viscion Media Group
  • Created content for a range of lifestyle magazines.
  • Developed copy for a variety of article formats, including how-tos, interviews, and reviews.
  • Coordinated and styled fashion and beauty photoshoots.
Technologies: Storytelling Design, Writing & Editing, Content Creation, Content, Communication Design, Publication, Copywriting, Content Writing, Articles, Marketing Design, Product Descriptions
2004 - 2007

Bachelor of Arts Degree in Mass Communication

Curtin University of Technology - Perth, Australia

DECEMBER 2017 - PRESENT

Designing Digital Experiences For Humans: User Experience Lab

Hyper Island

NOVEMBER 2017 - PRESENT

The Strategy of Content Marketing

Coursera

OCTOBER 2017 - PRESENT

Search Engine Fundamentals

Coursera

JANUARY 2017 - PRESENT

Viral Marketing and How to Craft Contagious Content

Coursera

Tools

Microsoft PowerPoint, Miro Development, Figma, Jira, Confluence, Adobe Experience Manager (AEM)

Platforms

Web Design, Mobile App Design, WordPress Design, iOS Design

Industry Expertise

Advertising Management, Marketing Design, Health & Wellness, Logistics Consulting, Investments, Government, Life Insurance, Fitness

Other

Content Strategy, Content-first Design & Development, Content Marketing, Copywriting, UX Writing, Branding, Storytelling Design, Content Design, Content, Content Writing, Writing & Editing, Content Creation, Web Design, Creative Briefs, Graphic Design, Tone of Voice, Brand Positioning, Marketing Strategy, Digital Marketing Strategy, Digital Marketing Product Management, B2B Design, B2C, Communication Design, Publication, Advertising Campaigns, Microcopy, Web Design, Articles, Presentation Design, Marketing Design, Technical Writing, Brand Design, Product Descriptions, Web Design, UX Design, SEO, Instructional Design, Mobile App Design, Web App Design, Wireframing, UX Design, Stakeholder Interviews, User Journeys, Information Architecture, Taxonomy, Presentations, User Flow Design, Website Audits, Guidelines, Presentation Design, Mobile App, Social Media Design, Workshops, Web Content, Content Modeling, Content Mapping, Mobile UI Design, Mobile UX Design, Mobile App Design, Adult Learning, Content Production, UX Design, Curriculum Design, Curriculum Development, Curriculum Development & Delivery, Learning, Learning Apps, Mobile Apps, Mobile App Design, UX Design, User Engagement, Conversion, Landing Pages, Landing Page Design, Jobs to be Done (JTBD), User Accepance Testing, Social Media Design, Analysis, Product Branding, Design Strategy, Digital Marketing Best Practices, Inventory, Web Design, Training & Training Content Development, Training Content, Web-based Training, Training Materials, Sales Training, Sales, CX Design, UX Design, UI Design, Prototyping, White Papers, Design Workshops, Brand Strategists, Web UX Design, SEO Tools, Metadata, E-commerce Website Design, UI Design, Brand Design, Social Media Content Creation, Online Course Design, Business Development, Social Media Strategy, Agile Design, User Research, Paid Advertising, Lean Project Management, Small Business Design, SEO Content, User Testing, UX Design, Native Ads, Outbound Marketing, Outbrain, Taboola, Mobile App Design, Landing Page Optimization, Fitness Trackers, Finance, Healthcare Services, Social Security, Health Insurance, Semrush, Facebook, Instagram, Training, Lean Canvas, Entrepreneurship, Thought Leadership, Startup Development, Teaching, Employee Training, Self-paced Training, Images, Animated GIFs, Tourism, Government to Citizen (G2C), Visual Design

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