Jessica is a solutions-focused principal UX and product designer with more than 16 years of success in experience design and product strategy for startups to Fortune 500 companies including Citrix, HBOGO, Symantec, PayPal, Booking.com, Netflix and FreshChoice to name a few. Her broad areas of expertise include user research & strategy, design thinking, concept development, UX design execution and testing and product refinement.
Led data-driven digital experience designs across web and mobile experiences including market analysis and research, web and content strategy, UX design, and testing.
Managed and was responsible for all phases of design including developing the design brief, communicating with onsite and distributed teams, architecture, workshops, copy/content recommendations, style/usage guides, and overall design/optimization in an Agile environment.
Performed preliminary project ideation and analysis, internal/external staffing, budget management, and overseeing strategy/objectives.
Helped with the mobility apps web ecosystem strategy development and connected information architecture.
Designed the responsive marketing platform strategy and experience.
Architected the global product resource center and system.
Optimized the customer homepage experience strategy.
Designed a mobile-friendly, modular, and responsive landing page system.
Conceived, created, and directed compelling branded experiences for Bio-Rad customers and employees across multiple mediums including interactive mobile product demos, websites and intranet.
Managed and collaborated with a team of designers and front-end developers in the creation of new initiatives including websites, microsites, blogs, and other new media touch points.
Performed preliminary research and/or site analysis.
Designed the site architecture and made functional specifications.
Made UX design recommendations, worked with development, and had programming oversight.
Worked on the following notable projects: Bio-Rad.com, MiniProtean.com, BioRadiations.com (online magazine marketing campaign and website), Gel Doc EZ (interactive digital demo, product launch, and integrated campaign), Trans-Blot Turbo (interactive digital demo, product launch, and integrated campaign), and the Bio-Plex's cost calculator.
Technologies: Adobe Suite, WordPress, HTML, CSS
Creative Director Contract
2008 - 2009
Me, Myself & I
Conceived, designed, directed and produced online experiences, brand strategy, visual identity systems, and design languages.
Collaborated with stakeholders from concept through execution to delivery.
Interfaced with clients regarding projects in progress.
Designed the online magazine experience for the California State Automobile Association (AAA).
Designed the UX for the Vacation of a Lifetime Sweepstakes microsite for the California State Automobile Association (AAA) .
Created the digital campaign strategy for the California State Automobile Association (AAA). This included the creation of home page hero banners, landing pages, online ads, and marketing email.
Designed Reality Digital's corporate website, campaign strategy, and product launch microsite.
Rehauled Jaspersoft's design philosophy. This included designing their corporate website experience, refreshing their brand strategy, designing their icons and product logos (including brand hierarchy and product matrix), remaking their corporate brand guidelines, and designing a web-based training module.
Technologies: Adobe Suite, WordPress, HTML, CSS
Senior Art Director
2007 - 2008
CNET Networks Entertainment
Collaborated with cross-departmental teams working on web initiatives, providing design direction, and teaching best practice design principles to ensure brand and design consistency as well as fluid, easy-to-use UX.
Presented and facilitated design reviews with stakeholders and other cross-functional team members. Managed and provided direction for designers, freelance contractors, and production artists.
Identified opportunities for improvement in existing web experiences and implemented changes resulting in better visual communication and improved user experience.
Designed the corporate website UX and refreshed the SEO.
Designed the UX of a brand widget and a self-serve ad widget.
Wrote brand and web guidelines.
Technologies: Adobe Suite
2002 - 2007
Designed, directed, and produced brand strategy, visual identity systems, online experiences, and a wide range of digital and print marketing materials.
Developed a high-level conceptual copywriting system that supported strategic and visual concepts.
Managed various projects keeping them on-time and within budget.
Collaborated and directed design team from concept through execution to delivery. Interfaced with clients regarding projects in progress, attended press checks and photo shoots.
Worked with notable clients: Symantec, PayPal, Logitech, Netflix, FreshChoice, Trimble, Sybase, and JDSU.