Jessica Testa, Designer in San Francisco, CA, United States
Jessica Testa

Designer in San Francisco, CA, United States

Member since May 2, 2016
Jessica is a solutions-focused principal UX and product designer with more than 16 years of success in experience design and product strategy for startups to Fortune 500 companies. Some of those companies include Citrix, HBOGO, Symantec, PayPal, Booking.com, Netflix, and FreshChoice. Jessica's broad areas of expertise include user research & strategy, design thinking, concept development, UX design, execution and testing, and product refinement.

Jessica is now available for hire

Employment

  • UX Design Director

    2011 - 2017
    Citrix
    • Led data-driven digital experience designs across web and mobile experiences including market analysis and research, web and content strategy, UX design, commerce flow optimization design, research and testing.
    • Managed and was responsible for all phases of design including developing epics and user stories, communicating and directing onsite and distributed, remote teams, UX design strategy and information architecture, workshop design and facilitation, copy/content recommendations, style/usage guides and UX libraries, and overall design/optimization in an Agile environment.
    • Performed preliminary project ideation and analysis, internal/external staffing, budget management, and overseeing strategy/objectives.
    • Defined the mobility apps web ecosystem strategy development and connected information architecture and delivered holistic UX design system, visual language, and component library.
    • Designed the responsive marketing platform UX strategy and experience optimized for conversion and ease of usability.
    • Strategized, architected, and designed the Mobility Apps Global Product Resource Center and delivered a comprehensive UX design system.
    • Optimized the customer homepage experience strategy.
    • Designed a mobile-friendly, modular, and responsive landing page system.
    Technologies: Agile, Slack, Usertesting.com, InVision, Sketch, Adobe Creative Suite
  • Senior Web and Interactive UX Director

    2010 - 2011
    Bio-Rad
    • Conceived, created, and directed compelling branded experiences for Bio-Rad customers and employees across multiple mediums including interactive mobile product demos, websites and intranet.
    • Managed and collaborated with a team of designers and front-end developers in the creation of new initiatives including websites, microsites, blogs, and other new media touch points.
    • Performed preliminary research and/or site analysis.
    • Designed the site architecture and made functional specifications.
    • Made UX design recommendations, worked with development, and had programming oversight.
    • Worked on the following notable projects: Bio-Rad.com, MiniProtean.com, BioRadiations.com (online magazine marketing campaign and website), Gel Doc EZ (interactive digital demo, product launch, and integrated campaign), Trans-Blot Turbo (interactive digital demo, product launch, and integrated campaign), and the Bio-Plex's cost calculator.
    Technologies: CSS, HTML, WordPress, Adobe Creative Suite

Education

  • Bachelor of Fine Arts in New Media
    2000 - 2002
    Academy of Art University - San Francisco, CA (USA)

Location

San Francisco, CA, United States

To view more profiles

Join Toptal
Share it with others