Joanna Schames

Designer in Los Alamitos, CA, United States

Member since March 29, 2022

Joanna is a full-stack digital product designer, multidisciplinary designer, and creative director with over 15 years of experience. She has led design teams within Disney, Hulu, DIRECTV, GoodRx, and various tech startups. Joanna is an expert in user experience, user interface, marketing design, advertising, and branding. Her approach combines business strategy, research, and hands-on design skills to develop user-focused, innovative solutions.

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Portfolio

Digital Design

Lead Product Designer for DIRECTV Now, Over-the-top Content (OTT)
- Art Direction
- Sketch
- Zeplin
- UI Design
- Photoshop CC
- Illustrator CC
- Over-the-top Content (OTT)
- Product Design
- Research
- UI Research
- UX Research
- Agile
- Responsive Design
- Mobile UI
- Mobile UX
- Tablet UI
- Tablet UX
- iOS
- iOS TV
- Android
- Roku
- OmniGraffle
- UX Testing
- UI Testing
- Usability Analysis
- Style Guides
- UI Patterns
- Video Players
- Card Sorting
- Task Analysis
- Use Case Analysis
- User Behavior
- Jira
- InVision
- Agile Sprints
- B2C
- Design Management
- Usability Testing
- Personas
- User Personas
- User Flows
- Responsive
- Responsive UI
- User Testing
- Competition Research
- UI Pattern Library
- Web
- Visual Design
Head of Design at StackSocial, eCommerce Platform Redesign
- Art Direction
- Sketch
- Photoshop CC
- Illustrator CC
- Research
- Sitemaps
- User Flows
- B2C
- Responsive Design
- User Personas
- User Research
- UX Testing
- UI Testing
- Pencil Sketches
- Wireframing
- Product Design
- User Experience (UX)
- User Interface (UI)
- UI Research
- Zeplin
- HTML
- Personas
- Web Platforms
- eCommerce Design
- eCommerce UX
- eCommerce UI
- Agile
- Asana
- Agile Delivery
- eCommerce
- eCommerce Platforms
- eCommerce Web Design
- Product Strategy
- Pitch Decks
- Creative Direction
- Digital Creative Direction
- Print
- UX Research
- Design Production
- Digital Product Design
- Google Slides
- Mobile UI
- Product Marketing
- Task Analysis
- Typography
- UI Patterns
- UI Pattern Library
- Use Cases
- Use Case Analysis
- Graphic Design
- Marketing Design
- Visual Design
- Design Management
- Business
- Business to Business (B2B)
- Usability Testing
- Usability Analysis
Senior Product Designer for AT&T TV Now, Over-the-top Content (OTT)
- Sketch
- Zeplin
- OmniGraffle
- Agile
- Android
- iOS
- iOS TV
- Over-the-top Content (OTT)
- Responsive Design
- Web
- Product Design
- User Experience (UX)
- User Interface (UI)
- UI Style Guides
- Style Guides
- Jira
- Pattern Design
- Product Strategy
- Responsive UI
- UI Research
- User Behavior
- User Personas
- Video Players
- Mobile UI
- Pencil Sketches
- Apple TV
- Roku
- Sitemaps
- Task Analysis
- User Flows
- User Research
- Design Validation
- Visual Design
- Design Management
- Business
- Usability
- Usability Testing
- Usability Analysis
- InVision
- TV App Design
- Agile Sprints
Marketing Brand Designer and Art Director for Hulu Plus
- Photography
- Branding
- Commercials
- Style Guides
- Typography
- Color Schemes
- Paid Advertising
- Mobile Advertising
- Pattern Design
- Art Direction
- Digital Creative Direction
- Pitch Decks
- Web Research
- Print Design
- Presentation Design
- Photoshop CC
- Illustrator CC
- Marketing Design
- Web Marketing
- Print Marketing Design
- B2C Marketing
- Communication Design
- Digital Advertising
- Event Signage
- Graphic Design
- Visual Design
- User Personas
- Illustration
- Email Templates
- Print
- Product Marketing
- Research
- User Research
- Iconography
- Patterns
- UI Patterns
- UI Pattern Library
- UI Style Guides
- Design Production
- InDesign CC
- B2C
- Design Management
- Product Branding
- Infographics
- Sales Pitches
- Product Design
- Digital Product Design
Lead Designer for Hulu Originals Marketing
- Photoshop CC
- Illustrator CC
- B2C Marketing
- Print Design
- Billboard Design
- Marketing Design
- Email Design
- HTML
- Mobile Advertising
- Digital Advertising
- Social Media
- Over-the-top Content (OTT)
- Print Marketing Design
- Creative Direction
- Art Direction
- Vehicle Wraps
- Event Signage
- Pitch Decks
- Branding
- Product Branding
- Style Guides
- Web Marketing
- Photography
- Swag
- Web Platforms
- Graphic Design
- Visual Design
- Design Management
- Asana
- B2C
Designer for BloomTech Rebrand
- Sketch
- Figma
- Illustrator CC
- Photoshop CC
- Photography
- Web Marketing
- Brochure Design
- Print
- Templates
- Email Templates
- Presentation Design
- Pitch Decks
- Branding
- Brand Design
- Communication Design
- Illustration
- Infographics
- Style Guides
- Responsive Design
- Google Slides
- Digital Advertising
- Event Signage
- Sales Pitches
- Product Strategy
- Print Marketing
- Print Marketing Design
- Graphic Design
- Visual Design
- Print Design
- Logo Design
- Responsive
- Responsive UI
- Competition Research
- User Interface (UI)
- UI Design
- Creative Direction
- Art Direction
- Product Branding
- B2C
- Digital Creative Direction
- Asana
Product Designer and Creative Director for StackCommerce, eCommerce Startup
- Responsive Design
- Photoshop CC
- Illustrator CC
- B2B
- Business to Business (B2B)
- Logo Design
- Brand Design
- Typography
- Color Schemes
- T-shirt Design
- Presentation Design
- Pitch Decks
- Marketing Design
- Agile
- Swag
- Print Design
- Print Marketing Design
- Banner Design
- Sticker Design
- Signage
- Event Signage
- Email Design
- User Interface (UI)
- User Experience (UX)
- UI Design
- Product Design
- UX Design
- Responsive
- Responsive UI
- Competition Research
- Product Strategy
- Branding
- Agile Sprints
- Agile Delivery
- Style Guides
- Art Direction
- Sales Pitches
- Print Marketing
- UI Style Guides
- Responsive Layout
- Social Media
- User Personas
- Web Research
- Email Templates
- Email Template Design
- Illustration
- Pencil Sketches
- Photography
- Sitemaps
- UI Patterns
- UI Pattern Library
- User Flows
- User Research
- Graphic Design
- Visual Design
- Prototyping
- Agile UX
- Design Production
- Digital Product Design
- Product Branding
- InVision
Product Designer for Hulu Plus Signup Flow
- Photoshop CC
- Illustrator CC
- OmniGraffle
- B2C
- Web Marketing
- B2C Marketing
- Marketing Design
- Agile
- UX Design
- Web Design
- UI Design
- Product Design
- Iconography
- UI Patterns
- Style Guides
- Product Marketing
- Mobile UI
- Tablet UI
- Mobile UX
- Tablet UX
- Sitemaps
- User Flows
- eCommerce Design
- Waterfall Development
- Mobile Web
- Mobile Web Design
- Jira
- Research
- UI Research
- Task Analysis
- Personas
- Use Case Analysis
- User Research
- Branding
- Design Production
- Wireframing
- A/B Testing
- Over-the-top Content (OTT)
- Axure
- Art Direction

Employment

Design Consultant
2017 - PRESENT
Self-employed
- Supported the product design team at GoodRx with UX and UI for apps and a responsive website. Designed interfaces and prototypes for usability testing. Redesigned pages increased traffic and drug coupon conversions by 10% on mobile and 25% on the web.
- Supported the creative director of the Bloom School of Technology by rebranding the company website. Designed UX and UI for the home, about, and career pages.
- Designed school brochures, internal presentations, and infographics for the Bloom School of Technology.
Technologies: Sketch, Figma, Axure, Zeplin, HTML, Photoshop CC, Illustrator CC, Jira, OmniGraffle, InVision
Senior Product Designer
2015 - 2017
DIRECTV
- Led design for DIRECTV's OTT experience on iOS and Android apps, web, and 10ft experiences. Designed interfaces and interactions, UI style guides, and prototypes. Designed Could DVR, DVR recordings, downloads, detail show pages, and payment pages.
- Defined user experience, managed timelines, delivered design specifications and collaborated with cross-functional teams.
- Analyzed user behaviors and tested design ideas with the research team. Participated in focus groups and usability testing.
Technologies: Sketch, Zeplin, HTML, Photoshop CC, Illustrator CC, Asana, Jira, OmniGraffle, InVision
Head of Design and Lead Product Designer
2014 - 2015
StackCommerce
- Oversaw design across product, marketing, brand, sales, and business teams.
- Shipped StackCommerce, a B2B website, to onboard new publishers and vendors in four months.
- Shipped the StackSocial platform in the first year, a B2C platform that provided publishers a storefront to monetize their brand. Over 300 storefronts were created in two weeks. CTR, time spent, mobile traffic, and sales increased by 30%.
- Sourced talent and hired and built the first in-house design team. Delegated work and managed timelines and budgets for the team.
- Set design goals and provided creative leadership for the company.
Technologies: Photoshop CC, Illustrator CC, Sketch, Asana
Art Director and Senior Designer
2012 - 2014
Hulu
- Designed landing pages, style guides, email templates, social media, commercials, ads, and other creative materials that aligned with brand standards.
- Collaborated with product and marketing to integrate upsell into Hulu apps and website resulting in a 12,000 per/week signup increase.
- Redesigned Hulu Plus signup flow resulting in a 20% increase in signup completions.
- Led design projects from concept innovation through production for product and marketing.
Technologies: Photoshop CC, Illustrator CC, InDesign CC
Senior Digital Designer
2008 - 2012
The Walt Disney Company
- Served as creative lead for the Disney.com and Family.com website redesign. Designed homepage takeovers, movie and TV show pages, sweepstake pages, UGC contests, branded entertainment, and sponsorship opportunities.
- Acted as design lead for DisneyPreschool.com, a site that combined Playhouse Disney, Disney.com, Family.com, and Pixar IP's into one entertainment destination for 3-4-year-olds, moms, and dads.
- Served as design lead for Disney Movies Online, a subscription website that enabled guests to access their favorite Disney movies and watch online.
- Pitched concepts to executive management and sales clients. Worked directly with sales, directors, marketing, and business teams on presentation decks, emails, sweepstakes, and promotional items.
Technologies: Photoshop CC, Illustrator CC, Adobe Flash, InDesign CC, Adobe Dreamweaver
Senior Designer
2007 - 2008
ABC Family, The Walt Disney Company
- Designed and oversaw the implementation of social media network sites under the ABC Family brand.
- Designed the new abcfamily.com website, and led the production and promotional design across the entire site.
- Created and managed the visual designs for multiple original series sites, ad sales campaigns, and 25 Days of Christmas, a major cable network event.
- Created advertising and sponsorship opportunities that secured key deals.
Technologies: Photoshop CC, Illustrator CC, Adobe Flash, Adobe Dreamweaver

Education

Extension Courses in UX Design
2012 - 2012
UCLA Extension - Los Angeles, California, USA
Bachelor's Degree in Graphic Design, Marketing
2003 - 2007
Woodbury University - Burbank, California, USA

Experience

Visual Design18 years
Graphic Design18 years
Product Design15 years
Marketing Design15 years
UX Design15 years
User Interface (UI)15 years
Creative Direction10 years
Design Management10 years

Location

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Designer in Los Alamitos, CA, United States

Portfolio

Employment

Design Consultant

Senior Product Designer

Head of Design and Lead Product Designer

Art Director and Senior Designer

Senior Digital Designer

Senior Designer

Education

Experience

Location