Joanna is a full-stack digital product designer, multidisciplinary designer, and creative director with over 15 years of experience. She has led design teams within Disney, Hulu, DIRECTV, GoodRx, and various tech startups. Joanna is an expert in user experience, user interface, marketing design, advertising, and branding. Her approach combines business strategy, research, and hands-on design skills to develop user-focused, innovative solutions.
Supported the product design team at GoodRx with UX and UI for apps and a responsive website. Designed interfaces and prototypes for usability testing. Redesigned pages increased traffic and drug coupon conversions by 10% on mobile and 25% on the web.
Supported the creative director of the Bloom School of Technology by rebranding the company website. Designed UX and UI for the home, about, and career pages.
Designed school brochures, internal presentations, and infographics for the Bloom School of Technology.
Led design for DIRECTV's OTT experience on iOS and Android apps, web, and 10ft experiences. Designed interfaces and interactions, UI style guides, and prototypes. Designed Could DVR, DVR recordings, downloads, detail show pages, and payment pages.
Defined user experience, managed timelines, delivered design specifications and collaborated with cross-functional teams.
Analyzed user behaviors and tested design ideas with the research team. Participated in focus groups and usability testing.
Oversaw design across product, marketing, brand, sales, and business teams.
Shipped StackCommerce, a B2B website, to onboard new publishers and vendors in four months.
Shipped the StackSocial platform in the first year, a B2C platform that provided publishers a storefront to monetize their brand. Over 300 storefronts were created in two weeks. CTR, time spent, mobile traffic, and sales increased by 30%.
Sourced talent and hired and built the first in-house design team. Delegated work and managed timelines and budgets for the team.
Set design goals and provided creative leadership for the company.
Designed landing pages, style guides, email templates, social media, commercials, ads, and other creative materials that aligned with brand standards.
Collaborated with product and marketing to integrate upsell into Hulu apps and website resulting in a 12,000 per/week signup increase.
Redesigned Hulu Plus signup flow resulting in a 20% increase in signup completions.
Led design projects from concept innovation through production for product and marketing.
Technologies: Photoshop CC, Illustrator CC, InDesign CC
Senior Digital Designer
2008 - 2012
The Walt Disney Company
Served as creative lead for the Disney.com and Family.com website redesign. Designed homepage takeovers, movie and TV show pages, sweepstake pages, UGC contests, branded entertainment, and sponsorship opportunities.
Acted as design lead for DisneyPreschool.com, a site that combined Playhouse Disney, Disney.com, Family.com, and Pixar IP's into one entertainment destination for 3-4-year-olds, moms, and dads.
Served as design lead for Disney Movies Online, a subscription website that enabled guests to access their favorite Disney movies and watch online.
Pitched concepts to executive management and sales clients. Worked directly with sales, directors, marketing, and business teams on presentation decks, emails, sweepstakes, and promotional items.