João Manuel Castro Pinheiro, Designer in Lisbon, Portugal
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João Manuel Castro Pinheiro

Verified Expert  in Design

Bio

João is a UX/UI designer, consultant, and instructor with nearly a decade of professional experience building digital products. He has designed for TAP Air Portugal, eCommerce, healthcare, education, insurance, social security, real estate, a major event venue, auto dealers, and a nonprofit. João creates amazing digital products through the design thinking framework, solves complex UX and UI problems, and works closely with product and engineering teams.

Portfolio

Work Experience

UX/UI Design Instructor

2017 - PRESENT
FLAG
  • Taught UX strategy (competitor analysis), user research (interviews, personas, user stories, and user journeys), information architecture, low- and high-fidelity wireframes, interactive prototyping, and user testing.
  • Taught UI design, visual design, Figma, InVision, Zeplin, and design systems.
  • Provided feedback and tutored students on their final design projects.
Technologies: Figma, Adobe Experience Design (XD), Sketch, InVision, Marvel, Miro, Photoshop CC, Illustrator CC, Zeplin, Teaching, UX Strategy, Competitor Analysis & Profiling, User Research, User Interviews, User Stories, User Journeys, User Personas, Information Architecture (IA), Wireframing, Interactive Prototypes, User Testing, UI Design, Visual Design, Design Systems, Tutoring, UX Design

UX/UI Design Instructor

2021 - 2021
University BootCamps
  • Taught Adobe XD, Figma, Marvel, Miro, and HTML/CSS.
  • Taught UX/UI design skills: user research (surveys, interviews, personas, and research reports), information architecture, wireflows, low- medium- and high-fidelity wireframes, visual design, usability testing, and interactive prototyping.
  • Provided feedback to students regarding their weekly assignments.
Technologies: Adobe Experience Design (XD), Figma, Marvel, HTML, CSS, Miro, Teaching, UX Design, UI Design, User Research, User Surveys, User Interviews, User Personas, Research Reports, Information Architecture (IA), UX Wireflows, Wireframing, Visual Design, Usability Testing, Interactive Prototypes

UX/UI Designer

2020 - 2021
Consulting 2 Success
  • Designed a mobile app for an insurance company website: conducted user research, information architecture, wireframes, visual design, and interactive prototyping.
  • Created a usability report for an insurance company website, including competitor analysis and low-fidelity wireframes.
  • Developed a usability report for a social security website, including competitor analysis and user research via proto-personas and user stories.
Technologies: Figma, InVision, Apple Keynote, Jira, Miro, Mobile App Design, User Research, Information Architecture (IA), Wireframing, Interactive Prototypes, Visual Design, Usability, Competitor Analysis & Profiling, Proto-personas, User Stories, Web Design, Websites

UX/UI Designer

2019 - 2020
Pepper – Brand Taste
  • Conducted user research for a car showroom website, including interviews, personas, user stories, and user journeys.
  • Created strong information architecture via low- and high-fidelity wireframes, simple user flows, and a sitemap for the main website of this digital agency.
  • Developed a design system with information regarding typography, colors, illustrations, button behavior, and assets.
Technologies: Figma, InVision, Photoshop CC, Illustrator CC, Miro, Trello, User Research, User Interviews, User Personas, User Stories, User Journeys, Information Architecture (IA), Wireframing, User Flows, Sitemaps, Websites, Design Systems, Typography, Color Schemes, Buttons, Web Design, Illustration

UX/UI Designer

2019 - 2020
TJPA – Marketing & Creative Agency
  • Designed a responsive website for a German client to promote the venue and bring in companies to host their events. I conducted user research, information architecture, wireframing, user testing, visual design, and interactive prototyping.
  • Built three design systems for different projects, including typography, color, button behavior, illustrations, logos, and other assets.
  • Conducted user research for a health app, including interviews, surveys, personas, user stories, and user journeys.
Technologies: Figma, Sketch, Photoshop CC, Illustrator CC, InDesign CC, Trello, InVision, Apple Keynote, Miro, Responsive Design, Websites, User Research, Information Architecture (IA), Wireframing, User Testing, Visual Design, Interactive Prototypes, Design Systems, Typography, Color Schemes, Buttons, Logo Design, User Interviews, User Surveys, User Personas, User Stories, User Journeys, Web Design, Illustration

UX/UI Designer

2019 - 2019
UPPartner
  • Designed a mobile app for people with bipolar disorder, including competitor analysis and user research via proto-personas, user stories, and user journeys.
  • Developed a functional specification with the sitemap, user flows to reach each goal, and wireframes.
  • Created sitemaps, user flows, low- and medium-fidelity wireframes, and interactive prototyping.
Technologies: Figma, InVision, Photoshop CC, Miro, Apple Keynote, Trello, Mobile App Design, Competitor Analysis & Profiling, User Research, Proto-personas, User Stories, User Journeys, Functional Specifications, Sitemaps, User Flows, Wireframing, Interactive Prototypes

UX/UI Designer

2018 - 2018
Bar Ogilvy
  • Designed a responsive healthcare website to interest new parents in preserving stem cells from their newborn babies.
  • Conducted user research for a healthcare website, including interviews, personas, user stories, user journeys, sitemap, user flows, wireframes, and user testing.
  • Created the visual design and a design system for a healthcare website, including typography, colors, illustrations, photos, button behavior, and assets.
Technologies: Sketch, InVision, Zeplin, Trello, Photoshop CC, Illustrator CC, Responsive Design, User Research, User Interviews, User Personas, User Journeys, Sitemaps, User Flows, Annotated Wireframes, User Testing, Visual Design, Design Systems, Typography, Color Schemes, Buttons, Websites, Web Design, Illustration, Wireframing

UX/UI Designer

2018 - 2018
Unlock Brands
  • Designed a real estate website to promote luxury apartments and interest users in buying them.
  • Conducted user research for a website related to a sustainable community, including interviews, personas, user stories, user journeys, low- and high-fidelity wireframes, and usability testing.
  • Designed the visual design and design system for the sustainable community website, including typography, colors, illustrations, button behavior, and assets.
Technologies: Sketch, InVision, Marvel, Zeplin, Photoshop CC, Illustrator CC, Apple Keynote, Trello, Miro, Jira, Websites, User Research, User Interviews, User Personas, User Stories, User Journeys, Wireframing, Usability Testing, Web Design, Illustration, Buttons

UX/UI Designer

2016 - 2017
Wingman (Merged into Deloitte Digital)
  • Designed a website for TAP Air Portugal, the main Portuguese airline company: conducted a competitor analysis and user research, created low- and medium-fidelity wireframes and interactive prototyping, and performed usability testing.
  • Designed a mobile app for TAP Air Portugal, including competitor analysis, user research, low- and medium-fidelity wireframes, and interactive prototyping.
  • Designed an eCommerce website for mattress and bed suppliers: conducted a competitor analysis and user research via proto-personas and user stories; created the information architecture and low- and medium-fidelity wireframes.
Technologies: Sketch, InVision, OmniGraffle, Photoshop CC, Illustrator CC, Apple Keynote, Websites, Competitor Analysis & Profiling, User Research, Wireframing, Interactive Prototypes, Usability Testing, eCommerce, Web Design, Proto-personas, User Stories, Information Architecture (IA), Mobile App Design

UX/UI Designer

2013 - 2014
Front Digital
  • Designed a mobile fitness app to set workouts for different types of users: conducted competitor analysis, user research (personas), wireframing, and visual design.
  • Created two design systems for websites, including typography, colors, illustrations, button behavior, and assets.
  • Designed and developed a website for an organization that helps children in Ghana: conducted user research via proto-personas, wireframing, visual design, and interactive prototyping.
Technologies: Photoshop CC, Illustrator CC, Sketch, InVision, Trello, Apple Keynote, Mobile App Design, Competitor Analysis & Profiling, User Research, User Personas, Wireframing, Visual Design, Design Systems, Typography, Color Schemes, Buttons, Web Design, Proto-personas, Interactive Prototypes, Websites, Illustration

Education

2012 - 2012

Postgraduate Degree in Design for Visual Communication

University of the Arts London, London College of Communication - London, England, UK

2008 - 2011

Licentiate Degree in Design

IADE – Creative University - Lisbon, Portugal

Certifications

NOVEMBER 2015 - PRESENT

The Agency Workshop Series: UX/UI Experience

EDIT Disruptive Digital Education

Skills

Tools

Photoshop CC, Illustrator CC, InDesign CC, Figma, Adobe Experience Design (XD), Sketch, InVision, Zeplin, Trello, Apple Keynote, Final Cut Pro, After Effects CC, Marvel, Miro, Jira, OmniGraffle

Languages

HTML, CSS

Industry Expertise

Technology, Events, Architecture, Restaurants & Dining, Marketing

Other

Typography, Color Theory, Color Schemes, Visual Hierarchy, Digital Design, Layout, Grid Systems, Communication Design, Product Design, Industrial Design, Multimedia Design, User Experience (UX), User Interface (UI), User Research, User Testing, User Flows, Sitemaps, Wireframing, Prototyping, Competitor Analysis & Profiling, Information Architecture (IA), Visual Design, Proto-personas, User Stories, UX Wireflows, Mobile UX, Responsive UI, Infographics, Brand Identity, Drawing, Advertising Design, Interior Design, Design Systems, User Personas, Mobile Apps, eCommerce UX, Tech Conferences, Women's Health, Stem Cell Research, Health Insurance, Residential Real Estate, Commercial Real Estate, Web Marketing, Sales, eCommerce, Immersive Experiences, SEO Marketing, Websites, Landing Pages, Teaching, UX Strategy, User Interviews, User Journeys, Interactive Prototypes, UI Design, Tutoring, UX Design, User Surveys, Research Reports, Usability Testing, Mobile App Design, Usability, Buttons, Responsive Design, Logo Design, Functional Specifications, Annotated Wireframes, Web Design, Illustration

Experience

  • User Experience (UX) - 9 years
  • User Research - 9 years
  • Product Design - 9 years
  • Information Architecture (IA) - 9 years
  • Visual Design - 9 years
  • Wireframing - 9 years
  • User Interface (UI) - 9 years
  • Competitor Analysis & Profiling - 7 years
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