Joe is a senior user experience strategist and product manager. He's particularly strong in UX design and architecture and has superb communication skills. He has a development background and over a dozen years of creative agency and consulting experience building B2B and consumer-facing web, mobile, and multi-channel solutions.
Worked at GSVlabs, a company that accelerates global innovation by curating innovation labs around high-growth, high-impact sectors.
Mentored and advised early-stage technology startups to define and validate their business models, understood their audience, and defined a product strategy and roadmap to meet their goals during the flagship GSVLabs Pioneer Accelerator.
Technologies: Business Model Canvas, Customer Journey Map, User Persona
2015 - PRESENT
Strategic Experience Design
Provided user-centered strategy consulting, experience design, and product management services to early-stage startups, design and creative agencies, and top-tier technology companies.
Worked at AAXIS Commerce: a world-class creative technology agency offering integrated expertise across commerce technology, interactive marketing, and business consulting. Our focus is on making companies grow.
Designed and created online business solutions that enable our clients to continually deliver customer experiences that drive real business results.
Led user experience design efforts for commerce-enabled web sites built in Oracle/ATG.
Collaborated with the client's design team to understand user groups and needs.
Guided joint analysis and design sessions with stakeholders to elaborate functionality and IA.
Produced responsive and adaptive wireframes for phone, tablet, and desktop form factors.
Assisted with validation of front-end quality as pages and features were developed.
Worked for key clients such as Ferguson Enterprises, Zenni Optical Inc., and Visionworks.
Technologies: Axure, Adobe Photoshop
National Solution Lead, Front-End Development
2008 - 2013
Worked at the Acquity Group who's goal is to help its clients use the internet to increase sales and improve user-experience through an approach it pioneered, known as brand eCommerce which incorporates user-experience, creative design, back-end technical implementation, and architecture. In May 2013, Acquity Group was acquired by Accenture and is now a part of Accenture Interactive, within Accenture Digital.
Created the front-end development practice which exceeded $10M in revenue in FY 2012.
Hired and directed 38 "FEDs" in Chicago, Dallas, Los Angeles, Seattle, and Boise, ID.
Served as a national subject-matter expert for mobile web and native app development.
Set the national direction for sales and delivery activities, standards, and methodology.
Established a national model for strong culture, leadership, and cross-collaboration.
Conducted project scoping and estimating, oversight, and architecture of key accounts.
Defined mobile device support strategies for General Motors’ 39 global brand sites.
Designed and coded an HTML5 gaming framework for Allstate’s Teen Driver program.
Led the re-platforming of My Ford Mobile apps using HTML5, Cordova, and Adobe CQ.
Won awards such as a Webby, AdAge Media Vanguard, Interactive Media Council, and Horizon Interactive.
Worked for key clients such as Allstate, Country Financial, Discover, Ford Motor Company, GEICO, General Motors, HTC, Nokia, Northern Trust, Philips, T-Mobile, and Walmart.