Joe Rutland
Verified Expert in Design
Designer
Thornton-Cleveleys, United Kingdom
Toptal member since June 24, 2019
With over 15 years of experience, Joe brings a wealth of expertise in tackling diverse challenges with a user-centred approach and a keen eye for clean aesthetics. He specialises in crafting superb UI, visual designs, and excels in building design systems with an atomic apoproach.
Portfolio
SaaS Design System and Component Library Setup
Slide Deck Web Application
Theatre Website Design
Work Experience
Senior Product Designer | Director
Sense Digital Ltd
- Designed multiple back-end user tools for a multinational MLM business in the health and well-being industry.
- Designed an iOS native app for an indie app developer to give parents an easy-to-use stat-tracking app for their children's basketball games; in the future, the app will become a suite of multiple sports stat trackers.
- Redesigned the marketing site for an SEO-monitoring Sass company with the aim of increasing signups. They wanted to refresh the overall feel of the brand with new typography and color palette.
- Designed a marketing site for a UK-based digital assets company to increase users that sign up for trials (creating a sales funnel). The project included UX audits to understand the drop-off points and improve the site's overall aesthetics.
- Worked with a blockchain company on the creation of a simple-to-use interface for a complex system that tracked valuable items as they moved around the globe.
Senior Product Designer
Beekeeper
- Led cross-functional collaboration to define and implement design system standards.
- Executed a comprehensive update to the Figma architecture, improving the design file structure, enhancing overall productivity, and ensuring a smoother collaborative design process.
- Conducted user testing and gathered feedback to refine the task filtering feature, resulting in an increase in user satisfaction and improved usability within the task's product feature.
Director of UX
WQA
- Converted the team and the enterprise client from a sketch/abstract workflow to a Figma workflow to help with product management and development handover.
- Built a shared team library to aid in setting context and collaboration between the team and the client.
- Built multiple digital products for a large global enterprise.
UI Designer | Front-end Designer
A Digital
- Designed and coded the front end (HTML/Sass) for eCommerce platform selling motorbike-related products.
- Created a user knowledge base for the NHS; along with the web-based application, I also refreshed the branding.
- Designed an eCommerce platform built on Craft CMS for a range of hair care products.
Designer
R-Group
- Researched and designed a new care provider app that helped people looking for caregivers to search and vet potential care providers; this included a web app and native iOS and Android.
- Rebranded a local renewable energy provider to align its brand with current styles. The rebrand included a logo, brochures, flyers, marketing websites, and convention stands.
- Created and maintained all of the websites for a nursery chain; the websites were built on the WordPress CMS.
Education
Completed Credits towards a Bachelor's Degree in Graphic Design
Blackpool and The Fylde College (B&FC) - Blackpool, UK
Skills
Tools
Sketch, Adobe Photoshop, Adobe Illustrator, Hotjar
Platforms
Figma, Web, iOS, Android, Visual Studio Code (VS Code), WordPress, Mobile, Webflow
Industry Expertise
Marketing, Building & Construction, Real Estate
Languages
Markdown, HTML, CSS
Other
Web Design, Wireframing, User Interface (UI), User Experience (UX), Sitemaps, Information Architecture (IA), Design Systems, Style Guides, Digital Product Design, UX Design, UI Design, Visual Design, Responsive Web Design (RWD), Responsive Web Apps, Journey Mapping, User Journey Maps, eCommerce, User Flows, UX Review, UI Audits, SaaS, SaaS Design, Landing Page Design, Atomic Design, Web UI, B2C, B2B, Web App UI, Web App Design, Web App UX, Web Application Architecture, Web UI Design, Web UX Design, Team Management, Version Control, Product Design, Software as a Service (SaaS), Dashboards, Framer, Wellness, Remote User Testing, Brand Guidelines, Prototyping, Social Media, Travel Design, UX Audits, Travel, Tourism, Wireframe to Product, Branding, Logo Design, Presentation Design, Web Applications, Dark Design, Marketing Design, Dashboard Design, Theater & Performing Arts, User Stories, Event Ticketing, Digital Asset Management, SEO Tools, Web Marketing, Property Listings, Notion, Agile Delivery, Agile UX, Sprint Planning, Estimations, Sass, Graphic Design, iOS UI Design, User Journeys, UX Architecture, Print Design, Green Energy, Energy, Component Libraries
Experience
- User Interface (UI) - 10 years
- Web App UI - 8 years
- Atomic Design - 8 years
- Product Design - 5 years
- User Experience (UX) - 5 years
- SaaS Design - 5 years
- Figma - 3 years
- Design Systems - 3 years
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