Joe is available for hire
Hire JoeJoe Rutland
Verified Expert in Design
Designer
Location
Thornton-Cleveleys, United Kingdom
Toptal Member Since
June 24, 2019
With over 15 years of experience, Joe brings a wealth of expertise in tackling diverse challenges with a user-centred approach and a keen eye for clean aesthetics. He specialises in crafting superb UI, visual designs, and excels in building design systems with an atomic apoproach.
Work Experience
Senior Product Designer | Director
2016 - PRESENT
Sense Digital Ltd
- Designed multiple back-end user tools for a multinational MLM business in the health and well-being industry.
- Designed an iOS native app for an indie app developer to give parents an easy-to-use stat-tracking app for their children's basketball games; in the future, the app will become a suite of multiple sports stat trackers.
- Redesigned the marketing site for an SEO-monitoring Sass company with the aim of increasing signups. They wanted to refresh the overall feel of the brand with new typography and color palette.
- Designed a marketing site for a UK-based digital assets company to increase users that sign up for trials (creating a sales funnel). The project included UX audits to understand the drop-off points and improve the site's overall aesthetics.
- Worked with a blockchain company on the creation of a simple-to-use interface for a complex system that tracked valuable items as they moved around the globe.
Technologies: Visual Studio Code (VS Code), Sketch, UX Design, UI Design, Visual Design, Web Design, Design Systems, Product Design, Web, Software as a Service (SaaS), Dashboards, Figma, User Flows, eCommerce, Framer, iOS, Android, Sitemaps, Information Architecture (IA), UX Audits, Logo Design, Presentation Design, Dashboard Design, WordPress, Style Guides, Sass, HTML, CSS, Wireframe to Product, User Stories, Notion, Webflow, Digital Product Design, Responsive Web Design (RWD), Responsive Web Apps, Journey Mapping, User Journey Maps, UX Review, UI Audits, SaaS, SaaS Design, Atomic Design, Landing Page Design, Remote User Testing, Web UI, B2C, B2B, Brand Guidelines, Prototyping, Web App UI, Web App Design, Web App UX, Web Application Architecture, Social Media, iOS UI Design, User Journeys, Print Design, Web UI Design, Web UX Design
Senior Product Designer
2022 - 2024
Beekeeper
- Led cross-functional collaboration to define and implement design system standards.
- Executed a comprehensive update to the Figma architecture, improving the design file structure, enhancing overall productivity, and ensuring a smoother collaborative design process.
- Conducted user testing and gathered feedback to refine the task filtering feature, resulting in an increase in user satisfaction and improved usability within the task's product feature.
Technologies: Figma, UI Design, UX Design, Design Systems, SaaS Design, Web App UX, Web App Design, UX Architecture, Dashboard Design, iOS, Android, Sitemaps, Information Architecture (IA), UX Audits, Presentation Design, Style Guides, Sass, Wireframe to Product, Notion, Product Design, Digital Product Design, Responsive Web Design (RWD), Responsive Web Apps, Journey Mapping, User Journey Maps, UX Review, UI Audits, SaaS, Atomic Design, Remote User Testing, Web UI, B2B, Prototyping, Web App UI, Web Application Architecture, iOS UI Design, User Journeys, Web UI Design, Web UX Design
Director of UX
2018 - 2022
WQA
- Converted the team and the enterprise client from a sketch/abstract workflow to a Figma workflow to help with product management and development handover.
- Built a shared team library to aid in setting context and collaboration between the team and the client.
- Built multiple digital products for a large global enterprise.
Technologies: Estimations, Sprint Planning, Team Management, Agile UX, Agile Delivery, Notion, Figma, UX Design, UI Design, Design Systems, Product Design, Web, Dashboards, Wellness, User Flows, eCommerce, Framer, iOS UI Design, User Journeys, iOS, Sitemaps, Information Architecture (IA), UX Audits, Presentation Design, Dashboard Design, Style Guides, Wireframe to Product, User Stories, Digital Product Design, Responsive Web Design (RWD), Journey Mapping, User Journey Maps, UX Review, UI Audits, SaaS, Atomic Design, Landing Page Design, Remote User Testing, Web UI, B2C, B2B, Prototyping, Web App UI, Web App Design, Web App UX, Web Application Architecture, Social Media, Web UI Design, Web UX Design
UI Designer | Front-end Designer
2014 - 2015
A Digital
- Designed and coded the front end (HTML/Sass) for eCommerce platform selling motorbike-related products.
- Created a user knowledge base for the NHS; along with the web-based application, I also refreshed the branding.
- Designed an eCommerce platform built on Craft CMS for a range of hair care products.
Technologies: Sketch, UX Design, UI Design, Visual Design, Web Design, Web, User Flows, eCommerce, Sitemaps, Information Architecture (IA), Logo Design, HTML, CSS, Wireframe to Product, Digital Product Design, Responsive Web Design (RWD), Journey Mapping, User Journey Maps, UI Audits, Atomic Design, Landing Page Design, Web UI, Prototyping, Web UI Design
Designer
2009 - 2014
R-Group
- Researched and designed a new care provider app that helped people looking for caregivers to search and vet potential care providers; this included a web app and native iOS and Android.
- Rebranded a local renewable energy provider to align its brand with current styles. The rebrand included a logo, brochures, flyers, marketing websites, and convention stands.
- Created and maintained all of the websites for a nursery chain; the websites were built on the WordPress CMS.
Technologies: WordPress, Adobe Illustrator, Adobe Photoshop, UI Design, Marketing, Visual Design, Graphic Design, Web Design, Web, Social Media, Print Design, Green Energy, Energy, Sitemaps, Information Architecture (IA), Logo Design, Presentation Design, HTML, CSS, Wireframe to Product, Team Management, Responsive Web Design (RWD), Landing Page Design, Web UI, Brand Guidelines, Web UI Design
Education
2004 - 2006
Completed Credits towards a Bachelor's Degree in Graphic Design
Blackpool and The Fylde College (B&FC) - Blackpool, UK
Experience
Tools
Collaboration That Works
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