Josephine is available for hire
Hire JosephineJosephine Ng
Verified Expert in Design
Designer
Seattle, WA, United States
Toptal member since August 30, 2022
Bio
Josie is a principal product designer based in Seattle, Washington, where she champions design thinking, inspires data-driven design, and cultivates empathy for the everyday user. She has 13+ years of international experience in digital advertising and product design. Her journey has taken her all over the globe from the US, Asia, and Europe. Josie enjoys working on mobile app design, dynamic web experiences, and coaching and mentoring young designers.
Work Experience
Principal Product Designer
2020 - PRESENT
Neat
- Conducted user interviews and delivered UX wireframes and final UI designs for the Neat Visa Card product. This enabled businesses to create new cards and manage to label and oversee business expenses.
- Managed in-depth user interviews and usability tests with 25+ customers to gather insight, feedback, and test designs.
- Collaborated with product managers to prioritize, conceptualize, and deliver product features for cards and payment verticals.
- Migrated and optimized a product design system into Figma, including components, icons, illustrations, colors, and typography.
- Utilized various research tools and methodologies like FullStory, UsabilityHub, user interviews, and usability testing to gather analytics, insights, and user feedback.
Technologies: Figma, Sketch, UsabilityHub, Photoshop CC, Product Design, Prototyping, Wireframing, Mobile UX, Mobile UI, Mobile, Mobile App Design, Miro, UX Design, Design Leadership, Usability Testing, User Interviews, Stakeholder Management, Sketching, Digital Design, Art Direction, Copywriting, Visual Design, Presentations, Design Thinking, Design Systems, Fintech, UX Research, Card Sorting, Surveys, Mobile Apps, UX Wireframes, MVP Design, Low-fidelity Prototypes, Web Dashboards, UX Testing, Credit Cards, User Research, Website Redesign, Finance, Dashboard Design, Portal Design, Online Banking, Web App Design, Web App UI, Web App UX, Web Portals, Design Reviews, Visual Design Language, UI Audits, Design Consultation, Mobile Banking, Banking & Finance, Startups, Mobile UX Design, Mobile UI Design, Rapid Prototyping, Responsive UI, User Interface (UI), User Experience (UX), Information Architecture (IA)
Design Lead
2018 - 2020
HSBC Hong Kong
- Led the UI and UX teams through two significant new product launches, PayMe redesign and PayMe for business.
- Collaborated with key stakeholders, cross-functional departments, and various teams to successfully deliver projects within 2-week sprints and 4-sprint product increments.
- Improved design practices through updating tooling, improved workflows, and enhanced processes.
- Created and cultivated a design community through grassroots testing and networking events such as TestLa! and internal HSBC socials.
- Recruited and hired a team of five UI and UX designers from a once-fully consultant team.
Technologies: Sketch, InVision, Miro, Product Design, Prototyping, Wireframing, Mobile UX, Mobile UI, Mobile, Mobile App Design, UX Design, Design Leadership, Usability Testing, User Interviews, Stakeholder Management, Adobe Illustrator, Sketching, Digital Design, Art Direction, Copywriting, Visual Design, Presentations, Design Thinking, Design Systems, Fintech, UX Research, Card Sorting, Surveys, Mobile Apps, UX Wireframes, MVP Design, Low-fidelity Prototypes, Web Dashboards, QR Codes, UX Testing, User Research, Website Redesign, Finance, Dashboard Design, Portal Design, Online Banking, Web App Design, Web App UI, Web App UX, Web Portals, Design Reviews, Branding, Visual Design Language, UI Audits, Design Consultation, Mobile Banking, Banking & Finance, Startups, Mobile UX Design, Mobile UI Design, Rapid Prototyping, Responsive UI, User Interface (UI), User Experience (UX), Information Architecture (IA)
Senior Art Director
2017 - 2018
Publicis Sapient
- Collaborated with APAC regional clients across the Philippines, Hong Kong, and China to create customer-centric experiences in their digital business transformations.
- Delivered three significant client projects for Mercedes-Benz, Globe Telecom, and Bureau Veritas.
- Localized a large-scale website experience from a global design and branding guideline for the China market.
Technologies: Sketch, Photoshop CC, Product Design, Wireframing, Mobile UX, Mobile UI, InVision, UX Design, Design Leadership, Stakeholder Management, Adobe Illustrator, Concepting, Sketching, Digital Design, Art Direction, Visual Design, Presentations, Mobile Apps, UX Wireframes, MVP Design, Low-fidelity Prototypes, QR Codes, Website Redesign, Web App Design, Web App UI, Design Reviews, Branding, Visual Design Language, UI Audits, Design Consultation, Mobile UX Design, Mobile UI Design, Rapid Prototyping, Responsive UI, User Interface (UI), User Experience (UX), Information Architecture (IA)
UI Director
2016 - 2017
MobileNow Group
- Designed a website redesign for JLL Asia, including design and photography guidelines and a new design system.
- Worked on various projects, including mobile apps, custom WeChat CMS applications, APIs, web design, and WeChat H5 pages.
- Crafted UI screens for a mobile app experience for HomeFlex, a smart home app for luxury apartments in Shanghai.
- Directed and crafted UI screens for a complex design prototype as a pitch for Pizza Hut.
- Delivered projects for clients, including Pizza Hut, HomeFlex, JLL, Richmond, Galaxy Macau, and AccorHotels.
- Led a custom WeChat experience for a popular French eCommerce brand.
Technologies: Sketch, InVision, Photoshop CC, Product Design, Wireframing, Mobile UX, Mobile UI, UX Design, Design Leadership, Stakeholder Management, Adobe Illustrator, Concepting, Sketching, Digital Design, Art Direction, Visual Design, Presentations, Mobile Apps, UX Wireframes, MVP Design, Low-fidelity Prototypes, QR Codes, Website Redesign, Dashboard Design, Web App Design, Web App UI, Web App UX, Design Reviews, Branding, Visual Design Language, UI Audits, Design Consultation, Mobile UX Design, Mobile UI Design, Rapid Prototyping, User Interface (UI), User Experience (UX), Information Architecture (IA)
Art Director
2014 - 2015
AKQA
- Worked exclusively on Nike projects across various sub-brands, like Women's, Running, and Basketball.
- Participated in multiple creative pitches, multi-platform digital activations and launches, web design, and enriched WeChat experiences.
- Collaborated with the creative team in brainstorming, ideation, sketches, and final design deliverables.
Technologies: Photoshop CC, Sketch, InVision, Mobile App Design, UX Design, Product Design, Stakeholder Management, Adobe Illustrator, Concepting, Sketching, Digital Design, Art Direction, Visual Design, Presentations, Mobile Apps, MVP Design, QR Codes, Website Redesign, Design Reviews, Branding, Visual Design Language, Design Consultation, User Interface (UI), User Experience (UX)
Senior Digital Art Director
2013 - 2015
McGarryBowen
- Co-founded McGarryBowen's new product and innovation team.
- Partnered with senior Verizon stakeholders and agile product teams to work in scrum fashion by transforming broad product visions into working prototypes and structured frameworks.
- Collaborated with creative, UX, tech, and strategy teams to rapidly prototype, test, and iterate a wide variety of products across various industries.
- Participated in successful pitches for high-profile clients Chase and Intel.
- Delivered various projects across mobile applications, MVPs, web design, and multi-platform digital activations.
Technologies: Photoshop CC, InVision, Product Design, Wireframing, Mobile UI, Sketch, UX Design, Design Leadership, Stakeholder Management, Concepting, Sketching, Digital Design, Art Direction, Visual Design, Presentations, Mobile Apps, MVP Design, Website Redesign, Design Reviews, Branding, Visual Design Language, Banking & Finance, User Interface (UI)
Digital Designer
2011 - 2013
Organic
- Worked closely with UX, strategy, and account departments to deliver and exceed client expectations on various websites and digital activations.
- Collaborated with art directors and creative directors to deliver and exceed client expectations.
- Participated in a winning pitch and digital refresh for PepsiCo.
Technologies: Photoshop CC, Stakeholder Management, Concepting, Sketching, Digital Design, Art Direction, Visual Design, Presentations, User Interface (UI), Fintech, Website Redesign, Design Reviews, Branding, Visual Design Language, Banking & Finance
Education
2007 - 2010
Bachelor of Arts Degree in Communication Design and Advertising
Academy of Art University - San Francisco, USA
Skills
Tools
Figma, Sketch, Photoshop CC, UsabilityHub, InVision, Miro, Adobe Illustrator
Languages
Visual Design Language
Platforms
Mobile
Industry Expertise
Banking & Finance
Other
UI Design, UX Design, Design Leadership, User Interviews, Product Design, Digital Design, Art Direction, Visual Design, Presentations, Fintech, Mobile Apps, UX Wireframes, MVP Design, Mobile App Design, Website Redesign, Finance, Consumer Finance, Mobile Design, Online Banking, Web App Design, Wireframing, High-fidelity Mockups, Web Design, Mobile First, Mockups, Mobile UI, User Journeys, Design Reviews, UI Audits, Design Consultation, App Design, Mobile Banking, Squarespace, Mobile UX Design, Mobile UI Design, User Interface (UI), User Experience (UX), Usability Testing, Prototyping, Stakeholder Management, Concepting, Sketching, Design Thinking, Design Systems, UX Research, User Testing, Card Sorting, Surveys, Low-fidelity Prototypes, Web Dashboards, QR Codes, Mobile Prototypes, UX Testing, Dashboards, Credit Cards, Mobile Payments, Dashboard Design, Portal Design, Web App UI, Web App UX, Web Portals, Mobile UX, Responsive Web Design (RWD), Branding, Startups, Rapid Prototyping, Responsive UI, Information Architecture (IA), Copywriting, User Research
Experience
Tools
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