Josh Strupp
Verified Expert in Design
Designer
Washington, DC, United States
Toptal member since April 8, 2020
Josh's recent clients include National Geographic, UNICEF, T-Mobile, the Environmental Defense Fund, the NHL, and the Federal Reserve. In the last ten years, he's led or worked on teams that have designed award-winning mobile games, brand identities for fortune 1000 companies, a proprietary CMS, an NLP-powered Reddit recommendation engine, and dozens of websites, apps, and immersive experiences. He's passionate about finding solutions for clients where data, design, and technology intersect.
Portfolio
BitcoinRegret.Club – Progressive Web Application Development
Work Experience
Associate Creative Director
January Third
- Led the development of a marketing campaign for a major airline that included web, social, out-of-home, display, and SEO.
- Oversaw the content development and web design for a wireless trade association web app dedicated to educating industry personnel about spam text messages.
- Led the brand narrative and copy development, including a custom jingle, for the marketing of a children's literacy game, developed in partnership with a major edtech company and bank.
Director of Creative Strategy, Digital
Taoti Creative
- Designed an app that assists bank tellers and retail workers in identifying and reporting counterfeit currency.
- Created a brand narrative, scripted a promotional film, and redesigned a brand for a Fortune 500 transportation company.
- Designed a data visualization web app for one of the world's leading environmental cause organizations that promotes understanding of the electric vehicle supply chain for American journalists, representatives, and senators.
Associate Director, Growth and New Products
iStrategyLabs (a WPP Company)
- Led the emerging technology practice and development of innovative products.
- Managed the company's digital marketing initiatives and handled all things business growth, supporting and leading efforts that amounted to $10 million in business in 2019.
- Managed, designed, and developed the UX for various products for the Smithsonian Institution, the National Hockey League, National Geographic, and more.
Interactive Designer
Loop Health
- Designed the product's first iteration, conducting a series of discovery and research activities to generate a bank of user stories.
- Spent three months creating a high-fidelity, animated prototype.
- Led the development of the brand identity, user experience journeys, and onboarding flow.
Founder, Product Lead
The Rival
- Led the development of a proprietary CMS called "Newsroom" with bespoke site design, publishing, and marketing features.
- Managed disparate teams across the United States, publishing hundreds of stories per week, disseminating on-site reporting analytics, and developing social strategies to promote content.
- Acquired funding to expand our platform from one franchise to 20 in less than three years.
Education
Trade Certification in Web Development, Data Science
General Assembly - Washington, DC
Bachelor of Arts Degree in Digital Media
The George Washington University - Washington, DC
Certifications
Sketching for Product Design
Text Analytics and Visualization with Python
Adobe XD Essential Training
Principles for UX Design
Google Analytics Certification
Data Science
General Assembly
Front-end Web Development
General Assembly
Skills
Tools
Apple Keynote, Sketch 4, Photoshop CC, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Sketch, InVision, Jira, Google Analytics, Microsoft Excel, Adobe Experience Design (XD), Miro, Premiere Pro CC, SketchUp, Illustrator CC, After Effects CC, InDesign CC
Languages
Python 3
Platforms
Figma, Visual Studio Code (VS Code)
Other
User Experience (UX), Wireframing, Ideation Workshops, Copywriting, Websites, Research, User Experience Design, User Experience Strategy, UI Design, Web Design, Mobile UI, Mobile UI Design, User Interface (UI), High-fidelity Prototypes, UX Design, Product Design, Prototyping, Responsive Web Design (RWD), Design Thinking, UX Roadmaps, User Interviews, User Research, User Journeys, Office 365, UX Research, Search Engine Optimization (SEO), Analytics, UX Prototyping, Digital Creative Direction, Brand Development, Dashboard Design, Visual Design, Accessibility, Front-end Development, Data Visualization, Text Analytics
Experience
- Copywriting - 8 years
- Design Thinking - 7 years
- User Experience Strategy - 7 years
- Research - 7 years
- User Experience Design - 6 years
- Analytics - 6 years
- Brand Development - 6 years
- Product Design - 5 years
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