Josh Strupp
Designer
Location
Washington, DC, United States
Toptal Member Since
April 8, 2020
Josh's recent clients include National Geographic, UNICEF, T-Mobile, the Environmental Defense Fund, the NHL, and the Federal Reserve. In the last ten years, he's led or worked on teams that have designed award-winning mobile games, brand identities for fortune 1000 companies, a proprietary CMS, an NLP-powered Reddit recommendation engine, and dozens of websites, apps, and immersive experiences. He's passionate about finding solutions for clients where data, design, and technology intersect.
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Work Experience
2022 - PRESENT
Associate Creative Director
January Third
- Led the development of a marketing campaign for a major airline that included web, social, out-of-home, display, and SEO.
- Oversaw the content development and web design for a wireless trade association web app dedicated to educating industry personnel about spam text messages.
- Led the brand narrative and copy development, including a custom jingle, for the marketing of a children's literacy game, developed in partnership with a major edtech company and bank.
Technologies: Figma, Adobe CC, Photoshop CC, Premiere Pro CC, InDesign CC, Miro, Apple Keynote, Audition CC, User Experience Strategy, User Experience Design, Copywriting, Digital Creative Direction, Product Design, Brand Development, Design Thinking
2020 - 2022
Director of Creative Strategy, Digital
Taoti Creative
- Designed an app that assists bank tellers and retail workers in identifying and reporting counterfeit currency.
- Created a brand narrative, scripted a promotional film, and redesigned a brand for a Fortune 500 transportation company.
- Designed a data visualization web app for one of the world's leading environmental cause organizations that promotes understanding of the electric vehicle supply chain for American journalists, representatives, and senators.
Technologies: Visual Studio Code (VS Code), InVision, Principle, Sketch, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Dimension, SketchUp, Adobe Experience Design (XD), Illustrator CC, Miro, Python 3, Natural Language Processing (NLP), Wireframing, Mobile UI, Product Design, High-fidelity Prototypes, Responsive Web Design (RWD), Visual Design, Dashboard Design, Ideation Workshops, AI Design, iOS, UX Research, User Experience (UX), User Interface (UI), Conversion, Conversion Rate, Websites, Search Engine Optimization (SEO), Research, Analytics, User Experience Strategy, User Experience Design, Copywriting, Digital Creative Direction, Brand Development, UX Prototyping, Text Analytics, Data Visualization, Premiere Pro CC, User Interviews, Office 365, UX Roadmaps, Design Thinking, Jira, Accessibility, User Journeys
2017 - 2020
Associate Director, Growth and New Products
iStrategyLabs (a WPP Company)
- Led the emerging technology practice and development of innovative products.
- Managed the company's digital marketing initiatives and handled all things business growth, supporting and leading efforts that amounted to $10 million in business in 2019.
- Managed, designed, and developed the UX for various products for the Smithsonian Institution, the National Hockey League, National Geographic, and more.
Technologies: Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Adobe Creative Suite, Google Analytics, Jira, GitHub, Front-end Development, Sketch, High-fidelity Prototypes, Responsive Web Design (RWD), Visual Design, Ideation Workshops, iOS, User Experience (UX), User Interface (UI), Conversion, Websites, Search Engine Optimization (SEO), Research, Analytics, Copywriting, UX Prototyping, Premiere Pro CC, After Effects CC, UX Roadmaps, Design Thinking, Apple Keynote, User Journeys
2018 - 2018
Interactive Designer
Loop Health
- Designed the product's first iteration, conducting a series of discovery and research activities to generate a bank of user stories.
- Spent three months creating a high-fidelity, animated prototype.
- Led the development of the brand identity, user experience journeys, and onboarding flow.
Technologies: Google Sheets, Adobe Photoshop, Principle, Sketch, Wireframing, Mobile UI, Product Design, High-fidelity Prototypes, iOS, UX Research, User Experience (UX), Websites, Research, User Experience Strategy, User Experience Design, Brand Development, UX Prototyping, Design Thinking, User Journeys
2014 - 2017
Founder, Product Lead
The Rival
- Led the development of a proprietary CMS called "Newsroom" with bespoke site design, publishing, and marketing features.
- Managed disparate teams across the United States, publishing hundreds of stories per week, disseminating on-site reporting analytics, and developing social strategies to promote content.
- Acquired funding to expand our platform from one franchise to 20 in less than three years.
Technologies: Asana, InVision, Adobe Illustrator, Dashboard Design, WordPress, Content Management Systems (CMS), Google Analytics, User Experience (UX), Websites, Search Engine Optimization (SEO), Research, Analytics, User Experience Strategy, Product Design, Brand Development, Design Thinking, Apple Keynote
Education
2014 - 2015
Trade Certification in Web Development, Data Science
General Assembly - Washington, DC
2011 - 2015
Bachelor of Arts Degree in Digital Media
The George Washington University - Washington, DC
Certifications
FEBRUARY 2021 - PRESENT
Sketching for Product Design
JUNE 2020 - PRESENT
Text Analytics and Visualization with Python
APRIL 2020 - PRESENT
Adobe XD Essential Training
JANUARY 2018 - PRESENT
Principles for UX Design
MAY 2016 - PRESENT
Google Analytics Certification
JUNE 2015 - PRESENT
Data Science
General Assembly
MARCH 2015 - PRESENT
Front-end Web Development
General Assembly
Experience
Copywriting - 8 yearsUser Experience Strategy - 7 yearsResearch - 7 yearsDesign Thinking - 7 yearsUser Experience Design - 6 yearsBrand Development - 6 yearsAnalytics - 6 yearsProduct Design - 5 yearsLocation
