Josh Strupp, Designer in Washington, DC, United States
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Josh Strupp

Verified Expert  in Design


Washington, DC, United States
Toptal Member Since
April 8, 2020

Josh's recent clients include National Geographic, UNICEF, T-Mobile, the Environmental Defense Fund, the NHL, and the Federal Reserve. In the last ten years, he's led or worked on teams that have designed award-winning mobile games, brand identities for fortune 1000 companies, a proprietary CMS, an NLP-powered Reddit recommendation engine, and dozens of websites, apps, and immersive experiences. He's passionate about finding solutions for clients where data, design, and technology intersect.


Work Experience

Associate Creative Director

2022 - PRESENT
January Third
  • Led the development of a marketing campaign for a major airline that included web, social, out-of-home, display, and SEO.
  • Oversaw the content development and web design for a wireless trade association web app dedicated to educating industry personnel about spam text messages.
  • Led the brand narrative and copy development, including a custom jingle, for the marketing of a children's literacy game, developed in partnership with a major edtech company and bank.
Technologies: Figma, Photoshop CC, Premiere Pro CC, InDesign CC, Miro, Apple Keynote, User Experience Strategy, User Experience Design, Copywriting, Digital Creative Direction, Product Design, Brand Development, Design Thinking

Director of Creative Strategy, Digital

2020 - 2022
Taoti Creative
  • Designed an app that assists bank tellers and retail workers in identifying and reporting counterfeit currency.
  • Created a brand narrative, scripted a promotional film, and redesigned a brand for a Fortune 500 transportation company.
  • Designed a data visualization web app for one of the world's leading environmental cause organizations that promotes understanding of the electric vehicle supply chain for American journalists, representatives, and senators.
Technologies: Visual Studio Code (VS Code), InVision, Sketch, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, SketchUp, Adobe Experience Design (XD), Illustrator CC, Miro, Python 3, Wireframing, Mobile UI, Product Design, High-fidelity Prototypes, Responsive Web Design (RWD), Visual Design, Dashboard Design, Ideation Workshops, UX Research, User Experience (UX), User Interface (UI), Websites, Search Engine Optimization (SEO), Research, Analytics, User Experience Strategy, User Experience Design, Copywriting, Digital Creative Direction, Brand Development, UX Prototyping, Text Analytics, Data Visualization, Premiere Pro CC, User Interviews, Office 365, UX Roadmaps, Design Thinking, Jira, Accessibility, User Journeys

Associate Director, Growth and New Products

2017 - 2020
iStrategyLabs (a WPP Company)
  • Led the emerging technology practice and development of innovative products.
  • Managed the company's digital marketing initiatives and handled all things business growth, supporting and leading efforts that amounted to $10 million in business in 2019.
  • Managed, designed, and developed the UX for various products for the Smithsonian Institution, the National Hockey League, National Geographic, and more.
Technologies: Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Google Analytics, Jira, Front-end Development, Sketch, High-fidelity Prototypes, Responsive Web Design (RWD), Visual Design, Ideation Workshops, User Experience (UX), User Interface (UI), Websites, Search Engine Optimization (SEO), Research, Analytics, Copywriting, UX Prototyping, Premiere Pro CC, After Effects CC, UX Roadmaps, Design Thinking, Apple Keynote, User Journeys

Interactive Designer

2018 - 2018
Loop Health
  • Designed the product's first iteration, conducting a series of discovery and research activities to generate a bank of user stories.
  • Spent three months creating a high-fidelity, animated prototype.
  • Led the development of the brand identity, user experience journeys, and onboarding flow.
Technologies: Adobe Photoshop, Sketch, Wireframing, Mobile UI, Product Design, High-fidelity Prototypes, UX Research, User Experience (UX), Websites, Research, User Experience Strategy, User Experience Design, Brand Development, UX Prototyping, Design Thinking, User Journeys

Founder, Product Lead

2014 - 2017
The Rival
  • Led the development of a proprietary CMS called "Newsroom" with bespoke site design, publishing, and marketing features.
  • Managed disparate teams across the United States, publishing hundreds of stories per week, disseminating on-site reporting analytics, and developing social strategies to promote content.
  • Acquired funding to expand our platform from one franchise to 20 in less than three years.
Technologies: InVision, Dashboard Design, Google Analytics, User Experience (UX), Websites, Search Engine Optimization (SEO), Research, Analytics, User Experience Strategy, Product Design, Brand Development, Design Thinking, Apple Keynote
2014 - 2015

Trade Certification in Web Development, Data Science

General Assembly - Washington, DC

2011 - 2015

Bachelor of Arts Degree in Digital Media

The George Washington University - Washington, DC


Sketching for Product Design



Text Analytics and Visualization with Python



Adobe XD Essential Training



Principles for UX Design



Google Analytics Certification



Data Science

General Assembly


Front-end Web Development

General Assembly


Apple Keynote, Sketch 4, Photoshop CC, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Sketch, InVision, Jira, Google Analytics, Microsoft Excel, Adobe Experience Design (XD), Miro, Figma, Premiere Pro CC, SketchUp, Illustrator CC, After Effects CC, InDesign CC


Python 3


Visual Studio Code (VS Code)


User Experience (UX), Wireframing, Ideation Workshops, Copywriting, Websites, Research, User Experience Design, User Experience Strategy, UI Design, Web Design, Mobile UI, Mobile UI Design, User Interface (UI), High-fidelity Prototypes, UX Design, Product Design, Prototyping, Responsive Web Design (RWD), Design Thinking, UX Roadmaps, User Interviews, User Research, User Journeys, Office 365, UX Research, Search Engine Optimization (SEO), Analytics, UX Prototyping, Digital Creative Direction, Brand Development, Dashboard Design, Visual Design, Accessibility, Front-end Development, Data Visualization, Text Analytics

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