Joshua Nwabogor
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since March 23, 2021
Joshua is a seasoned UI/UX designer with years of experience across fintech, healthcare, edtech, B2B SaaS, and enterprise solutions. Specializing in user experience design, accessibility, and conversion rate optimization, he's honed his skills in crafting data-driven designs that have served 18+ million users. With a pragmatic approach, Joshua has enhanced customer experiences and driven growth in diverse markets spanning the US, England, and West Africa's prominent financial sector.
Work Experience
Project Lead | Senior Product Designer (Growth)
Passion Tree Care Services
- Spearheaded a care worker workflow optimization project to improve the user experience, achieving a 30% increase in productivity.
- Conducted competitive analysis and heuristic reviews, enhancing the customer journey, sitemap, and information architecture, leading to a significant increase in conversion by Q3.
- Designed the user interface, conducted prototyping and wireframing, and performed user experience research in company software projects, optimizing healthcare worker onboarding nationwide.
- Implemented a reporting and presentation framework for effective stakeholder communication and provided a clear rationale for design decisions.
- Facilitated a brainstorming session to identify and prioritize design requests. Established a structured document and whiteboard system to differentiate stakeholder and internal team design feedback.
Senior Product Designer
Designlab Learning
- Increased CRO and performed usability testing, conducting heuristic, A/B tests, multiple split tests, and evaluation and website audit, resulting in a 69% boost in conversion rates and a 99.47% increase in website orphanage pages' visibility.
- Achieved a noteworthy 78% improvement in lead generation and a substantial 53.54% increase in click-through rates in Q2.
- Collaborated in building the design system components, which led to a 40% reduction in engineering build costs. Improved the handoff documentation process.
- Facilitated a workshop using dot voting and design thinking methods to identify and prioritize user needs and pain points and enhance the overall user experience.
- Led design and stakeholder management, aligning C-level, Engineering, and Marketing. Prioritized requests, crafted user stories, and structured feedback channels.
- Oversaw accessibility audit and compliance across web platforms, ensuring adherence to AAA accessibility standards using WCAG's 13 guidelines.
- Conducted user research and created design concepts for landing pages, prototyping, and wireframing to enhance visual design.
Senior Product Designer
Health IQ
- Implemented Accessibility Guidelines and achieved AAA compliance for all digital products, enhancing contrast ratios (7:1 for normal text, 4.5:1 for large or bold text) to promote inclusivity and user engagement.
- Led user research initiatives and conducted asynchronous workshops to uncover business and user pain points.
- Collaborated cross-functionally with marketing, developers, and product managers to translate insights into actionable design solutions.
- Achieved measurable enhancements in product usability and customer satisfaction metrics.
- Conducted quantitative and qualitative surveys to prioritize design strategies and validate hypotheses.
Lead Product Designer
Africa Prudential
- Led the design vision for three fintech mobile applications, managing a team of seven UX designers to achieve an increase of 25 million users, showcasing expertise in UI/UX design and innovation.
- Established and implemented a comprehensive atomic design system, which increased design interface and UX delivery turnaround time and engineering build cost.
- Established detailed hand-off documentation to ensure effective design-engineering collaboration and handshake of the design file.
- Handled stakeholder management and process improvement. Organized a brainstorming session to identify and prioritize design requests. Created a document and whiteboard structure to separate stakeholder feedback from the internal team design feed.
- Designed and implemented features that solved users' problems through user research, A/B testing, usability testing, wireframing, prototyping, and visual design implementation.
- Collaborated with the human resources team to create hiring criteria and streamlined the interview process for the design team.
Product Designer (Growth)
SameDayCustom
- Spearheaded the design of new features, resulting in a remarkable 30% increase in company ROI through effective conversion rate optimization.
- Optimized the web and mobile eCommerce site through A/B testing, heat maps, eye tracking, and scroll-click tracking using the Agile methodology.
- Redesigned the sitemap and information architecture, aligning multiple use cases with both user and business needs.
- Achieved a 25% improvement in conversion rates by designing and optimizing the web and mobile experience.
- Conducted A/B testing with multiple split tests to refine designs, leading to a 20% uplift in conversion rates.
- Performed goal setting and monitoring using heat maps, eye tracking, and scroll and click tracking to gauge visual attention and focus.
Product Designer
VoguePay
- Rebuilt the existing product called SMS Portal Creator (SPC 5.0) using a modular system, which optimized the onboarding flow of over 350,000 users.
- Designed and improved onboarding and landing page experience for a borderless banking solution.
- Developed and managed the design team’s productivity and continuous improvement using Trello, Jira, and atomic design systems.
- Designed a mobile application, established a style guide and roadmap for a borderless banking solution; version 1.
Brand Identity Designer
Comcloud IT Services
- Managed and coordinated visual design projects from concept through to completion.
- Managed a team of three talented visual designers.
- Developed business requirement guidelines to define the client's requirements better.
- Created and conducted highly persuasive sales and marketing presentations that landed huge clients.
Education
Master's Degree in Product Business Intelligence and Analysis
University of Huddersfield - West Yorkshire, England, UK
Advanced Diploma in Business
University of Lagos - Lagos, Nigeria
Bachelor's Degree in Petroleum Engineering
University of Lagos - Lagos, Nigeria
Certifications
Interaction Design
Interaction Design Foundation
Skills
Tools
Adobe Experience Design (XD), InVision, Figma, Miro, Balsamiq, Lucidchart, Photoshop CC, Adobe Creative Suite, After Effects CC, InDesign CC, Zeplin, Adobe Illustrator, Adobe Premiere Pro, Excel 2010, Affinity Diagrams, Zoom, Illustrator CC, Hotjar, Tableau, Balsamiq Mockups, Microsoft Power BI, Arena Rockwell Simulation
Platforms
WordPress, Web, Webflow, Visual Studio Code (VS Code), iOS, ClickFunnels
Industry Expertise
Professional Services, Restaurants & Dining, Media, Banking & Finance, Food & Beverage, Logistics
Languages
HTML, CSS, Python
Other
Sitemaps, User Flows, Responsive UX Design, Notes, Wireframing, Fintech, Stock Exchange, Style Guides, Enterprise Design, Enterprise SaaS, B2B Design, Mobile Apps, Mobile App Design, User Interface (UI), User Experience (UX), Prototyping, Dashboards, Data Visualization, High-fidelity Prototypes, Responsive Web Apps, SaaS, Material Design, UI Design, Web & Mobile Applications, Web App Design, UX Design, Product Design, Touchscreens, User Research, Conversion Rate Optimization (CRO), Landing Page Optimization, Growth Hacking, Product Discovery, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), Cross-platform UX, Landing Page Design, Web Design, Elementor, Design Leadership, Blogs, Editorials, News, Mockups, Marketing Design, Conversational Design, Marketplaces, Heuristic Evaluation, Accessibility, Search Engine Optimization (SEO), Lead Generation, WordPress Design, Typeform.io, Data Analytics, User Journey Maps, Design Thinking, Human-centered Design (HCD), Interaction Design (IxD), Web App UX, Mobile Web, Web App Automation, Customer Journeys, Business to Business (B2B), Management, Payment Gateways, Financial Design, Home Entertainment, Social, Social Networks, Social Media Apps, Fun & Lifestyle, Animation, Dashboard Design, Capital Markets, Dividend Policy, Websites, Stakeholder Management, User Interviews, Surveys, Hypothesis Testing, Competitor Analysis & Profiling, Contextual Inquiry, Product Strategy, Community, Portfolio Management, User Personas, Mobile Wallet, BTC Wallet, Mutual Funds, Hedge Funds, Responsive Design, Stock Trading, Stock Market Techinical Analysis, Regulatory Compliance, Digital Payments, Forums & Social Networking Portals, Two-sided Marketplaces, Stock Market, Web Applications, Electronic Initial Public Offerings (e-IPO), Lifestyle, Utilities, Billing, Money Transfers, Data Transfers, Mobile Data, Quantitative Analysis, Financial Transactions, Reviews, Collection, TV Shows, Cinema Design, Search Engines, Trends, Hiring, Repairs, Vendors & Suppliers, Invoice Management, Location Tracking, Vocational Education, Home Electronics, Furniture, Fixtures, & Equipment (FF&E), History, Loans & Lending, Admin Panels, User Permissions, Workflow, Voting Systems, User Portal Design, Trivia, Messaging, eCommerce, Posts, Quizzes, Badges, Group Management, Notification Center, Bank Transactions, Heatmaps, Inspectlet, Eye Tracking, Card Sorting, SaaS Design, Ideation, Analysis, Business Research, Qualitative Research, Quantitative Research, UI Maps, Process Flow Design, User Stories, Audience Targeting, UI Branding, Atomic Design, Heuristic Review, Testing, User Feedback, App Reskinning, Information Architecture (IA), Collaboration, Agile Sprints, Agile UX, Whiteboarding, Predictive Learning, Polling, Wireframe to Product, Mood Boards, Marketplace Design, Leadership, Leadership Development, Progressive Web Applications (PWAs), UX Research, Product Delivery, Agile Delivery, Service Design, Visual Design, Gamification, Rewards Programs, Scrum, Agile, A/B Testing, Business Intelligence (BI), Benchmark Analysis, Health IT, Medtech, Public Health, User Onboarding, Analytics, Shares, VWO, Crazy Egg, Conversion Rate, Data, Revenue Strategy, Split Testing, Web Usability, Web Accessibility, Workshops, Workflow Optimization, Growth Strategy, User Testing, Design Systems, Rebranding, Redesign, Online Tutoring, Educational Platform Design, User Retention, Web Platforms, Goal-directed Design, Squarespace, Typography, Color Schemes, Markets, Digital Marketing, Web Dashboards
Experience
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