Joshua Roberts
Verified Expert in Design
Designer
Taipei, Taiwan
Toptal member since March 30, 2020
With over 25 years of design and marketing experience, Joshua helps companies create memorable experiences for their customers by defining or redefining their brand strategies, fine-tuning messaging, and creating stunning visual identities.
Work Experience
Founder and Creative Director
Level Interactive
- Led multiple brand strategy projects for new startups and existing companies to create a solid foundation for marketing teams to build from.
- Built and launched dozens of info-style and eCommerce websites on a variety of platforms, including Webflow, Shopify, and WordPress.
- Worked with Fortune 500 companies on new creative marketing campaigns to grow brand awareness, engagement, and conversion across Asian markets.
Head of Global Creative Marketing
Acer
- Managed the creative marketing department and its functional teams including graphics/3D, video, photography, copy, web design, and web operations for Acer.com.
- Hired, inspired, and directed the creative team to deliver world-class design across multiple countries.
- Supported digital and print touchpoints with creative for product and brand messaging.
- Established a framework for content roll-out and trans-creation to regional operators.
- Improved overall internal creative processes for increased productivity and efficiency.
- Created global campaigns and produced execution guidelines used by regional and local offices.
- Articulated and defended conceptual creative and ideas to management.
- Owned end-to-end creative processes from concept to execution to support.
- Maintained consistent creative quality and award-winning work.
- Led the overall brand identity evolution together with agency support for execution.
Creative Director
getchee
- Led the design and development of a GIS cloud-based platform called getchee that allowed brand owners to analyze markets in Asia for use in retail location planning.
- Led the marketing team in the creation of all brand assets. Led all marketing initiatives to drive new leads primarily by driving heavy traffic to the getchee website and vetting qualified leads.
Education
Bachelor of Arts Degree in Theater
University of Washington - Seattle, Washington, USA
Skills
Tools
Adobe Experience Design (XD), Adobe Illustrator, Microsoft Office, Slack, Adobe Photoshop, Adobe InDesign, Adobe CC, GIS
Platforms
MacOS, Webflow CMS
Industry Expertise
Fashion, Marketing, Health
Other
Visual Design, Brand Guidelines, Branding, User Interface (UI), User Experience (UX), Visual Identity, Web Design, Brand Books, Notion, eCommerce, Logo Design, Google Drive, Brand Identity, Corporate Identity, Responsive Design, Brand Development, Packaging, Product Development, Skincare, Web UI Design, Digital Painting, Gaming, Iconography, Illustration, Fintech, Consumer Electronics, Mobile Apps, Influencer Marketing
Experience
- Branding - 20 years
- User Interface (UI) - 20 years
- User Experience (UX) - 20 years
- Web Design - 20 years
- Visual Identity - 20 years
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