Juan García
Verified Expert in Design
Designer
Madrid, Spain
Toptal member since February 23, 2021
Juan is a talented UX/UI designer specializing in unique visual projects, obtaining results through beautiful and effective user solutions. He has worked with marketing agencies (Shackleton, McCann Worldgroup) as a web designer, UX specialist, and art director, enabling him to deliver a full 360º job. Juan enjoys helping brands grow with strategy, insightful design, and technology.
Portfolio
KM0 Water: UX/UI for a Digital Smart Fountain
Mueve: App Design
Work Experience
UX/UI University Professor
ESIC Business & Marketing School
- Taught UX/UI courses in four different subjects for 120 students.
- Taught courses on user experience, information architecture, user testing techniques, user consultancy, and UX research.
- Coordinated the UX Research department of the University.
UX/UI Designer, UX Consultant
Juanplays
- Transformed businesses into unique visual projects, that obtained results for companies through beautiful solutions for users. To meet the needs of consumers, I placed strategy, design, and technology at the center of the approach.
- Delivered optimal solutions and memorable experiences by creating web and app designs, interactive designs, e-Commerce, and consulting on UX.
- Assisted with strategic design for companies and startups creating value for people's lives through research, noting changes in society, solving problems, and making intelligent business decisions that increase companies' profitability.
- Designed brand strategies that drive business through communication. Studied the direction of the market and analyzed consumer trends. Creatively connected people and brands, achieving effective long-term relationships.
UI/UX Designer
The Kraft Heinz Company
- Spearheaded the UI/UX design process for multiple digital projects, resulting in a 20% improvement in user satisfaction scores based on post-launch surveys.
- Elevated the graphic design of digital products, achieving a significant increase in user engagement as measured by click-through rates and session durations.
- Managed and mentored teams across two projects, KHMarket and KHValue, fostering a collaborative environment and achieving a considerable increase in project efficiency.
- Played a pivotal role in KHMarket's audience research, leading to actionable insights that enabled Kraft to tailor its products and marketing strategies more effectively.
- Improved corporate communication within the company, streamlining information flow and ensuring alignment among various teams, reducing communication-related bottlenecks.
- Played a pivotal role in KHMarket's audience research, leading to actionable insights that enabled Kraft to tailor its products and marketing strategies more effectively.
- Developed and implemented market analysis tools that provided the sales team with real-time data on market trends and product performance, increasing sales efficiency, in the KHValue project.
- Optimized internal communication processes, fostered better team alignment, and enhanced collaboration.
- Provided effective mentorship, leading cross-functional teams to success through guidance, skill development, and collaboration.
- Played a key role in the KHValue project by providing valuable contributions that enhanced real-time market insights, aiding sales teams in decision-making.
UX/UI Designer
Gota Energi AB
- Designed a new corporate branding for Fortum's Chippio brand, creating an extensive brand book.
- Conducted UX research for the client to gain a deeper understanding of the users, identify opportunities left by competitors, and create designs tailored to user needs.
- Produced numerous visual designs utilized within the application and on the website.
- Designed the website using the Webflow platform. For specific technical aspects, we collaborated with a team of developers who created custom designs within Webflow. However, 80% of the work involved our optimization and platform design.
- Crafted a digital strategy to propel a brand in the Spanish market, creating a custom product based on user profiles defined in the UX research.
UI/UX Designer
eBuild Ventures LLC
- Designed the branding for the client's brand. SPAC INFORMER, aimed at creating a product that manages and informs investors about SPAC market movements.
- Created the digital strategy to showcase this financial product: SPACs better. These companies have no operating activity whose shares are listed for future acquisition or merger in a specific sector and before a particular maturity.
- Architected the user flow for the SPACs real-time observation website.
- Came up with the UI design of the website, spacobserver, which showed investors information about SPAC in real time. Did the web design with Figma and development with Netlify.
Art Director, UX/UI Designer
KANLLI
- Delivered digital and technological solutions for large clients from the security and banking sectors (Banco Evo, Banco Santander).
- Improved user experience (UX) delivering results for brands. Built solutions that impact consumers through the decision-making cycle and its effecet on sales.
- Created social media content and conversation, granting positioning and visibility.
Digital Designer
Alterbi
- Delivered interactive website designs for clients from the arts, music festivals, state organizations, real estate and financial sectors (BBVA).
- Guided creative and efficient communication for projects across media; web, TV, and radio.
- Accomplished seamless graphic synthesis and minimalism. Used mood boards to quickly visualize concepts and start sketching. Generated brand value through a solid concept and a memorable visual identity.
- Delivered graphic design specializing in editorial design and typography. Created the graphic design of books for museums (DA2, and Reina Sofia in Madrid).
- Oversaw the editorial process of publications with fantastic visual content. Developed editorial illustrations for magazines.
Digital Designer
JCyL
- Created new and improved existing websites for projects related to state administration.
- Designed style sheets, iconography, and brand identity used in national and international campaigns.
- Assisted with the digital transformation of the state administration in its goal of showing a large amount of content about different tourist areas to thousands of internet users.
Education
Master's Degree of Pedagogical Adaptation in Education
University of Salamanca - Salamanca, Spain
Master's Degree in Web Design and Development
Crea Formacion, Madrid - Madrid, Spain
Bachelor of Fine Arts Degree in Art & Design
University of Salamanca - Salamanca, Spain
Certifications
C1 Advance English
Official Language School of Salamanca
Skills
Tools
Sketch, Adobe Experience Design (XD), InVision Studio, Zeplin, Adobe Illustrator, Adobe Photoshop, Animate CC, Adobe InDesign, Adobe CC, Adobe Creative Suite, After Effects CC, Flow, Google Analytics, InVision, Miro, Adobe Experience Manager (AEM), Unily CMS, Jira, Microsoft Power BI
Languages
HTML, CSS, HTML5, Visual Design Language, JavaScript
Platforms
Figma, WordPress, Shopify, Mobile, Web, Android, iOS, Desktop, Webflow
Industry Expertise
Technology, Professional Services, Education, Education Technology (Edtech), Banking & Finance, Health & Wellness, Consumer Products, Advertising, Pharmaceuticals, Healthcare
Other
Art, Creativity, Illustration, Interactive Web Design, User Psychology, eCommerce UX, UX Design, Web Design, App UI, Landing Pages, UX Analysis, User Testing, Remote User Testing, User Flows, Branding, UI Design, Responsive Web Design (RWD), Website Redesign, Product Design, eCommerce, User Interface (UI), Prototyping, Wireframing, Web App Design, Dashboards, High-fidelity Prototypes, User Experience (UX), Visual Design, Conversion Rate Optimization (CRO), Conversion, Image Search, Imagery, Web App UI, Web App UX, Interaction Design (IxD), Design Systems, Packaging, Print Design, Identity Design, Digital Banking, Brand Design, Graphic Design, Logo Design, Dashboard Design, Agile, User Journeys, B2C, Responsive Web Apps, Mobile UX, Mobile UI, Enterprise SaaS, Business Services, SaaS Design, Design Leadership, Web UX Design, Platform Design, UX Prototyping, User Validation, Web Applications, iPad, B2B, Mobile Apps, User Journey Maps, Accessibility, Design Thinking, Brand Guidelines, User-centered Design (UCD), Mobile UI Design, Mobile App Design, Mobile UX Design, Service Design, Key Performance Indicators (KPIs), Adobe UX, Documentation, Key Performance Metrics, Enterprise Design, Web UX, Layout Design, Interactive UI, Software as a Service (SaaS), Web UI, App Design, Web UI Design, Mobile Design, Rapid Prototyping, Journey Mapping, Layout, Landing Page Design, Landing Page Optimization, Banner Design, Presentation Design, Corporate Design, Blog Design, Customer Experience Management, Service Blueprints, Strategic Design, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Marketing Design, Pitch Deck Design, Pitch Decks, Mockups, Automation, Web Platforms, Internal Apps, Medical Applications, Generative Artificial Intelligence (GenAI), Human-centered Design (HCD), Edtech Design, Web Application Design, Web Illustration, Videos, Photography, Scripted Animation (JavaScript), Cognitive Psychology, JSON, Semrush, Consulting, Interface Testing, Interactive UX, Software, Analytics, Data Visualization, High-fidelity Mockups, UI Audits, Fintech, A/B Testing, Nutrition & Supplements, Copywriting, User Research, Direct to Consumer (D2C), UX Audits, Design Guidelines, UI Components, iOS UI Design, Component Libraries, Cryptocurrency Wallets, Cryptocurrency Exchanges, Finance, CRM Design, Order Management, SaaS, Onboarding, Mobile First, Proptech, Content Creation, Enterprise, Learning Management Systems (LMS), Shopify Design, User Personas, Personas, User Stories, Search Engine Optimization (SEO), Information Architecture (IA), User Interviews, Usability Testing, UI Prototyping, System Design, SAP Warehouse Management System (WMS), AI Design, Communication, Stakeholder Management, Social Media Design, Collateral Design, Ad Design, Design Revamps, Gamification, Stripe API, Stripe, Natural Language Processing (NLP), HubSpot, Social Media, Product Benchmarking, Workshop Facilitation, Customer Support, Customer Success, Customer Relationship Management (CRM), ServiceNow, IT Management, IT Services, IT Service Management (ITSM), Workshops, Service Blueprinting, Testing, K-12 Education, UX Research, Responsive Design, Scrum, Teams, English, Graphics, Mobile Banking
Experience
- Creativity - 20 years
- Branding - 18 years
- Visual Design Language - 17 years
- UI Design - 14 years
- Web Design - 10 years
- Prototyping - 7 years
- Figma - 6 years
- eCommerce UX - 5 years
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