Juan is available for hire
Hire JuanJuan García
Verified Expert in Design
Designer
Location
Madrid, Spain
Toptal Member Since
February 23, 2021
Juan is a talented UX/UI designer specializing in unique visual projects, obtaining results through beautiful and effective user solutions. He has worked with marketing agencies (Shackleton, McCann Worldgroup) as a web designer, UX specialist, and art director, enabling him to deliver a full 360º job. Juan enjoys helping brands grow with strategy, insightful design, and technology.
Portfolio
Work Experience
UX/UI University Professor
2018 - PRESENT
ESIC Business & Marketing School
- Taught UX/UI courses in four different subjects for 120 students.
- Taught courses on user experience, information architecture, user testing techniques, user consultancy, and UX research.
- Coordinated the UX Research department of the University.
Technologies: Sketch, Figma, InVision, Learning Management Systems (LMS), User Experience (UX), Graphic Design, Shopify Design, Shopify, Design Leadership, User Personas, Personas, User Stories, User Journeys, Brand Design, Information Architecture (IA), User Interviews, Usability Testing, UI Prototyping, User Validation, iPad, Mobile Apps, User Journey Maps, Miro, Accessibility, Design Thinking, Adobe CC, Mobile UX Design, Adobe UX, Documentation, Service Design, Flow, Technology, Web, Adobe Experience Manager (AEM), Workshop Facilitation, SaaS, Service Blueprints, Use Case Analysis, Pitch Decks
UX/UI Designer, UX Consultant
2016 - PRESENT
Juanplays
- Transformed businesses into unique visual projects, that obtained results for companies through beautiful solutions for users. To meet the needs of consumers, I placed strategy, design, and technology at the center of the approach.
- Delivered optimal solutions and memorable experiences by creating web and app designs, interactive designs, e-Commerce, and consulting on UX.
- Assisted with strategic design for companies and startups creating value for people's lives through research, noting changes in society, solving problems, and making intelligent business decisions that increase companies' profitability.
- Designed brand strategies that drive business through communication. Studied the direction of the market and analyzed consumer trends. Creatively connected people and brands, achieving effective long-term relationships.
Technologies: Sketch, Figma, Product Design, eCommerce, User Interface (UI), Wireframing, Learning Management Systems (LMS), Responsive Web Design (RWD), User Experience (UX), Graphic Design, Shopify Design, Shopify, UI Design, Prototyping, Design Leadership, User Personas, Personas, User Stories, User Research, User Journeys, Brand Design, Search Engine Optimization (SEO), Information Architecture (IA), Web UX Design, Web App Design, Web App UI, Web App UX, User Interviews, Usability Testing, UI Prototyping, System Design, UX Prototyping, High-fidelity Prototypes, User Validation, iPad, B2B, SAP Warehouse Management System (WMS), Mobile Apps, User Journey Maps, Accessibility, Design Thinking, Adobe CC, Social Media Design, Collateral Design, Adobe Creative Suite, Brand Guidelines, User-centered Design (UCD), Mobile UI Design, Mobile App Design, Mobile UX Design, Design Revamps, Adobe UX, Documentation, Enterprise Design, Service Design, Key Performance Metrics, Finance, Gamification, Interactive UI, Software as a Service (SaaS), Web UX, Web UI, Stripe API, Stripe, Web Design, Mobile Design, Flow, Rapid Prototyping, Natural Language Processing (NLP), Technology, Consumer Products, Landing Page Design, Landing Page Optimization, HubSpot, eCommerce UX, Web, Adobe Experience Manager (AEM), Social Media, Banner Design, Presentation Design, Corporate Design, Product Benchmarking, Workshop Facilitation, Blog Design, SaaS, Customer Relationship Management (CRM), AI Design, Service Blueprints, Strategic Design, User Workflows, Use Cases, Use Case Analysis, Design Consultation, IT Management, IT Services, Pitch Decks
UI/UX Designer
2022 - 2023
The Kraft Heinz Company
- Spearheaded the UI/UX design process for multiple digital projects, resulting in a 20% improvement in user satisfaction scores based on post-launch surveys.
- Elevated the graphic design of digital products, achieving a significant increase in user engagement as measured by click-through rates and session durations.
- Managed and mentored teams across two projects, KHMarket and KHValue, fostering a collaborative environment and achieving a considerable increase in project efficiency.
- Played a pivotal role in KHMarket's audience research, leading to actionable insights that enabled Kraft to tailor its products and marketing strategies more effectively.
- Improved corporate communication within the company, streamlining information flow and ensuring alignment among various teams, reducing communication-related bottlenecks.
- Played a pivotal role in KHMarket's audience research, leading to actionable insights that enabled Kraft to tailor its products and marketing strategies more effectively.
- Developed and implemented market analysis tools that provided the sales team with real-time data on market trends and product performance, increasing sales efficiency, in the KHValue project.
- Optimized internal communication processes, fostered better team alignment, and enhanced collaboration.
- Provided effective mentorship, leading cross-functional teams to success through guidance, skill development, and collaboration.
- Played a key role in the KHValue project by providing valuable contributions that enhanced real-time market insights, aiding sales teams in decision-making.
Technologies: User Experience (UX), UX Design, User Interface (UI), UI Design, Design Thinking, Communication, Responsive Design, User Research, User Journeys, Prototyping, Usability Testing, User Testing, Enterprise, Figma, InVision, Sketch, Adobe CC, Mobile, Desktop, A/B Testing, Miro, Jira, Scrum, Teams, User-centered Design (UCD), Mobile UI Design, Mobile App Design, Mobile UX Design, Service Design, Key Performance Indicators (KPIs), Key Performance Metrics, Dashboards, Data Visualization, Enterprise Design, Documentation, Adobe UX, Wireframing, Interactive UI, Software as a Service (SaaS), Web UX, Web UI, Flow, Rapid Prototyping, Technology, Consumer Products, eCommerce UX, Web, Design Leadership, Corporate Design, Professional Services, Product Benchmarking, Workshop Facilitation, Strategic Design, Use Cases, Use Case Analysis, IT Services, IT Service Management (ITSM), Marketing Design, Pitch Deck Design, Pitch Decks
UX/UI Designer
2021 - 2022
Gota Energi AB
- Designed a new corporate branding for Fortum's Chippio brand, creating an extensive brand book.
- Conducted UX research for the client to gain a deeper understanding of the users, identify opportunities left by competitors, and create designs tailored to user needs.
- Produced numerous visual designs utilized within the application and on the website.
- Designed the website using the Webflow platform. For specific technical aspects, we collaborated with a team of developers who created custom designs within Webflow. However, 80% of the work involved our optimization and platform design.
- Crafted a digital strategy to propel a brand in the Spanish market, creating a custom product based on user profiles defined in the UX research.
Technologies: Web Design, UX Design, User Research, Conversion Rate Optimization (CRO), Mobile UI, Mobile UX, Wireframing, UI Design, Web UX, Mobile First, Responsive Web Design (RWD), Webflow, Interactive UI, Flow, Rapid Prototyping, Landing Page Design, Landing Page Optimization, Web, Presentation Design, Professional Services, Product Benchmarking, Strategic Design, Marketing Design, Pitch Deck Design, Pitch Decks
UI/UX Designer
2021 - 2021
eBuild Ventures LLC
- Designed the branding for the client's brand. SPAC INFORMER, aimed at creating a product that manages and informs investors about SPAC market movements.
- Created the digital strategy to showcase this financial product: SPACs better. These companies have no operating activity whose shares are listed for future acquisition or merger in a specific sector and before a particular maturity.
- Architected the user flow for the SPACs real-time observation website.
- Came up with the UI design of the website, spacobserver, which showed investors information about SPAC in real time. Did the web design with Figma and development with Netlify.
Technologies: Fintech, Dashboard Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), UX Design, UI Design, Responsive Web Apps, Mobile Banking, Cryptocurrency Wallets, HubSpot, Professional Services, Product Benchmarking
Art Director, UX/UI Designer
2013 - 2016
KANLLI
- Delivered digital and technological solutions for large clients from the security and banking sectors (Banco Evo, Banco Santander).
- Improved user experience (UX) delivering results for brands. Built solutions that impact consumers through the decision-making cycle and its effecet on sales.
- Created social media content and conversation, granting positioning and visibility.
Technologies: Sketch, Figma, Google Analytics, Semrush, Adobe Illustrator, Fintech, Agile, eCommerce, User Interface (UI), User Experience (UX), Graphic Design, Shopify Design, UI Design, Design Leadership, User Journeys, Enterprise, Brand Design, Search Engine Optimization (SEO), Web UX Design, iPad, B2B, Mobile Apps, User Journey Maps, Accessibility, Adobe CC, Visual Design, Print Design, Social Media Design, Adobe Creative Suite, Ad Design, Branding, Brand Guidelines, Mobile App Design, Adobe UX, Documentation, Dashboards, Flow, Social Media, Banner Design, Presentation Design, Corporate Design, Professional Services
Digital Designer
2008 - 2013
Alterbi
- Delivered interactive website designs for clients from the arts, music festivals, state organizations, real estate and financial sectors (BBVA).
- Guided creative and efficient communication for projects across media; web, TV, and radio.
- Accomplished seamless graphic synthesis and minimalism. Used mood boards to quickly visualize concepts and start sketching. Generated brand value through a solid concept and a memorable visual identity.
- Delivered graphic design specializing in editorial design and typography. Created the graphic design of books for museums (DA2, and Reina Sofia in Madrid).
- Oversaw the editorial process of publications with fantastic visual content. Developed editorial illustrations for magazines.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, HTML5, CSS, JSON, User Interface (UI), Graphic Design, Brand Design, Accessibility, Adobe CC, Print Design, Adobe Creative Suite, Ad Design, Brand Guidelines, Design Revamps, Social Media, Banner Design, Corporate Design
Digital Designer
2005 - 2006
JCyL
- Created new and improved existing websites for projects related to state administration.
- Designed style sheets, iconography, and brand identity used in national and international campaigns.
- Assisted with the digital transformation of the state administration in its goal of showing a large amount of content about different tourist areas to thousands of internet users.
Technologies: HTML5, Brand Guidelines
Education
2007 - 2008
Master's Degree of Pedagogical Adaptation in Education
University of Salamanca - Salamanca, Spain
2003 - 2004
Master's Degree in Web Design and Development
Crea Formacion, Madrid - Madrid, Spain
1996 - 2002
Bachelor of Fine Arts Degree in Art & Design
University of Salamanca - Salamanca, Spain
Certifications
JUNE 2014 - JUNE 2026
C1 Advance English
Official Language School of Salamanca
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